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1. Putting the People Back in Paid Search Aaron Goldman CMO, Kenshoo 2. Agenda Background Challenge Hypothesis Methodology Findings Why It Matters 3. Background 2nd largest…
ad:tech Sydney 2012Conference Actionable InsightsWednesday 14th March 2012Track 12
1. Opening RemarksIain McDonald, Executive CreativeDirector, Amnesia Razorfish and ad:tech Chairman @eunmac 2. Keynote PresentationRob Norman, CEO North America andInteraction…
1. “Social Media Law: The Good The BadAnd The Ugly” Claire Kowarsky, Lawyer, Kelly Hazell Quill Lawyers David Kelly, Director, Kelly Hazell Quill LawyersMatthew Gain,…
1. “Fragmented Storytelling In An Evolving Media Environment”Tim Buesing, Creative Director, Digital, Publicis Mojo @tbuesingJeff Julian, Co-Founder | Creative Element,…
1. Opening RemarksIain McDonald, Executive CreativeDirector, Amnesia Razorfish and ad:tech Chairman @eunmac 2. Keynote PresentationChris Erb, VP Brand Marketing, EA SPORTS…
1. “Paid, Owned, Earned Media (P.O.E.M)” Christie Poulos, Brand Entertainment Strategy and Creation, Jumpshot@cpcallingChris Dutton, Digital Director, Ikon @duttoncrh…
Украина 2010 Что будет после SMM? Hot Digest Ad:tech London 2011 На смену эре информации пришла эра Потребителя…
1. Beacon-powered Mobile Engagement Beacon-Powered Mobile Engagement Neil Garner - Proxama Founder 1 2. Beacon-powered Mobile Engagement 2 Proxama powers m-Commerce in the…
Slide 1 Mobile Marketing Executive View: Cutting-Edge Strategies to Optimize and Enhance Your Current Marketing Efforts Ladies and gentlemen, welcome to the second of the…
PowerPoint Presentation 1 Curiosity & Computer Vision The Human Eye hasnât been Optimised yet 2 Humans are driven by sight. But sight has yet to be optimised by digital…
1. State of the Industry: 14 Key Facts for 2014 Presented by Noah Elkin Executive Editor @noahelkin March 26, 2014 2. 1) & 2) Consumers are spending more time and money…
1. Mobile Marketing:Best Practices for Cracking Today’sMost Intimate Channel 2. Nice to meet youmalbarda: always on 3. Background 4. The year of Mobile Marketing? 5. And…
1.Social Media: Integrating Paid-Earned-OwnedCasie Gillette • @casieg • #adtechsf2. Casie Gillette • @casieg • #adtechsf 3. • Brand Association• Keyword Searches•…
1. DSPs and relevance to marketers ad:tech Bangalore Sep 27th 2012Praseed Prasad 2. What is a DSP?A DSP, as the name implies, is a1.Demand Side Platform. Collect Data2.It…
1. co-presented by DANE LIM Deputy Director, Marketing & Communications Singapore Economic Development Board How do you strike a winning agency model? GOH SHUFEN Principal…
PowerPoint Presentation Marketing and Ad:Tech Summit Tel Aviv February 2014 My Digital Odyssey, Lessons Learned, & the Future of Ad-Supported Streaming Media Vickie Nauman…
Agency models and roles are changing DANE LIM Deputy Director, Marketing & Communications Singapore Economic Development Board How do you strike a winning agency model?…
Diapositiva 1
"Why Making Things People Want beats Making People Want Things" is a talk I gave at Ad:tech 2013 in London at the Kensington Olympia. It's nearly two years…