How to survive in Russian travel Internet
Transcript of How to survive in Russian travel Internet
Russian customer’s needs
How to survive in Russian travel Internet
The first step for every Russian
What will happen?
Who are Russians?
We do love free stuff
We communicate
We save time
We decide as late as possible
We hunt for impressions
We cannot speak English
We avoid to pay forward
We live 24x7
We got used to big things
We think bit by bit
We like to be peculiar
What Russians got used to?
Mobile first
Local services
Social
Maps
Free WiFi
Opinions
Simplicity
What is the way?
Describe you audience
Tell the story
Step in their shoes
List the questions
Communicate
Check you site
Have you explained your business?
Are you instructive?
Are you specific?
Are you web-oriented?
Are you keen on feedback?
Do you promise any free stuff?
Have you explained everything about time?
Do you show the map properly?
Do you use images instead of words?
Is the interface translated completely?
Do you tell anything about you?
Have you checked readability?
Did you try to switch modern technology off?
Perhaps you care too much about design?
Provide Internet access
Kiitos paljon :)
Olga Pavlova, St.Petersburg, Russia
www.olga-pavlova.rufacebook.com/[email protected] @op