8/4/2019 Zydus Cadilla Internship Report
1/70
1
CHAPTER 1
INTRODUCTION
8/4/2019 Zydus Cadilla Internship Report
2/70
2
CHAPTER 1: INTRODUCTION
THE BEGINNING
The dawn of 50s ushered in an era of awakening. Having broken free from the
bondage of dormant history, a need arose for the country to be self sufficient in all
spheres. Healthcare at this time was the sole domain of a few pharmaceutical giants.
Under such circumstances, with tenacity of purpose and unfailing zeal to achieve
perfection in quality, Cadila was founded in 1952.
In 1947, late founder of Cadila, Mr. Ramanbhai B. Patel was completing his
graduation at the Baroda Science College. After completing his studies in
pharmaceutical sciences, he went on to join L.M. College of Pharmacy, one of the
oldest Pharmacy Colleges in India as a lecturer. Then Mr. Ramanbhai Patel turned a
first generation entrepreneur, Mr. Patel was one of the stalwarts of the Indian
Pharmaceutical Industry. At the time of Indias independence, the nation was heavily
dependent on imports of drugs and pharmaceuticals; the total value of Allopathic
drugs and formulations produced in the country amounted to Rs 1 Crore per year and
was dominated by multinationals. Then Mr. Ramanbhai was determined to prove that
an indigenous company could prove innovative formulations and research based,
quality products. He was quite sure that Cadila would become synonymous with
quality medicinal and thus emerged the slogan Cadila for Quality.
Mr. Patel started business with his friend Mr. Indravadan Modi of just Rs 25000,
emerging as a modest pharmaceutical company. The starting was not so easy the
biggest challenge for them was in convincing the doctors to prescribe the products of
Cadila. He selected a list of doctors who were very influential among their peers and
the trendsetters of their time. He was certain that if we could convince these selected
doctors about there products, the work would be almost complete and yes it was the
key of their success.
8/4/2019 Zydus Cadilla Internship Report
3/70
3
Soon, Cadila came out with a wide range of innovative products. He thus set a trend
for innovative healthcare solutions. They reached the peak of success within few
years by their hard work. By the early 1990s, Cadila was ranked the third largest
Pharmaceutical Company in India and second largest in 1992. The decade also
marked the beginning of a new economic framework and a shift in government
policies. To thrive in this evolving environment, it became imperative for Cadila to
restructure and streamline its business operations. Moving beyond pharmaceuticals,
the concept of total healthcare now forms the commercial heart of the groups
operations and activities, spearheading the combined activities of the group as whole
new identity, Zydus.
Overview of the Company
Zydus Wellness Limited was incorporated as Carnation Nutra-Analogue Foods
Limited in the year 1994 with their corporate office at Zydus Tower, Satellite Cross
Roads, Ahmedabad, Gujarat Initially the company was engaged in the business of
manufacturing, buying and selling of all types of health food products, low fat, low
cholesterol including table margarine, cheese, butter and substitute products. The
name of the company has been changed from 'Carnation Nutra-Analogue Foods
Limited' to 'Zydus Wellness Limited' with effect from January 5, 2009.
This Consumer Division of Zydus Cadila was envisioned to promote healthy living
by anticipating emerging and day-to-day needs in dietetic/health foods, and personal
care by offering healthier choices to the consumer. Health and wellness have been
identified as emerging opportunity areas in consumer healthcare and a key focus area
for the business. The consumer division aims to empower individuals to take
increasing responsibility for ones health by adopting healthy eating and living habits
and lifestyles. The Division markets products under two major groups the Sugar
Free range and the EverYuth range.
The acquisition has strengthened the divisions offerings to the health -conscious
consumers, as a pioneer in low calorie/dietetic products and functional/health foods.
With the convergence of healthcare, nutrition, wellness and cosmeceuticals, only
those companies with the ability to innovate expand market reach and offer niche
products in this domain will have a clear advantage in the marketplace.
8/4/2019 Zydus Cadilla Internship Report
4/70
4
MISSION AND VISION
MISSION
A mission to create healthier communities
Zydus Cadila is dedicated to life in all its dimensions. Its world is shaped by a
passion for innovation, commitment to partners and concern for people in an effort to
create healthier communities, globally.
The company believes in offering products of the highest quality and supporting the
hands that heal with innovative contribution in patient-care.
VISION
A vision that unleashes value
To be a leading global healthcare provider with a robust product pipeline;
Stepping beyond the billion, we shall achieve sales of over $3bn by 2015.
Being one of Indias leading healthcare players, they aim to be a global research
driven company by 2020.
8/4/2019 Zydus Cadilla Internship Report
5/70
5
BOARD OF DIRECTORS
Pankaj R. Patel
Chairman & Managing Director
Sharvil P. Patel
Deputy managing director
Mukesh M. Patel
Director
Humayun Dhanrajgir
Director
Apurva S. Diwanji
Director
8/4/2019 Zydus Cadilla Internship Report
6/70
6
COMMUNITY CARE
CORPORATE COMMUNITY INVOLVEMENT
As a part of its corporate community involvement initiatives Zydus Cadila has
undertaken several projects related to education and healthcare.
EDUCATION
The late founder of Zydus Cadila, Mr. Ramanbhai Patel had dedicated his life to the
quest of knowledge as an academician, entrepreneur and research scientist.
He firmly believed that the knowledge seeking process must start early in life and it
was his dream to set up an educational institution where children can constantly seek
creative expressions for their endeavours.
The Zydus School of Excellence under the Ramanbhai foundation thus came into
being. The purpose of such an institution was to create a foundation head where
children had an opportunity to broaden the knowledge and the freedom to explore
their creative impulses.
8/4/2019 Zydus Cadilla Internship Report
7/70
7
INTERNATIONAL BUSINESS
Zydus Cadila expanded its business not only in India but also throughout the world,
such as, Indonesia, South Africa, Brazil and Algeria. Globalization of business
operations is one of the thrust areas of the group. The initiatives undertaken on this
front have resulted in high growth in both exports of branded formulations and APIs.
The group exports branded formulations to 43 countries worldwide.
To step up growth in exports, Zydus Cadila has been focusing on introducing new
molecules. The company was the first to launch Pantodac and Zycl in Sri Lanka,
Zycel in Uganda and Myanmar, Atorva in Veitnam and anti-AIDs therapy in
Cambodia. Along with the German Remedies Specialties Limited, a 100% subsidiary
of GRL, it has emerged as the largest Indian group in formulation of sales in Sri
Lanka and is amongst the top 5 Indian companies in Myanmar, Uganda, Vietnam,
Mauritius and Singapore. It has also identified a basket of 20 global brands. It has a
total of 560 product registrations so far. The companys overall therapy focus with
presence in cardiovascular, gastrointestinal and pain management will drive a growth
in exports.
In an industry which faces severe competition and continual price erosion, the groups
focus is to maintain cost leadership and customer loyalty in both the domestic and
international markets. The thrust in the coming years will be in the regulated marketsof the USA.
8/4/2019 Zydus Cadilla Internship Report
8/70
8
MILESTONES OF ZYDUS CADILA
50s
After serving as a lecturer in the L.M. College of Pharmacy, Mr. RamanbhaiPatel turns into an entrepreneur and establishes Cadila in 1952.
Cadila sets a trend in introducing new innovative products. In 1957, it introduced ISOpar, a rational formulation of INH & PAS for the
treatment of tuberculosis.
In 1959, Neroxin 12A was introduced, first of its kind product, whereincompatible neurotropics-B1, B6, B12 were made compatible in a vial.
60s
To increase exports, the production unit of Cadila Exports was set up in 1967at Kandla Free Trade Zone. The Late Prime Minister of India, Mrs. Indira
Gandhi inaugurated the unit.
A full fledged R&D center was set up in 1969 with recognition from theDepartment of Science & Technology, Govt. of India.
70s
The group sets up its bulk drug manufacturing plant at Ankleshwar in 1972. Cadila receives the National award for import substitution in 1973. Develops the process technology for the anti-diabetic drug Glibenlamide. Launches Dexona-20 for the first time in India in 1977 to provide
Dexamethasone in concentrated form for the treatment of shocks.
8/4/2019 Zydus Cadilla Internship Report
9/70
9
80s
Receives first award from Chemexcil for its performance in export from 1985-84 and also for the year 1986-86.
Receives the award for excellence in quality from Indian Drug ManufacturersAssociation in 1985.
90s
Ranked second in the Indian Pharmaceutical industry in 1993. The group restructures in 1995, Cadila Healthcare Ltd under the aegis of the
Zydus Group is set up in the year 1995.
It improves its ranking from 16th to 9th position amongst the topPharmaceutical companies in India.
Entered into a strategic alliance in 1996 with Centeon worlds largest plasmaprotein company. The company is now known as Aventis Behring.
Cadila Healthcare launches Falcigo in strategic alliance with Guillin pharmaof China. This breakthrough product in the anti malarial segment was
launched for the first time in India in 1996.
2000-2011
Cadila Healthcare enters the capital market with an IPO in February 2000. Enters into a joint venture with Sarabhai Enterprises in the Animal Healthcare
segment in January 2000 to create Indias number one animal healthcare
company Sarabhai Zydus Animal Health Ltd.
Zydus Cadila acquires German Remedies Ltd in 2001, in what was the largestM&A in the Indian pharmacy industry.
The company acquires Aten, one of the largest selling anti-hypertensivebrands in September 2001. The acquisition catapults Zydus Cadila to the top
spot in the cardiovascular segment.
8/4/2019 Zydus Cadilla Internship Report
10/70
10
Mr. Pankaj R Patel becomes the chairman and managing director of ZydusCadila and is elected the chairman of the board of German Remedies in
October 2001.
The companys first overseas acquisition, it acquired Alpharma France in2003, now known as Zydus France SAS.
Entered into a strategic alliance with Zambon of Italy to open new avenues incontract manufacturing in 2004.
Entered into a joint venture with Mallinckrodt pharmaceuticals generics, the7th largest pharmaceutical company in the US for generic products in 2005.
In 2007, Zydus Cadila, the first to launch revolutionary anti-obesity drugSlimona in India.
In 2008 Zydus Cadila becomes the 1st Indian Pharma company to receiveWHO accreditation for anti- Rabies vaccine.
In 2009 Simayla becomes a 100% subsidiary of the Zydus Group. In 2010 Vaxiflu-SIndias first H1N1 vaccine is launched. Mr. Pankaj R. Patel, CMD - Zydus Cadila, wins E&Y Entrepreneur of the
Year - Healthcare and Life Sciences Award 2009.
In 2011, Zydus IND application of ZYGK1 for treating diabetes receivesUSFDA approval.
Zydus Cadila joins the billion dollar league.
http://www.zyduscadila.com/press/Slimona%20in%20India.pdfhttp://www.zyduscadila.com/press/Slimona%20in%20India.pdfhttp://www.zyduscadila.com/press/PressNote14-10-08.pdfhttp://www.zyduscadila.com/press/PressNote14-10-08.pdfhttp://www.zyduscadila.com/press/PressNote31-12-09.pdfhttp://www.zyduscadila.com/press/PressNote03-06-10.pdfhttp://www.zyduscadila.com/press/PressNote03-06-10.pdfhttp://www.zyduscadila.com/press/PressNote03-06-10.pdfhttp://www.zyduscadila.com/press/PressNote03-06-10.pdfhttp://www.zyduscadila.com/press/PressNote03-06-10.pdfhttp://www.zyduscadila.com/press/PressNote17-02-10.pdfhttp://www.zyduscadila.com/press/PressNote17-02-10.pdfhttp://www.zyduscadila.com/press/PressNote17-02-10.pdfhttp://www.zyduscadila.com/press/PressNote17-02-10.pdfhttp://www.zyduscadila.com/press/PressNote07-04-11.pdfhttp://www.zyduscadila.com/press/PressNote07-04-11.pdfhttp://www.zyduscadila.com/press/PressNote01-04-11.pdfhttp://www.zyduscadila.com/press/PressNote01-04-11.pdfhttp://www.zyduscadila.com/press/PressNote07-04-11.pdfhttp://www.zyduscadila.com/press/PressNote07-04-11.pdfhttp://www.zyduscadila.com/press/PressNote17-02-10.pdfhttp://www.zyduscadila.com/press/PressNote17-02-10.pdfhttp://www.zyduscadila.com/press/PressNote03-06-10.pdfhttp://www.zyduscadila.com/press/PressNote31-12-09.pdfhttp://www.zyduscadila.com/press/PressNote14-10-08.pdfhttp://www.zyduscadila.com/press/PressNote14-10-08.pdfhttp://www.zyduscadila.com/press/Slimona%20in%20India.pdfhttp://www.zyduscadila.com/press/Slimona%20in%20India.pdf8/4/2019 Zydus Cadilla Internship Report
11/70
11
CONSUMER PRODUCTS DIVISION OF ZYDUS CADILA
(ZYDUS WELLNESS LIMITED)
The consumer division of Zydus Cadila was envisioned to promote healthy living by
anticipating emerging & day to day needs in diabetic/health foods and personal care
by offering healthier choices to the consumer. Health & wellness have been identified
as emerging opportunity areas in consumer healthcare & a key focus area for the
business. The consumer division aims to empower individuals to take increasing
responsibility for ones health by adopting healthy eating and living habits and
lifestyles. The division markets products under four major groups- the Sugar free, the
Ever Yuth, Nutralite & Ready to drink (RTD).
The consumer division has recently launched Actilife (healthy nutrition drink
for adults). The launch has strengthened the divisions offerings to the health
conscious consumers, as a pioneer in low calorie/diabetic products and
functional/health foods.
PRODUCT PROFILE
SUGAR FREE GOLD-LOW CALORIE SUGAR SUBSTITUTE:
Sugar Free is the first aspartame based product to be launched in the country. Today it
is a brand leader with a market share of 51.2% (ORG May01).Aspartame is an
internationally acclaimed non-toxic low calorie sugar substitute and is approved by
W.H.O. It can be used in variety of food items, practically wherever sugar is used.
8/4/2019 Zydus Cadilla Internship Report
12/70
12
Name of the product Sugar Free Gold
Regular Packing Sachets- 25, 100, Tablets- 110, 360,Concentrate
Usage It can be used in hot and cold beverages,baked preparations, sweets etc.
Ingredients Aspartame based low calorie sugarsubstitute.
Quality Standard Approved by WHO
Special Features It helps manage the calorie intake.Reduces the risk of lifestyle diseases like
diabetes. It has only 2% of the calories
provided by sugar.
SUGAR FREE NATURA SWEET DROPS
Name of the Product Sugar Free Natura Sweet Drops
Regular Packing 10 ml = 200 drops (approximately)
MRP: Rs. 95/-
New blister packing, with premium look.
Usage It can be used in hot and cold beverages,baked preparations, sweets and many
others
Ingredients It is sucralose based 0 calorie sugarsubstitute
Advantages - Easy to use & carry.
- It is Leak proof.
- Convenient for all value added table
top applications and regular applications
like tea, coffee, corn flakes, milk shakes,
juices, nimbu pani etc.
- Easy to mix in different food and
desserts like kheer, gajar halwa, puddings
etc.
8/4/2019 Zydus Cadilla Internship Report
13/70
13
SUGAR FREE HERBVIA
Name of the Product Sugar Free Herbvia
Regular Packing 50 Sachets pack Rs. 100
100 Pellets pack Rs. 95
Usage It can be used in hot and cold beverages.
Ingredients Contains Stevia extract derived out ofplant Stevia.
Quality Standard Stevia is worlds only all herbalsweetener with zero calories, zero
carbohydrates and zero glycemic index.
Special Features First Herbal Stevia Sweetener from houseof Sugar free.
Suitable for diabetics and obese people
wanting to manage calories, the herbal
way.
8/4/2019 Zydus Cadilla Internship Report
14/70
14
SUGAR FREEDLITE (READY TO DRINK)
Name of the Product Sugar Free DLite
Flavours Lemon, Orange, Apple, Peach andPassion Fruit
Usage Healthy Soft drink.
Ingredients Aspartame, fruit powder, Vitamin C etc.
Quality Standard Approved by WHO
Special Features Brazilian Fruits are used as theingredients of Passion fruit.
Expiry 4 months from the date of manufacturing.
8/4/2019 Zydus Cadilla Internship Report
15/70
15
CADILA SKINCARE
EVER YUTH (SKIN SPECIALIZATION)
LEMON FACE WASH
GRANULAR FACE WASH
Name of the Product Lemon Face WashIngredients Green Apple and Honey
Features 100% soap free facial gel whichgently deep cleanses the skin. It
effectively removes dirt, bacteria and
skin impurities, nourishes skin. It is
for all skin types.
Size and Price 72mlRs 30/-, 125mlRs 45/-
Name of the product Granular Face Wash
Ingredients Tea Tree Oil
Features 100% soap free, deep cleansesoily skin, removes bacteria,
soothes & moisturizes skin.
Size 72ml and 125ml
Price Rs30 and Rs 45 respectively
Skin Type Normal to Oily skin
8/4/2019 Zydus Cadilla Internship Report
16/70
16
CREAM FACE WASH
NEEM
FACEWASH
Name of the
Product
Cream Face Wash
Ingredients Peach, Aloe Vera & Wild Cherry
Features Specially formulated for dry skin.
Peach/Aloe Vera: Rich Natural moisturizer
Wild Cherry: Rejuvenates & refreshes skin
Size and Price 72ml: Rs 30/-
125ml: Rs 45/-
Skin Type Normal to Dry skin
Name of the product Neem Face Wash
Ingredients Tea Tree Oil: Controls oilsecretion.
Neem: Has anti-bacterial properties
Chamomile: Soothes andmoisturizes the skin.
Features The unique granular formationeffectively deep cleanses the skin,
prevents the occurrence of pimples,
whiteheads and blackheads. It
controls excessive oil secretion,
leaving the skin absolutely fresh
and rejuvenated.
8/4/2019 Zydus Cadilla Internship Report
17/70
17
EVERYUTH FACIAL SCRUBS
WALNUT & APRICOT FACIAL SCRUB
Name of the Product Facial Scrub
Ingredients Walnut & Apricot, Skin Vitamins : A, C & E
Features Natural water particles:Smoothens skin texture,removes dead skin cells and regenerate new cells.
Apricot: Moisturises skin, making it soft & supple.
Vitamins A,C & E: Protect skin from the sun,
pollution and premature aging.
Size and Price 30 gm: Rs 35/-,
50 gm: Rs 50/-
100 gm: Rs80/-
220 gm: Rs 150/-
Skin Type All skin type
ULTRA MILD FACIAL SCRUB
Name of the product Facial Scrub-Ultra Mild
Ingredients Apricot and Papaya
Features Micro granules for daily scrubbing. Removesdead skin cells and blackheads, moisturizes skin
and makes it soft.
Size 7gm, 60 gm & 125 gm
Price Rs 7, Rs 50, & Rs 125 respectively
Skin Type Normal to Sensitive skin
8/4/2019 Zydus Cadilla Internship Report
18/70
18
EVER YUTH PEEL OFFS
ORANGE PEEL-OFF
Name of the Product Orange Peel Off
Ingredients Orange peel extracts, Fruit AHA & skin vitamins A,C &E
Features Orange Peel Extracts: Refreshes, condition, lighten &moisturizes skin.
Fruit AHA: Revitalize skin
Vitamins A, C & E: Protect skin from UV rays,pollution & premature aging.
Size and Price 35 gm: Rs 30/-
50gm: Rs 55
100 gm: Rs 80/-
GOLDEN GLOW PEEL-OFF
Name of the product Golden Glow Peel Off
Ingredients Orange Peel Extracts: Refresh, condition,lighten and moisturizes skin.
Natural Minerals: Make the skin smooth,
generate new cells & give a golden glow.
Skin Vitamins A, C & E: Protect skin from sun,pollution and premature ageing.
Features The product comes with a special glitter particulesthat give you instant fairness and a shimmery new
look. Infused with orange extracts, its unique 3-
way action cleanses, smoothens and nourishes the
skin giving your face an instant makeover.
8/4/2019 Zydus Cadilla Internship Report
19/70
19
EVER YUTH POWDER FACE PACKS
ROSE FACE PACK:
Name of the product Rose Face Pack
Ingredients Rose Petals: It purifies, softens andrefines the skin texture.
Features The natural goodness of rose petalscleanses the skin, removing impurities
and bacteria while maintaining the skins
lustre. It leaves the skin with a fresh and
lively feel just like that of a rose flower.
HALDI CHANDAN FACE PACK
Name of the product Haldi Chandan Face Pack
Ingredients Sandalwood: It purifies the skin fromwithin and helps lighten the complexion.
Saffron: Has antibacterial properties thatkill the bacteria.
Turmeric: Has natural healingproperties.
Features The rich combination of Sandalwood,Saffron and Turmeric helps prevent the
skin darkening while improving the
complexion. A visibly fairer, lighter and
glowing skin is what you earn.
8/4/2019 Zydus Cadilla Internship Report
20/70
20
SKIN ESSENTIAL
MOISTURISING COLD CRME
Name of the product Moisturising cold creme
Ingredients Sunflower, Almond, Apricot & WheatGerm Oil
Features Gives skin the essential moisture whichthe skin loses due to exposure to sun and
pollution. It nourishes the skin from
within, gives it smooth texture and makes
it supple.
NOURISHING BODY LOTION
Name of the product Nourishing Body Lotion
Ingredients Cocoa Butter: For deep moisturizing.
Honey: Retains moisture balance, maintainsits natural suppleness and prevents it from
drying.
Wheat Germ Oil & Almond Oil: Soften theskin
Features Gives skin the essential moisture which theskin loses due to exposure to sun and
pollution. It nourishes the skin from within,
gives it smooth texture and makes it supple.
8/4/2019 Zydus Cadilla Internship Report
21/70
21
EVER YUTH MENZ
ENERGIZING SCRUB
Ingredients Walnut Shell Powder: Removes deadcells & stimulates blood circulation.
Allantoin: Reduces inflammation &soothes irritated skin.
Menthol: Has a cooling effect thatsoothes the skin
Botanical Complex: Clarifies &balances the complexion.
Features - Deep cleanses, right down to thepores,
- Stimulates blood circulation,- Washes away dead cells.
INTENSIVE MOISTURISER
Ingredients Green Tea Extract: Smoothens skin &improves.
Allantoin: Reduces inflammation &soothes irritated skin.
Skin Vitamins: Keeps the skinmoisturized.
Glycerine: Gives a healthy complexion
Features - Light and non greasy- Deep moisturiser- Gently evens out skin tone- SPF 15 shields against the mild
rays of sun, preventing darkening
of skin.
8/4/2019 Zydus Cadilla Internship Report
22/70
22
CHAPTER 2
REVIEW OF LITERATURE
8/4/2019 Zydus Cadilla Internship Report
23/70
23
REVIEW OF LITERATURE
In order to establish the necessity of doing research in the current area an extensive
literature was reviewed, the perception of the researchers can be summarized on
various aspects as:
1. Vyas, Preeta H. (Jan-Mar2003)
Vikalpa: The Journal for Decision Makers Vol. 36 Issue 1, p89-102, 14p
Review:
The erstwhile Cadila Laboratories was founded in 1952 by Shri Ramanbhai Patel.
The company became Indias second largest pharmaceutical company. In 1988, Sugar
Free was launched as an ethical drug for diabetic patients. In 1995, after a vertical
split in the operations, Cadila Healthcare came into being under the aegis of the Zydus
group. With Rs. 2,500 million turnovers, Zydus Cadila had the right to manufacture
and market the Sugar Free brand. In 1999, the colour of the pack was changed to a
vibrant yellow from blue and white. The shape of an hour glass was chosen for the
pack of this low-calorie sweetener to indicate fitness. The company was the first toextensively distribute and to make inroads into grocery/kirana outlets in the country.
In order to create awareness for Sugar Free as a table-top sweetener, the company
decided to advertise on TV. The Cricket World Cup (2003) event also increased the
viewer ship of the news channels and the use of Harsha Bhogle and Raveena Tondon
as endorsers in a TVC further helped in increasing the awareness of the brand.
In 2004, Sugar Free Natura, a brand extension, was introduced.
The company launched Sugar Free DLite, a soft drink, using artificial sweetener in
2007. For 2-3 years, the company spent heavily on free samples for generating trials
and word-of-mouth campaigning,
With about 70 per cent market share, Sugar Free was the leader in the Indian
sweetener market. In 2006, Zydus Cadila bought Nutralite, a healthier alternative to
butter, from Carnation Nutra Analogue Ltd. Subsequently, through reorganization, all
wellness brands like Nutralite, Sugar Free Gold and Sugar Free Natura, DLite, and
skincare products like Ever Yuth were brought under a company named Zydus
Wellness Ltd.
8/4/2019 Zydus Cadilla Internship Report
24/70
24
2.Mogelonsky, Marcia (Jan2008)
Prepared Foods Vol. 177 Issue 1, p13-22, 6p
Review:
Rising incidences of diabetes and overweight/obesity are pushing consumers from
sugar and toward sugar-free alternatives. The research shows diabetes influencing the
purchase decisions of more than a third of respondents: 34% of those purchasing
sugar-free products for themselves do so for a diabetes-related reason, as do 39% who
purchase sugar-free items for another household member.
According to the exclusive research, 29% of respondents are extremely or very
interested in sugar free or low-sugar products as a form of diet plan or part of a
regulated diet program based on a survey conducted in 2002-04.
In the early 2000s, sucralose, a sweetening ingredient hit the market, given a
"healthier" profile than other sugar substitutes. That time the low-carb fad was at its
height, and the combination of factors led to a rush on products made with sucralose.
The sweetener became the sugar-free ingredient of choice in a wide array of product
classes, from cereal to ice cream to carbonated beverages. However, the low-carb fad
faded, and low-carb eating has become one of many strategies consumers use towatch their weight and sugar intake. As a result, sales of sucralose slowed noticeably.
Later on, Stevia, a natural plant-derived sweetener came in the US markets as a
nutritional supplement.
Gum products are also being used as appetite suppressants as per the research study. It
has become common for consumers to chew sugar free gum instead of eating a more
calorie-laden treat. It is not clear what manufacturers can do to sustain the popularity
of specific sugar-free products. The whole carbonated beverage industry is under
pressure from multiple new competitors whose products are not carbonated, not
overly sugared and not boring.
So great is the competition that major manufacturers have adopted an "if you can't
beat them, buy them" approach. In May 2007, for example, Coca-Cola purchased
Glaciiau vitamin water for $4.1 billion as a way of bolstering its portfolio of non-
carbonated beverages, especially the bottled water, flavoured water and energy drink
segment.
8/4/2019 Zydus Cadilla Internship Report
25/70
25
Sugar-free chocolate confectionery had a major following during the height of the
low-carb years in 2000 and 2()04 but the current trend favours sugar-free, non-
chocolateproducts, sales of which are moving at a pace considerably faster than their
chocolate counterparts. Producing sugar free versions of strong established candy
brands.
The data suggest that while this issue is not currently a major threat, the sugar-free
industry should be prepared to deal with inquiries about the effects of consuming their
products.
3. Harrington, Susan(Feb2008) The Journal of School Nursing; vol. 24,pg. 3-12The Role of Sugar-Sweetened Beverage Consumption in Adolescent Obesity
Review:
Soft drink consumption has increased by 300% in the past 20 years, and 5685% of
children in school consume at least one soft drink daily. The odds ratio of becoming
obese among children increases 1.6 times for each additional can or glass of sugar-
sweetened drink consumed beyond their usual daily intake of the beverage. Soft
drinks currently constitute the leading source of added sugars in the diet and exceedthe U.S. Department of Agricultures recommended total sugar consumption for
adolescents. With the increase in adolescent obesity and the concurrent increase in
consumption of sugar-sweetened beverages (SSB), the assumption infers a
relationship between the two variables. Sugar-sweetened beverages, classified as
highglycemic index (GI) liquids, increase postprandial blood glucose levels and
decrease insulin sensitivity. Additionally, high-GI drinks submit to a decreased satiety
level and subsequent overeating. Low-GI beverages (Sugar free or diet beverages)
stimulate a delayed return of hunger, thereby prompting an increased flexibility in
amounts and frequencies of servings. Single intervention manipulation, elimination,
or marked reduction of SSB consumption may serve to decrease caloric intake,
increase satiety levels, decrease tendencies towards insulin resistance, and simplify
the process of weight management in this population.
8/4/2019 Zydus Cadilla Internship Report
26/70
26
CHAPTER 3
RESEARCH METHODOLOGY
8/4/2019 Zydus Cadilla Internship Report
27/70
27
RESEARCH METHODOLOGY
3.1PURPOSE OF THE STUDYThe first step in a marketing research project is to define a problem. Problemdefinition involves stating the general problem and identifying the specific
components of the research problem. It involves discussion with the decision
makers, interviews with the industry experts, analysis of secondary data and
perhaps some qualitative research such as focus groups. Once the research
problem has been clearly defined, the objective of the research can be set out
precisely.
The main objectives of the study are
1. To know the level of satisfaction with regard to: Price, Taste, Ingredients of the
product Sugar free DLite.
2. To knowPerformance against competitors.
3. To know the level of retailer satisfaction with regard to: Delivery schedule,
advertisements, complaint resolution.
4. To know the market response for Zydus wellness products.
3.2 RESEARCH DESIGN
To accomplish the predefined objectives of the research, Descriptive Research Design
is used to collect the require information from the sources. Descriptive Research is a
part of Quantitative research which is used for frequencies, averages and other
statistical calculations. Descriptive research is used to conduct a survey
investigation. Qualitative research often has the aim of description and researchers
may follow-up with examinations of why the observations exist and what are the
implications of the findings. The focus is on gaining insights and familiarity for later
investigation.
The design was formulated to be a flexible one so that changes can be adaptedin the execution of the research.
Care was taken to minimize the biasness at every stage since any researchwork made untrue information would turn out to be unreliable or worthless.
Effort has been taken to collect as many information as possible through thequestionnaire so that elaborate analysis can be carried thereafter.
http://en.wikipedia.org/wiki/Frequency_(disambiguation)http://en.wikipedia.org/wiki/Averagehttp://en.wikipedia.org/wiki/Qualitative_researchhttp://en.wikipedia.org/wiki/Qualitative_researchhttp://en.wikipedia.org/wiki/Averagehttp://en.wikipedia.org/wiki/Frequency_(disambiguation)8/4/2019 Zydus Cadilla Internship Report
28/70
28
The design was closely linked with the objectives set earlier, so that theessence of the information collected and analyzed does not get diluted.
3.2 SAMPLING TECHNIQUE
For the purpose of this survey, non-probability sampling technique was employed.
Non-probability sampling relies on the personal judgement of the researcher rather
than the chance to select sample elements. The researcher can arbitrarily or
consciously decide what elements to include in the sample. In non-probability
sampling technique, Convenience sampling method was used to collect data.The
samples were selected randomly to ensure unbiased information.
3.4 SAMPLE SIZEThe Samples for the current study were taken from the Delhi region. The sample
respondents for the study were 100 Retailers/distributors of Zydus Wellness Ltd. The
sampling technique was Convenience and the survey technique was Personal
Interview method.
3.5 TARGET POPULATION
As the topic is Retailer satisfaction, the target population consists of
Retailers/distributors dealing in Zydus Wellness products.
.
3.6 SAMPLING INSTRUMENT
A well structured questionnaire was used as sampling instrument. Questionnaires
were filled up by conducting a face to face interview with the Retailers/distributors
network of Zydus Wellness Ltd.
3.7 RESEARCH QUESTIONS
There are total 14 questions in the questionnaire. Most of the questions in the
questionnaire are based on Likerts five point rating scale technique. The satisfaction
level of the retailers/distributors was measured with the help of this technique. First
seven questions are specific to the product. Later the questions are specific to the
competitor and contain various aspects necessary to know retailer satisfaction thereby
adhere to the relevance of study. The questionnaire was designed keeping in mind the
target customers and the data required by Zydus Wellness Ltd. for their product.
8/4/2019 Zydus Cadilla Internship Report
29/70
29
3.8 DATA SOURCE
Data for the objective was collected through secondary data source and primary data
sources.
PRIMARY DATA
Primary data is that data which is collected for the first time. It is better to go for
primary data since it is first hand information and there is less chance of personnel
bias and information can be collected with accuracy at the same time. It could be re-
tabulated and survey concerned in various forms this data can be used. For collecting
primary data, I have chosen the personal interview method.
Data required for the study is collected first hand from:
Retailers & Distributors network of Company. Two Distributors from New Delhi & One Super Stockist of Zydus Wellness
Ltd.
SECONDARY DATA
Secondary data is not firsthand information. Secondary data are those that have been
collected by other organizations like government agencies, financial organization,
newspapers and magazines. It is collected from books, magazines and authenticated
websites.
1. Internal sources Company records Company Catalogues2. External sources Internet Newspapers Magazines
3.9 DATA ANALYSIS
Various pie-charts and bar graphs are made to have an easy and quick understanding
of the study conducted. Initially all the questionnaires were analysed individually, &
then finally an overall comparison of the various responses from all the customers
was done & analysed.
8/4/2019 Zydus Cadilla Internship Report
30/70
30
CHAPTER 4
DATA ANALYSIS AND
FINDINGS
8/4/2019 Zydus Cadilla Internship Report
31/70
31
DATA ANALYSIS AND FINDINGS
In this chapter we will analyse the data collected from the dealer/distributor network
of the Company and find out the results with the help of different bar graphs and Pie
charts. With the help of these outcomes we will be able to find our objectives of the
study.
Results of Research
Ques.1) How do you rate the taste of different flavours of Sugar free DLite?
Results are:
Flavors VeryGood
Good Average BelowAverage
Poor
Orange 32 36 23 4 5
Lemon 25 36 30 8 1
Peach 17 7 11 43 22
Passionfruit
7 7 12 23 51
Apple 19 14 24 22 21
Part-A
Figure: 4.1(a): Taste rating for Orange
Interpretation
32 Retailers / Distributors have rated Taste of Sugar free DLite Orange as Very good,
36 Retailers / Distributors have rated its Taste as Good, 23 Retailers / Distributors
rated its Taste as Average, just 4 Retailers / Distributors have rated its Taste as Below
average & 5 Retailers / Distributors have rated it to be Poor in taste.
Very good Good AverageBelow
averagePoor
OrangeSeries1 32 36 23 4 5
05
10152025303540
Orange
8/4/2019 Zydus Cadilla Internship Report
32/70
32
Part-B
Figure: 4.1(b): Taste rating for Lemon
Interpretation
25 Retailers / Distributors have rated Taste of Sugar free DLite Lemon as Very good,
37 Retailers / Distributors have rated its Taste as Good, 29 Retailers / Distributors
rated its Taste as Average, whereas 8 Retailers / Distributors have rated its Taste as
Below average & just 1 Retailers / Distributors have rated it to be Poor in taste.
Part-C
Figure: 4.1(c): Taste rating for Peach
Very good Good AverageBelow
averagePoor
Peach
Series1 17 7 11 43 22
0
5
10
15
20
25
3035
40
45
50
Peach
Very good Good AverageBelow
averagePoor
Lemon
Series1 25 37 29 8 1
0
5
10
15
20
25
30
3540
Lemon
8/4/2019 Zydus Cadilla Internship Report
33/70
33
Interpretation
17 Retailers / Distributors have rated Taste of Sugar free DLite Peach as Very good,
just 7 Retailers / Distributors have rated its Taste as Good, 11 Retailers / Distributors
rated its Taste as Average, whereas 43 Retailers / Distributors have rated its Taste asBelow average & 22 Retailers / Distributors have rated it to be Poor in taste.
Part-D
Figure: 4.1(d): Taste rating for Passion fruit
Interpretation
Just 7 Retailers /Distributors have rated Taste of Sugar free DLite Passion fruit as
Very good, 7 Retailers / Distributors have rated its Taste as Good, 12 Retailers /
Distributors rated its Taste as Average, whereas 23 Retailers / Distributors have rated
its Taste as Below average & 51 Retailers / Distributors have rated it to be Poor in
taste.
Very good Good AverageBelow
averagePoor
Passion peach
Series1 7 7 12 23 51
0
10
20
30
40
50
60
Passion fruit
8/4/2019 Zydus Cadilla Internship Report
34/70
34
Part-E
Figure: 4.1(e): Taste rating for Apple
Interpretation
19 Retailers / Distributors have rated Taste of Sugar free DLite Apple as Very good,
14 Retailers / Distributors have rated its Taste as Good, 24 Retailers / Distributors
rated its Taste as Average, whereas 22 Retailers / Distributors have rated its Taste as
Below average & 21 Retailers / Distributors have rated it to be Poor in taste.
Very good Good AverageBelow
averagePoor
Apple
Series1 19 14 24 22 21
0
5
10
15
20
25
30Apple
8/4/2019 Zydus Cadilla Internship Report
35/70
35
Part-F
Results:
Flavors Orange Lemon Peach Passion fruit Apple
Poor 5 1 22 51 21
Figure: 4.1(f): % of Poor for different flavors of Sugar free DLite
Interpretation
Maximum 51% of Retailers / Distributors have rated Taste of Sugar free DLite
Passion fruit as Very poor, 22% Retailers / Distributors have rated Taste of Sugar freeDLite Peach as Very poor, 21% Retailers / Distributors rated Taste of Sugar free
Apple as Very poor, whereas only 5% Retailers / Distributors have rated Taste of
Sugar free DLite Orange as Very poor & just 1% Retailers / Distributors have rated
Sugar free Lemon as Very poor in taste.
Orange Poor
5%Lemon Poor
1%
Peach Poor
22%
Passion fruit
Poor
51%
Apple Poor21%
8/4/2019 Zydus Cadilla Internship Report
36/70
36
Part-G
Results:
Flavors Orange Lemon Peach Passion fruit Apple
Average 23 30 11 12 24
Figure: 4.1(g): % of Average for different flavors of Sugar free DLite
Interpretation
Maximum 30% of Retailers / Distributors have rated Taste of Sugar free DLite
Lemon as Average, 24% Retailers / Distributors have rated Taste of Sugar free DLiteApple as Average, 23% Retailers / Distributors rated Taste of Sugar free Orange as
Average, whereas only 12% Retailers / Distributors have rated Taste of Sugar free
DLite Passion fruit as Average & just 11% Retailers / Distributors have rated Sugar
free Peach as Average in taste.
Orange Average
23%
Lemon Average
30%Peach Average
11%
Passion fruit
Average
12%
Apple Average
24%
8/4/2019 Zydus Cadilla Internship Report
37/70
37
Part-H
Results:
Flavors Orange Lemon Peach Passion fruit Apple
Very Good 32 25 17 7 19
Figure: 4.1(h): % of Very good for different flavors of Sugar free DLite
Interpretation
Maximum 32% of Retailers / Distributors have rated Taste of Sugar free DLite
Orange as Very good, 25% Retailers / Distributors have rated Taste of Sugar freeDLite Lemon as Very good, 19% Retailers / Distributors rated Taste of Sugar free
Apple as Very good, whereas just 17% Retailers / Distributors have rated Taste of
Sugar free DLite Peach as Very good & only 7% Retailers / Distributors have rated
Sugar free Passion fruit as Very good in taste.
Orange Very
good
32%
Lemon Very
good
25%
Peach Very
good
17%
Passion fruit
Very good
7%
Apple Very
good
19%
8/4/2019 Zydus Cadilla Internship Report
38/70
38
Ques.2) What do you think about the quality of Sugar free DLite?
Results:
Very Good Good Average Below Average Poor
20 17 11 32 20
Figure: 4.2: Rating of Quality of Sugar free DLite
Interpretation
20% Retailers / Distributors have rated Quality of Sugar free DLite as Very good,
17% Retailers / Distributors have rated its Quality as Good, 11% Retailers /
Distributors rated its Quality as Average, 32% Retailers / Distributors have rated its
Quality as Below average & 20% Retailers / Distributors have rated it to be Poor in
Quality.
Very good
20%
Good
17%
Average
11%
Below average
32%
Poor
20%
Chart Title
8/4/2019 Zydus Cadilla Internship Report
39/70
39
Ques.3) How satisfied are you with the ingredients of Sugar free DLite?
Results:
Highly satisfied 16
Satisfied 23
Average 29
Dissatisfied 17
Highly dissatisfied 15
Figure: 4.3: Satisfaction level with ingredients of Sugar free DLite
Interpretation
16% Retailers / Distributors are highly satisfied with the ingredients of Sugar free
DLite, 23% Retailers / Distributors are satisfied with the ingredients, whereas 29%
Retailers / Distributors have average satisfaction level with the ingredients, 17%
Retailers / Distributors are dissatisfied with the ingredients & only 15% Retailers /
Distributors are highly dissatisfied with the ingredients .
Highly satisfied
16%
Satisfied
23%
Average
29%
Dissatisfied
17%
Highly
dissatisfied
15%
Ingredients
8/4/2019 Zydus Cadilla Internship Report
40/70
40
Ques.4) Do you like the packaging of Sugar free DLite?
Results:
Yes 63
No 37
Figure: 4.4: Likeliness of Packaging
Interpretation
63% of Retailers/Distributors liked the packaging of Sugar free DLite whereas 37%
did not liked the packaging.
Yes
63%
No
37%
likeliness of packaging
8/4/2019 Zydus Cadilla Internship Report
41/70
41
Ques.5) How do you rate the packaging of Sugar free DLite?
Results:
Verygood
24
Good 17
Average 22
Belowaverage
14
Poor 23
Figure: 4.5: Rating for Packaging of Sugar free DLite
Interpretation
Maximum 24% Retailers / Distributors have rated Packaging of Sugar free DLite as
Very good, 17% Retailers / Distributors have rated its Packaging as Good, 22%
Retailers / Distributors rated its Packaging as Average, whereas 14% Retailers /
Distributors have rated its Packaging as Below average & 23% Retailers / Distributors
have rated its Packaging to be Poor.
Very good
24%
Good
17%
Average
22%
Below average
14%
Poor
23%
Packaging
8/4/2019 Zydus Cadilla Internship Report
42/70
42
Ques.6) What is the customer perception about the Price of Sugar free DLite?
Results:
Reasonable price 14
Competitive price 11
High price but justified by quality 22
High price but not justified by quality 37
Low price compared to other brands 16
Figure: 4.6: Customer perception about Price
Interpretation
According to 37% Retailers / Distributors Price of Sugar free DLite is high & not
justified by quality whereas according to 22% of Retailers / Distributors Price is high
but justified by quality, Price is competitive according to 11% Retailers / Distributors,
Price is low according to 16% Retailers / Distributors and Price is reasonable
according to 14% Retailers / Distributors.
Reasonable
price
Competitive
price
High price
but justified
by quality
High price
but not
justified by
quality
Low price
compared to
other brands
Series1
Series2 14 11 22 37 16
05
10152025303540
Price perception
8/4/2019 Zydus Cadilla Internship Report
43/70
43
Ques.7) How satisfied are you with Sugar free DLite?
Results:
Highlysatisfied
17
Satisfied 14
Average 27
Dissatisfied 28
Highlydissatisfied
14
Figure: 4.7: Satisfaction level with Sugar free DLite
Interpretation
17% Retailers / Distributors are highly satisfied with Sugar free DLite, 14% Retailers
/ Distributors are satisfied Sugar free DLite, whereas 27% Retailers / Distributors
have average satisfaction level with Sugar free DLite, 28% Retailers / Distributors
are dissatisfied with Sugar free DLite & only 14% Retailers / Distributors are highly
dissatisfied Sugar free DLite.
Highly satisfied
17%
Satisfied
14%
Average
27%
Dissatisfied28%
Highly
dissatisfied
14%
Satisfaction level
D'Lite
8/4/2019 Zydus Cadilla Internship Report
44/70
44
Ques.8) Can Sugar free DLite compete with other Sugar free Soft drinks?
Results:
Yes 43
No 57
Figure: 4.8: Can compete with other brands
Interpretation
43% of Retailers/Distributors feel that Sugar free DLite can compete with other
Sugar free soft drinks in the market whereas 57% Retailers/Distributors feel that
Sugar free DLite cannot compete with other Sugar free soft drinks.
Yes No
Series1 43 57
0
10
20
30
40
50
60
8/4/2019 Zydus Cadilla Internship Report
45/70
45
Ques.9) Is Sugar free DLite a preferred Brand by the customer or you have to push
it?
Results:
Preferred Brand 39
Pushed by the Retailer 61
Figure: 4.9: Preferred Brand
Interpretation
39% ofRetailers/Distributors feel that Sugar free DLite is a preferred brand by the
customer whereas 61% Retailers/Distributors feel that Sugar free DLite is pushed by
them.
Preferred Brand Pushed by the Retailer
Series1 39 61
0
10
20
30
40
50
60
70
Preferred Brand
8/4/2019 Zydus Cadilla Internship Report
46/70
46
Ques.10) Which Brand do you think as the toughest competitor of Sugar free DLite?
Results:
Diet Pepsi 26
Diet coke 38
Amway sugar free 11
Pepsi max 25
Any other 0
Figure: 4.10: Competitor
Interpretation
38% of Retailers / Distributors rated Diet coke as the strongest competitor of Sugar
free DLite, 26% of Retailers / Distributors rated Diet pepsi as the strongest
competitor of Sugar free DLite, whereas 25% of Retailers / Distributors rated Pepsi
max as the strongest competitor of Sugar free DLite & only 11% of Retailers /
Distributors rated Amway sugar free as the strongest competitor of Sugar free DLite
Diet pepsi
26%
Diet coke
38%Amway sugar
free
11%
Pepsi max
25%
Any other
0%
Competitor
8/4/2019 Zydus Cadilla Internship Report
47/70
47
Ques.11) How satisfied are you with the visits of company personnel?
Results:
Highlysatisfied
33
Satisfied 15
Average 27
Dissatisfied 14
Highlydissatisfied
11
Figure: 4.11: Satisfaction level with visits of company personnel
Interpretation
Maximum 33% Retailers / Distributors are highly satisfied with the visits of company
personnel, 15% Retailers / Distributors are satisfied with the visits of company
personnel, whereas 27% Retailers / Distributors have average satisfaction level with
the visits of companypersonnel, just 14% Retailers / Distributors are dissatisfied with
the visits of company personnel & only 11% Retailers / Distributors are highly
dissatisfied with the visits of companypersonnel.
Highly
satisfiedSatisfied Average Dissatisfied
Highly
dissatisfied
Series1 33 15 27 14 11
0
5
10
15
20
25
30
35
8/4/2019 Zydus Cadilla Internship Report
48/70
48
Ques.12) How do you find the complaint resolution by the company?
Results:
Slow 17
Swift 37
Satisfactory 26
Unsatisfactory 20
Figure: 4.12: Complaint resolution
Interpretation
Maximum 37% Retailers / Distributors feel that complaint resolution is swift by the
company, 27% Retailers / Distributors are satisfied with the complaint resolution by
the company, whereas 20% Retailers / Distributors are unsatisfied with the complaint
resolution by the company & only 17% Retailers / Distributors feel that the complaint
resolution by the company is slow.
Slow
17%
Swift
37%
Satisfactory
26%
Unsatisfactory
20%
Complaint resolution
8/4/2019 Zydus Cadilla Internship Report
49/70
49
Ques.12A) How do you view the policy of exchange of the damaged products by the
company?
Results:
Slow 28
Swift 15
Satisfactory 24
Unsatisfactory 33
Figure: 4.12(a): Policy of exchange
Interpretation
Maximum 33% Retailers / Distributors are unsatisfied with the policy of exchange of
damaged products by the company, whereas 28% Retailers / Distributors feel that
policy of exchange is slow by the company, on contrary 24% Retailers / Distributors
are satisfied with the policy of exchange by the company & only 15% Retailers /
Distributors feel that the policy of exchange is swift by the company.
Slow
28%
Swift
15%Satisfactory
24%
Unsatisfactory
33%
Policy of exchange
8/4/2019 Zydus Cadilla Internship Report
50/70
50
Ques.13) How satisfied are you with the advertisement and merchandising of the
product?
Results:
Highly satisfied 20
Satisfied 10
Average 22
Dissatisfied 33
Highly dissatisfied 15
Figure: 4.13: Satisfaction level with Advertisement & Merchandising
Interpretation
20% Retailers / Distributors are highly satisfied with the advertising & merchandising
of the Zydus wellness products, 10% Retailers / Distributors are satisfied with the
advertising & merchandising of the Zydus wellness products, whereas 22% Retailers /
Distributors have average satisfaction level with the advertising & merchandising of
the Zydus wellness products, 33% Retailers / Distributors are dissatisfied with the
advertising & merchandising of the Zydus wellness products & only 15% Retailers /
Distributors are highly dissatisfied with the advertising & merchandising of the Zydus
wellness products.
Highly
satisfied Satisfied Average DissatisfiedHighly
dissatisfied
Series1 20 10 22 33 15
0
5
10
15
20
25
30
35
Advertisement & Merchandising
8/4/2019 Zydus Cadilla Internship Report
51/70
51
Ques.14) What influences your decision to deal in Zydus wellness Products?
Results:
Attributes Low Medium HighAfter Sales Services 35 39 36Promotional Schemes 10 36 54
Delivery schedule 32 42 26
Advertisements 29 42 29
Brand Name 33 38 29
Part-A
Figure: 4.14(a): Decision making
Interpretation
The most important factor which influences the decision of Retailers/Distributors to
deal in the products of Zydus wellness is its Promotional schemes as maximum 54
Retailers/Distributors gave their feedback towards it. Result shows that Delivery
schedule of the company is not satisfying as only 26 Retailers/Distributors gave their
feedback towards it.
Low Medium
High Low Medium
High Low Medium
High
After sales servicePromotional
schemesDelivery schedule
Series1 35 39 36 10 36 54 32 42 26
0
10
20
30
40
50
60
8/4/2019 Zydus Cadilla Internship Report
52/70
52
Part-B
Figure: 4.14(b): Decision making
Interpretation
The advertisement and brand name also plays a good role in influencing the decision
of Retailers/Distributors to deal in Zydus wellness products.
Low Medium High Low Medium High
Advertisement Brand nameSeries1 29 42 29 33 38 29
0
5
10
15
20
25
30
35
40
45
8/4/2019 Zydus Cadilla Internship Report
53/70
53
SUMMARY OF THE FINDINGS
Major Findings of the Report are:
Taste of Orange flavour of Sugar free DLite is most liked about 32% rated itvery good whereas passion fruit is least preferred only 7% rated it very good.
Packaging of Sugar free DLite pet bottle is very good, 63% liked itspackaging whereas 37% didnt liked the packaging of Sugar free DLite Can.
59% feel that the price of Sugar free DLite is high. Out of this, 37% feel thatthe price is not justified by quality whereas 22% feel that price is justified by
good quality.
41% feel that the price is reasonable or competitive. 58% of the target population are satisfied with sugar free DLite (highly
satisfied to average).
Diet coke is the strongest competitor of Sugar free DLite with 38%, whereas26% & 25% respectively of target population think that Diet Pepsi and Pepsi
max are the strongest competitor.
37% & 26% respectively rated complaint resolution as swift & satisfactory. Retailers are very much satisfied with the visits of company personnel. 75% of
the retailers are satisfied (highly satisfied to average).
54% of the target population deal in Zydus Wellness products because of thepromotional schemes they provide to them.
8/4/2019 Zydus Cadilla Internship Report
54/70
54
SWOT ANALYSIS
Strength
The company has goodwill in the market. So the customer trusts on the brandin the name of Cadila.
It ranks among the top 10 most successful pharmaceutical company in India. The company has full-fledged R&D centre, which was set up in1969 with
recognition from the department of science and technology, govt. of India. The
company invests 7% in R&D from their total turnover.
It has many subsidiaries and has merged with many foreign companies. Sothat R&D programme can be developed and to capture new market.
The company has the potentiality to export its products in abroad. It is the first company that had launched low calorie based sugar free product
for the diabetic and health conscious people and it stands first position in the
overall sugar free products in Indian market.
Promotional schemes of the company are good and effective.
Weakness
There is low target population who want to consume low calorie healthy drink. The price of sugar free DLite is higher than the other diet soft drinks so the
customers want to consume other brands with low cost.
There is less awareness among the people about sugar free products. Packaging of sugar free DLite (Can packing) is of lower quality. The distribution channel is also not up to the mark and the delivery of the
products is also delayed.
Policy of exchange of damaged goods is not satisfying.
Opportunities
This company has the potential to include its name among the top F.M.C.Gcompanies.
8/4/2019 Zydus Cadilla Internship Report
55/70
55
The Ever Yuth cosmetic product has brought future for the company. It hasgood demand all over the market.
Companys brand extension strategy is a very good decision to survive incompetitive market.
The brand name of the company would help to promote their other productalso.
Threats
The company should improve its distribution channel because in long term itcan affect the image as well as sales of the company.
Since this is an era of globalization, so many M.N.Cs and national companiesare posing lots of challenges and competition to the company.
Threats from old and newly launched diet products of Pepsi and Coca cola. Lastly threat from the traditional perception of the customers itself about the
sugar free products.
8/4/2019 Zydus Cadilla Internship Report
56/70
56
CHAPTER 5
CONCLUSIONS
AND
RECOMMENDATIONS
8/4/2019 Zydus Cadilla Internship Report
57/70
57
CONCLUSIONS
Objective wise conclusion:
1. To know the level of satisfaction with regard to: Price, Taste, Ingredientsof the product Sugar free DLite.
As we come to know throught the study that taste of orange flavour ofSugarfree Dlite is most liked by the customers whereas lemon is also
preferred by the customers.(Figure 4.1-a, b & h)
Apple and peach flavour of Sugarfree Dlite are also preferred by thecustomers(Figre 4.1-c, e & f)
Taste of Passion fruit was not liked by the customers.(Figure 4.1-d & f) Some of the customers are really satisfied with the high pricing of sugarfree
dlite as it is justified by the quality.
The packaging of Sugarfree Dlite was liked by 63% of the sample population,rest 37% did not liked the packaging.( Figure 4.4 & 4.5)
Material used in Can of Sugarfree Dlite was not liked by the customers as itleads to a lot of breakage.
2. To know Performance against competitors. Diet coke is the toughest competitor of sugarfree dlite.( Figure 4.10) The customer perception about the pricing of Sugarfree Dlite is that it is
higher than the other competitors in the market.( Figure 4.6)
3. To know the level of retailer satisfaction with regard to: Deliveryschedule, advertisements, complaint resolution.
Complaint resolution by the company is good as the result states that mostthe target population was satisfied by the complaint resolution.( Figure
4.12)
Majority of the target population was not satisfied by the exchange policyof the damaged products by the company since the exchange of products
was slow.( Figure 4.12-a)
8/4/2019 Zydus Cadilla Internship Report
58/70
58
Company personnel are visiting the retailers on regular basis & aresatisfied with there visits.( Figure 4.11)
Advertisements & merchandising are liked by the target population.( Figure 4.13)
Unique selling proposition of Zydus Wellness products are thepromotional schemes by the company & after sales service.( Figure 4.14-a)
The delivery schedule of the Zydus Wellness is not up to the mark.( Figure 4.14-a)
4. To know the market response for Zydus wellness products. Quality of Sugarfree Dlite was average as the results of the study showed
that 48% of target sample population was in favor of very good, good &
average whereas rest 52% in favor of below average & poor.( Figure 4.2)
Sugarfree dlite is generally pushed by the retailer as the population doesnot show more interest in sugarfree dlite. (Figure 4.9)
8/4/2019 Zydus Cadilla Internship Report
59/70
59
RECOMMENDATIONS
According to various information data collected regarding sugarfree dlite & retailer
satisfaction, it can be inferred that policies should be change with the present trends.
As competition is very intense, so the organisation should keep alert so as to avail
every opportunity and advantage & should devise strategies so as to keep it self away
from various loopholes.
Quality of sugar free D'Lite is good but the company can improve it more. Packaging of sugar free DLite pet bottle is good but the packaging material
used in Can of sugar free DLite needs improvement since it leads to breakage.
Company should lay down more focus on Retailer satisfaction because it willhelp in building up good relations which will help the company in long term.
The company should pay more emphasis on passion fruit flavor of sugarfreedlite since it is least favourate among the target population.
Try to maintain the sweetness of the drink, so that it becomes perfect. The company has problem with the delivery schedule in some south delhi
markets so company should focus on the distribution channel & should choose
distributor wisely because their workings hampers companys image.
Company should focus more on advertisements and promotional activities inmalls to expand its business because consumer awareness is very necessary.
The price of sugarfree dlite is high as compared to other diet soft drinks socompany should decrease its price to compete with other diet soft drinks.
Try to innovate such drinks which can be consumed by maximum number ofconsumer. Then this company will be more successful
Dont limit your customer by targeting people of higher society and healthconscious people.
Complaint resolution by the company is quite good but the problem persists inthe exchange policy of the damaged products, the company should make
exchange of products swift.
8/4/2019 Zydus Cadilla Internship Report
60/70
60
CHAPTER -6
LIMITATIONS
AND
FUTURE SCOPE
8/4/2019 Zydus Cadilla Internship Report
61/70
61
CHAPTER -6 LIMITATIONS AND FUTURE SCOPES
.
6.1 Limitations of the study
Limitations of the projects are to know the behaviour of the customers, market
segmentation, product, and pricing policy and the attitude, feeling and reaction ofthe
consumer towards the products.
The project did not cover the whole market of Delhi. Only the South Delhimarket was studied, which may not be enough to show correct picture.
The sample size selected was small as compared to the total populationbecause of the constraints of time and resources.
Dealers were biased and unsupportive to the study Respondents were mainly semi-skilled or unskilled so making them
understand the questions in local language was not easy.
The project did not cover the whole market of foam industry. Only a smallpopulation was studied, which may not be enough to show correct picture.
The consumers were very reluctant to answer the question and the responsemay be biased.
The study is made on the responses to the questionnaire framed. Although utmost care was taken by the researcher to extract data, at times the
same may have limitations owing to time constraints of the respondents.
Some dealers were not much interested in giving feedbacks actually but theywere giving answers to the questions indirectly not thru questionnaire but
through a Formal Communication.
Time factor was a great hindrance in the completion of my research report. Iwas working as a management trainee in Zydus Wellness Ltd. and this on the
job training gave me little time to do my project report.
8/4/2019 Zydus Cadilla Internship Report
62/70
62
IMPLICATIONS FOR PRACTICE
The main implication faced in data collection, as it is very difficult to get thetrue opinion about the taste of sugar free products since the people have
traditional notion in their mind about the sugar free products that they taste
less sweeter than the normal drinks.
Quality of Sugar free DLite is good but it can be improved more to meet thecompetitions in the market.
Distributors play an important role for the Company to increase its sales & italso showcases the image of the company so the company should choose their
Distributors wisely.
FUTURE IMPLICATIONS
The study was conducted to know the Retailer satisfaction of Zydus wellnessProducts in South Delhi market as it does not covered the whole market in
Delhi, only a part of it was studied as sample population which may not be
enough to show the correct picture, So in future whole Delhi market could be
studied to find out better results.
Different techniques should be used to find out the conclusions or analysis. As we find out that some of the Retailers/Distributors were not interested in
giving their feedback so the different method should be followed to research
on this project.
Different market should be targeted to know the objectives of the study.
8/4/2019 Zydus Cadilla Internship Report
63/70
63
DISCUSSION OF RESEARCH QUESTION
This research was conducted mainly to know the Retailer satisfaction for Zyduswellness Products in the South Delhi market. This was the main objective of the study
also.The research was conducted in Delhi region because there was no such study was
conducted in this region before this. There were many researches conducted, but there
was not such research conducted before this research.
The research questions were designed as per the companys requirements. And the
details of the Dealer/distributors are also included in the questionnaire such that these
details can later be used as the customer database by the company to contact these
dealers. There are total 14 questions, which help to find the unique selling proposition
(USP) of the Zydus Wellness Products & also help to judge the level of satisfaction of
retailer/dealer the research questions also help to know the position of the competitors
in this category and requirements of the customers. These research questions include
all the questions regarding quality, packaging & pricing of the products. The
questionnaire is designed in such a way that data collection can be done through Face
to face interaction and by directly visiting them. All the questions were fully filledaccording to the genuine information of the Retailers/distributors of the Company.
All the objectives of the study were identified through this study. The main objectives
of the study were
To know the level of satisfaction with regard to: Price, Taste, Ingredients ofthe product Sugar free DLite.
To knowPerformance against competitors. To know the level of retailer satisfaction with regard to: Delivery schedule,
advertisements, complaint resolution.
To know the market response for Zydus wellness products.
All the conclusions of the study were made on the basis of these objectives.
8/4/2019 Zydus Cadilla Internship Report
64/70
64
REFERENCES
Books:
Kotler Philip, Marketing Management,11th Edition, 2005, Prentice Hall ofIndia Pvt. Ltd. New Delhi.
Saxena Rajan, Marketing Management 4th Edition, 2009, Tata McGraw-HillPublication Co. Ltd. New Delhi.
Kothari C. R. Research Methodology 2nd Edition, 2004, Vishwa publication,Delhi.
Verma. H.V. 2nd Edition, 2006, Marketing Research. Global Business Press,Delhi.
Nargundkar, R. (2010). Marketing Research . New Delhi: The McGraw -HillCompanies.
Malhotra Naresh K., Marketing Research 5th Edition. Vyas, Preeta H. Vikalpa, The Journal for Decision Makers, Jan-Mar 2011,
Vol. 36 Issue 1, p89-102, 14p
Mogelonsky, Marcia. Prepared Foods, Jan 2008, Vol. 177 Issue 1, p13-22, 6p Harrington, Susan.The Journal of School Nursing, February 2008; vol. 24, 1:
pp. 3-12.
Websites:
www.zyduscadila.com
www.zyduswellness.in
www.everyuth.com
http://www.zyduscadila.com/http://www.zyduscadila.com/http://www.zyduswellness.in/http://www.zyduswellness.in/http://www.everyuth.com/http://www.everyuth.com/http://www.everyuth.com/http://www.zyduswellness.in/http://www.zyduscadila.com/8/4/2019 Zydus Cadilla Internship Report
65/70
65
ANNEXURE-1
SURVEY OF RETAILERSSUGAR FREE DLITE
1) How do you rate the taste of different flavors of Sugar free DLite?Flavors Very
GoodGood Average Below
AveragePoor
Orange
Lemon
PeachPassionfruit
Apple
2) What do you think about the quality of Sugar free DLite?a) Very Goodb) Goodc) Averaged) Below Averagee) Poor
3) How satisfied are you with the ingredients of Sugar free DLite?a) Highly satisfiedb) Satisfiedc) Averaged) Dissatisfiede) Highly dissatisfied
4) Do you like the packaging of Sugar free DLite? Yes /NoIf No (Please specify reason) ________________________________
5) How do you rate the packaging of Sugar free DLite? a) Very Goodb) Goodc) Averaged) Below Averagee) Poor
8/4/2019 Zydus Cadilla Internship Report
66/70
66
6) What is the customer perception about the Price of Sugar free DLite? a) Reasonable Priceb) Competitive Pricec) Price is high but justified by good Qualityd) Price is high but not justified by good Qualitye) Low Price as compared to other Brands
7) How satisfied are you with Sugar free DLite?a) Highly satisfiedb) Satisfiedc) Averaged) Dissatisfiede) Highly dissatisfied
8) Can Sugar free DLite compete with other Sugar free Soft drinks? Yes /No9) Is Sugar free DLite a preferred Brand by the customer or you have to push it?
a) Preferred Brandb) Pushed by the Retailer
10)Which Brand do you think as the toughest competitor of Sugar free DLite?a) Diet Pepsib) Diet Cokec) Amway Sugar freed) Pepsi Maxe) Any Other (Please Specify) ___________________
11)How satisfied are you with the visits of company personnel?a) Highly satisfiedb) Satisfiedc) Averaged) Dissatisfiede) Highly dissatisfied
12)How do you find the complaint resolution by the company?a) Slowb) Swiftc) Satisfactoryd) Unsatisfactory
8/4/2019 Zydus Cadilla Internship Report
67/70
67
12A) How do you view the policy of exchange of the damaged products by the
company?
a) Slowb) Swiftc)
Satisfactoryd) Unsatisfactory
13)How satisfied are you with the advertisement and merchandising of theproduct?
a) Highly satisfiedb) Satisfiedc) Averaged) Dissatisfiede) Highly dissatisfied
14)What influences your decision to deal in Zydus wellness Products?Attributes Low Medium HighAfter Sales Services
Promotional Schemes
Delivery schedule
Advertisements
Brand Name
Personal Details:Name of the Distributor/Retailer: _______________________________________
Address: __________________________________________________________
Tel. No. ___________________________________________________________
E-mail: ____________________________________________________________
8/4/2019 Zydus Cadilla Internship Report
68/70
68
ANNEXURE-2
RETAILERS DATA
1. Kohli milk point, East of kailash2. Ganesh store, Amar colony3. Pino's pasta, Dlf Saket4. Hyderabadi cuisine, Dlf Saket5. Ahuja pastry corner, Srinivaspuri6. Bhagatram omprakash store, Krishna market7. V.P store, Nizammudin West8. Kobe sizzler, Dlf Saket9. New c.n.b namkeen, Krishna market10.Shahid superstore, Batla house11.
New morning store, Jangpura12.Royal store, Khanna market
13.Shiv store, Defence colony14.Our daily needs, Kalindi kunj15.Daily need dep. Store, South Ext.-216.Subhash store, Jangpura17.Bobby store & bakery, Meherchand market18.Honey money top, New friends colony19.Sethi store, Sarita vihar20.Gujral bros, Meherchand market21.Spice street food, Dlf Saket22.Amandeep store, New friends colony23.Anand store, Khan market24.Arora pastry shop, Srinivaspuri25.The taste, Defence colony26.New baba bakery, Khanna market27.Shri ramchander gen. store, Kotla28.Pal store, New friends colony29.Home shoppee, Amar colony30.Ring road service station, South Extention-131.Swastik store, Khanna market32.Khushal store, Nizammudin West33.Superstore, Srinivaspuri34.Vig store, Meherchand market35.Simla fruit mart, Khan market36.Prakash store, Khanna market37.C.N.B namkeen, Krishna market38.Rajkumar pan, Saket P.V.R39.Mahajan dep. Store, Sarita vihar40.Vinko dairy, Amar colony41.Bhatia store, Jangpura42.A-one store, Meherchand market43.
Narang store, East of kailash44.Cake & bake, Defence colony
8/4/2019 Zydus Cadilla Internship Report
69/70
69
45.Nfc superstore, New friends colony46.Nikky traders, Nehru place47.Sheetal gen. store, Nehru place48.Shyam provision store, Sant nagar49.Hemkunt store, Sant nagar50.Mohan store, Amar colony51.Bhawani shankar & sons, New friends colony52.Sagar ratna, Malviya nagar53.Kandy's pastry shop, Kalkaji54.New garden fresh, Taimoor nagar55.Sham-e-awadh, Defence colony56.Saluja distributor, Kalkaji57.Vishal fruit juice, Bhogal58.Home care supermarket, Zakir nagar59.Shahid supermkt, Jamia nagar60.La fiesta, Sarita vihar61.Money top, New friends colony62.Marksuper store, Batla house63.Drinks corner, Zakir nagar64.Naagar fast food, Sant nagar65.Shiv dept. & prov. Store, Kotla66.Zayaka sweets & snacks, Kalkaji67.Le marche, Khan market68.Nahal dairy, Zakir nagar69.Neeti enterprises, Karol bagh70.Home bazaar, South Extension-171.
Sai water & deepa enterprises, Kalkaji72.Krishna enterprises, Ashram
73.The garden fresh, New friends colony74.Habitat world, Lodhi road75.A.k dept. store, Govindpuri76.Sunrise store, Khan market77.Lily gen. store, New friends colony78.Goel trader, Govindpuri79.Jack & Jill, Lajpat nagar80.Namita enterprises, Bhogal81.Baxi gen. store, Sarita vihar82.Maheshwari fruit corner, Kalkaji83.Annpurna namkeen, Kalkaji84.Archana med. Store, Nehru place85.Jaya enterprises, Kalkaji86.Khandelwal traders, Govindpuri87.Unique pastry shop, Lajpat nagar-288.Bhapay-di-hatti, Lajpat nagar-189.Gopal icecream, Govindpuri90.Garg trading co., Kalkaji91.Aggarwal enterprises, Kalkaji92.Balaji sales, Jangpura93.Juneja conf. & bakers, Amar colony94.Pahwa store, Lajpat nagar-4
8/4/2019 Zydus Cadilla Internship Report
70/70
70
95.Ramesh store, Defence colony96.S.S drinks, Tara apartments97.Home base marketing, Kalindi kunj98.Angel's basket, Lajpat nagar-299.Angel's pastry shop, Amar colony100.Sidhi vinayak store, Jangpura
Top Related