Zydus Cadilla Internship Report

8/4/2019 Zydus Cadilla Internship Report

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CHAPTER 1

INTRODUCTION


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CHAPTER 1: INTRODUCTION

THE BEGINNING

The dawn of 50s ushered in an era of awakening. Having broken free from the

bondage of dormant history, a need arose for the country to be self sufficient in all

spheres. Healthcare at this time was the sole domain of a few pharmaceutical giants.

Under such circumstances, with tenacity of purpose and unfailing zeal to achieve

perfection in quality, Cadila was founded in 1952.

In 1947, late founder of Cadila, Mr. Ramanbhai B. Patel was completing his

graduation at the Baroda Science College. After completing his studies in

pharmaceutical sciences, he went on to join L.M. College of Pharmacy, one of the

oldest Pharmacy Colleges in India as a lecturer. Then Mr. Ramanbhai Patel turned a

first generation entrepreneur, Mr. Patel was one of the stalwarts of the Indian

Pharmaceutical Industry. At the time of Indias independence, the nation was heavily

dependent on imports of drugs and pharmaceuticals; the total value of Allopathic

drugs and formulations produced in the country amounted to Rs 1 Crore per year and

was dominated by multinationals. Then Mr. Ramanbhai was determined to prove that

an indigenous company could prove innovative formulations and research based,

quality products. He was quite sure that Cadila would become synonymous with

quality medicinal and thus emerged the slogan Cadila for Quality.

Mr. Patel started business with his friend Mr. Indravadan Modi of just Rs 25000,

emerging as a modest pharmaceutical company. The starting was not so easy the

biggest challenge for them was in convincing the doctors to prescribe the products of

Cadila. He selected a list of doctors who were very influential among their peers and

the trendsetters of their time. He was certain that if we could convince these selected

doctors about there products, the work would be almost complete and yes it was the

key of their success.


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Soon, Cadila came out with a wide range of innovative products. He thus set a trend

for innovative healthcare solutions. They reached the peak of success within few

years by their hard work. By the early 1990s, Cadila was ranked the third largest

Pharmaceutical Company in India and second largest in 1992. The decade also

marked the beginning of a new economic framework and a shift in government

policies. To thrive in this evolving environment, it became imperative for Cadila to

restructure and streamline its business operations. Moving beyond pharmaceuticals,

the concept of total healthcare now forms the commercial heart of the groups

operations and activities, spearheading the combined activities of the group as whole

new identity, Zydus.

Overview of the Company

Zydus Wellness Limited was incorporated as Carnation Nutra-Analogue Foods

Limited in the year 1994 with their corporate office at Zydus Tower, Satellite Cross

Roads, Ahmedabad, Gujarat Initially the company was engaged in the business of

manufacturing, buying and selling of all types of health food products, low fat, low

cholesterol including table margarine, cheese, butter and substitute products. The

name of the company has been changed from 'Carnation Nutra-Analogue Foods

Limited' to 'Zydus Wellness Limited' with effect from January 5, 2009.

This Consumer Division of Zydus Cadila was envisioned to promote healthy living

by anticipating emerging and day-to-day needs in dietetic/health foods, and personal

care by offering healthier choices to the consumer. Health and wellness have been

identified as emerging opportunity areas in consumer healthcare and a key focus area

for the business. The consumer division aims to empower individuals to take

increasing responsibility for ones health by adopting healthy eating and living habits

and lifestyles. The Division markets products under two major groups the Sugar

Free range and the EverYuth range.

The acquisition has strengthened the divisions offerings to the health -conscious

consumers, as a pioneer in low calorie/dietetic products and functional/health foods.

With the convergence of healthcare, nutrition, wellness and cosmeceuticals, only

those companies with the ability to innovate expand market reach and offer niche

products in this domain will have a clear advantage in the marketplace.


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MISSION AND VISION

MISSION

A mission to create healthier communities

Zydus Cadila is dedicated to life in all its dimensions. Its world is shaped by a

passion for innovation, commitment to partners and concern for people in an effort to

create healthier communities, globally.

The company believes in offering products of the highest quality and supporting the

hands that heal with innovative contribution in patient-care.

VISION

A vision that unleashes value

To be a leading global healthcare provider with a robust product pipeline;

Stepping beyond the billion, we shall achieve sales of over $3bn by 2015.

Being one of Indias leading healthcare players, they aim to be a global research

driven company by 2020.


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BOARD OF DIRECTORS

Pankaj R. Patel

Chairman & Managing Director

Sharvil P. Patel

Deputy managing director

Mukesh M. Patel

Director

Humayun Dhanrajgir

Director

Apurva S. Diwanji

Director


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COMMUNITY CARE

CORPORATE COMMUNITY INVOLVEMENT

As a part of its corporate community involvement initiatives Zydus Cadila has

undertaken several projects related to education and healthcare.

EDUCATION

The late founder of Zydus Cadila, Mr. Ramanbhai Patel had dedicated his life to the

quest of knowledge as an academician, entrepreneur and research scientist.

He firmly believed that the knowledge seeking process must start early in life and it

was his dream to set up an educational institution where children can constantly seek

creative expressions for their endeavours.

The Zydus School of Excellence under the Ramanbhai foundation thus came into

being. The purpose of such an institution was to create a foundation head where

children had an opportunity to broaden the knowledge and the freedom to explore

their creative impulses.


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INTERNATIONAL BUSINESS

Zydus Cadila expanded its business not only in India but also throughout the world,

such as, Indonesia, South Africa, Brazil and Algeria. Globalization of business

operations is one of the thrust areas of the group. The initiatives undertaken on this

front have resulted in high growth in both exports of branded formulations and APIs.

The group exports branded formulations to 43 countries worldwide.

To step up growth in exports, Zydus Cadila has been focusing on introducing new

molecules. The company was the first to launch Pantodac and Zycl in Sri Lanka,

Zycel in Uganda and Myanmar, Atorva in Veitnam and anti-AIDs therapy in

Cambodia. Along with the German Remedies Specialties Limited, a 100% subsidiary

of GRL, it has emerged as the largest Indian group in formulation of sales in Sri

Lanka and is amongst the top 5 Indian companies in Myanmar, Uganda, Vietnam,

Mauritius and Singapore. It has also identified a basket of 20 global brands. It has a

total of 560 product registrations so far. The companys overall therapy focus with

presence in cardiovascular, gastrointestinal and pain management will drive a growth

in exports.

In an industry which faces severe competition and continual price erosion, the groups

focus is to maintain cost leadership and customer loyalty in both the domestic and

international markets. The thrust in the coming years will be in the regulated marketsof the USA.


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MILESTONES OF ZYDUS CADILA

50s

After serving as a lecturer in the L.M. College of Pharmacy, Mr. RamanbhaiPatel turns into an entrepreneur and establishes Cadila in 1952.

Cadila sets a trend in introducing new innovative products. In 1957, it introduced ISOpar, a rational formulation of INH & PAS for the

treatment of tuberculosis.

In 1959, Neroxin 12A was introduced, first of its kind product, whereincompatible neurotropics-B1, B6, B12 were made compatible in a vial.

60s

To increase exports, the production unit of Cadila Exports was set up in 1967at Kandla Free Trade Zone. The Late Prime Minister of India, Mrs. Indira

Gandhi inaugurated the unit.

A full fledged R&D center was set up in 1969 with recognition from theDepartment of Science & Technology, Govt. of India.

70s

The group sets up its bulk drug manufacturing plant at Ankleshwar in 1972. Cadila receives the National award for import substitution in 1973. Develops the process technology for the anti-diabetic drug Glibenlamide. Launches Dexona-20 for the first time in India in 1977 to provide

Dexamethasone in concentrated form for the treatment of shocks.


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80s

Receives first award from Chemexcil for its performance in export from 1985-84 and also for the year 1986-86.

Receives the award for excellence in quality from Indian Drug ManufacturersAssociation in 1985.

90s

Ranked second in the Indian Pharmaceutical industry in 1993. The group restructures in 1995, Cadila Healthcare Ltd under the aegis of the

Zydus Group is set up in the year 1995.

It improves its ranking from 16th to 9th position amongst the topPharmaceutical companies in India.

Entered into a strategic alliance in 1996 with Centeon worlds largest plasmaprotein company. The company is now known as Aventis Behring.

Cadila Healthcare launches Falcigo in strategic alliance with Guillin pharmaof China. This breakthrough product in the anti malarial segment was

launched for the first time in India in 1996.

2000-2011

Cadila Healthcare enters the capital market with an IPO in February 2000. Enters into a joint venture with Sarabhai Enterprises in the Animal Healthcare

segment in January 2000 to create Indias number one animal healthcare

company Sarabhai Zydus Animal Health Ltd.

Zydus Cadila acquires German Remedies Ltd in 2001, in what was the largestM&A in the Indian pharmacy industry.

The company acquires Aten, one of the largest selling anti-hypertensivebrands in September 2001. The acquisition catapults Zydus Cadila to the top

spot in the cardiovascular segment.


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Mr. Pankaj R Patel becomes the chairman and managing director of ZydusCadila and is elected the chairman of the board of German Remedies in

October 2001.

The companys first overseas acquisition, it acquired Alpharma France in2003, now known as Zydus France SAS.

Entered into a strategic alliance with Zambon of Italy to open new avenues incontract manufacturing in 2004.

Entered into a joint venture with Mallinckrodt pharmaceuticals generics, the7th largest pharmaceutical company in the US for generic products in 2005.

In 2007, Zydus Cadila, the first to launch revolutionary anti-obesity drugSlimona in India.

In 2008 Zydus Cadila becomes the 1st Indian Pharma company to receiveWHO accreditation for anti- Rabies vaccine.

In 2009 Simayla becomes a 100% subsidiary of the Zydus Group. In 2010 Vaxiflu-SIndias first H1N1 vaccine is launched. Mr. Pankaj R. Patel, CMD - Zydus Cadila, wins E&Y Entrepreneur of the

Year - Healthcare and Life Sciences Award 2009.

In 2011, Zydus IND application of ZYGK1 for treating diabetes receivesUSFDA approval.

Zydus Cadila joins the billion dollar league.
http://www.zyduscadila.com/press/Slimona%20in%20India.pdfhttp://www.zyduscadila.com/press/Slimona%20in%20India.pdfhttp://www.zyduscadila.com/press/PressNote14-10-08.pdfhttp://www.zyduscadila.com/press/PressNote14-10-08.pdfhttp://www.zyduscadila.com/press/PressNote31-12-09.pdfhttp://www.zyduscadila.com/press/PressNote03-06-10.pdfhttp://www.zyduscadila.com/press/PressNote03-06-10.pdfhttp://www.zyduscadila.com/press/PressNote03-06-10.pdfhttp://www.zyduscadila.com/press/PressNote03-06-10.pdfhttp://www.zyduscadila.com/press/PressNote03-06-10.pdfhttp://www.zyduscadila.com/press/PressNote17-02-10.pdfhttp://www.zyduscadila.com/press/PressNote17-02-10.pdfhttp://www.zyduscadila.com/press/PressNote17-02-10.pdfhttp://www.zyduscadila.com/press/PressNote17-02-10.pdfhttp://www.zyduscadila.com/press/PressNote07-04-11.pdfhttp://www.zyduscadila.com/press/PressNote07-04-11.pdfhttp://www.zyduscadila.com/press/PressNote01-04-11.pdfhttp://www.zyduscadila.com/press/PressNote01-04-11.pdfhttp://www.zyduscadila.com/press/PressNote07-04-11.pdfhttp://www.zyduscadila.com/press/PressNote07-04-11.pdfhttp://www.zyduscadila.com/press/PressNote17-02-10.pdfhttp://www.zyduscadila.com/press/PressNote17-02-10.pdfhttp://www.zyduscadila.com/press/PressNote03-06-10.pdfhttp://www.zyduscadila.com/press/PressNote31-12-09.pdfhttp://www.zyduscadila.com/press/PressNote14-10-08.pdfhttp://www.zyduscadila.com/press/PressNote14-10-08.pdfhttp://www.zyduscadila.com/press/Slimona%20in%20India.pdfhttp://www.zyduscadila.com/press/Slimona%20in%20India.pdf


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CONSUMER PRODUCTS DIVISION OF ZYDUS CADILA

(ZYDUS WELLNESS LIMITED)

The consumer division of Zydus Cadila was envisioned to promote healthy living by

anticipating emerging & day to day needs in diabetic/health foods and personal care

by offering healthier choices to the consumer. Health & wellness have been identified

as emerging opportunity areas in consumer healthcare & a key focus area for the

business. The consumer division aims to empower individuals to take increasing

responsibility for ones health by adopting healthy eating and living habits and

lifestyles. The division markets products under four major groups- the Sugar free, the

Ever Yuth, Nutralite & Ready to drink (RTD).

The consumer division has recently launched Actilife (healthy nutrition drink

for adults). The launch has strengthened the divisions offerings to the health

conscious consumers, as a pioneer in low calorie/diabetic products and

functional/health foods.

PRODUCT PROFILE

SUGAR FREE GOLD-LOW CALORIE SUGAR SUBSTITUTE:

Sugar Free is the first aspartame based product to be launched in the country. Today it

is a brand leader with a market share of 51.2% (ORG May01).Aspartame is an

internationally acclaimed non-toxic low calorie sugar substitute and is approved by

W.H.O. It can be used in variety of food items, practically wherever sugar is used.


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Name of the product Sugar Free Gold

Regular Packing Sachets- 25, 100, Tablets- 110, 360,Concentrate

Usage It can be used in hot and cold beverages,baked preparations, sweets etc.

Ingredients Aspartame based low calorie sugarsubstitute.

Quality Standard Approved by WHO

Special Features It helps manage the calorie intake.Reduces the risk of lifestyle diseases like

diabetes. It has only 2% of the calories

provided by sugar.

SUGAR FREE NATURA SWEET DROPS

Name of the Product Sugar Free Natura Sweet Drops

Regular Packing 10 ml = 200 drops (approximately)

MRP: Rs. 95/-

New blister packing, with premium look.

Usage It can be used in hot and cold beverages,baked preparations, sweets and many

others

Ingredients It is sucralose based 0 calorie sugarsubstitute

Advantages - Easy to use & carry.

- It is Leak proof.

- Convenient for all value added table

top applications and regular applications

like tea, coffee, corn flakes, milk shakes,

juices, nimbu pani etc.

- Easy to mix in different food and

desserts like kheer, gajar halwa, puddings

etc.


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SUGAR FREE HERBVIA

Name of the Product Sugar Free Herbvia

Regular Packing 50 Sachets pack Rs. 100

100 Pellets pack Rs. 95

Usage It can be used in hot and cold beverages.

Ingredients Contains Stevia extract derived out ofplant Stevia.

Quality Standard Stevia is worlds only all herbalsweetener with zero calories, zero

carbohydrates and zero glycemic index.

Special Features First Herbal Stevia Sweetener from houseof Sugar free.

Suitable for diabetics and obese people

wanting to manage calories, the herbal

way.


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SUGAR FREEDLITE (READY TO DRINK)

Name of the Product Sugar Free DLite

Flavours Lemon, Orange, Apple, Peach andPassion Fruit

Usage Healthy Soft drink.

Ingredients Aspartame, fruit powder, Vitamin C etc.

Quality Standard Approved by WHO

Special Features Brazilian Fruits are used as theingredients of Passion fruit.

Expiry 4 months from the date of manufacturing.


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CADILA SKINCARE

EVER YUTH (SKIN SPECIALIZATION)

LEMON FACE WASH

GRANULAR FACE WASH

Name of the Product Lemon Face WashIngredients Green Apple and Honey

Features 100% soap free facial gel whichgently deep cleanses the skin. It

effectively removes dirt, bacteria and

skin impurities, nourishes skin. It is

for all skin types.

Size and Price 72mlRs 30/-, 125mlRs 45/-

Name of the product Granular Face Wash

Ingredients Tea Tree Oil

Features 100% soap free, deep cleansesoily skin, removes bacteria,

soothes & moisturizes skin.

Size 72ml and 125ml

Price Rs30 and Rs 45 respectively

Skin Type Normal to Oily skin


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CREAM FACE WASH

NEEM

FACEWASH

Name of the

Product

Cream Face Wash

Ingredients Peach, Aloe Vera & Wild Cherry

Features Specially formulated for dry skin.

Peach/Aloe Vera: Rich Natural moisturizer

Wild Cherry: Rejuvenates & refreshes skin

Size and Price 72ml: Rs 30/-

125ml: Rs 45/-

Skin Type Normal to Dry skin

Name of the product Neem Face Wash

Ingredients Tea Tree Oil: Controls oilsecretion.

Neem: Has anti-bacterial properties

Chamomile: Soothes andmoisturizes the skin.

Features The unique granular formationeffectively deep cleanses the skin,

prevents the occurrence of pimples,

whiteheads and blackheads. It

controls excessive oil secretion,

leaving the skin absolutely fresh

and rejuvenated.


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EVERYUTH FACIAL SCRUBS

WALNUT & APRICOT FACIAL SCRUB

Name of the Product Facial Scrub

Ingredients Walnut & Apricot, Skin Vitamins : A, C & E

Features Natural water particles:Smoothens skin texture,removes dead skin cells and regenerate new cells.

Apricot: Moisturises skin, making it soft & supple.

Vitamins A,C & E: Protect skin from the sun,

pollution and premature aging.

Size and Price 30 gm: Rs 35/-,

50 gm: Rs 50/-

100 gm: Rs80/-

220 gm: Rs 150/-

Skin Type All skin type

ULTRA MILD FACIAL SCRUB

Name of the product Facial Scrub-Ultra Mild

Ingredients Apricot and Papaya

Features Micro granules for daily scrubbing. Removesdead skin cells and blackheads, moisturizes skin

and makes it soft.

Size 7gm, 60 gm & 125 gm

Price Rs 7, Rs 50, & Rs 125 respectively

Skin Type Normal to Sensitive skin


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EVER YUTH PEEL OFFS

ORANGE PEEL-OFF

Name of the Product Orange Peel Off

Ingredients Orange peel extracts, Fruit AHA & skin vitamins A,C &E

Features Orange Peel Extracts: Refreshes, condition, lighten &moisturizes skin.

Fruit AHA: Revitalize skin

Vitamins A, C & E: Protect skin from UV rays,pollution & premature aging.

Size and Price 35 gm: Rs 30/-

50gm: Rs 55

100 gm: Rs 80/-

GOLDEN GLOW PEEL-OFF

Name of the product Golden Glow Peel Off

Ingredients Orange Peel Extracts: Refresh, condition,lighten and moisturizes skin.

Natural Minerals: Make the skin smooth,

generate new cells & give a golden glow.

Skin Vitamins A, C & E: Protect skin from sun,pollution and premature ageing.

Features The product comes with a special glitter particulesthat give you instant fairness and a shimmery new

look. Infused with orange extracts, its unique 3-

way action cleanses, smoothens and nourishes the

skin giving your face an instant makeover.


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EVER YUTH POWDER FACE PACKS

ROSE FACE PACK:

Name of the product Rose Face Pack

Ingredients Rose Petals: It purifies, softens andrefines the skin texture.

Features The natural goodness of rose petalscleanses the skin, removing impurities

and bacteria while maintaining the skins

lustre. It leaves the skin with a fresh and

lively feel just like that of a rose flower.

HALDI CHANDAN FACE PACK

Name of the product Haldi Chandan Face Pack

Ingredients Sandalwood: It purifies the skin fromwithin and helps lighten the complexion.

Saffron: Has antibacterial properties thatkill the bacteria.

Turmeric: Has natural healingproperties.

Features The rich combination of Sandalwood,Saffron and Turmeric helps prevent the

skin darkening while improving the

complexion. A visibly fairer, lighter and

glowing skin is what you earn.


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SKIN ESSENTIAL

MOISTURISING COLD CRME

Name of the product Moisturising cold creme

Ingredients Sunflower, Almond, Apricot & WheatGerm Oil

Features Gives skin the essential moisture whichthe skin loses due to exposure to sun and

pollution. It nourishes the skin from

within, gives it smooth texture and makes

it supple.

NOURISHING BODY LOTION

Name of the product Nourishing Body Lotion

Ingredients Cocoa Butter: For deep moisturizing.

Honey: Retains moisture balance, maintainsits natural suppleness and prevents it from

drying.

Wheat Germ Oil & Almond Oil: Soften theskin

Features Gives skin the essential moisture which theskin loses due to exposure to sun and

pollution. It nourishes the skin from within,

gives it smooth texture and makes it supple.


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EVER YUTH MENZ

ENERGIZING SCRUB

Ingredients Walnut Shell Powder: Removes deadcells & stimulates blood circulation.

Allantoin: Reduces inflammation &soothes irritated skin.

Menthol: Has a cooling effect thatsoothes the skin

Botanical Complex: Clarifies &balances the complexion.

Features - Deep cleanses, right down to thepores,

- Stimulates blood circulation,- Washes away dead cells.

INTENSIVE MOISTURISER

Ingredients Green Tea Extract: Smoothens skin &improves.

Allantoin: Reduces inflammation &soothes irritated skin.

Skin Vitamins: Keeps the skinmoisturized.

Glycerine: Gives a healthy complexion

Features - Light and non greasy- Deep moisturiser- Gently evens out skin tone- SPF 15 shields against the mild

rays of sun, preventing darkening

of skin.


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CHAPTER 2

REVIEW OF LITERATURE


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REVIEW OF LITERATURE

In order to establish the necessity of doing research in the current area an extensive

literature was reviewed, the perception of the researchers can be summarized on

various aspects as:

1. Vyas, Preeta H. (Jan-Mar2003)

Vikalpa: The Journal for Decision Makers Vol. 36 Issue 1, p89-102, 14p

Review:

The erstwhile Cadila Laboratories was founded in 1952 by Shri Ramanbhai Patel.

The company became Indias second largest pharmaceutical company. In 1988, Sugar

Free was launched as an ethical drug for diabetic patients. In 1995, after a vertical

split in the operations, Cadila Healthcare came into being under the aegis of the Zydus

group. With Rs. 2,500 million turnovers, Zydus Cadila had the right to manufacture

and market the Sugar Free brand. In 1999, the colour of the pack was changed to a

vibrant yellow from blue and white. The shape of an hour glass was chosen for the

pack of this low-calorie sweetener to indicate fitness. The company was the first toextensively distribute and to make inroads into grocery/kirana outlets in the country.

In order to create awareness for Sugar Free as a table-top sweetener, the company

decided to advertise on TV. The Cricket World Cup (2003) event also increased the

viewer ship of the news channels and the use of Harsha Bhogle and Raveena Tondon

as endorsers in a TVC further helped in increasing the awareness of the brand.

In 2004, Sugar Free Natura, a brand extension, was introduced.

The company launched Sugar Free DLite, a soft drink, using artificial sweetener in

2007. For 2-3 years, the company spent heavily on free samples for generating trials

and word-of-mouth campaigning,

With about 70 per cent market share, Sugar Free was the leader in the Indian

sweetener market. In 2006, Zydus Cadila bought Nutralite, a healthier alternative to

butter, from Carnation Nutra Analogue Ltd. Subsequently, through reorganization, all

wellness brands like Nutralite, Sugar Free Gold and Sugar Free Natura, DLite, and

skincare products like Ever Yuth were brought under a company named Zydus

Wellness Ltd.


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2.Mogelonsky, Marcia (Jan2008)

Prepared Foods Vol. 177 Issue 1, p13-22, 6p

Review:

Rising incidences of diabetes and overweight/obesity are pushing consumers from

sugar and toward sugar-free alternatives. The research shows diabetes influencing the

purchase decisions of more than a third of respondents: 34% of those purchasing

sugar-free products for themselves do so for a diabetes-related reason, as do 39% who

purchase sugar-free items for another household member.

According to the exclusive research, 29% of respondents are extremely or very

interested in sugar free or low-sugar products as a form of diet plan or part of a

regulated diet program based on a survey conducted in 2002-04.

In the early 2000s, sucralose, a sweetening ingredient hit the market, given a

"healthier" profile than other sugar substitutes. That time the low-carb fad was at its

height, and the combination of factors led to a rush on products made with sucralose.

The sweetener became the sugar-free ingredient of choice in a wide array of product

classes, from cereal to ice cream to carbonated beverages. However, the low-carb fad

faded, and low-carb eating has become one of many strategies consumers use towatch their weight and sugar intake. As a result, sales of sucralose slowed noticeably.

Later on, Stevia, a natural plant-derived sweetener came in the US markets as a

nutritional supplement.

Gum products are also being used as appetite suppressants as per the research study. It

has become common for consumers to chew sugar free gum instead of eating a more

calorie-laden treat. It is not clear what manufacturers can do to sustain the popularity

of specific sugar-free products. The whole carbonated beverage industry is under

pressure from multiple new competitors whose products are not carbonated, not

overly sugared and not boring.

So great is the competition that major manufacturers have adopted an "if you can't

beat them, buy them" approach. In May 2007, for example, Coca-Cola purchased

Glaciiau vitamin water for $4.1 billion as a way of bolstering its portfolio of non-

carbonated beverages, especially the bottled water, flavoured water and energy drink

segment.


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Sugar-free chocolate confectionery had a major following during the height of the

low-carb years in 2000 and 2()04 but the current trend favours sugar-free, non-

chocolateproducts, sales of which are moving at a pace considerably faster than their

chocolate counterparts. Producing sugar free versions of strong established candy

brands.

The data suggest that while this issue is not currently a major threat, the sugar-free

industry should be prepared to deal with inquiries about the effects of consuming their

products.

3. Harrington, Susan(Feb2008) The Journal of School Nursing; vol. 24,pg. 3-12The Role of Sugar-Sweetened Beverage Consumption in Adolescent Obesity

Review:

Soft drink consumption has increased by 300% in the past 20 years, and 5685% of

children in school consume at least one soft drink daily. The odds ratio of becoming

obese among children increases 1.6 times for each additional can or glass of sugar-

sweetened drink consumed beyond their usual daily intake of the beverage. Soft

drinks currently constitute the leading source of added sugars in the diet and exceedthe U.S. Department of Agricultures recommended total sugar consumption for

adolescents. With the increase in adolescent obesity and the concurrent increase in

consumption of sugar-sweetened beverages (SSB), the assumption infers a

relationship between the two variables. Sugar-sweetened beverages, classified as

highglycemic index (GI) liquids, increase postprandial blood glucose levels and

decrease insulin sensitivity. Additionally, high-GI drinks submit to a decreased satiety

level and subsequent overeating. Low-GI beverages (Sugar free or diet beverages)

stimulate a delayed return of hunger, thereby prompting an increased flexibility in

amounts and frequencies of servings. Single intervention manipulation, elimination,

or marked reduction of SSB consumption may serve to decrease caloric intake,

increase satiety levels, decrease tendencies towards insulin resistance, and simplify

the process of weight management in this population.


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CHAPTER 3

RESEARCH METHODOLOGY


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RESEARCH METHODOLOGY

3.1PURPOSE OF THE STUDYThe first step in a marketing research project is to define a problem. Problemdefinition involves stating the general problem and identifying the specific

components of the research problem. It involves discussion with the decision

makers, interviews with the industry experts, analysis of secondary data and

perhaps some qualitative research such as focus groups. Once the research

problem has been clearly defined, the objective of the research can be set out

precisely.

The main objectives of the study are

1. To know the level of satisfaction with regard to: Price, Taste, Ingredients of the

product Sugar free DLite.

2. To knowPerformance against competitors.

3. To know the level of retailer satisfaction with regard to: Delivery schedule,

advertisements, complaint resolution.

4. To know the market response for Zydus wellness products.

3.2 RESEARCH DESIGN

To accomplish the predefined objectives of the research, Descriptive Research Design

is used to collect the require information from the sources. Descriptive Research is a

part of Quantitative research which is used for frequencies, averages and other

statistical calculations. Descriptive research is used to conduct a survey

investigation. Qualitative research often has the aim of description and researchers

may follow-up with examinations of why the observations exist and what are the

implications of the findings. The focus is on gaining insights and familiarity for later

investigation.

The design was formulated to be a flexible one so that changes can be adaptedin the execution of the research.

Care was taken to minimize the biasness at every stage since any researchwork made untrue information would turn out to be unreliable or worthless.

Effort has been taken to collect as many information as possible through thequestionnaire so that elaborate analysis can be carried thereafter.
http://en.wikipedia.org/wiki/Frequency_(disambiguation)http://en.wikipedia.org/wiki/Averagehttp://en.wikipedia.org/wiki/Qualitative_researchhttp://en.wikipedia.org/wiki/Qualitative_researchhttp://en.wikipedia.org/wiki/Averagehttp://en.wikipedia.org/wiki/Frequency_(disambiguation)


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The design was closely linked with the objectives set earlier, so that theessence of the information collected and analyzed does not get diluted.

3.2 SAMPLING TECHNIQUE

For the purpose of this survey, non-probability sampling technique was employed.

Non-probability sampling relies on the personal judgement of the researcher rather

than the chance to select sample elements. The researcher can arbitrarily or

consciously decide what elements to include in the sample. In non-probability

sampling technique, Convenience sampling method was used to collect data.The

samples were selected randomly to ensure unbiased information.

3.4 SAMPLE SIZEThe Samples for the current study were taken from the Delhi region. The sample

respondents for the study were 100 Retailers/distributors of Zydus Wellness Ltd. The

sampling technique was Convenience and the survey technique was Personal

Interview method.

3.5 TARGET POPULATION

As the topic is Retailer satisfaction, the target population consists of

Retailers/distributors dealing in Zydus Wellness products.

.

3.6 SAMPLING INSTRUMENT

A well structured questionnaire was used as sampling instrument. Questionnaires

were filled up by conducting a face to face interview with the Retailers/distributors

network of Zydus Wellness Ltd.

3.7 RESEARCH QUESTIONS

There are total 14 questions in the questionnaire. Most of the questions in the

questionnaire are based on Likerts five point rating scale technique. The satisfaction

level of the retailers/distributors was measured with the help of this technique. First

seven questions are specific to the product. Later the questions are specific to the

competitor and contain various aspects necessary to know retailer satisfaction thereby

adhere to the relevance of study. The questionnaire was designed keeping in mind the

target customers and the data required by Zydus Wellness Ltd. for their product.


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3.8 DATA SOURCE

Data for the objective was collected through secondary data source and primary data

sources.

PRIMARY DATA

Primary data is that data which is collected for the first time. It is better to go for

primary data since it is first hand information and there is less chance of personnel

bias and information can be collected with accuracy at the same time. It could be re-

tabulated and survey concerned in various forms this data can be used. For collecting

primary data, I have chosen the personal interview method.

Data required for the study is collected first hand from:

Retailers & Distributors network of Company. Two Distributors from New Delhi & One Super Stockist of Zydus Wellness

Ltd.

SECONDARY DATA

Secondary data is not firsthand information. Secondary data are those that have been

collected by other organizations like government agencies, financial organization,

newspapers and magazines. It is collected from books, magazines and authenticated

websites.

1. Internal sources Company records Company Catalogues2. External sources Internet Newspapers Magazines

3.9 DATA ANALYSIS

Various pie-charts and bar graphs are made to have an easy and quick understanding

of the study conducted. Initially all the questionnaires were analysed individually, &

then finally an overall comparison of the various responses from all the customers

was done & analysed.


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CHAPTER 4

DATA ANALYSIS AND

FINDINGS


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DATA ANALYSIS AND FINDINGS

In this chapter we will analyse the data collected from the dealer/distributor network

of the Company and find out the results with the help of different bar graphs and Pie

charts. With the help of these outcomes we will be able to find our objectives of the

study.

Results of Research

Ques.1) How do you rate the taste of different flavours of Sugar free DLite?

Results are:

Flavors VeryGood

Good Average BelowAverage

Poor

Orange 32 36 23 4 5

Lemon 25 36 30 8 1

Peach 17 7 11 43 22

Passionfruit

7 7 12 23 51

Apple 19 14 24 22 21

Part-A

Figure: 4.1(a): Taste rating for Orange

Interpretation

32 Retailers / Distributors have rated Taste of Sugar free DLite Orange as Very good,

36 Retailers / Distributors have rated its Taste as Good, 23 Retailers / Distributors

rated its Taste as Average, just 4 Retailers / Distributors have rated its Taste as Below

average & 5 Retailers / Distributors have rated it to be Poor in taste.

Very good Good AverageBelow

averagePoor

OrangeSeries1 32 36 23 4 5

05

10152025303540

Orange


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Part-B

Figure: 4.1(b): Taste rating for Lemon

Interpretation

25 Retailers / Distributors have rated Taste of Sugar free DLite Lemon as Very good,


rated its Taste as Average, whereas 8 Retailers / Distributors have rated its Taste as

Below average & just 1 Retailers / Distributors have rated it to be Poor in taste.

Part-C

Figure: 4.1(c): Taste rating for Peach


averagePoor

Peach

Series1 17 7 11 43 22

0

5

10

15

20

25

3035

40

45

50

Peach


averagePoor

Lemon

Series1 25 37 29 8 1

0

5

10

15

20

25

30

3540

Lemon


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Interpretation

17 Retailers / Distributors have rated Taste of Sugar free DLite Peach as Very good,

just 7 Retailers / Distributors have rated its Taste as Good, 11 Retailers / Distributors

rated its Taste as Average, whereas 43 Retailers / Distributors have rated its Taste asBelow average & 22 Retailers / Distributors have rated it to be Poor in taste.

Part-D

Figure: 4.1(d): Taste rating for Passion fruit

Interpretation

Just 7 Retailers /Distributors have rated Taste of Sugar free DLite Passion fruit as

Very good, 7 Retailers / Distributors have rated its Taste as Good, 12 Retailers /

Distributors rated its Taste as Average, whereas 23 Retailers / Distributors have rated

its Taste as Below average & 51 Retailers / Distributors have rated it to be Poor in

taste.


averagePoor

Passion peach

Series1 7 7 12 23 51

0

10

20

30

40

50

60

Passion fruit


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Part-E

Figure: 4.1(e): Taste rating for Apple

Interpretation

19 Retailers / Distributors have rated Taste of Sugar free DLite Apple as Very good,


rated its Taste as Average, whereas 22 Retailers / Distributors have rated its Taste as

Below average & 21 Retailers / Distributors have rated it to be Poor in taste.


averagePoor

Apple

Series1 19 14 24 22 21

0

5

10

15

20

25

30Apple


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Part-F

Results:

Flavors Orange Lemon Peach Passion fruit Apple

Poor 5 1 22 51 21

Figure: 4.1(f): % of Poor for different flavors of Sugar free DLite

Interpretation

Maximum 51% of Retailers / Distributors have rated Taste of Sugar free DLite

Passion fruit as Very poor, 22% Retailers / Distributors have rated Taste of Sugar freeDLite Peach as Very poor, 21% Retailers / Distributors rated Taste of Sugar free

Apple as Very poor, whereas only 5% Retailers / Distributors have rated Taste of

Sugar free DLite Orange as Very poor & just 1% Retailers / Distributors have rated

Sugar free Lemon as Very poor in taste.

Orange Poor

5%Lemon Poor

1%

Peach Poor

22%

Passion fruit

Poor

51%

Apple Poor21%


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Part-G

Results:


Average 23 30 11 12 24

Figure: 4.1(g): % of Average for different flavors of Sugar free DLite

Interpretation


Lemon as Average, 24% Retailers / Distributors have rated Taste of Sugar free DLiteApple as Average, 23% Retailers / Distributors rated Taste of Sugar free Orange as

Average, whereas only 12% Retailers / Distributors have rated Taste of Sugar free

DLite Passion fruit as Average & just 11% Retailers / Distributors have rated Sugar

free Peach as Average in taste.

Orange Average

23%

Lemon Average

30%Peach Average

11%

Passion fruit

Average

12%

Apple Average

24%


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Part-H

Results:


Very Good 32 25 17 7 19

Figure: 4.1(h): % of Very good for different flavors of Sugar free DLite

Interpretation


Orange as Very good, 25% Retailers / Distributors have rated Taste of Sugar freeDLite Lemon as Very good, 19% Retailers / Distributors rated Taste of Sugar free

Apple as Very good, whereas just 17% Retailers / Distributors have rated Taste of

Sugar free DLite Peach as Very good & only 7% Retailers / Distributors have rated

Sugar free Passion fruit as Very good in taste.

Orange Very

good

32%

Lemon Very

good

25%

Peach Very

good

17%

Passion fruit

Very good

7%

Apple Very

good

19%


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Ques.2) What do you think about the quality of Sugar free DLite?

Results:

Very Good Good Average Below Average Poor

20 17 11 32 20

Figure: 4.2: Rating of Quality of Sugar free DLite

Interpretation

20% Retailers / Distributors have rated Quality of Sugar free DLite as Very good,

17% Retailers / Distributors have rated its Quality as Good, 11% Retailers /

Distributors rated its Quality as Average, 32% Retailers / Distributors have rated its

Quality as Below average & 20% Retailers / Distributors have rated it to be Poor in

Quality.

Very good

20%

Good

17%

Average

11%

Below average

32%

Poor

20%

Chart Title


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Ques.3) How satisfied are you with the ingredients of Sugar free DLite?

Results:

Highly satisfied 16

Satisfied 23

Average 29

Dissatisfied 17

Highly dissatisfied 15

Figure: 4.3: Satisfaction level with ingredients of Sugar free DLite

Interpretation

16% Retailers / Distributors are highly satisfied with the ingredients of Sugar free

DLite, 23% Retailers / Distributors are satisfied with the ingredients, whereas 29%

Retailers / Distributors have average satisfaction level with the ingredients, 17%

Retailers / Distributors are dissatisfied with the ingredients & only 15% Retailers /

Distributors are highly dissatisfied with the ingredients .

Highly satisfied

16%

Satisfied

23%

Average

29%

Dissatisfied

17%

Highly

dissatisfied

15%

Ingredients


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Ques.4) Do you like the packaging of Sugar free DLite?

Results:

Yes 63

No 37

Figure: 4.4: Likeliness of Packaging

Interpretation

63% of Retailers/Distributors liked the packaging of Sugar free DLite whereas 37%

did not liked the packaging.

Yes

63%

No

37%

likeliness of packaging


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Ques.5) How do you rate the packaging of Sugar free DLite?

Results:

Verygood

24

Good 17

Average 22

Belowaverage

14

Poor 23

Figure: 4.5: Rating for Packaging of Sugar free DLite

Interpretation

Maximum 24% Retailers / Distributors have rated Packaging of Sugar free DLite as

Very good, 17% Retailers / Distributors have rated its Packaging as Good, 22%

Retailers / Distributors rated its Packaging as Average, whereas 14% Retailers /

Distributors have rated its Packaging as Below average & 23% Retailers / Distributors

have rated its Packaging to be Poor.

Very good

24%

Good

17%

Average

22%

Below average

14%

Poor

23%

Packaging


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Ques.6) What is the customer perception about the Price of Sugar free DLite?

Results:

Reasonable price 14

Competitive price 11

High price but justified by quality 22

High price but not justified by quality 37

Low price compared to other brands 16

Figure: 4.6: Customer perception about Price

Interpretation

According to 37% Retailers / Distributors Price of Sugar free DLite is high & not

justified by quality whereas according to 22% of Retailers / Distributors Price is high

but justified by quality, Price is competitive according to 11% Retailers / Distributors,

Price is low according to 16% Retailers / Distributors and Price is reasonable

according to 14% Retailers / Distributors.

Reasonable

price

Competitive

price

High price

but justified

by quality

High price

but not

justified by

quality

Low price

compared to

other brands

Series1

Series2 14 11 22 37 16

05

10152025303540

Price perception


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Ques.7) How satisfied are you with Sugar free DLite?

Results:

Highlysatisfied

17

Satisfied 14

Average 27

Dissatisfied 28

Highlydissatisfied

14

Figure: 4.7: Satisfaction level with Sugar free DLite

Interpretation

17% Retailers / Distributors are highly satisfied with Sugar free DLite, 14% Retailers

/ Distributors are satisfied Sugar free DLite, whereas 27% Retailers / Distributors

have average satisfaction level with Sugar free DLite, 28% Retailers / Distributors

are dissatisfied with Sugar free DLite & only 14% Retailers / Distributors are highly

dissatisfied Sugar free DLite.

Highly satisfied

17%

Satisfied

14%

Average

27%

Dissatisfied28%

Highly

dissatisfied

14%

Satisfaction level

D'Lite


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Ques.8) Can Sugar free DLite compete with other Sugar free Soft drinks?

Results:

Yes 43

No 57

Figure: 4.8: Can compete with other brands

Interpretation

43% of Retailers/Distributors feel that Sugar free DLite can compete with other

Sugar free soft drinks in the market whereas 57% Retailers/Distributors feel that

Sugar free DLite cannot compete with other Sugar free soft drinks.

Yes No

Series1 43 57

0

10

20

30

40

50

60


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Ques.9) Is Sugar free DLite a preferred Brand by the customer or you have to push

it?

Results:

Preferred Brand 39

Pushed by the Retailer 61

Figure: 4.9: Preferred Brand

Interpretation

39% ofRetailers/Distributors feel that Sugar free DLite is a preferred brand by the

customer whereas 61% Retailers/Distributors feel that Sugar free DLite is pushed by

them.

Preferred Brand Pushed by the Retailer

Series1 39 61

0

10

20

30

40

50

60

70

Preferred Brand


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Ques.10) Which Brand do you think as the toughest competitor of Sugar free DLite?

Results:

Diet Pepsi 26

Diet coke 38

Amway sugar free 11

Pepsi max 25

Any other 0

Figure: 4.10: Competitor

Interpretation

38% of Retailers / Distributors rated Diet coke as the strongest competitor of Sugar

free DLite, 26% of Retailers / Distributors rated Diet pepsi as the strongest

competitor of Sugar free DLite, whereas 25% of Retailers / Distributors rated Pepsi

max as the strongest competitor of Sugar free DLite & only 11% of Retailers /

Distributors rated Amway sugar free as the strongest competitor of Sugar free DLite

Diet pepsi

26%

Diet coke

38%Amway sugar

free

11%

Pepsi max

25%

Any other

0%

Competitor


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Ques.11) How satisfied are you with the visits of company personnel?

Results:

Highlysatisfied

33

Satisfied 15

Average 27

Dissatisfied 14

Highlydissatisfied

11

Figure: 4.11: Satisfaction level with visits of company personnel

Interpretation

Maximum 33% Retailers / Distributors are highly satisfied with the visits of company

personnel, 15% Retailers / Distributors are satisfied with the visits of company

personnel, whereas 27% Retailers / Distributors have average satisfaction level with

the visits of companypersonnel, just 14% Retailers / Distributors are dissatisfied with

the visits of company personnel & only 11% Retailers / Distributors are highly

dissatisfied with the visits of companypersonnel.

Highly

satisfiedSatisfied Average Dissatisfied

Highly

dissatisfied

Series1 33 15 27 14 11

0

5

10

15

20

25

30

35


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Ques.12) How do you find the complaint resolution by the company?

Results:

Slow 17

Swift 37

Satisfactory 26

Unsatisfactory 20

Figure: 4.12: Complaint resolution

Interpretation

Maximum 37% Retailers / Distributors feel that complaint resolution is swift by the

company, 27% Retailers / Distributors are satisfied with the complaint resolution by

the company, whereas 20% Retailers / Distributors are unsatisfied with the complaint

resolution by the company & only 17% Retailers / Distributors feel that the complaint

resolution by the company is slow.

Slow

17%

Swift

37%

Satisfactory

26%

Unsatisfactory

20%

Complaint resolution


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Ques.12A) How do you view the policy of exchange of the damaged products by the

company?

Results:

Slow 28

Swift 15

Satisfactory 24

Unsatisfactory 33

Figure: 4.12(a): Policy of exchange

Interpretation

Maximum 33% Retailers / Distributors are unsatisfied with the policy of exchange of

damaged products by the company, whereas 28% Retailers / Distributors feel that

policy of exchange is slow by the company, on contrary 24% Retailers / Distributors

are satisfied with the policy of exchange by the company & only 15% Retailers /

Distributors feel that the policy of exchange is swift by the company.

Slow

28%

Swift

15%Satisfactory

24%

Unsatisfactory

33%

Policy of exchange


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Ques.13) How satisfied are you with the advertisement and merchandising of the

product?

Results:

Highly satisfied 20

Satisfied 10

Average 22

Dissatisfied 33

Highly dissatisfied 15

Figure: 4.13: Satisfaction level with Advertisement & Merchandising

Interpretation

20% Retailers / Distributors are highly satisfied with the advertising & merchandising

of the Zydus wellness products, 10% Retailers / Distributors are satisfied with the

advertising & merchandising of the Zydus wellness products, whereas 22% Retailers /

Distributors have average satisfaction level with the advertising & merchandising of

the Zydus wellness products, 33% Retailers / Distributors are dissatisfied with the

advertising & merchandising of the Zydus wellness products & only 15% Retailers /

Distributors are highly dissatisfied with the advertising & merchandising of the Zydus

wellness products.

Highly

satisfied Satisfied Average DissatisfiedHighly

dissatisfied

Series1 20 10 22 33 15

0

5

10

15

20

25

30

35

Advertisement & Merchandising


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Ques.14) What influences your decision to deal in Zydus wellness Products?

Results:

Attributes Low Medium HighAfter Sales Services 35 39 36Promotional Schemes 10 36 54

Delivery schedule 32 42 26

Advertisements 29 42 29

Brand Name 33 38 29

Part-A

Figure: 4.14(a): Decision making

Interpretation

The most important factor which influences the decision of Retailers/Distributors to

deal in the products of Zydus wellness is its Promotional schemes as maximum 54

Retailers/Distributors gave their feedback towards it. Result shows that Delivery

schedule of the company is not satisfying as only 26 Retailers/Distributors gave their

feedback towards it.

Low Medium

High Low Medium

High Low Medium

High

After sales servicePromotional

schemesDelivery schedule

Series1 35 39 36 10 36 54 32 42 26

0

10

20

30

40

50

60


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Part-B

Figure: 4.14(b): Decision making

Interpretation

The advertisement and brand name also plays a good role in influencing the decision

of Retailers/Distributors to deal in Zydus wellness products.

Low Medium High Low Medium High

Advertisement Brand nameSeries1 29 42 29 33 38 29

0

5

10

15

20

25

30

35

40

45


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SUMMARY OF THE FINDINGS

Major Findings of the Report are:

Taste of Orange flavour of Sugar free DLite is most liked about 32% rated itvery good whereas passion fruit is least preferred only 7% rated it very good.

Packaging of Sugar free DLite pet bottle is very good, 63% liked itspackaging whereas 37% didnt liked the packaging of Sugar free DLite Can.

59% feel that the price of Sugar free DLite is high. Out of this, 37% feel thatthe price is not justified by quality whereas 22% feel that price is justified by

good quality.

41% feel that the price is reasonable or competitive. 58% of the target population are satisfied with sugar free DLite (highly

satisfied to average).

Diet coke is the strongest competitor of Sugar free DLite with 38%, whereas26% & 25% respectively of target population think that Diet Pepsi and Pepsi

max are the strongest competitor.

37% & 26% respectively rated complaint resolution as swift & satisfactory. Retailers are very much satisfied with the visits of company personnel. 75% of

the retailers are satisfied (highly satisfied to average).

54% of the target population deal in Zydus Wellness products because of thepromotional schemes they provide to them.


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SWOT ANALYSIS

Strength

The company has goodwill in the market. So the customer trusts on the brandin the name of Cadila.

It ranks among the top 10 most successful pharmaceutical company in India. The company has full-fledged R&D centre, which was set up in1969 with

recognition from the department of science and technology, govt. of India. The

company invests 7% in R&D from their total turnover.

It has many subsidiaries and has merged with many foreign companies. Sothat R&D programme can be developed and to capture new market.

The company has the potentiality to export its products in abroad. It is the first company that had launched low calorie based sugar free product

for the diabetic and health conscious people and it stands first position in the

overall sugar free products in Indian market.

Promotional schemes of the company are good and effective.

Weakness

There is low target population who want to consume low calorie healthy drink. The price of sugar free DLite is higher than the other diet soft drinks so the

customers want to consume other brands with low cost.

There is less awareness among the people about sugar free products. Packaging of sugar free DLite (Can packing) is of lower quality. The distribution channel is also not up to the mark and the delivery of the

products is also delayed.

Policy of exchange of damaged goods is not satisfying.

Opportunities

This company has the potential to include its name among the top F.M.C.Gcompanies.


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The Ever Yuth cosmetic product has brought future for the company. It hasgood demand all over the market.

Companys brand extension strategy is a very good decision to survive incompetitive market.

The brand name of the company would help to promote their other productalso.

Threats

The company should improve its distribution channel because in long term itcan affect the image as well as sales of the company.

Since this is an era of globalization, so many M.N.Cs and national companiesare posing lots of challenges and competition to the company.

Threats from old and newly launched diet products of Pepsi and Coca cola. Lastly threat from the traditional perception of the customers itself about the

sugar free products.


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CHAPTER 5

CONCLUSIONS

AND

RECOMMENDATIONS


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CONCLUSIONS

Objective wise conclusion:

1. To know the level of satisfaction with regard to: Price, Taste, Ingredientsof the product Sugar free DLite.

As we come to know throught the study that taste of orange flavour ofSugarfree Dlite is most liked by the customers whereas lemon is also

preferred by the customers.(Figure 4.1-a, b & h)

Apple and peach flavour of Sugarfree Dlite are also preferred by thecustomers(Figre 4.1-c, e & f)

Taste of Passion fruit was not liked by the customers.(Figure 4.1-d & f) Some of the customers are really satisfied with the high pricing of sugarfree

dlite as it is justified by the quality.

The packaging of Sugarfree Dlite was liked by 63% of the sample population,rest 37% did not liked the packaging.( Figure 4.4 & 4.5)

Material used in Can of Sugarfree Dlite was not liked by the customers as itleads to a lot of breakage.

2. To know Performance against competitors. Diet coke is the toughest competitor of sugarfree dlite.( Figure 4.10) The customer perception about the pricing of Sugarfree Dlite is that it is

higher than the other competitors in the market.( Figure 4.6)

3. To know the level of retailer satisfaction with regard to: Deliveryschedule, advertisements, complaint resolution.

Complaint resolution by the company is good as the result states that mostthe target population was satisfied by the complaint resolution.( Figure

4.12)

Majority of the target population was not satisfied by the exchange policyof the damaged products by the company since the exchange of products

was slow.( Figure 4.12-a)


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Company personnel are visiting the retailers on regular basis & aresatisfied with there visits.( Figure 4.11)

Advertisements & merchandising are liked by the target population.( Figure 4.13)

Unique selling proposition of Zydus Wellness products are thepromotional schemes by the company & after sales service.( Figure 4.14-a)

The delivery schedule of the Zydus Wellness is not up to the mark.( Figure 4.14-a)

4. To know the market response for Zydus wellness products. Quality of Sugarfree Dlite was average as the results of the study showed

that 48% of target sample population was in favor of very good, good &

average whereas rest 52% in favor of below average & poor.( Figure 4.2)

Sugarfree dlite is generally pushed by the retailer as the population doesnot show more interest in sugarfree dlite. (Figure 4.9)


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RECOMMENDATIONS

According to various information data collected regarding sugarfree dlite & retailer

satisfaction, it can be inferred that policies should be change with the present trends.

As competition is very intense, so the organisation should keep alert so as to avail

every opportunity and advantage & should devise strategies so as to keep it self away

from various loopholes.

Quality of sugar free D'Lite is good but the company can improve it more. Packaging of sugar free DLite pet bottle is good but the packaging material

used in Can of sugar free DLite needs improvement since it leads to breakage.

Company should lay down more focus on Retailer satisfaction because it willhelp in building up good relations which will help the company in long term.

The company should pay more emphasis on passion fruit flavor of sugarfreedlite since it is least favourate among the target population.

Try to maintain the sweetness of the drink, so that it becomes perfect. The company has problem with the delivery schedule in some south delhi

markets so company should focus on the distribution channel & should choose

distributor wisely because their workings hampers companys image.

Company should focus more on advertisements and promotional activities inmalls to expand its business because consumer awareness is very necessary.

The price of sugarfree dlite is high as compared to other diet soft drinks socompany should decrease its price to compete with other diet soft drinks.

Try to innovate such drinks which can be consumed by maximum number ofconsumer. Then this company will be more successful

Dont limit your customer by targeting people of higher society and healthconscious people.

Complaint resolution by the company is quite good but the problem persists inthe exchange policy of the damaged products, the company should make

exchange of products swift.


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CHAPTER -6

LIMITATIONS

AND

FUTURE SCOPE


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CHAPTER -6 LIMITATIONS AND FUTURE SCOPES

.

6.1 Limitations of the study

Limitations of the projects are to know the behaviour of the customers, market

segmentation, product, and pricing policy and the attitude, feeling and reaction ofthe

consumer towards the products.

The project did not cover the whole market of Delhi. Only the South Delhimarket was studied, which may not be enough to show correct picture.

The sample size selected was small as compared to the total populationbecause of the constraints of time and resources.

Dealers were biased and unsupportive to the study Respondents were mainly semi-skilled or unskilled so making them

understand the questions in local language was not easy.

The project did not cover the whole market of foam industry. Only a smallpopulation was studied, which may not be enough to show correct picture.

The consumers were very reluctant to answer the question and the responsemay be biased.

The study is made on the responses to the questionnaire framed. Although utmost care was taken by the researcher to extract data, at times the

same may have limitations owing to time constraints of the respondents.

Some dealers were not much interested in giving feedbacks actually but theywere giving answers to the questions indirectly not thru questionnaire but

through a Formal Communication.

Time factor was a great hindrance in the completion of my research report. Iwas working as a management trainee in Zydus Wellness Ltd. and this on the

job training gave me little time to do my project report.


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IMPLICATIONS FOR PRACTICE

The main implication faced in data collection, as it is very difficult to get thetrue opinion about the taste of sugar free products since the people have

traditional notion in their mind about the sugar free products that they taste

less sweeter than the normal drinks.

Quality of Sugar free DLite is good but it can be improved more to meet thecompetitions in the market.

Distributors play an important role for the Company to increase its sales & italso showcases the image of the company so the company should choose their

Distributors wisely.

FUTURE IMPLICATIONS

The study was conducted to know the Retailer satisfaction of Zydus wellnessProducts in South Delhi market as it does not covered the whole market in

Delhi, only a part of it was studied as sample population which may not be

enough to show the correct picture, So in future whole Delhi market could be

studied to find out better results.

Different techniques should be used to find out the conclusions or analysis. As we find out that some of the Retailers/Distributors were not interested in

giving their feedback so the different method should be followed to research

on this project.

Different market should be targeted to know the objectives of the study.


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DISCUSSION OF RESEARCH QUESTION

This research was conducted mainly to know the Retailer satisfaction for Zyduswellness Products in the South Delhi market. This was the main objective of the study

also.The research was conducted in Delhi region because there was no such study was

conducted in this region before this. There were many researches conducted, but there

was not such research conducted before this research.

The research questions were designed as per the companys requirements. And the

details of the Dealer/distributors are also included in the questionnaire such that these

details can later be used as the customer database by the company to contact these

dealers. There are total 14 questions, which help to find the unique selling proposition

(USP) of the Zydus Wellness Products & also help to judge the level of satisfaction of

retailer/dealer the research questions also help to know the position of the competitors

in this category and requirements of the customers. These research questions include

all the questions regarding quality, packaging & pricing of the products. The

questionnaire is designed in such a way that data collection can be done through Face

to face interaction and by directly visiting them. All the questions were fully filledaccording to the genuine information of the Retailers/distributors of the Company.

All the objectives of the study were identified through this study. The main objectives

of the study were

To know the level of satisfaction with regard to: Price, Taste, Ingredients ofthe product Sugar free DLite.

To knowPerformance against competitors. To know the level of retailer satisfaction with regard to: Delivery schedule,

advertisements, complaint resolution.

To know the market response for Zydus wellness products.

All the conclusions of the study were made on the basis of these objectives.


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REFERENCES

Books:

Kotler Philip, Marketing Management,11th Edition, 2005, Prentice Hall ofIndia Pvt. Ltd. New Delhi.

Saxena Rajan, Marketing Management 4th Edition, 2009, Tata McGraw-HillPublication Co. Ltd. New Delhi.

Kothari C. R. Research Methodology 2nd Edition, 2004, Vishwa publication,Delhi.

Verma. H.V. 2nd Edition, 2006, Marketing Research. Global Business Press,Delhi.

Nargundkar, R. (2010). Marketing Research . New Delhi: The McGraw -HillCompanies.

Malhotra Naresh K., Marketing Research 5th Edition. Vyas, Preeta H. Vikalpa, The Journal for Decision Makers, Jan-Mar 2011,

Vol. 36 Issue 1, p89-102, 14p

Mogelonsky, Marcia. Prepared Foods, Jan 2008, Vol. 177 Issue 1, p13-22, 6p Harrington, Susan.The Journal of School Nursing, February 2008; vol. 24, 1:

pp. 3-12.

Websites:

www.zyduscadila.com

www.zyduswellness.in

www.everyuth.com
http://www.zyduscadila.com/http://www.zyduscadila.com/http://www.zyduswellness.in/http://www.zyduswellness.in/http://www.everyuth.com/http://www.everyuth.com/http://www.everyuth.com/http://www.zyduswellness.in/http://www.zyduscadila.com/


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ANNEXURE-1

SURVEY OF RETAILERSSUGAR FREE DLITE

1) How do you rate the taste of different flavors of Sugar free DLite?Flavors Very

GoodGood Average Below

AveragePoor

Orange

Lemon

PeachPassionfruit

Apple

2) What do you think about the quality of Sugar free DLite?a) Very Goodb) Goodc) Averaged) Below Averagee) Poor

3) How satisfied are you with the ingredients of Sugar free DLite?a) Highly satisfiedb) Satisfiedc) Averaged) Dissatisfiede) Highly dissatisfied

4) Do you like the packaging of Sugar free DLite? Yes /NoIf No (Please specify reason) ________________________________

5) How do you rate the packaging of Sugar free DLite? a) Very Goodb) Goodc) Averaged) Below Averagee) Poor


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6) What is the customer perception about the Price of Sugar free DLite? a) Reasonable Priceb) Competitive Pricec) Price is high but justified by good Qualityd) Price is high but not justified by good Qualitye) Low Price as compared to other Brands

7) How satisfied are you with Sugar free DLite?a) Highly satisfiedb) Satisfiedc) Averaged) Dissatisfiede) Highly dissatisfied

8) Can Sugar free DLite compete with other Sugar free Soft drinks? Yes /No9) Is Sugar free DLite a preferred Brand by the customer or you have to push it?

a) Preferred Brandb) Pushed by the Retailer

10)Which Brand do you think as the toughest competitor of Sugar free DLite?a) Diet Pepsib) Diet Cokec) Amway Sugar freed) Pepsi Maxe) Any Other (Please Specify) ___________________

11)How satisfied are you with the visits of company personnel?a) Highly satisfiedb) Satisfiedc) Averaged) Dissatisfiede) Highly dissatisfied

12)How do you find the complaint resolution by the company?a) Slowb) Swiftc) Satisfactoryd) Unsatisfactory


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12A) How do you view the policy of exchange of the damaged products by the

company?

a) Slowb) Swiftc)

Satisfactoryd) Unsatisfactory

13)How satisfied are you with the advertisement and merchandising of theproduct?

a) Highly satisfiedb) Satisfiedc) Averaged) Dissatisfiede) Highly dissatisfied

14)What influences your decision to deal in Zydus wellness Products?Attributes Low Medium HighAfter Sales Services

Promotional Schemes

Delivery schedule

Advertisements

Brand Name

Personal Details:Name of the Distributor/Retailer: _______________________________________

Address: __________________________________________________________

Tel. No. ___________________________________________________________

E-mail: ____________________________________________________________


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ANNEXURE-2

RETAILERS DATA

1. Kohli milk point, East of kailash2. Ganesh store, Amar colony3. Pino's pasta, Dlf Saket4. Hyderabadi cuisine, Dlf Saket5. Ahuja pastry corner, Srinivaspuri6. Bhagatram omprakash store, Krishna market7. V.P store, Nizammudin West8. Kobe sizzler, Dlf Saket9. New c.n.b namkeen, Krishna market10.Shahid superstore, Batla house11.

New morning store, Jangpura12.Royal store, Khanna market

13.Shiv store, Defence colony14.Our daily needs, Kalindi kunj15.Daily need dep. Store, South Ext.-216.Subhash store, Jangpura17.Bobby store & bakery, Meherchand market18.Honey money top, New friends colony19.Sethi store, Sarita vihar20.Gujral bros, Meherchand market21.Spice street food, Dlf Saket22.Amandeep store, New friends colony23.Anand store, Khan market24.Arora pastry shop, Srinivaspuri25.The taste, Defence colony26.New baba bakery, Khanna market27.Shri ramchander gen. store, Kotla28.Pal store, New friends colony29.Home shoppee, Amar colony30.Ring road service station, South Extention-131.Swastik store, Khanna market32.Khushal store, Nizammudin West33.Superstore, Srinivaspuri34.Vig store, Meherchand market35.Simla fruit mart, Khan market36.Prakash store, Khanna market37.C.N.B namkeen, Krishna market38.Rajkumar pan, Saket P.V.R39.Mahajan dep. Store, Sarita vihar40.Vinko dairy, Amar colony41.Bhatia store, Jangpura42.A-one store, Meherchand market43.

Narang store, East of kailash44.Cake & bake, Defence colony


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45.Nfc superstore, New friends colony46.Nikky traders, Nehru place47.Sheetal gen. store, Nehru place48.Shyam provision store, Sant nagar49.Hemkunt store, Sant nagar50.Mohan store, Amar colony51.Bhawani shankar & sons, New friends colony52.Sagar ratna, Malviya nagar53.Kandy's pastry shop, Kalkaji54.New garden fresh, Taimoor nagar55.Sham-e-awadh, Defence colony56.Saluja distributor, Kalkaji57.Vishal fruit juice, Bhogal58.Home care supermarket, Zakir nagar59.Shahid supermkt, Jamia nagar60.La fiesta, Sarita vihar61.Money top, New friends colony62.Marksuper store, Batla house63.Drinks corner, Zakir nagar64.Naagar fast food, Sant nagar65.Shiv dept. & prov. Store, Kotla66.Zayaka sweets & snacks, Kalkaji67.Le marche, Khan market68.Nahal dairy, Zakir nagar69.Neeti enterprises, Karol bagh70.Home bazaar, South Extension-171.

Sai water & deepa enterprises, Kalkaji72.Krishna enterprises, Ashram

73.The garden fresh, New friends colony74.Habitat world, Lodhi road75.A.k dept. store, Govindpuri76.Sunrise store, Khan market77.Lily gen. store, New friends colony78.Goel trader, Govindpuri79.Jack & Jill, Lajpat nagar80.Namita enterprises, Bhogal81.Baxi gen. store, Sarita vihar82.Maheshwari fruit corner, Kalkaji83.Annpurna namkeen, Kalkaji84.Archana med. Store, Nehru place85.Jaya enterprises, Kalkaji86.Khandelwal traders, Govindpuri87.Unique pastry shop, Lajpat nagar-288.Bhapay-di-hatti, Lajpat nagar-189.Gopal icecream, Govindpuri90.Garg trading co., Kalkaji91.Aggarwal enterprises, Kalkaji92.Balaji sales, Jangpura93.Juneja conf. & bakers, Amar colony94.Pahwa store, Lajpat nagar-4


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95.Ramesh store, Defence colony96.S.S drinks, Tara apartments97.Home base marketing, Kalindi kunj98.Angel's basket, Lajpat nagar-299.Angel's pastry shop, Amar colony100.Sidhi vinayak store, Jangpura

Zydus Cadilla Internship Report

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