1. Issue #42 2009 world youth student & educational travel
confederation INNOVATING FOR TOMORROWS OPPORTUNITIES Where next for
the youth, student and educational travel industry? INNOVATING FOR
TOMORROWS OPPORTUNITIES Where next for the youth, student and
educational travel industry? 2010
2. WYSE Travel Confederation youth travel international 3
Contents 5Foreword Welcome to this special Innovation Issue of YTI
Magazine 6Youth Travel: The Bottom Line The latest industry figures
reveal the spending and travelling habits of young independent
travellers during the recession 8Where Next for Youth,
StudentEducational Travel? Industry experts from around the world
share their views about the impact the recession is having on young
peoples attitudes and their vision for the future. 12Cool
Destinations And Youth Travel Hot Spots Explore the new emerging
markets and destinations for backpackers and international
students. 14Funemployed? For some, unemployment can be a rewarding
experience Some twenty and thirty year olds are viewing the
recession and redundancy as an unexpected oppor- tunity to take
time out, travel and learn new skills 18Clever Campaigns: The
Marketing Wizards of Oz Australias tourism boards have captured the
worlds imagination with a dream job competition and their
innovative use of social networking to target global experience
seekers 24WYSTC 09: Innovating for Tomorrows Opportunities This
September the industry will gather in Manchester, the UKs largest
student city, for the World YouthStudent Travel Conference 28On The
Road at Industry Events Were you at the Youth Travel Hall birthday
celebrations at ITB-Berlin or the Work Experience Travel Market in
Vienna? See the photos here. 30Calendar of Events Dates for your
diary and a chance to meet up with the WYSE Travel Confederation
community at events around the world.
3. WYSE Travel Confederation youth travel international 5
Foreword Welcome to yti magazine For young travellers and our
industry it has been a year of many lessons and many chal- lenges.
But we are now in the fortunate position of being able to look back
on this difficult year with confidence that two fundamental beliefs
in our industry have proven true. The first being, that young
travellers have been more recession resilient than the main- stream
travel market. The latest figures from the Confederations Industry
Monitor confirm that the decline in sales for our sector has been
less than half that suffered by the wider travel industry. The
second, is the way in which our niche industry has responded to the
challenges of 2009 - with an enterprising spirit of product
innovation, new partnerships and marketing ini- tiatives - in
addition to the strategy of prudence, cost constraint and caution
that has been characteristic of the mainstream industry over the
last year. This issue of YTI Magazine is all about innovation and
providing a vision for our market in a post recession world: an
exploration that starts here and carries us into this years World
YouthStudent Travel Conference (WYSTC) under the theme of Fast
Forward 2010: Inno- vating for Tomorrows Opportunities. Taking
place in the UK for the first-time ever, this years WYSTC is packed
full of new market opportunities, the latest market intelligence,
product development innovations - and of course - the vital trade
and networking opportunities that will turn these ideas into a com-
mercial reality for your organisation. Never before has the
strength of our global community been more important to the future
of our industry in realising the dreams of the millions of young
people wishing to seek interna- tional experiences. And nowhere is
our community spirit more evident than when we come together at
WYSTC each year. I look forward to working with you to meet the
challenges of 2010 and to seeing you in Manchester. David Jones
Director General WYSE Travel Confederation YTI Magazine #42 2009
Publishing Info Youth Travel International Magazine, September 2009
Issue. Published every 6 months by WYSE Travel Confederation Editor
Stephanie Cooper, WYSE Travel Confederation Design Mark Bakker,
WYSE Travel Confederation Contributors Rachel Combie, Marketing
Manchester Emma Croft, Tourism Queensland Deborah Fitzgerald, WYSE
Travel Confederation Dawn Howell, Tourism Australia David Jones,
WYSE Travel Confederation Andrew Singer, World YouthStudent Travel
Conference (WYSTC) Rohit Talwar, Fast Forward Photography
Photographs (excluding industry events and tourism board images)
kindly provided by the Flickr.com community. Printer Gravisie,
Leiden, The Netherlands YTI Magazine has been produced and printed
using fully sustainable materials. Distribution Distributed
free-of-charge to all members and partners of WYSE Travel
Confederation, Tourism Boards and delegates at industry events.
View YTI online at www.wysetc.org Advertising Advertise in the next
issue out February 2010 Contact [email protected] Or visit the
communications page of www.wysetc.org to download the media kit
WYSE Travel Confederation Keizersgracht 174 1016DW Amsterdam The
Netherlands tel: 0031 20 42 1 2800 [email protected] www.wysetc.org
The World Youth, StudentEducational (WYSE) Travel Confederation is
a not-for-profit organisation.
4. The youth and student travel market is increasingly viewed
as a resilient sector that brings massive economic value to
destinations worldwide. The latest industry figures show that young
independent travellers stay longer, spend more, and are continuing
to seek out international experiences during the economic crisis.
Youth TravelThe Bottom Line 32%companies diversifying into new
youth travel products and partnerships Youth Travel Industry
Monitor, June 09 60% of tourism boards view sector as vital to
future growth Youth Travel Matters: Understanding the Global
Phenomenon of Youth Travel, 2008 -3.5%decline in sales for youth
travel, compared with... -8% decline for mainstream travel industry
figures for 1st half of 2009 from Youth Travel Industry Monitor and
Q1 2009 from UNWTO Barometer 60%companies creating profiles on
Facebook and other social networks Youth Travel Industry Monitor,
June 09 112 billion value of global market Youth Travel Matters:
Understanding the Global Phenomenon of Youth Travel 2008 75% of
backpackers are sticking to their travel plans this year Global
Gossip, May 2009 Forget the Budget Image The global spending and
travelling habits of backpackers and 18-32 year old travellers are
revealed here Time for change youth travelthe recession This year,
youth travel companies are focusing on innovative new products and
partnerships to combat the recession 75%of youth hostel rooms are
en-suite to cater for an increasingly sophisticated market STAY
WYSE Business Metrics Study 2008 53% companies investing in
marketing to increase sales Youth Travel Industry Monitor, June 09
1,915 spend per trip for average backpacker worldwide New Horizons
II, 2007 3,200spend per trip for average backpacker in Australia
Tourism Research Australia 2009 53 days on the road average length
of back- packer trip New Horizons II, 2007 6 youth travel
international WYSE Travel Confederation WYSE Travel Confederation
youth travel international 7 Access the Youth Travel Industry
Monitor and other research reports on www.wysetc.org
5. Youth travel organisations can take heart though from the
general consensus that students and backpackers have been less
affected by the eco- nomic crisis - and for them - mundane
realities such as the stock market. The latest industry figures
reinforce this and show that the youth travel sector was down just
3.5 percent during the first half of 2009 compared to 8 percent for
the mainstream travel industry (figures from WYSE Travel
Confederations Industry Monitor and UNWTOs Travel Barometer). There
is no denying that most youth travel com- panies are suffering from
a decline in market demand. Factors such as fluctuating exchange
rates and the knock-on effects of unemployment on the availability
of work placements are having a devastating affect on business -
particularly for travel retailers worldwide and work abroad
programmes in the US. However for other sectors, these factors seem
to be having a positive effect in increasing demand for certain
experiences particularly vol- unteering, study abroad,
intercultural exchange and GAP Year travel. Destinations such as
The UK have now become more affordable for foreign students,
Australia is experiencing unprecedented demand for working holiday
visas, and au pair agencies have enjoyed continued growth as young
people view cultural exchange as a valuable alternative to
employment. Youth hostels are also gaining market share as many
families and mainstream travellers are attracted by their
transformation in quality and good old-fashioned value for money.
Amidst all of the confusion about the recession and debate over
when it will end (next year? or indeed the next decade?) YTI
Magazine has sought the views of industry experts and leaders about
what they think the next year holds, how young peoples attitudes to
education and travel are changing, and what their organisation is
do- ing to adapt to the current climate of uncertainty. Member
Comments Where do you see your sector heading in 2010? Language
TravelEducation... Mauro Biondi CEO of Emerald Cultural In-
stitute, Ireland and Chair of the Association of Language Travel
Organisations (ALTO) The Language Travel Market will continue to
experience a period of great uncertainty with growth in countries
where they have government sponsored programmes. The recession is
reduc- ing the length of period that students spend abroad on
language programmes. So the most important things our market must
adapt to over the next year will be developing more short-term
programmes for students, the strong euro and changes in visa
regulations in various countries. We are therefore focusing on
government spon- sored programmes and lobbying to reduce visa
restrictions for students. In the space of just twelve months, many
in the travel industry have gone from great optimism to complete
disbelief at the speed with which the economy has served up a
multitude of unpleasant surprises, with swine flu now having
compounded the misery for travel operators worldwide. WYSE Travel
Confederation youth travel international 9 Where next for
YouthStudent Travel? Global Insights from the Industry
6. Santuza Bicalho Managing Director of Student Travel Bureau
(STB) Brazil There will be some growth in 2010. I see the growth
going towards education as universities worldwide are looking to
en- roll more international students and will be less restrictive
and more welcoming in accepting these students. Education will grow
in the US and Australia and that will impact the language travel
business in a positive way. The age range of lan- guage travellers
will also increase as an increasingly competitive market will make
more professionals recognise the need for these qualifications.
This will create a new demand not only for higher quality
programmes and language schools but also for accommodation
providers. Over the next year, youth travel agents will need to
learn more about the products they sell and be able to
differentiate their products from the mainstreams particularly
educational consultancies. We are currently investing a lot in
training, coaching, management and technology to achieve this. Au
Pair Programmes Jack Hompes CEO of S-au Pair, Netherlands and Chair
of the International Au Pair Association (IAPA) Au pair placements
globally have stayed at more or less the same level in 2009.
Receiving agencies in the USA have seen a small decline while those
in Europe have seen a small growth. However, sending areas in
Africa, Asia and Latin America have experienced a decline in
placements between -5% and -20% We see that many au pairs in the US
have taken up the option to stay on in the same placement for a
second year during 2008/2009. Au pairs placed in Europe can also
request a second year but will usually be placed with a different
family in another European country. So logically speaking, growth
should resume at the end of this year as new applicants apply for
first year au pair programmes. The ma- jority of IAPA members
believe economic improvement will be seen during the first half
year of 2010 and expectations are based on 0% - 3% growth. Youth
HostelsWorking Holidays Julian Ledger Chief Executive of YHA NSW,
Australia In 2009 we have seen young peoples confidence to travel
diminished but this has been offset by remarkably competi- tive
airfares benefitting long haul desti- nations like Australia. There
has been growth in working holiday visa numbers from most markets
including Ireland, France and Germany. There may be less higher end
office work available but those who have initiative and flexibility
will find work to supplement travel funds and this WYSE Travel
Confederation youth travel international 11 One expert who is able
to give an idea of what the future holds is Rohit Talwar, CEO of
Fast Future Research. Profiled by the UKs Independent Newspaper as
one of the top ten leading global future think- ers - Rohit works
with leaders in government, business and associations around the
world to help them anticipate, un- derstand and respond to the
forces and patterns of change shaping our world. Here, Rohit gives
us a taste of things to come When do you expect to start seeing a
recovery from the recession? There are a lot of different scenarios
for how things could play out over the next few years. I think the
most likely is that well see a short term recovery at the end of
2009 or early in 2010. But be pre- pared for the possibility that
this may not last. I think we are heading into a very volatile era
- possibly a decade of extreme turbulence where we will see regular
waves of recovery followed by more downturns or recessions. What do
you think will help lead the recovery for the youth travel
industry? In the short term, we will see further price cutting with
airlines, hostels and hotels all desperate to fill capacity. Cus-
tomers will take advantage Rohit Talwar, Futurist: Youth Travel in
2010 and beyond 10 youth travel international WYSE Travel
Confederation For many, 2010 heralds not only a new dec- ade but
also a whole new era for youth and student travel as the
uncertainties of 2009 continue to create a sea change in young
peoples attitudes and travel habits. may be more likely in
Australian regional areas. An advantage of doing 3 months regional
harvest work is that it creates eli- gibility for a second year on
the visa which is growing in popularity. Outbound, the Australian
market is resil- ient and young people are showing the same
enthusiasm for extended travel as in the past. The continuation in
2010 of the pilot reciprocal working holiday pro- gram with the US
is good news and well see more young people taking up this option
in both directions. Mikael Hansson CEO of Hostelling International
(HI), USA I think the hostel market could be one of the winners
during these tough times. People of all ages will continue to
travel and shop around in order to get the best value. The fact
that hostels provide cheap accommodation all year around is one of
our key Unique Selling Points. Its essential that we promote what a
hostel offers today in terms of standards and facilities - there
are still many old perceptions which lead travellers to other
products; and also to ensure that 100% of our capacity is bookable
and shown online. In addition the sector needs to continue
developing tools to capture rel- evant business data which enables
hostel operators to benchmark their business as well as compare
them selves to other accommodation providers. Youth Travel Retail
Claus Hejlesen CEO of Kilroy, Scandinavia Within the different
sales areas we see major differences. Some markets are still
suffering heavily from the financial unrest and a major drop in
value of currency. With regard to destinations we see the following
trends happening: Latin America is still expected to grow, the same
goes for New Zealand. Australia and USA have had great increase
over many years, but here we see the growth stopping. South- east
Asia is still popular among first time travelers but experienced
travelers seek less traveled destinations like rural China.
Interest in Africa is increasing together with interest in
volunteer work. Innovating for Tomorrows Opportunities Catch
RohitTalwar, CEO of Fast Future Research, and the following panel
of industry experts discussing their vision for tomorrows industry
at the WYSTC Opening Session. The Discussion Panel: Santuza
Bicalho, Managing Director of STB Brazil Mikael Hansson, CEO,
Hostelling International Mark Harris, President and CEO of ELS
Language Centres Peter Liney, CEO of STATravel Group SteveTrooboff,
PresidentCEO of CIEE This session will take place onTuesday 22nd
September from 15.00 at the Palace Hotel, Manchester. of this and
we could see some spikes in demand. We expect to see a rise in gap
year travel by the 20-45 age group and therefore more demand for
Gap Halves or Quarters. In addition we expect a steady rise in
demand from developing markets for education, leisure and adventure
travel. Particular growth will be seen in China and India through
to Malaysia and South Korea for educational travel. In the longer
term, the industry will have to identify new business models to
capture an increasingly price conscious customer in the developed
world and attract more consumers from rapidly ex- panding
economies. Open innovation i.e adopting low cost approaches to
product and process development and promoting these through social
networks will be essential to keeping businesses moving forward.
What impact will the recession have on young peoples
attitudestravel habits? I think we will see a spectrum of respons-
es. In terms of higher education and training, there will be a lot
more emphasis on secondments, collaborative e-learning, accelerated
learning and volunteering as people demand greater flexibility in
the types of courses available. Our current survey on the future of
travel also suggests that eco-friendly sustain- able travel will
continue to rise in impor- tance and will be a must-have rather
than a nice-to-have for businesses. So businesses need to start
viewing this as an opportunity rather than a threat. Enrique
Helmbrecht Director of Coined International, Argentina Programs
that add value to resumes are going to increase like language
courses and internships. So although we are currently suffering,
the demand for intercultural programs is going to increase even
more as the recession is making young people aware that they need
to differentiate themselves if they want to succeed. Language
Traveleducation... Opening Session at WYSTC...
7. 12 youth travel international WYSE Travel Confederation WYSE
Travel Confederation youth travel international 13 Cool
DestinationsYouth Travel Hot Spots International Education Middle
EastSaudi Arabia The Middle East is increasingly on the radar of
student recruiters around the world, especially Saudi ArabiaDubai,
where 70% of the population is below the age of 40. In the next 50
years, the population is projected to double to 50 million people,
putting the countrys higher education system under considerable
pressure to accommodate more students. The Saudi government is
respond- ing by investing heavily in new higher educa- tion
institutions (12 universities have opened here since 2004) and by
creating generous scholarship programmes for Saudi students wishing
to study abroad. The US alone has seen a 25% increase in the number
of Saudi students enrolling recently. Language Travel
KazakhstanAzerbaijan The number of students from Kazakhstan and
Azerbaijan studying abroad to strengthen their English has tripled
in the past three years. The stable local economy, increase in
foreign invest- ments and youthful population 30% are below the age
of 20 have created an important source market for language schools
and agents world- wide. In May 09, the Association of Language
Travel Organisations (ALTO) hosted a roadshow in Almaty and Astana,
Kazakhstan, to introduce local language agents and government
officials to ALTO Members from around the world. Youth Travel
Industry Gathering Manchester, United Kingdom Youth, student and
educational travel organisations from around the world will gather
in Manchester for the World YouthStudent Travel Conference,
September 22-25. The UKs largest student city is giving London a
run for its money as an affordable and alternative cultural
destina- tion for international students and young travellers.
Backpacker Destinations ColumbiaUruguay Hostel booking engine
Hostelworld.com has reported its biggest growth in demand this year
for Columbia and Uruguay. Hostel bookings in both countries have
jumped by 270% and 150% respectively in the first quarter of 2009,
as travellers continue to seek out af- fordable and authentic
destinations. Backpackers are always on the lookout for new
destinations, places that havent already been invaded by the masses
where they can get more bang for their buck says Aisling White,
Marketing Manager for Hostelworld. Columbias stunning unspoilt
scenery and increasingly stable politi- cal situation have resulted
in a much safer country to travel to, while Uruguays improved
airline connections from countries such as Argentina combined with
a currency crash, makes it more affordable. There has therefore
been a huge increase in the number and standard of hostels
available in both these countries to meet the growing backpacker
demand for beds. Tourism BoardsYouth Travel South East Asia
Ministers from the Association of Southeast Asian Nations (ASEAN)
have declared 2009/10 as the year of Youth Travel. The social
benefits of youth and educational travel - combined with its
resilience to the financial crisis have led national tourism boards
in South East Asia to focus on the youth sector in their global
branding and promotional efforts over the next year. The Philip-
pines Department of Tourism has partnered with MTV Networks to
create a new global campaign that promotes the Philippines as a
destination for young adventure seekers and music lovers. This will
help ensure continuity of demand as 70 percent of the Philippines
tourism mix comes from youth travellers says Tourism Secretary
Joseph Durano. The youthful population of the Philippines and South
East Asia is also creating an important source market for the au
pair industry. This October, The International Au Pair Association
(IAPA) will host a workshop in Bangkok for local au pair agencies
to build relations with the international industry.
8. WYSE Travel Confederation youth travel international 15
While millions of people strug- gle to find work during the
recession, others have found a silver lining in the economic
meltdown. These happily jobless folk tend to be single, free of
financial commitments and in their 20s or 30s. Some were laid off,
some quit voluntarily. Buoyed by severance pay, savings or
temporary jobs, the funemployed do not spend their days poring over
job listings. Instead they travel on the cheap for weeks and
months. And until the bank ac- count dries up, theyre content
living for today. Recession gives people per- mission to be
unemployed, says David Logan, a professor at the University of
Southern California (USC) School of Business. Why not make use of
the time and go do some- thing fun? However, theres more to
funemployment than having a good time. Many young people are taking
the opportunity to develop new skills and enhance their careers
through travelling. When I talk to peo- ple, its not about
unemploy- ment, says Katie Edmonds, 29, who was laid off as a
graphic designer in April. Its about, What are you doing with your
time now? I feel like Ive been given a gift of time and clarity.
The rat race puts blinders on you and makes time fly, and then the
next thing you know, youve missed the chance to be your more
exciting self or to push yourself in a gutsier direction adds
Katie. Jean Twenge, an associate professor of psychology at San
Diego State believes It really suggests there has been a
generational shift and that work is no longer the be-all and
end-all for young people. Whats more impor- tant is flexibility,
lots of vaca- tion time and doing something that doesnt have that
9-to-5 feeling. For some twenty to thirty year olds,
recessionredundancy has provided an unexpected opportunity to take
time out learn new skills and travel. Kimi Yoshino, a journalist
for the Los Angeles Times, has written about the funemployed
Generation Y in a recent newspaper article. Funemployed Case-study
Natalie Reeves, 27 years, British Having worked as a yacht broker
on the Cote DAzur for the past 2 years, Natalie Reeves wasnt
surprised or upset when she was laid off earlier this year. Obvi-
ously demand for luxury products dried up during the recession and
to be honest I was getting restless in what was essentially a sales
job. It was well paid and came with a great lifestyle but it wasnt
particularly rewarding. says Na- talie. Now on 80% of her basic
salary as redundancy pay for the next 8 months, Natalie is pursuing
her life dream of learning to teach yoga in India over the next 3
months. She is an avid user of Facebook Twitter, which she uses to
keep in touch with friends and meet new travelling companions, many
of whom are fellow yoga fanatics that she will hook up with round
India once her course is completed. Funemployed? For some,
unemployment can be a rewarding experience
Photo:TourismAustralia
9. For some older generations, watching their children embrace
an escape from responsibility is difficult adds Twenge. So while a
young unemployed person might be saying, This is awesome Im having
a really good time, their parents are probably asking, Havent you
gotten a job yet? David Logan, Business Lecturer at USC, doesnt
think funemployment is unique to this generation. The notion of
drop-outs or whatever label is in vogue has been around for
decades. Whats different is new social media such as Facebook and
Twitter that allows the unemployed to find each other, share
experiences and make plans. Rather than dropping out of society,
todays unemployed are totally tuned in. Even the phrase
funemployment seems to have originated from users of Twitter
posting comments about their outlook on life. The daily lives of
the unemployed have never been more public; they are busy posting
and sharing photos of globe- trotting vacations, planning the next
trip and blogging about their experiences. Other networking sites
such as couchsurf- ing.com have also created new opportuni- ties
for budget travellers and backpackers to extend their travel plans
on a shoe- string by providing an online database of fellow
travellers who are offering free lodging worldwide. This generation
are putting off settling down, marrying and having children until
their 30s even their early 40s. Without kids this group can live a
Peter Pan existence, downsizing their lifestyle when required. And
because they are able to cut their expenses right down, they find
it easier to enjoy unemploy- ment, concludes Barb Kofman who runs
CareerTrails, a Toronto employment counselling service. WYSE Travel
Confederation youth travel international 17 The recession is
creating unusual opportunities for some trainee gradu- ates who are
being encouraged to defer work, take a year outand get paid for it!
Law firms in particular, who typically hire graduates two years
before their start date are being forced to consider novel ways to
retain train- ees while cutting costs for the year ahead. Many of
these legal firms are paying graduate trainees to defer work for a
year and learn new skills abroad with the time and money on offer.
Take for example, Clifford Chance in London who are offering an ad-
ditional 3,000 on top of its 8,000 referral fee, if trainees spend
the time doing community-based volunteering or learning a language.
Global law firm, Norton Rose, has asked trainees to provide written
pro- posals about how they intend to spend their year and 10,000
salary. Answers have included overseas charity work, further
education and learning languages. The firms graduate recruitment
manager Karen Potts says: We could have just let trainees spend the
year on a beach but we wanted to make sure they were developing
skills as well. Graduate Trainees paid to take year off Funemployed
Case-study Cory McCormick, 35 years, Canadian Suddenly finding
herself jobless after working as the manager of a travel company
inToronto for 3 years, Cory McCormick put off looking for work
immediately. At first, she was anxious and shocked about having
been made redundant but then started to relax and enjoy it she
says. Cory has now extended her time-off from several weeks, to a
current total of 10 months, to pursue new leisure activities and
skills. Having volunteered first at the Learning Disabilities
Association of Ontario, Cory is now spending 6 months travelling
aroundThailand, Sri Lanka and Cambodia. At first I was upset about
losing my job she says but then I started asking myself what new
opportunities does this open up to me? Instead of helping my
customers to travel and pursue their dreams in my old job, Im now
doing it myself! Profile provided by Alexandra Shimo from
theToronto Globe and Mail OUT NOW! ALTOs NEW LANGUAGE TRAVEL
MAGAZINE ALTO Members will automatically receive free copies of
each issue. Non-Members: Request a free first-years subscription by
emailing [email protected] ... ALTO_YTI.Aug2009.indd 1 20/08/2009
16:53:15
10. Having already created hugely popular profile pages on
Face- book, Twitter and Myspace - Tourism Australia is now working
with some of the worlds most influential bloggers in an unusual
mar- keting strategy to promote Australia as a cool cultural
destination to young people worldwide. Bloggers from New York,
Germany, the UK and China have all been invited to visit Australia
as guests of the tourism board in return for blogging about their
experiences to their fans online. Nick Baker, Head of Marketing at
Tourism Australia comments Traditional media channels and travel
journalists are still very relevant in promoting Australia to the
world. However, we also recognise there are new and emerging
opinion leaders, such as bloggers, who generate very high traffic
and have a vast fan base which often extends across several
countries. These new influencers enable us to reach areas of
interest beyond traditional travel and tourism, such as fashion and
wild- life, giving us a wider audience. This is extremely valuable
when times are tough and competition between destinations is
fierce. New York Fashion blogger The Sartorialist, aka Scott
Schuman, attracts more than 36 million readers a year and has been
rated by Time Magazine as one of the worlds top 100 design influ-
encers. Schuman visited Melbourne and Sydney in April to blog about
his On The Street fashion observations during Australias Fashion
Week. Promoting Australia on FacebookTwitter So how can travel
organisations use social networks and blog- gers to promote their
destinations, products and programmes and more importantly convert
their fans into paying custom- ers? Back to Tourism Australia who
have created popular profile the most successful backpacker
destination in the world has captured the worlds imagination this
year with a dream job competition. Here, we look at how Australias
tourism boards are turning the dream into reality for many young
people wishing to work and travel in Oz through their smart use of
social networking sites and integrated youth marketing campaigns
The Marketing Wizards of Oz Clever Campaigns:
Photo:TourismAustralia WYSE Travel Confederation youth travel
international 19
11. pages on Facebook, Twitter and Myspace over the past year
At the time of writing, more than 260,000 people have become fans
of Tourism Aus- tralias Facebook page with 1,000 new fans joining
each day. Aussies, travellers and expats all use the page to share
what they love about Australia, contributing to discus- sions, and
posting photos, videos and travel tips for fellow fans. Nick Baker
from Tourism Australia says These platforms are generating great
word-of-mouth about Australias tourism experiences which is very
powerful in convincing people why they should choose to holiday
here. Around one third of the Facebook fans are based in Australia
and they are sharing their passion for their country with fans all
over the world, provid- ing advice to travellers who are either in
Australia or considering a visit. At the same time fans from the
United Kingdom, Germany, Italy, France and the United States of
America are the most vo- cal in sharing their comments, videos and
photos of their trip. They are either travel- ling here at the
moment, planning to do so, or are longing to come back adds Nick.
Earlier this year, Tourism Australia also launched a See Australia
page on Twitter, posting points of interest about visiting
Australia with information, links, pictures, questions that
encourage followers to do the same. Adventure ideas for potential
visi- tors, such as The Top 10 beaches to surf then link through to
the relevant information on Tourism Australias website. Comments
and feedback from Twitter fans link directly onto their Facebook
page, and vice versa, thus increasing their content and exposure
across both communities. Working Holidays on MySpaceBebo As well as
having a huge following on Face- book and Twitter, Tourism
Australia has also launched pages on MySpace and Bebo that promote
work and travel opportunities avail- able to 18-30 years olds, a
valuable market that has provided a much needed boost to the
Australian economy. Visitors to both sites are encouraged to click
through to a visa application website, a feature that has proved
particularly popular during the doom and gloom of the recession. A
competition Win the Working Holiday of Your Choice has also run on
MySpace and Bebo for 6 months, offering a person from each
community the opportunity to win return flights to Australia and a
month-long paid placement. The choice of six differ- ent jobs
highlighting the different types of experiences and locations
available, has helped capture the imagination of many young people.
As a direct result of the campaign, the number of working holiday
visas granted to British travellers over the past year have
increased by 20 percent and for Irish ap- plicants, by 50 percent.
Converting fans into visitors The final string in Tourism
Australias youth marketing strategy has been to connect all this
online activity to the real world. Roadshows at college campuses
across North AmericaEurope plus radio promotion on German MTV,
Japans JWave radio station and at Canadian music fes- tivals have
all encouraged young people to visit Tourism Australias online
websites and promotions. Partnerships with youth travel agents have
also been key in increasing visitor numbers and bookings to
Australia. For example, banner adverts and special price promo-
tions on the homepages of STA Travel, KilroyCTS have provided price
incentives to book flights and travel arrangements - thus turning
the virtual dream into reality for young people wishing to work and
travel in Australia. Best Job in the World Campaign Blogging and
viral marketing played a cen- tral role in Tourism Queenslands Best
Job in the World competition - a phenomenally successful and
integrated PR campaign that captured the worlds imagination this
year. Launched in January 2009, the Best Job campaign offered one
lucky winner the chance to work on a paradise island in the Great
Barrier Reef. More than 36,000 applicants from 200 countries
applied for the position which came with a rent-free luxury villa
and $AUD150,000 salary for six months work. One of the rules of the
competition was that applicants had to create their own PR and
viral marketing campaign in order to attract votes from the general
public. This wildcard vote was taken into consideration by the
Tourism Queensland judging panel during the selection process.
Thirty-four year old Ben Southall from the UK was announced as the
winner in May and arrived on the island to begin his job on July 1.
He has since been exploring the Islands of the Great Barrier Reef
and blogging about his adventures, posting videos and photos on the
official islandreefjob.com website. Bens caretaker role on the
island focuses on promoting what the destination has to offer to a
global audience via his regular blogs and photo diary. Great
publicity but what about sales? The Best Job campaign has so far
gener- Facebook page Launched April 2008 More than 260,000 fans
...and counting Aussies, travellers and expats share discussions,
photos, videos, travel tips, and what they love about Australia
with fellow fans on www.fb.australia.com Twitter page Launched
March 2009 More than 1,400 followers and counting. Tourism
Australia posts points of interest about Aus- tralia information,
links, pictures, questions and encourages followers to do the same
www.twitter.com/SeeAus- tralia MySpace Launched in May 2008 The
Working Holiday page features visa info, competitions, photos and
videos that highlight the countless opportunities available to
young experience seekers aged 18-30 www.myspace.com/workinoz
MySpace results 70k unique UK visitors 95% audience fell within the
18-30 demographic Average time spent on page +5 minutes (MySpace
average is 3 minutes) Users have created their own peer-to-peer
forum topics which include topics such how to find other single
travellers going to Australia. Bebo Launched in May 2008 The
GapYear was created by Endemol (makers of the Big BrotherTV show)
in partnership with Bebo, and enables travel- lers from the
UKIreland to participate in virtual work expe- rience placements in
Australia www.bebo.com The Sartorialist, New York
www.thesartorialist.blogspot.com Rated one of the top 100 design
influ- encers (Time Magazine) Rated 20th most power- ful blog in
the world (The Observer) 36 million visits annually Garance Dor,
Paris www.garancedore.fr One of the most popular fashion blogs in
Europe 13 million hits annually Yibo FAN aka The Colourful Map,
China http://blog.sina.com.cn/qiseditu One of Chinas top travel and
youth bloggers Nominated as Power Blog 20072008 by Sina.com
Lesmads, Germany www.lesmads.de Lifestyle, fashion, design and
photography blog 3 million hits annually Niall Byrne, Ireland
www.nialler9.com Popular Irish music blog Blog ranked number 7 on
Technorati (blog search engine) of top 100 Irish blogs Bloggers
hosted by Tourism Australia in 2009 Photo:TheSartorialist 20 youth
travel international WYSE Travel Confederation WYSE Travel
Confederation youth travel international 21
12. WYSE Travel Confederation youth travel international 23
ated more than $AUD330 millions worth of free global publicity for
Queensland. But how has it affected visitor numbers to the region?
Anthony Hayes, CEO of Tourism Queensland, is the first to point out
You can have the best PR campaign in the world but if that doesnt
covert to sales, what has been the point? As it turns out, direct
sales to Hamilton Island (the island where the job is based) have
more than doubled since the campaign be- gan. Qantas has since been
offering special $860 return airfares to Cairns for US tourists and
has seen bookings increase by 34 percent. STA Travel reports that
growth to Queensland during the campaign period of February to
April was up 17.3 percent com- pared with 5.4 percent for Australia
overall. German travel whole- saler, Boomerang Reisen also reports
that travel to Queensland increased by 20 percent for the first
quarter of this year. Queensland Tourism Minister Peter Lawlor said
Tourism Queensland will now be turning its focus to sales
activities specifically targeted at generating benefits to small
opera- tors (including cafes, hotels and tour operators) with an
extra $1.985million being spent to turn exposure into sales. Mr
Lawlor added that Tourism Queensland is also working with partners
in the UK, Ireland and Scandinavia to create six Best spin-off
campaigns: Best Holiday in the World, Best Adven- ture, Best
Honeymoon, Best Sailing, Best Diving and Best Natural Adventures.
The opportunities to provide a taste of paradise are now
never-ending it seems for Tourism Queensland. The Marketing Wizards
of Oz InternationalPayment andCollectionMadeEasy Visit usat
ourstandsat StudyWorldandWYSTC www.clearing-house.net/yti
www.uni-pay.net/yti So how did a big idea on a small budget become
such an overnight success worldwide..? The brief: Brisbane
marketing agency, Cummins Nitro, explain how they struck gold in
creating one the worlds most successful marketing campaigns Tourism
Queensland asked us to launch a new brand, the Islands of the Great
Barrier Reef to target Global Experience Seekers across eight key
international markets. Due to the limited budget available for such
a global campaign (it was part of a three-year AUS$1.7 million
strategy) - we quickly realised that the only advertising we could
afford to do across every market were classified adverts. Thats
where the idea of a job competition first came about. Small display
ads were therefore created for the classified sec- tions of
newspapers and jobsites worldwide to promote the com- petition.
Those interested in applying were directed to a website,
islandreefjob.com, which featured stunning imagery of the barrier
reef and was purposefully launched in January at a time when the
northern hemisphere was in the midst of winter blues. Applicants
were required to generate a viral video campaign online about why
they should be the lucky winner. In the end 36,650 applicants from
201 countries created more than 610 hours of video content
promoting the campaign product. From the shortlisted entrants,
traditional media channels then picked up on the opportunity to
interview participants from their regional area. Throughout the
campaign a presence on Myspace, Facebook, YouTube and Twitter
allowed the audience to further engage with the brand. Catch Jane
Nicholls from Tourism Queensland talking about the Best Job
campaign in more detail at WYSTC 09 on Wednesday 23 September.
Photo:TourismAustralia
13. WYSE Travel Confederation youth travel international 25
WYSTC09: Innovating for Tomorrows Opportunities See you in
Manchester a city of ideas, a city of action This years World Youth
and Student Travel Conference (WYSTC) will take place in the United
Kingdom for the first time in its 18-year history with a programme
packed full of new market opportunities for the industry. As one of
the worlds most estab- lishedimportant markets for youth and
student travel, the UK is a particularly appropriate choice of
location during the current economic turbulence. Its strong
educational heritage makes it a top destination for international
students, and as the worlds biggest sending market for GAP Year
travel, unprecedented num- bers of young Brits are travelling and
working abroad this year. Innovation in YouthStudent Travel
Throughout history, crisis has been the mother of invention and
WYSTCs semi- nar programme will demonstrate this by focusing on how
the recession is creat- ing innovative new market opportunities for
youth and student travel. Leading experts from around the world
will highlight how organisations from all sectors of youth and
student travel can tap into new markets and products, using new
technology and communications to combat flagging sales and create a
new vision for the recession and beyond. Keynote speaker, Ian
Jukes, will kick off the WYSTC seminar programme by examining
innovation in international education. How has the recession
changed the attitudes of Generation Y? How can education providers
adapt to these new global social trends? As one of the worlds
foremost experts in higher education, Jukes will deliver an
informed look at how innovation and technology will influence the
industry; demonstrating how new approaches to cultural exchange and
international education can be used to advance individual
organisations. Top Destination for International Education While
fast-growing markets such as Australia may have challenged the UKs
position as a top destination for international students - the
relaxing of UK visa policies and drop in the British pound have
helped Britain to maintain its top two position for edu- cation
after the USA. The 2009 report Higher Education on the Move: New
Developments in Social Mobility* predicts that in the future -
eight key countries will host 72% of the worlds international
students, these being: the U.S., United Kingdom, Ger- many, France,
Australia, China, Canada and Japan [*published by the Institute of
International Education] From September 22-25, the worlds leading
youth and student travel organisations will gather in the UKs
largest student city, Manchester, for the industrys annual
conference which focuses on innovation in youth travel. WYSTC 09
highlights: Hundreds of top level industry professionals from 80+
countries Representing adventure travel, au pair, backpacking,
cultural exchange, GapYear travel, youth hostels, student travel
insur- ance, internships, language travel, student travel agents,
study abroad, volunteer and work abroad sectors Three and a half
days of industry seminars, association meetings, networking events,
business ap- pointments and trade exhibitions Seminar Programme
focusing on innovation in youth, student and educational travel
Photo:VisitManchester Photo:PalaceHotel
14. Since 2005, the number of Chinese students enrolling in UK
institutions has grown by 300 percent according to international
education provider Study Group. More importantly, there has been no
perceptible drop in interest from Chi- nese students wishing to
attain a British education during this years economic slow-down.
Chinese students choose Britain for a number of reasons. They want
to learn British English, enjoy access to Europe, and take
advantage of potential interna- tional employment opportunities,
said James Pitman, Managing Director of Study Group. While the UK
remains a leading destina- tion for education, the number of UK
stu- dents studying abroad remains relatively tiny, according to
John Reilly, an expert in international student mobility and Di-
rector of Academic Administration at the University of Kent. In an
article written by the UKs Guardian newspaper he added This is an
area of failure for Europe and the UK in particular. Improvements
could be in the pipeline though. The UKs higher education min-
ister, David Lammy, said at a conference last October 2008 that
more must be done to encourage Englands university students to
spend time studying abroad. Lammy said: The key is mobility we want
to get to the point where it is as common for our students to study
abroad, as it is for them to choose loca- tions in the UK. The
level of support that WYSTC has received from government and
tourism of- ficials in the UK may be a good indication of this
growing commitment. The UK GAP Year Market British students have
always viewed round-the-world-trips, either before or after
university, as an essential part of their ed- ucation and this past
year hasnt been any different. The GAP Year sector is enjoying
unprecedented growth, bucking the global slowdown, with working
holiday visas for Australia up 20% over the last year. Amanda
Gripske of the Australian Visa Bureau comments the recession in the
UK and Ireland has given young people the opportunity to take
twelve months off, and its exciting to see that the number of
Working Holiday Visa continue to soar in 2009. 26 youth travel
international WYSE Travel Confederation UK YouthStudent Travel
Market Inbound Market: #1 destination for language travel for
fourth year in a row: 80% of language travel agents cite UK as most
important destination* 40% of all visitors to the UK are aged
18-32** Of the worlds top 10 rated universities, 4 are in the UK***
International students studying at UK universities is 14.1% (of the
total in tertiary education in the UK) compared to the global
average of 6.9%**** Outbound Market: The UK outbound GAP Year
market is worth approx GBP 2.5 billion, accounting for 50% of the
worlds Gap Year market** 28% of backpackers to Australia are from
the UK (more than double any other country) The greenest WYSTC ever
Manchester is an award winning city for green and sustainable
tourism. A free city centre shuttle bus service is available to all
visitors to Manchester and WYSTCs confer- ence hotel, The Palace,
has won awards for the UKs Green Tourism Scheme and Sustainable
Tourism Award. To help make this the greenest conference ever,
WYSTC is working with industry body Green Globe to identify,
improve and monitor the conferences environmental performance. For
further details about the new green initiatives being launched at
WYSTC 09 and to see how you can reduce your footprint at this years
event, please visit www.wystc.org Manchester is the beating
cultural heart of Britain The Observer Newspaper Manchester is home
to one of the largest univer- sity campuses in Europe. Over 90,000
students are spread across four different universities (Uni-
versity of Manchester, Manchester Metropolitan University, Salford
Univer- sity and Bolton Univer- sity) which help keep the city
forward-thinking and a hotbed of creativity. From famous music
bands, pioneering record labels, multimedia festivals, major
sporting events, and of course, a number one football club
Manchesters cultural icons are world famous and a big draw for
international students who appreciate the lower cost of living
compared to London. Sir Richard Leese, leader of Manchester City
Coun- cil, said: We are delight- ed to welcome WYSTC to Manchester.
Earlier this year the city was voted the third best confer- ence
destination in the world by the readers of ConferenceIncentive
Travel Europe and Im confident the delegates attending WYSTC will
be equally impressed. And of course, where better to hold an event
for the youth and student mar- ket than here the home of the
largest university campus in Europe. Sir Richards long career
working with youth - first as a teacher in the UK and an exchange
teacher in the USA, in addition to his former Chairmanship of
Manchesters educa- tion committee make him a fitting and inspira-
tional speaker to deliver the opening address at the WYSTC welcome
reception which takes place at Manchester Town Hall on Tuesday 22
September. Sir Richard is also a strong proponent of innovation and
its value as a driving force in rejuvenating cities and
communities. As hosts of WYSTC 09, The Visit Manchester Tourism
Board looks forward to welcoming del- egates to the city. To find
out more about travelling to Manchester go to
www.visitmanchester.com The World YouthStudent Travel Confer- ence
will take place in Manchester from 22nd to 25th September. For more
information please visit www.wystc.org Sources: *ALTOs Global
Directions Survey of language travel agents and schools 2009
**Mintel (2005), GapYearTravel International *** The World
University Rankings Report 09 ****Education at a Glance report,
published by the Organisation for Economic Co-operationDevelopment
08 Highlights from the WYSTC seminar programme Fast Forward 2010:
Innovating for Tomorrows Opportunities WYSE Travel Confederation
opens WYSTC 09 with a call for the industry to put innovation at
the heart of business in 2010 and beyond. A distin- guished panel
of industry experts will be joined by renowned futurist Rohit
Talwar to discuss their vision for the future. Followed by the
Keynote Speech on International Education by Ian Jukes. Innovative
Youth Marketing Campaigns Jane Nicholson from Tourism Queensland
explains why an innovative envi- ronment was critical to the
runaway global success of their Best Job in The World campaign.
Jason Fulton (former Head of Consumer Cultures at Nike EMEA) demon-
strates how to capture the attention and loyalty of young consumers
by listening to what they want and building insight and innovation
into every area of the business offering. Creating extraordinary
experiences Leading cultural programmer Alex Poots (Director of
Manchester Inter- national Festival), world famous designer Peter
Saville (former Factory Records) and event/brand communication
specialist Steve Smith (Founder of Ear to the Ground) will show how
they helped put Manchester and other city regions firmly at the
heart of global youth culture.Sustainable travel Lelei LeLaulu
(co-chairman of the Innovation for Sustainable Development Centre)
will be joined by eco-friendly youth travel operators to
demonstrate why responsible and sustainable travel is not only good
for the planet, but good for business too.Making Currency Work for
You Ben Moss from Barclays Capitals Risk Solutions Group will help
you dis- cover how to maximise profit and minimise risk in todays
global economy and how your organisation can take best advantage of
foreign exchange and interest rate hedging. Photo:VisitManchester
WYSE Travel Confederation youth travel international 27 Manchester
Hosts WYSTC 09
15. ON THE ROAD AT INDUSTRY EVENTS ON THE ROAD AT INDUSTRY
EVENTS ON THE ROAD AT INDUSTRY EVENTS ON THE ROAD AT INDUSTRY
EVENTS TheYouthTravel Hall at ITB-Berlin, the worlds biggest travel
trade show, celebrated its 10th anniversary this year and the
Confederation community marked this special occasion by hosting a
lively programme of youth travel events and seminars. Hundreds of
cultural exchange work, abroad and au pair professionals gathered
in Vienna for three days of sector-focused seminars and networking
events hosted by WYSE Work Abroadthe International Au Pair
Association (IAPA). 1 - Celebrating 10 years ofYouthTravel at ITB:
WYSTCs Susan Goldstein on stage with RUF-JugendreisensTom Korbus
and ITBs Vice President Martin Buck. 2 - Ribbon Cutting to mark the
fifth an- niversary of theYouth Incoming Germany pavilion in
theYouthTravel Hall 3 - STAY WYSE Budget Accommodation Seminar:
with speakers from Meininger Hostels, GermanYHA, AO Hostels, BB
Hotels and Accor discussing the impact of the recession on the
sector 4 - Corporate Social Responsibility Seminar: moderated by
WYSETravel Confederations David Jones pictured with John Koldowski
Director of Strategic Intelligence PATA, and Richard Edwards
Director of Planeterra Foundation. 56 - Members and partners
catching up at WYSETravel Confederations Network- ing reception in
theYouthTravel Hall. 1Work Abroad organisations discussing the
challenges and solutions for work placements in the US Market
2Congratulations to Ricardo Silva de Araujo from Brazil winner of
IAPAs Au Pair of theYear Award pictured with representatives from
Cultural Care. 3-4Business appointments busier than ever this year
5Opening Reception with Susan Goldstein giving the welcome address
6Looking forward to WETM 2010 in Miami ITB-BERLIN 2009 Germany Work
Experience Travel MarketIAPA Annual Conference Austria 28 youth
travel international WYSE Travel Confederation WYSE Travel
Confederation youth travel international 29 1 2 543 6 1 3 4 5 6
2
16. WYSE Travel Confederation youth travel international 3130
youth travel international WYSE Travel Confederation Rejans-Prim
SRL AO Hotels and Hostels Holding AG A2Z Au Pairs ABC Leana Au
Pairs Abreu Jovem Acacia Adventure Holidays Ltd Academic Adventures
in America Academic Study Associates Accademia Europea di Firenze
ACCESS International English Language Centre Accueil International
Services active abroadAu Pair Agentur Maria- Theresia Activity
International Adventure Heart by Intersprog AdventureTours
Australia Group Pty Ltd AEP - Centre of coordination and Services
Africa Calling Africa Calling African Impact Agencia de
ViagensTagus AgencjaTurystyczna MigaczTravel Agency Annonce ET
AGORA BCN Alcalingua Universidad de Alcal Alliance Abroad Group,
Inc. AllianssiYouth Exchanges Almatur (jsc) ALOTT
AlpetourTouristische GmbH Amadeus AssociationTransnational
Education American Academy of English American Institute for
Foreign Study (Australia) American Institute for Foreign Study
(Deutschland) American Institute for Foreign Study (South Africa)
American Institute for Foreign Study Inc (USA) American Institute
for Foreign Study Ltd (UK) Ancar Actividades SL AndeanTours Ltd
ANDE-LM Angel Au Pairs Anglophiles Academic Antipodeans Abroad
APICIUS s.r.l. APITU /Good Morning Europe APITU Good Morning Europe
Aquarius Ardmore Group,The Ashlee House Asociatia Pentru
SprijinireaTinerilor Studentilor si Profesorilor Ass. of
International Education CounselorsTurkey ASSE International
Association Familles Jeunesse Associazione Lingue e Culture Europee
ASTA Reisen Stuttgart GmbH Astor Hostels London ASTUR - Agentur fr
Sprach- und Studienreisen GmbH Atlantic Language Galway
AtlantisYouth Exchange atmosfair Au Pair Ecosse Au Pair Foundation
Au Pair in America Au Pair Interactive Au Pair International Au
Pair International Au Pair International serviced by Accent Au Pair
International serviced by Accent Au Pair Netzwerk AU PAIR PERU
S.R.L. Au Pairs DirectJobs UK Ltd Au Pairs International Au Pairs
Worldwide AupairLanguage Center Sweden KB au-pair 4 you AuPair
Austria Au-Pair Colombia E.U. AuPair International EIRL AU-PAIR KFT
Au-Pair Service Dr Uwe Krenz AuPairCare Inc. AUpairUA Agency
Australian Council for Private Education Training Australian
Internships Industry Association Australian Tourism Export Council
AVI International Aviatur SA Backpackers Villa Sonnenhof
Backpackers Villa Sonnenhof Backpacking Hostel Australia P/L
Backpacking South Africa Bakalari Barcelone Mar Hostels Base
Backpackers Be Intern Recruiting Inc. Beijing ZhengHong ABCDV
Culture Exchange Center Belair TravelCargo (P) Ltd Berlitz Language
Center Malta Berlitz Languages, Inc. BHV Education Blueberry
Sprkresebyr AB Brazilian EducationalLanguageTravel Association
Bridge Linguatec, Inc. Britannia LearningLeisure Ltd (Kingswood)
Britannia Student Services Ltd British EducationalTravel
Association Brooklyn Tourism BrusselsYouth Hostels - Loger Jeune
Bruxelles BUNAC Bureau International duTourisme Social BusyBee Au
Pairs Ltd Butterfly et Papillon Cactus Worldwide Ltd Camp
Counselors USA, Inc. CAMPS International Canadian International
Student Services Canadian Summer Camps Canadian UniversitiesTravel
Service Cara International Career Internship Abroad CareMed GmbH
carpe diem /TravelWorks CEAE - FALGAS CEI Centre dEchanges
Internat. - Club des 4Vents Celtic Budget Accommodation Centres
Celtic Childcare Center for Cultural Interchange, The Central de
Intercmbio Viagens Ltda Central do Estudante Centre for English
Teaching - University of Sydney Centre International de Sjour de
Paris Centre of English Studies Centro de Lenguas e Intercambio
Cultural Centro Internazionale Chamber College Chelsea
International Hostel Childcare International Ltd China
GreenlandTravelCulture Co. Ltd ChineseTaipei (Taiwan)Youth Hostel
Association Choice Students International Ciaro Hostel Group CJP
CKM SYTS Clearing House Service CLM Bell Srl Club de Relaciones
Culturales Internacionales - Language Connection Clubclass Ltd
Coaching Solutions trading as Solution Au Pair Coffee Shack
Backpackers Lodge COINED International Colegio Maravillas Coliseum
Ltd. Compass Benefits Group ComputerFerien Camps AG CONNECTIONS
Conservation Volunteers Australia Contact Europe Contiki Holidays
for 18 - 35s Contiki Resorts Converse International School of
Languages Cork English College Cork Language Centre International
Cosmo Educacin Council for EducationalTravel USA Council of
International EducationLanguageTravel Council on International
Educational Exchange Council on Standards for International
EducationalTravel Country Club Castelfusano CPLC Education Center
CroatianYouth Hostel Association CTS CTSVIAGGI Srl Cubamar Viajes
SA Cultural Care Au Pair Cultural Care Au Pair (Austria) Cultural
Care Au Pair (Brazil) Cultural Care Au Pair (SE) Cultural Embrace
Cultural Exchange Foundation Cultural Exchange Network Cultural
Homestay in Europe Ltd Cultural Homestay International Das
Reisenetz e.V. de Hirsch Residence De Mondriaan Onderwijsgroep
Deutsches Jugendherbergswerk DI.L.IT International House did
deutsch-institut Disney Youth Group Programs Domar Travel Education
Dominion English Schools Don Quijote - Enforex Spanish in the
SpanishWorld Dorset College Downtowner InnToronto Dr Frank
SprachenReisen Dr Steinfels Sprachreisen GmbH Dr.Walter GmbH Dublin
School of English DWS Spanish School EP Education Service
(Shanghai) Co. Ltd EC Group ECELA Ecole France Langue EDM Education
EducaCentre Russian St. Petersburg Tours Educamos Viajando Ltda
Education Centre Durbe Educational Cultural Exchanges International
Ltd Educational Travel Center Ltd., Part. EduGuide International
EduHouse Inc. EduYork Educational Services EF Education
(Deutschland) GmbhH EF Education A/S EF Education Sp. z o.o. EF
International Language Schools EF International School of English
EF International School of English Egyptian Student Travel Services
EIL - Intercultural Learning EIL Ltd Ekaterinburg Center Education
Abroad ELG Europisch-Lateinamerikanische Gesellschaft Elite Vacanze
Srl Elite Vacanze srl (PLUS) ELS Language Centers Embassy CES
Emerald Cultural Institute English 2000 School of English English
Australia English Language Travel Association of South Africa
English UK Envol Espace Equipeople Ltd. Equity PointYouth Hostels
ERGO Limited ESL - Ecole Suisse de Langues Estudiantes Embajadores
de Mexico Estudio Sampere ET PAT-KATERINA DRAGNEVA ETCi Ltd Ethic
tapes EurAupair Intercultural Child Care Programs EURO Hostels Ltd
Eurocentres Eurocentres- Foundation for Language and Educational
Centres Euroculture Ltd (ICS) Eurojob Ltd Euroma Europair Services
European Au Pair Agency,The European School of English
Euro-Schulen-Organisation Evmar Agency Exit.is Exito Mundi
Experiment e.V. Experiment France Experimento de Convivncia
Internacional do Brasil Explorica Express Youth and Student Travel
Bureau Ltd FBItaly FDSV Federal Vacation Co. Federation EIL
Federation of Estonian Student Unions (Eesti lipilaskondade Liit)
Fdration Unie des Auberges de Jeunesse Feet Up Hostels FERIENBOERSE
fr alle von 6 bis 26 - Understanding by encountering FIAP Jean
Monnet FiestaTourTravel Agency FinnTourist
Finntourist/Koulumatkailutotoimisto Oy First Place Inc. Flying Pig
Hostels Amsterdam Foreign StudyTravel Service France for young
people! Galway Cultural Institute Limited GAP Adventures Inc.
Gentur Generator Hostels Ltd GenkiJapanese Culture School
GeoVisions Inc. GET Educational Tours Pty Ltd Ghana Youth Exchange
Experiment Global Connection Global Gossip Global Partnership
Global Resources for EducationTravel, Inc. Global Resources for
Education and Travel (GREAT) Global Secutive, LLC Global Student
Community Global Village Backpackers Inc Global Village English
Centres Global Vision International (GVI) Global Visions Education
Ltd GLOBUS-Idiomas, Formacion Y Ocio Glory Educational Services Ltd
GLS Sprachenzentrum GoAbroad.com goAUPAIR Operations LLC Good Hope
Studies Gouda Insurance (ISIS) Greenway/The Green Lion Greyhound
Australia Pty Ltd GTS International Hans Brinker Hotel Hatters
Hostel Ltd Henan Boao CultureCommunication Co. Ltd HI Chile High
Schools International HispanosTours SA Hme Hostels Valencia Spain
Home Language International Hong Kong Student Travel Ltd Horizonte
Hormuz Tours Ltd Horner School of English Ltd, The Hostel Celica
Hostel of the Sun Napoli Hostelling International - ASL Hostelling
International - Canada Hostelling International Argentina
Hostelling International Taipei YH Hostelling International-USA
Hostelrescard.com Inc House o Orange Au Pairs I.M.A.C. Instituto
Mexico Americano de Cultura IBC Student Exchange Ltd ICEF IDC
Vietnam Ideal Friendship Nepal Ididbetter Idiomas SA IELS IES
Global China (HK) ILS Italian Language School iMandarin Chinese
Language Institute Information Advice Service INFORT Instituto para
la Formacion Institut Parisien Institute of English Language
Studies Instituto de la Juventud INTEJ Interbusiness Intercambios
yTurismo Ltds Intercultura de Centro America InterExchange
Intermediate srl International Association of Language Centres
International Au Pair Italy International Au-PairLang Abroad
Explora Group International Center EastWest International Centre
EducationBusiness International Council of Tourism Partners
International Cultural Exchange Organization, Inc. International
House Berlin PROLOG International House Xian International Language
Academy of Canada International Language College International
Language Schools of Canada International Options, Inc.
International Paradise ConnexionsToursTravel International Quest
International Student YouthTravel Agency International Student
Volunteers, Inc International Students House InternationalTrainee
Network, LLC InternationalTravelEducation Co InternationalWork
Experience Internet Advantage Interservice InterStudies Ltd
Interstudioviaggi SRL Interway S.A. INTO Schleraustausch
INTRAToursIncentives Intrax Cultural Exchange IntrepidTravel Pty
Ltd InTuition Languages Ltd IP International Project GmbH Irish
Education Partners Ltd ISIS Education Travel Group IsraelYouth
Hostels Association ISSTA Lines - Israel StudentsTravel Ltd
Istanbul Language Centre Italian in Italy i-to-i UK Ltd iTTTi
Vancouver Janet White Agency Janina Robeva-JANA E Janus
International Hospitality Student Exchange Jazz Hostels Jenny
Braden Holidays Ltd JETPAK HOSTELS Jibek Joly Company Limited Job
Options Bureau Joint Stock Company SpectrumTravel Joseph Allnatt
Centres Ltd Juno Au Pairs Just Au Pairs Inc. JuventudY Cultura
Kaichuang International Cultural Exchange Kang Wen CultureEducation
Foundation Kaplan Aspect KaravanTravel Trade KEY EducationalTravel
Ltd KILROY King George International College Kings Group Kingsbrook
Language Services Kiwi and Feejee Experience Korea International
Student Exchange Society Korea NationalTourism Organization Kouzon
i Ko La Ligue de Lenseignement LAL Group Langex Language Courses
Abroad Ltd Language Network LTD Language School Worldwide S.L.
Languages Canada Association Langues Sans Frontires (LSF)
LibraTourism Education Entertainment Linguatime School of English
Linguaviva Educational Group Link School of English LOceane Lonely
Planet LSC Language Studies Canada MadventureTravel Limited
Magister Mandarin House Martin Peters Sprachentraining
MediaTouristik AG MEININGER City HostelsHotels MelonDistrict Merica
Group Messe Berlin GmbH MillaTourismo trading as Instituto de
Estudio Andinos Millennium Au Pairs Millennium Ltd Ministry of
Education,Taiwan Mission Hollandaise MM Oxford Study Services
MontrealYMCA International Language School MSWranghel MSLTravel Sdn
Bhd Multikultur International Exchange Services Mundo JovenTravel
Shop munichaupair Patricia Brunner e.Kfr. MYDAYTRIP.COM NARVEM Cia.
Ltda. AuPair to the World National StudentTravel Foundation
NationalYouth Commission,Taiwan NewYork Language Center New Zealand
Management Academies Ltd. NorthWest Student Exchange trading as
CICD Novas Ideias NUS Services Limited NYCHostels.com ODTE Office
National de Garantie des Sejours et Stages Linguistiques OIK
OliverTwistWorkStudy Omnicom School of Languages OpenWorld
Education Ltd OST Ltd sterreichisches Jugendherbergswerk OTEC
International OverseasVisitors Club Oxford Language Centre
International Education Consultancy Pacific AsiaTravel Association
Pacific Intercultural Exchange Pasantias Argentinas PAX Hostel PEC
Hotel Staff Ltd Philippine Department ofTourism PierreSprachferien
PLI - Pacific Language Institute, Inc. PME Familienservice GmbH
Port OCall Eco Lodge PractiGo Praktikawelten Prime ResortsTours
Promotions Programa Ingls Abre Puertas Project International
Projectos IVI Venezuela C.A. Prowork Adam Kaczorowski Quest
Language Studies, Canada Quick AupairNanny Agency Quickhelp Agency
Ltd RadicalTravel Group Limited Real Gap Experience Regent Language
Training Ltd Reisedienst Deutscher Studentenschaften GmbH Rennert
Bilingual rerweerwerweLLP Rosa dels Vents trading as RV Youth
Hostels ROSPERSONAL Ltd RUF-Jugendreisen, Trend Touristik GmbH
Russian International Academy of TourismRussian Intern. Academy of
Tourism SaltyCrax Adventures Sambini Selomon SANDEMANs New Europe
Saras NewYork Homestay LLC SASTS Working Adventures S-au pair
intermediate Say HuequeTravel Agency Scotia Personnel Ltd Scuola
Leonardo da Vinci Scuola Lorenzo De Medici 2
SehdevTravelEducational Services Sjours Internationaux
Linguistiques et Culturels SEN Travel SETEJ MEXICO A. C. Shamrock
Au Pair Agency Shanghai CIIC International Business Development C
SHE Travelling Consultants - Spanish Heritage Sichuan Overseas
AffairsExit-Entry Service Centre SindbadTravel International
SingaporeTourism Board Sitio de Contacto SLOVENSKO POPOTNI_KO
DRU_TVO ERAZEM Small WorldTravels (India) Smaller Earth Smart Space
(UK) Soames Paris Nannies Solxico Language and Cultural Centers
Southern Cross Cultural Exchange Spanish Abroad, Inc. Spanish Study
Holidays Ltd Speedwing Spirit Cultural Exchange Sprachcaffe -
Languages Plus Sprachdirekt GmbH Spring International Language
Center Sputnik Shareholding Company St Christophers Inns STATravel
Group STARTravel Starboard Hotels STB StudentTravel Bureau
Australia STB StudentTravel Bureau Brazil STB StudentTravel Bureau
New Zealand STEP IN GmbH STICTravels Pvt Ltd STS StudentTravel
Schools StudenskaTuristicka Agencija Zagreb Student YouthTravel
Association Student YouthTravel Organisation Student Agency Ltd
Student American International, Inc. StudentYouthTravel
Organisation Senegal Study Group International Study Group
International (Australia) Study Group International USA StudyGlobal
StudyTravel BV Sundowners Travel Sunny Smiles Au-Pair Agency
Suntrek Tours Inc. Super Nanny Au Pair Services SwanTraining
Institute SwissYouth Hostel Association Sydney English Language
Centre SYTravelTunisia Tamwood International College Ltd TANDEM
International e.V. Tecama Viajes Cursos y Camps Thai International
Education Consultants Association The Childcare Company -
incorporating au pair selection The Department ofTrade and Industry
The Language Academy, Inc. TheTraining Partnership Ltd
TIJE,YouthStudentTravel Toerisme Vlaanderen Top DeckTours Limited
Tourism Australia Tourism Authority of Thailand Tourism Bureau,
Min. of TransportComm Tourism NT Tourism Tropical North Queensland
Tourism Victoria Tourismus Agentur Schleswig- Holstein Transinex
PTE Ltd Travel Active Travel Agency Kolumbs Travel CUTS USA Travel
World Co. Ltd Travel, ExchangeEducation TrekAmerica Travel Ltd
Truva International Education Service TucanTravel TWINTraining
Travel U in the USA LLC UAB Idiomes Barcelona Ueberland
Reisegesellschaft GmbH Uhak.com Ukinbound Union Nationale des
Associations deTourisme United Holidays UnitedTravel Study Service
Ltd University Co-opTourism University of Bath UNSW Global Pty
Limited USIT usit COLOURS USIT Now Uzsienio kalbu mokymo centras -
UKMC Vancouver English Centre VIAJES COLON Viajes Sanabria SA /
Linguatur Vienna GroupT/A Umi Hotels LtdAccess Apartments Village
Camps SA VIP Backpackers VisitBritain Wake Up! Web Reservations
International Ltd Wereldstage WESTEDU International Education
Consultancy Williams College WISE Wish International, Inc.
WorkTravel Company Australia WorkAdventure World Education Program
World Nomads World Study Brazil World Wide Au PairNanny World Wide
Cultural Exchange, Inc. YA Language School YES Au Pair YHA
(EnglandWales) Ltd YHA Australia YMCA of Greater New York YOBIX
Tours Co. Ltd You2Africa Youth Discovery Programmes Youth Hostels
Association of Russia Youth Travel McPom Zigzag Travel 550+ members
One global community WYSE Travel Confederation Industry events
September 2009 4-6 ALPHE UK London, UK International Education
Sector 7-9 Study World London, UK International Education Sector
22-25 World YouthStudent Travel Conference (WYSTC) 2009 Manchester,
UK Bringing together every sector of the youth travel industry at
the annual conference October 2009 21-23 ITB Asia Singapore The
global travel industry meets at ITBs conference in Asia
October/November 2009 31-1 ICEF WorkTravel Forum Berlin, Germany
Work Abroad Sector November 2009 1-3 ICEF Berlin Workshop Berlin,
Germany International Education Sector March 2010 10-14 ITB Berlin
Berlin, Germany The worlds biggest travel trade show 17-19 Work
Experience Travel Market (WETM)IAPA Annual conference Miami, USA
Annual conference for the work abroad, cultural exchange and au
pair sectors April 2010 11-13 ALPHE Istanbul, Turkey Language
Travel Sector April/May 2010 29-1 International Association of
Language Centres (IALC) Workshop Galway, Ireland Language Travel
Sector May/June 2010 30-4 NAFSA Association of International
Educators Kansas City, USA International Education Sector Meet up
with the WYSE Travel Confederation community at the forthcoming
trade events...