1. 1. Issue #42 2009 world youth student & educational travel confederation INNOVATING FOR TOMORROWS OPPORTUNITIES Where next for the youth, student and educational travel industry? INNOVATING FOR TOMORROWS OPPORTUNITIES Where next for the youth, student and educational travel industry? 2010
2. 2. WYSE Travel Confederation youth travel international 3 Contents 5Foreword Welcome to this special Innovation Issue of YTI Magazine 6Youth Travel: The Bottom Line The latest industry figures reveal the spending and travelling habits of young independent travellers during the recession 8Where Next for Youth, StudentEducational Travel? Industry experts from around the world share their views about the impact the recession is having on young peoples attitudes and their vision for the future. 12Cool Destinations And Youth Travel Hot Spots Explore the new emerging markets and destinations for backpackers and international students. 14Funemployed? For some, unemployment can be a rewarding experience Some twenty and thirty year olds are viewing the recession and redundancy as an unexpected oppor- tunity to take time out, travel and learn new skills 18Clever Campaigns: The Marketing Wizards of Oz Australias tourism boards have captured the worlds imagination with a dream job competition and their innovative use of social networking to target global experience seekers 24WYSTC 09: Innovating for Tomorrows Opportunities This September the industry will gather in Manchester, the UKs largest student city, for the World YouthStudent Travel Conference 28On The Road at Industry Events Were you at the Youth Travel Hall birthday celebrations at ITB-Berlin or the Work Experience Travel Market in Vienna? See the photos here. 30Calendar of Events Dates for your diary and a chance to meet up with the WYSE Travel Confederation community at events around the world.
3. 3. WYSE Travel Confederation youth travel international 5 Foreword Welcome to yti magazine For young travellers and our industry it has been a year of many lessons and many chal- lenges. But we are now in the fortunate position of being able to look back on this difficult year with confidence that two fundamental beliefs in our industry have proven true. The first being, that young travellers have been more recession resilient than the main- stream travel market. The latest figures from the Confederations Industry Monitor confirm that the decline in sales for our sector has been less than half that suffered by the wider travel industry. The second, is the way in which our niche industry has responded to the challenges of 2009 - with an enterprising spirit of product innovation, new partnerships and marketing ini- tiatives - in addition to the strategy of prudence, cost constraint and caution that has been characteristic of the mainstream industry over the last year. This issue of YTI Magazine is all about innovation and providing a vision for our market in a post recession world: an exploration that starts here and carries us into this years World YouthStudent Travel Conference (WYSTC) under the theme of Fast Forward 2010: Inno- vating for Tomorrows Opportunities. Taking place in the UK for the first-time ever, this years WYSTC is packed full of new market opportunities, the latest market intelligence, product development innovations - and of course - the vital trade and networking opportunities that will turn these ideas into a com- mercial reality for your organisation. Never before has the strength of our global community been more important to the future of our industry in realising the dreams of the millions of young people wishing to seek interna- tional experiences. And nowhere is our community spirit more evident than when we come together at WYSTC each year. I look forward to working with you to meet the challenges of 2010 and to seeing you in Manchester. David Jones Director General WYSE Travel Confederation YTI Magazine #42 2009 Publishing Info Youth Travel International Magazine, September 2009 Issue. Published every 6 months by WYSE Travel Confederation Editor Stephanie Cooper, WYSE Travel Confederation Design Mark Bakker, WYSE Travel Confederation Contributors Rachel Combie, Marketing Manchester Emma Croft, Tourism Queensland Deborah Fitzgerald, WYSE Travel Confederation Dawn Howell, Tourism Australia David Jones, WYSE Travel Confederation Andrew Singer, World YouthStudent Travel Conference (WYSTC) Rohit Talwar, Fast Forward Photography Photographs (excluding industry events and tourism board images) kindly provided by the Flickr.com community. Printer Gravisie, Leiden, The Netherlands YTI Magazine has been produced and printed using fully sustainable materials. Distribution Distributed free-of-charge to all members and partners of WYSE Travel Confederation, Tourism Boards and delegates at industry events. View YTI online at www.wysetc.org Advertising Advertise in the next issue out February 2010 Contact yti@wysetc.org Or visit the communications page of www.wysetc.org to download the media kit WYSE Travel Confederation Keizersgracht 174 1016DW Amsterdam The Netherlands tel: 0031 20 42 1 2800 yti@wysetc.org www.wysetc.org The World Youth, StudentEducational (WYSE) Travel Confederation is a not-for-profit organisation.
4. 4. The youth and student travel market is increasingly viewed as a resilient sector that brings massive economic value to destinations worldwide. The latest industry figures show that young independent travellers stay longer, spend more, and are continuing to seek out international experiences during the economic crisis. Youth TravelThe Bottom Line 32%companies diversifying into new youth travel products and partnerships Youth Travel Industry Monitor, June 09 60% of tourism boards view sector as vital to future growth Youth Travel Matters: Understanding the Global Phenomenon of Youth Travel, 2008 -3.5%decline in sales for youth travel, compared with... -8% decline for mainstream travel industry figures for 1st half of 2009 from Youth Travel Industry Monitor and Q1 2009 from UNWTO Barometer 60%companies creating profiles on Facebook and other social networks Youth Travel Industry Monitor, June 09 112 billion value of global market Youth Travel Matters: Understanding the Global Phenomenon of Youth Travel 2008 75% of backpackers are sticking to their travel plans this year Global Gossip, May 2009 Forget the Budget Image The global spending and travelling habits of backpackers and 18-32 year old travellers are revealed here Time for change youth travelthe recession This year, youth travel companies are focusing on innovative new products and partnerships to combat the recession 75%of youth hostel rooms are en-suite to cater for an increasingly sophisticated market STAY WYSE Business Metrics Study 2008 53% companies investing in marketing to increase sales Youth Travel Industry Monitor, June 09 1,915 spend per trip for average backpacker worldwide New Horizons II, 2007 3,200spend per trip for average backpacker in Australia Tourism Research Australia 2009 53 days on the road average length of back- packer trip New Horizons II, 2007 6 youth travel international WYSE Travel Confederation WYSE Travel Confederation youth travel international 7 Access the Youth Travel Industry Monitor and other research reports on www.wysetc.org
5. 5. Youth travel organisations can take heart though from the general consensus that students and backpackers have been less affected by the eco- nomic crisis - and for them - mundane realities such as the stock market. The latest industry figures reinforce this and show that the youth travel sector was down just 3.5 percent during the first half of 2009 compared to 8 percent for the mainstream travel industry (figures from WYSE Travel Confederations Industry Monitor and UNWTOs Travel Barometer). There is no denying that most youth travel com- panies are suffering from a decline in market demand. Factors such as fluctuating exchange rates and the knock-on effects of unemployment on the availability of work placements are having a devastating affect on business - particularly for travel retailers worldwide and work abroad programmes in the US. However for other sectors, these factors seem to be having a positive effect in increasing demand for certain experiences particularly vol- unteering, study abroad, intercultural exchange and GAP Year travel. Destinations such as The UK have now become more affordable for foreign students, Australia is experiencing unprecedented demand for working holiday visas, and au pair agencies have enjoyed continued growth as young people view cultural exchange as a valuable alternative to employment. Youth hostels are also gaining market share as many families and mainstream travellers are attracted by their transformation in quality and good old-fashioned value for money. Amidst all of the confusion about the recession and debate over when it will end (next year? or indeed the next decade?) YTI Magazine has sought the views of industry experts and leaders about what they think the next year holds, how young peoples attitudes to education and travel are changing, and what their organisation is do- ing to adapt to the current climate of uncertainty. Member Comments Where do you see your sector heading in 2010? Language TravelEducation... Mauro Biondi CEO of Emerald Cultural In- stitute, Ireland and Chair of the Association of Language Travel Organisations (ALTO) The Language Travel Market will continue to experience a period of great uncertainty with growth in countries where they have government sponsored programmes. The recession is reduc- ing the length of period that students spend abroad on language programmes. So the most important things our market must adapt to over the next year will be developing more short-term programmes for students, the strong euro and changes in visa regulations in various countries. We are therefore focusing on government spon- sored programmes and lobbying to reduce visa restrictions for students. In the space of just twelve months, many in the travel industry have gone from great optimism to complete disbelief at the speed with which the economy has served up a multitude of unpleasant surprises, with swine flu now having compounded the misery for travel operators worldwide. WYSE Travel Confederation youth travel international 9 Where next for YouthStudent Travel? Global Insights from the Industry
6. 6. Santuza Bicalho Managing Director of Student Travel Bureau (STB) Brazil There will be some growth in 2010. I see the growth going towards education as universities worldwide are looking to en- roll more international students and will be less restrictive and more welcoming in accepting these students. Education will grow in the US and Australia and that will impact the language travel business in a positive way. The age range of lan- guage travellers will also increase as an increasingly competitive market will make more professionals recognise the need for these qualifications. This will create a new demand not only for higher quality programmes and language schools but also for accommodation providers. Over the next year, youth travel agents will need to learn more about the products they sell and be able to differentiate their products from the mainstreams particularly educational consultancies. We are currently investing a lot in training, coaching, management and technology to achieve this. Au Pair Programmes Jack Hompes CEO of S-au Pair, Netherlands and Chair of the International Au Pair Association (IAPA) Au pair placements globally have stayed at more or less the same level in 2009. Receiving agencies in the USA have seen a small decline while those in Europe have seen a small growth. However, sending areas in Africa, Asia and Latin America have experienced a decline in placements between -5% and -20% We see that many au pairs in the US have taken up the option to stay on in the same placement for a second year during 2008/2009. Au pairs placed in Europe can also request a second year but will usually be placed with a different family in another European country. So logically speaking, growth should resume at the end of this year as new applicants apply for first year au pair programmes. The ma- jority of IAPA members believe economic improvement will be seen during the first half year of 2010 and expectations are based on 0% - 3% growth. Youth HostelsWorking Holidays Julian Ledger Chief Executive of YHA NSW, Australia In 2009 we have seen young peoples confidence to travel diminished but this has been offset by remarkably competi- tive airfares benefitting long haul desti- nations like Australia. There has been growth in working holiday visa numbers from most markets including Ireland, France and Germany. There may be less higher end office work available but those who have initiative and flexibility will find work to supplement travel funds and this WYSE Travel Confederation youth travel international 11 One expert who is able to give an idea of what the future holds is Rohit Talwar, CEO of Fast Future Research. Profiled by the UKs Independent Newspaper as one of the top ten leading global future think- ers - Rohit works with leaders in government, business and associations around the world to help them anticipate, un- derstand and respond to the forces and patterns of change shaping our world. Here, Rohit gives us a taste of things to come When do you expect to start seeing a recovery from the recession? There are a lot of different scenarios for how things could play out over the next few years. I think the most likely is that well see a short term recovery at the end of 2009 or early in 2010. But be pre- pared for the possibility that this may not last. I think we are heading into a very volatile era - possibly a decade of extreme turbulence where we will see regular waves of recovery followed by more downturns or recessions. What do you think will help lead the recovery for the youth travel industry? In the short term, we will see further price cutting with airlines, hostels and hotels all desperate to fill capacity. Cus- tomers will take advantage Rohit Talwar, Futurist: Youth Travel in 2010 and beyond 10 youth travel international WYSE Travel Confederation For many, 2010 heralds not only a new dec- ade but also a whole new era for youth and student travel as the uncertainties of 2009 continue to create a sea change in young peoples attitudes and travel habits. may be more likely in Australian regional areas. An advantage of doing 3 months regional harvest work is that it creates eli- gibility for a second year on the visa which is growing in popularity. Outbound, the Australian market is resil- ient and young people are showing the same enthusiasm for extended travel as in the past. The continuation in 2010 of the pilot reciprocal working holiday pro- gram with the US is good news and well see more young people taking up this option in both directions. Mikael Hansson CEO of Hostelling International (HI), USA I think the hostel market could be one of the winners during these tough times. People of all ages will continue to travel and shop around in order to get the best value. The fact that hostels provide cheap accommodation all year around is one of our key Unique Selling Points. Its essential that we promote what a hostel offers today in terms of standards and facilities - there are still many old perceptions which lead travellers to other products; and also to ensure that 100% of our capacity is bookable and shown online. In addition the sector needs to continue developing tools to capture rel- evant business data which enables hostel operators to benchmark their business as well as compare them selves to other accommodation providers. Youth Travel Retail Claus Hejlesen CEO of Kilroy, Scandinavia Within the different sales areas we see major differences. Some markets are still suffering heavily from the financial unrest and a major drop in value of currency. With regard to destinations we see the following trends happening: Latin America is still expected to grow, the same goes for New Zealand. Australia and USA have had great increase over many years, but here we see the growth stopping. South- east Asia is still popular among first time travelers but experienced travelers seek less traveled destinations like rural China. Interest in Africa is increasing together with interest in volunteer work. Innovating for Tomorrows Opportunities Catch RohitTalwar, CEO of Fast Future Research, and the following panel of industry experts discussing their vision for tomorrows industry at the WYSTC Opening Session. The Discussion Panel: Santuza Bicalho, Managing Director of STB Brazil Mikael Hansson, CEO, Hostelling International Mark Harris, President and CEO of ELS Language Centres Peter Liney, CEO of STATravel Group SteveTrooboff, PresidentCEO of CIEE This session will take place onTuesday 22nd September from 15.00 at the Palace Hotel, Manchester. of this and we could see some spikes in demand. We expect to see a rise in gap year travel by the 20-45 age group and therefore more demand for Gap Halves or Quarters. In addition we expect a steady rise in demand from developing markets for education, leisure and adventure travel. Particular growth will be seen in China and India through to Malaysia and South Korea for educational travel. In the longer term, the industry will have to identify new business models to capture an increasingly price conscious customer in the developed world and attract more consumers from rapidly ex- panding economies. Open innovation i.e adopting low cost approaches to product and process development and promoting these through social networks will be essential to keeping businesses moving forward. What impact will the recession have on young peoples attitudestravel habits? I think we will see a spectrum of respons- es. In terms of higher education and training, there will be a lot more emphasis on secondments, collaborative e-learning, accelerated learning and volunteering as people demand greater flexibility in the types of courses available. Our current survey on the future of travel also suggests that eco-friendly sustain- able travel will continue to rise in impor- tance and will be a must-have rather than a nice-to-have for businesses. So businesses need to start viewing this as an opportunity rather than a threat. Enrique Helmbrecht Director of Coined International, Argentina Programs that add value to resumes are going to increase like language courses and internships. So although we are currently suffering, the demand for intercultural programs is going to increase even more as the recession is making young people aware that they need to differentiate themselves if they want to succeed. Language Traveleducation... Opening Session at WYSTC...
7. 7. 12 youth travel international WYSE Travel Confederation WYSE Travel Confederation youth travel international 13 Cool DestinationsYouth Travel Hot Spots International Education Middle EastSaudi Arabia The Middle East is increasingly on the radar of student recruiters around the world, especially Saudi ArabiaDubai, where 70% of the population is below the age of 40. In the next 50 years, the population is projected to double to 50 million people, putting the countrys higher education system under considerable pressure to accommodate more students. The Saudi government is respond- ing by investing heavily in new higher educa- tion institutions (12 universities have opened here since 2004) and by creating generous scholarship programmes for Saudi students wishing to study abroad. The US alone has seen a 25% increase in the number of Saudi students enrolling recently. Language Travel KazakhstanAzerbaijan The number of students from Kazakhstan and Azerbaijan studying abroad to strengthen their English has tripled in the past three years. The stable local economy, increase in foreign invest- ments and youthful population 30% are below the age of 20 have created an important source market for language schools and agents world- wide. In May 09, the Association of Language Travel Organisations (ALTO) hosted a roadshow in Almaty and Astana, Kazakhstan, to introduce local language agents and government officials to ALTO Members from around the world. Youth Travel Industry Gathering Manchester, United Kingdom Youth, student and educational travel organisations from around the world will gather in Manchester for the World YouthStudent Travel Conference, September 22-25. The UKs largest student city is giving London a run for its money as an affordable and alternative cultural destina- tion for international students and young travellers. Backpacker Destinations ColumbiaUruguay Hostel booking engine Hostelworld.com has reported its biggest growth in demand this year for Columbia and Uruguay. Hostel bookings in both countries have jumped by 270% and 150% respectively in the first quarter of 2009, as travellers continue to seek out af- fordable and authentic destinations. Backpackers are always on the lookout for new destinations, places that havent already been invaded by the masses where they can get more bang for their buck says Aisling White, Marketing Manager for Hostelworld. Columbias stunning unspoilt scenery and increasingly stable politi- cal situation have resulted in a much safer country to travel to, while Uruguays improved airline connections from countries such as Argentina combined with a currency crash, makes it more affordable. There has therefore been a huge increase in the number and standard of hostels available in both these countries to meet the growing backpacker demand for beds. Tourism BoardsYouth Travel South East Asia Ministers from the Association of Southeast Asian Nations (ASEAN) have declared 2009/10 as the year of Youth Travel. The social benefits of youth and educational travel - combined with its resilience to the financial crisis have led national tourism boards in South East Asia to focus on the youth sector in their global branding and promotional efforts over the next year. The Philip- pines Department of Tourism has partnered with MTV Networks to create a new global campaign that promotes the Philippines as a destination for young adventure seekers and music lovers. This will help ensure continuity of demand as 70 percent of the Philippines tourism mix comes from youth travellers says Tourism Secretary Joseph Durano. The youthful population of the Philippines and South East Asia is also creating an important source market for the au pair industry. This October, The International Au Pair Association (IAPA) will host a workshop in Bangkok for local au pair agencies to build relations with the international industry.
8. 8. WYSE Travel Confederation youth travel international 15 While millions of people strug- gle to find work during the recession, others have found a silver lining in the economic meltdown. These happily jobless folk tend to be single, free of financial commitments and in their 20s or 30s. Some were laid off, some quit voluntarily. Buoyed by severance pay, savings or temporary jobs, the funemployed do not spend their days poring over job listings. Instead they travel on the cheap for weeks and months. And until the bank ac- count dries up, theyre content living for today. Recession gives people per- mission to be unemployed, says David Logan, a professor at the University of Southern California (USC) School of Business. Why not make use of the time and go do some- thing fun? However, theres more to funemployment than having a good time. Many young people are taking the opportunity to develop new skills and enhance their careers through travelling. When I talk to peo- ple, its not about unemploy- ment, says Katie Edmonds, 29, who was laid off as a graphic designer in April. Its about, What are you doing with your time now? I feel like Ive been given a gift of time and clarity. The rat race puts blinders on you and makes time fly, and then the next thing you know, youve missed the chance to be your more exciting self or to push yourself in a gutsier direction adds Katie. Jean Twenge, an associate professor of psychology at San Diego State believes It really suggests there has been a generational shift and that work is no longer the be-all and end-all for young people. Whats more impor- tant is flexibility, lots of vaca- tion time and doing something that doesnt have that 9-to-5 feeling. For some twenty to thirty year olds, recessionredundancy has provided an unexpected opportunity to take time out learn new skills and travel. Kimi Yoshino, a journalist for the Los Angeles Times, has written about the funemployed Generation Y in a recent newspaper article. Funemployed Case-study Natalie Reeves, 27 years, British Having worked as a yacht broker on the Cote DAzur for the past 2 years, Natalie Reeves wasnt surprised or upset when she was laid off earlier this year. Obvi- ously demand for luxury products dried up during the recession and to be honest I was getting restless in what was essentially a sales job. It was well paid and came with a great lifestyle but it wasnt particularly rewarding. says Na- talie. Now on 80% of her basic salary as redundancy pay for the next 8 months, Natalie is pursuing her life dream of learning to teach yoga in India over the next 3 months. She is an avid user of Facebook Twitter, which she uses to keep in touch with friends and meet new travelling companions, many of whom are fellow yoga fanatics that she will hook up with round India once her course is completed. Funemployed? For some, unemployment can be a rewarding experience Photo:TourismAustralia
9. 9. For some older generations, watching their children embrace an escape from responsibility is difficult adds Twenge. So while a young unemployed person might be saying, This is awesome Im having a really good time, their parents are probably asking, Havent you gotten a job yet? David Logan, Business Lecturer at USC, doesnt think funemployment is unique to this generation. The notion of drop-outs or whatever label is in vogue has been around for decades. Whats different is new social media such as Facebook and Twitter that allows the unemployed to find each other, share experiences and make plans. Rather than dropping out of society, todays unemployed are totally tuned in. Even the phrase funemployment seems to have originated from users of Twitter posting comments about their outlook on life. The daily lives of the unemployed have never been more public; they are busy posting and sharing photos of globe- trotting vacations, planning the next trip and blogging about their experiences. Other networking sites such as couchsurf- ing.com have also created new opportuni- ties for budget travellers and backpackers to extend their travel plans on a shoe- string by providing an online database of fellow travellers who are offering free lodging worldwide. This generation are putting off settling down, marrying and having children until their 30s even their early 40s. Without kids this group can live a Peter Pan existence, downsizing their lifestyle when required. And because they are able to cut their expenses right down, they find it easier to enjoy unemploy- ment, concludes Barb Kofman who runs CareerTrails, a Toronto employment counselling service. WYSE Travel Confederation youth travel international 17 The recession is creating unusual opportunities for some trainee gradu- ates who are being encouraged to defer work, take a year outand get paid for it! Law firms in particular, who typically hire graduates two years before their start date are being forced to consider novel ways to retain train- ees while cutting costs for the year ahead. Many of these legal firms are paying graduate trainees to defer work for a year and learn new skills abroad with the time and money on offer. Take for example, Clifford Chance in London who are offering an ad- ditional 3,000 on top of its 8,000 referral fee, if trainees spend the time doing community-based volunteering or learning a language. Global law firm, Norton Rose, has asked trainees to provide written pro- posals about how they intend to spend their year and 10,000 salary. Answers have included overseas charity work, further education and learning languages. The firms graduate recruitment manager Karen Potts says: We could have just let trainees spend the year on a beach but we wanted to make sure they were developing skills as well. Graduate Trainees paid to take year off Funemployed Case-study Cory McCormick, 35 years, Canadian Suddenly finding herself jobless after working as the manager of a travel company inToronto for 3 years, Cory McCormick put off looking for work immediately. At first, she was anxious and shocked about having been made redundant but then started to relax and enjoy it she says. Cory has now extended her time-off from several weeks, to a current total of 10 months, to pursue new leisure activities and skills. Having volunteered first at the Learning Disabilities Association of Ontario, Cory is now spending 6 months travelling aroundThailand, Sri Lanka and Cambodia. At first I was upset about losing my job she says but then I started asking myself what new opportunities does this open up to me? Instead of helping my customers to travel and pursue their dreams in my old job, Im now doing it myself! Profile provided by Alexandra Shimo from theToronto Globe and Mail OUT NOW! ALTOs NEW LANGUAGE TRAVEL MAGAZINE ALTO Members will automatically receive free copies of each issue. Non-Members: Request a free first-years subscription by emailing mailbox@altonet.org ... ALTO_YTI.Aug2009.indd 1 20/08/2009 16:53:15
10. 10. Having already created hugely popular profile pages on Face- book, Twitter and Myspace - Tourism Australia is now working with some of the worlds most influential bloggers in an unusual mar- keting strategy to promote Australia as a cool cultural destination to young people worldwide. Bloggers from New York, Germany, the UK and China have all been invited to visit Australia as guests of the tourism board in return for blogging about their experiences to their fans online. Nick Baker, Head of Marketing at Tourism Australia comments Traditional media channels and travel journalists are still very relevant in promoting Australia to the world. However, we also recognise there are new and emerging opinion leaders, such as bloggers, who generate very high traffic and have a vast fan base which often extends across several countries. These new influencers enable us to reach areas of interest beyond traditional travel and tourism, such as fashion and wild- life, giving us a wider audience. This is extremely valuable when times are tough and competition between destinations is fierce. New York Fashion blogger The Sartorialist, aka Scott Schuman, attracts more than 36 million readers a year and has been rated by Time Magazine as one of the worlds top 100 design influ- encers. Schuman visited Melbourne and Sydney in April to blog about his On The Street fashion observations during Australias Fashion Week. Promoting Australia on FacebookTwitter So how can travel organisations use social networks and blog- gers to promote their destinations, products and programmes and more importantly convert their fans into paying custom- ers? Back to Tourism Australia who have created popular profile the most successful backpacker destination in the world has captured the worlds imagination this year with a dream job competition. Here, we look at how Australias tourism boards are turning the dream into reality for many young people wishing to work and travel in Oz through their smart use of social networking sites and integrated youth marketing campaigns The Marketing Wizards of Oz Clever Campaigns: Photo:TourismAustralia WYSE Travel Confederation youth travel international 19
11. 11. pages on Facebook, Twitter and Myspace over the past year At the time of writing, more than 260,000 people have become fans of Tourism Aus- tralias Facebook page with 1,000 new fans joining each day. Aussies, travellers and expats all use the page to share what they love about Australia, contributing to discus- sions, and posting photos, videos and travel tips for fellow fans. Nick Baker from Tourism Australia says These platforms are generating great word-of-mouth about Australias tourism experiences which is very powerful in convincing people why they should choose to holiday here. Around one third of the Facebook fans are based in Australia and they are sharing their passion for their country with fans all over the world, provid- ing advice to travellers who are either in Australia or considering a visit. At the same time fans from the United Kingdom, Germany, Italy, France and the United States of America are the most vo- cal in sharing their comments, videos and photos of their trip. They are either travel- ling here at the moment, planning to do so, or are longing to come back adds Nick. Earlier this year, Tourism Australia also launched a See Australia page on Twitter, posting points of interest about visiting Australia with information, links, pictures, questions that encourage followers to do the same. Adventure ideas for potential visi- tors, such as The Top 10 beaches to surf then link through to the relevant information on Tourism Australias website. Comments and feedback from Twitter fans link directly onto their Facebook page, and vice versa, thus increasing their content and exposure across both communities. Working Holidays on MySpaceBebo As well as having a huge following on Face- book and Twitter, Tourism Australia has also launched pages on MySpace and Bebo that promote work and travel opportunities avail- able to 18-30 years olds, a valuable market that has provided a much needed boost to the Australian economy. Visitors to both sites are encouraged to click through to a visa application website, a feature that has proved particularly popular during the doom and gloom of the recession. A competition Win the Working Holiday of Your Choice has also run on MySpace and Bebo for 6 months, offering a person from each community the opportunity to win return flights to Australia and a month-long paid placement. The choice of six differ- ent jobs highlighting the different types of experiences and locations available, has helped capture the imagination of many young people. As a direct result of the campaign, the number of working holiday visas granted to British travellers over the past year have increased by 20 percent and for Irish ap- plicants, by 50 percent. Converting fans into visitors The final string in Tourism Australias youth marketing strategy has been to connect all this online activity to the real world. Roadshows at college campuses across North AmericaEurope plus radio promotion on German MTV, Japans JWave radio station and at Canadian music fes- tivals have all encouraged young people to visit Tourism Australias online websites and promotions. Partnerships with youth travel agents have also been key in increasing visitor numbers and bookings to Australia. For example, banner adverts and special price promo- tions on the homepages of STA Travel, KilroyCTS have provided price incentives to book flights and travel arrangements - thus turning the virtual dream into reality for young people wishing to work and travel in Australia. Best Job in the World Campaign Blogging and viral marketing played a cen- tral role in Tourism Queenslands Best Job in the World competition - a phenomenally successful and integrated PR campaign that captured the worlds imagination this year. Launched in January 2009, the Best Job campaign offered one lucky winner the chance to work on a paradise island in the Great Barrier Reef. More than 36,000 applicants from 200 countries applied for the position which came with a rent-free luxury villa and $AUD150,000 salary for six months work. One of the rules of the competition was that applicants had to create their own PR and viral marketing campaign in order to attract votes from the general public. This wildcard vote was taken into consideration by the Tourism Queensland judging panel during the selection process. Thirty-four year old Ben Southall from the UK was announced as the winner in May and arrived on the island to begin his job on July 1. He has since been exploring the Islands of the Great Barrier Reef and blogging about his adventures, posting videos and photos on the official islandreefjob.com website. Bens caretaker role on the island focuses on promoting what the destination has to offer to a global audience via his regular blogs and photo diary. Great publicity but what about sales? The Best Job campaign has so far gener- Facebook page Launched April 2008 More than 260,000 fans ...and counting Aussies, travellers and expats share discussions, photos, videos, travel tips, and what they love about Australia with fellow fans on www.fb.australia.com Twitter page Launched March 2009 More than 1,400 followers and counting. Tourism Australia posts points of interest about Aus- tralia information, links, pictures, questions and encourages followers to do the same www.twitter.com/SeeAus- tralia MySpace Launched in May 2008 The Working Holiday page features visa info, competitions, photos and videos that highlight the countless opportunities available to young experience seekers aged 18-30 www.myspace.com/workinoz MySpace results 70k unique UK visitors 95% audience fell within the 18-30 demographic Average time spent on page +5 minutes (MySpace average is 3 minutes) Users have created their own peer-to-peer forum topics which include topics such how to find other single travellers going to Australia. Bebo Launched in May 2008 The GapYear was created by Endemol (makers of the Big BrotherTV show) in partnership with Bebo, and enables travel- lers from the UKIreland to participate in virtual work expe- rience placements in Australia www.bebo.com The Sartorialist, New York www.thesartorialist.blogspot.com Rated one of the top 100 design influ- encers (Time Magazine) Rated 20th most power- ful blog in the world (The Observer) 36 million visits annually Garance Dor, Paris www.garancedore.fr One of the most popular fashion blogs in Europe 13 million hits annually Yibo FAN aka The Colourful Map, China http://blog.sina.com.cn/qiseditu One of Chinas top travel and youth bloggers Nominated as Power Blog 20072008 by Sina.com Lesmads, Germany www.lesmads.de Lifestyle, fashion, design and photography blog 3 million hits annually Niall Byrne, Ireland www.nialler9.com Popular Irish music blog Blog ranked number 7 on Technorati (blog search engine) of top 100 Irish blogs Bloggers hosted by Tourism Australia in 2009 Photo:TheSartorialist 20 youth travel international WYSE Travel Confederation WYSE Travel Confederation youth travel international 21
12. 12. WYSE Travel Confederation youth travel international 23 ated more than $AUD330 millions worth of free global publicity for Queensland. But how has it affected visitor numbers to the region? Anthony Hayes, CEO of Tourism Queensland, is the first to point out You can have the best PR campaign in the world but if that doesnt covert to sales, what has been the point? As it turns out, direct sales to Hamilton Island (the island where the job is based) have more than doubled since the campaign be- gan. Qantas has since been offering special $860 return airfares to Cairns for US tourists and has seen bookings increase by 34 percent. STA Travel reports that growth to Queensland during the campaign period of February to April was up 17.3 percent com- pared with 5.4 percent for Australia overall. German travel whole- saler, Boomerang Reisen also reports that travel to Queensland increased by 20 percent for the first quarter of this year. Queensland Tourism Minister Peter Lawlor said Tourism Queensland will now be turning its focus to sales activities specifically targeted at generating benefits to small opera- tors (including cafes, hotels and tour operators) with an extra $1.985million being spent to turn exposure into sales. Mr Lawlor added that Tourism Queensland is also working with partners in the UK, Ireland and Scandinavia to create six Best spin-off campaigns: Best Holiday in the World, Best Adven- ture, Best Honeymoon, Best Sailing, Best Diving and Best Natural Adventures. The opportunities to provide a taste of paradise are now never-ending it seems for Tourism Queensland. The Marketing Wizards of Oz InternationalPayment andCollectionMadeEasy Visit usat ourstandsat StudyWorldandWYSTC www.clearing-house.net/yti www.uni-pay.net/yti So how did a big idea on a small budget become such an overnight success worldwide..? The brief: Brisbane marketing agency, Cummins Nitro, explain how they struck gold in creating one the worlds most successful marketing campaigns Tourism Queensland asked us to launch a new brand, the Islands of the Great Barrier Reef to target Global Experience Seekers across eight key international markets. Due to the limited budget available for such a global campaign (it was part of a three-year AUS$1.7 million strategy) - we quickly realised that the only advertising we could afford to do across every market were classified adverts. Thats where the idea of a job competition first came about. Small display ads were therefore created for the classified sec- tions of newspapers and jobsites worldwide to promote the com- petition. Those interested in applying were directed to a website, islandreefjob.com, which featured stunning imagery of the barrier reef and was purposefully launched in January at a time when the northern hemisphere was in the midst of winter blues. Applicants were required to generate a viral video campaign online about why they should be the lucky winner. In the end 36,650 applicants from 201 countries created more than 610 hours of video content promoting the campaign product. From the shortlisted entrants, traditional media channels then picked up on the opportunity to interview participants from their regional area. Throughout the campaign a presence on Myspace, Facebook, YouTube and Twitter allowed the audience to further engage with the brand. Catch Jane Nicholls from Tourism Queensland talking about the Best Job campaign in more detail at WYSTC 09 on Wednesday 23 September. Photo:TourismAustralia
13. 13. WYSE Travel Confederation youth travel international 25 WYSTC09: Innovating for Tomorrows Opportunities See you in Manchester a city of ideas, a city of action This years World Youth and Student Travel Conference (WYSTC) will take place in the United Kingdom for the first time in its 18-year history with a programme packed full of new market opportunities for the industry. As one of the worlds most estab- lishedimportant markets for youth and student travel, the UK is a particularly appropriate choice of location during the current economic turbulence. Its strong educational heritage makes it a top destination for international students, and as the worlds biggest sending market for GAP Year travel, unprecedented num- bers of young Brits are travelling and working abroad this year. Innovation in YouthStudent Travel Throughout history, crisis has been the mother of invention and WYSTCs semi- nar programme will demonstrate this by focusing on how the recession is creat- ing innovative new market opportunities for youth and student travel. Leading experts from around the world will highlight how organisations from all sectors of youth and student travel can tap into new markets and products, using new technology and communications to combat flagging sales and create a new vision for the recession and beyond. Keynote speaker, Ian Jukes, will kick off the WYSTC seminar programme by examining innovation in international education. How has the recession changed the attitudes of Generation Y? How can education providers adapt to these new global social trends? As one of the worlds foremost experts in higher education, Jukes will deliver an informed look at how innovation and technology will influence the industry; demonstrating how new approaches to cultural exchange and international education can be used to advance individual organisations. Top Destination for International Education While fast-growing markets such as Australia may have challenged the UKs position as a top destination for international students - the relaxing of UK visa policies and drop in the British pound have helped Britain to maintain its top two position for edu- cation after the USA. The 2009 report Higher Education on the Move: New Developments in Social Mobility* predicts that in the future - eight key countries will host 72% of the worlds international students, these being: the U.S., United Kingdom, Ger- many, France, Australia, China, Canada and Japan [*published by the Institute of International Education] From September 22-25, the worlds leading youth and student travel organisations will gather in the UKs largest student city, Manchester, for the industrys annual conference which focuses on innovation in youth travel. WYSTC 09 highlights: Hundreds of top level industry professionals from 80+ countries Representing adventure travel, au pair, backpacking, cultural exchange, GapYear travel, youth hostels, student travel insur- ance, internships, language travel, student travel agents, study abroad, volunteer and work abroad sectors Three and a half days of industry seminars, association meetings, networking events, business ap- pointments and trade exhibitions Seminar Programme focusing on innovation in youth, student and educational travel Photo:VisitManchester Photo:PalaceHotel
14. 14. Since 2005, the number of Chinese students enrolling in UK institutions has grown by 300 percent according to international education provider Study Group. More importantly, there has been no perceptible drop in interest from Chi- nese students wishing to attain a British education during this years economic slow-down. Chinese students choose Britain for a number of reasons. They want to learn British English, enjoy access to Europe, and take advantage of potential interna- tional employment opportunities, said James Pitman, Managing Director of Study Group. While the UK remains a leading destina- tion for education, the number of UK stu- dents studying abroad remains relatively tiny, according to John Reilly, an expert in international student mobility and Di- rector of Academic Administration at the University of Kent. In an article written by the UKs Guardian newspaper he added This is an area of failure for Europe and the UK in particular. Improvements could be in the pipeline though. The UKs higher education min- ister, David Lammy, said at a conference last October 2008 that more must be done to encourage Englands university students to spend time studying abroad. Lammy said: The key is mobility we want to get to the point where it is as common for our students to study abroad, as it is for them to choose loca- tions in the UK. The level of support that WYSTC has received from government and tourism of- ficials in the UK may be a good indication of this growing commitment. The UK GAP Year Market British students have always viewed round-the-world-trips, either before or after university, as an essential part of their ed- ucation and this past year hasnt been any different. The GAP Year sector is enjoying unprecedented growth, bucking the global slowdown, with working holiday visas for Australia up 20% over the last year. Amanda Gripske of the Australian Visa Bureau comments the recession in the UK and Ireland has given young people the opportunity to take twelve months off, and its exciting to see that the number of Working Holiday Visa continue to soar in 2009. 26 youth travel international WYSE Travel Confederation UK YouthStudent Travel Market Inbound Market: #1 destination for language travel for fourth year in a row: 80% of language travel agents cite UK as most important destination* 40% of all visitors to the UK are aged 18-32** Of the worlds top 10 rated universities, 4 are in the UK*** International students studying at UK universities is 14.1% (of the total in tertiary education in the UK) compared to the global average of 6.9%**** Outbound Market: The UK outbound GAP Year market is worth approx GBP 2.5 billion, accounting for 50% of the worlds Gap Year market** 28% of backpackers to Australia are from the UK (more than double any other country) The greenest WYSTC ever Manchester is an award winning city for green and sustainable tourism. A free city centre shuttle bus service is available to all visitors to Manchester and WYSTCs confer- ence hotel, The Palace, has won awards for the UKs Green Tourism Scheme and Sustainable Tourism Award. To help make this the greenest conference ever, WYSTC is working with industry body Green Globe to identify, improve and monitor the conferences environmental performance. For further details about the new green initiatives being launched at WYSTC 09 and to see how you can reduce your footprint at this years event, please visit www.wystc.org Manchester is the beating cultural heart of Britain The Observer Newspaper Manchester is home to one of the largest univer- sity campuses in Europe. Over 90,000 students are spread across four different universities (Uni- versity of Manchester, Manchester Metropolitan University, Salford Univer- sity and Bolton Univer- sity) which help keep the city forward-thinking and a hotbed of creativity. From famous music bands, pioneering record labels, multimedia festivals, major sporting events, and of course, a number one football club Manchesters cultural icons are world famous and a big draw for international students who appreciate the lower cost of living compared to London. Sir Richard Leese, leader of Manchester City Coun- cil, said: We are delight- ed to welcome WYSTC to Manchester. Earlier this year the city was voted the third best confer- ence destination in the world by the readers of ConferenceIncentive Travel Europe and Im confident the delegates attending WYSTC will be equally impressed. And of course, where better to hold an event for the youth and student mar- ket than here the home of the largest university campus in Europe. Sir Richards long career working with youth - first as a teacher in the UK and an exchange teacher in the USA, in addition to his former Chairmanship of Manchesters educa- tion committee make him a fitting and inspira- tional speaker to deliver the opening address at the WYSTC welcome reception which takes place at Manchester Town Hall on Tuesday 22 September. Sir Richard is also a strong proponent of innovation and its value as a driving force in rejuvenating cities and communities. As hosts of WYSTC 09, The Visit Manchester Tourism Board looks forward to welcoming del- egates to the city. To find out more about travelling to Manchester go to www.visitmanchester.com The World YouthStudent Travel Confer- ence will take place in Manchester from 22nd to 25th September. For more information please visit www.wystc.org Sources: *ALTOs Global Directions Survey of language travel agents and schools 2009 **Mintel (2005), GapYearTravel International *** The World University Rankings Report 09 ****Education at a Glance report, published by the Organisation for Economic Co-operationDevelopment 08 Highlights from the WYSTC seminar programme Fast Forward 2010: Innovating for Tomorrows Opportunities WYSE Travel Confederation opens WYSTC 09 with a call for the industry to put innovation at the heart of business in 2010 and beyond. A distin- guished panel of industry experts will be joined by renowned futurist Rohit Talwar to discuss their vision for the future. Followed by the Keynote Speech on International Education by Ian Jukes. Innovative Youth Marketing Campaigns Jane Nicholson from Tourism Queensland explains why an innovative envi- ronment was critical to the runaway global success of their Best Job in The World campaign. Jason Fulton (former Head of Consumer Cultures at Nike EMEA) demon- strates how to capture the attention and loyalty of young consumers by listening to what they want and building insight and innovation into every area of the business offering. Creating extraordinary experiences Leading cultural programmer Alex Poots (Director of Manchester Inter- national Festival), world famous designer Peter Saville (former Factory Records) and event/brand communication specialist Steve Smith (Founder of Ear to the Ground) will show how they helped put Manchester and other city regions firmly at the heart of global youth culture.Sustainable travel Lelei LeLaulu (co-chairman of the Innovation for Sustainable Development Centre) will be joined by eco-friendly youth travel operators to demonstrate why responsible and sustainable travel is not only good for the planet, but good for business too.Making Currency Work for You Ben Moss from Barclays Capitals Risk Solutions Group will help you dis- cover how to maximise profit and minimise risk in todays global economy and how your organisation can take best advantage of foreign exchange and interest rate hedging. Photo:VisitManchester WYSE Travel Confederation youth travel international 27 Manchester Hosts WYSTC 09
15. 15. ON THE ROAD AT INDUSTRY EVENTS ON THE ROAD AT INDUSTRY EVENTS ON THE ROAD AT INDUSTRY EVENTS ON THE ROAD AT INDUSTRY EVENTS TheYouthTravel Hall at ITB-Berlin, the worlds biggest travel trade show, celebrated its 10th anniversary this year and the Confederation community marked this special occasion by hosting a lively programme of youth travel events and seminars. Hundreds of cultural exchange work, abroad and au pair professionals gathered in Vienna for three days of sector-focused seminars and networking events hosted by WYSE Work Abroadthe International Au Pair Association (IAPA). 1 - Celebrating 10 years ofYouthTravel at ITB: WYSTCs Susan Goldstein on stage with RUF-JugendreisensTom Korbus and ITBs Vice President Martin Buck. 2 - Ribbon Cutting to mark the fifth an- niversary of theYouth Incoming Germany pavilion in theYouthTravel Hall 3 - STAY WYSE Budget Accommodation Seminar: with speakers from Meininger Hostels, GermanYHA, AO Hostels, BB Hotels and Accor discussing the impact of the recession on the sector 4 - Corporate Social Responsibility Seminar: moderated by WYSETravel Confederations David Jones pictured with John Koldowski Director of Strategic Intelligence PATA, and Richard Edwards Director of Planeterra Foundation. 56 - Members and partners catching up at WYSETravel Confederations Network- ing reception in theYouthTravel Hall. 1Work Abroad organisations discussing the challenges and solutions for work placements in the US Market 2Congratulations to Ricardo Silva de Araujo from Brazil winner of IAPAs Au Pair of theYear Award pictured with representatives from Cultural Care. 3-4Business appointments busier than ever this year 5Opening Reception with Susan Goldstein giving the welcome address 6Looking forward to WETM 2010 in Miami ITB-BERLIN 2009 Germany Work Experience Travel MarketIAPA Annual Conference Austria 28 youth travel international WYSE Travel Confederation WYSE Travel Confederation youth travel international 29 1 2 543 6 1 3 4 5 6 2
16. 16. WYSE Travel Confederation youth travel international 3130 youth travel international WYSE Travel Confederation Rejans-Prim SRL AO Hotels and Hostels Holding AG A2Z Au Pairs ABC Leana Au Pairs Abreu Jovem Acacia Adventure Holidays Ltd Academic Adventures in America Academic Study Associates Accademia Europea di Firenze ACCESS International English Language Centre Accueil International Services active abroadAu Pair Agentur Maria- Theresia Activity International Adventure Heart by Intersprog AdventureTours Australia Group Pty Ltd AEP - Centre of coordination and Services Africa Calling Africa Calling African Impact Agencia de ViagensTagus AgencjaTurystyczna MigaczTravel Agency Annonce ET AGORA BCN Alcalingua Universidad de Alcal Alliance Abroad Group, Inc. AllianssiYouth Exchanges Almatur (jsc) ALOTT AlpetourTouristische GmbH Amadeus AssociationTransnational Education American Academy of English American Institute for Foreign Study (Australia) American Institute for Foreign Study (Deutschland) American Institute for Foreign Study (South Africa) American Institute for Foreign Study Inc (USA) American Institute for Foreign Study Ltd (UK) Ancar Actividades SL AndeanTours Ltd ANDE-LM Angel Au Pairs Anglophiles Academic Antipodeans Abroad APICIUS s.r.l. APITU /Good Morning Europe APITU Good Morning Europe Aquarius Ardmore Group,The Ashlee House Asociatia Pentru SprijinireaTinerilor Studentilor si Profesorilor Ass. of International Education CounselorsTurkey ASSE International Association Familles Jeunesse Associazione Lingue e Culture Europee ASTA Reisen Stuttgart GmbH Astor Hostels London ASTUR - Agentur fr Sprach- und Studienreisen GmbH Atlantic Language Galway AtlantisYouth Exchange atmosfair Au Pair Ecosse Au Pair Foundation Au Pair in America Au Pair Interactive Au Pair International Au Pair International Au Pair International serviced by Accent Au Pair International serviced by Accent Au Pair Netzwerk AU PAIR PERU S.R.L. Au Pairs DirectJobs UK Ltd Au Pairs International Au Pairs Worldwide AupairLanguage Center Sweden KB au-pair 4 you AuPair Austria Au-Pair Colombia E.U. AuPair International EIRL AU-PAIR KFT Au-Pair Service Dr Uwe Krenz AuPairCare Inc. AUpairUA Agency Australian Council for Private Education Training Australian Internships Industry Association Australian Tourism Export Council AVI International Aviatur SA Backpackers Villa Sonnenhof Backpackers Villa Sonnenhof Backpacking Hostel Australia P/L Backpacking South Africa Bakalari Barcelone Mar Hostels Base Backpackers Be Intern Recruiting Inc. Beijing ZhengHong ABCDV Culture Exchange Center Belair TravelCargo (P) Ltd Berlitz Language Center Malta Berlitz Languages, Inc. BHV Education Blueberry Sprkresebyr AB Brazilian EducationalLanguageTravel Association Bridge Linguatec, Inc. Britannia LearningLeisure Ltd (Kingswood) Britannia Student Services Ltd British EducationalTravel Association Brooklyn Tourism BrusselsYouth Hostels - Loger Jeune Bruxelles BUNAC Bureau International duTourisme Social BusyBee Au Pairs Ltd Butterfly et Papillon Cactus Worldwide Ltd Camp Counselors USA, Inc. CAMPS International Canadian International Student Services Canadian Summer Camps Canadian UniversitiesTravel Service Cara International Career Internship Abroad CareMed GmbH carpe diem /TravelWorks CEAE - FALGAS CEI Centre dEchanges Internat. - Club des 4Vents Celtic Budget Accommodation Centres Celtic Childcare Center for Cultural Interchange, The Central de Intercmbio Viagens Ltda Central do Estudante Centre for English Teaching - University of Sydney Centre International de Sjour de Paris Centre of English Studies Centro de Lenguas e Intercambio Cultural Centro Internazionale Chamber College Chelsea International Hostel Childcare International Ltd China GreenlandTravelCulture Co. Ltd ChineseTaipei (Taiwan)Youth Hostel Association Choice Students International Ciaro Hostel Group CJP CKM SYTS Clearing House Service CLM Bell Srl Club de Relaciones Culturales Internacionales - Language Connection Clubclass Ltd Coaching Solutions trading as Solution Au Pair Coffee Shack Backpackers Lodge COINED International Colegio Maravillas Coliseum Ltd. Compass Benefits Group ComputerFerien Camps AG CONNECTIONS Conservation Volunteers Australia Contact Europe Contiki Holidays for 18 - 35s Contiki Resorts Converse International School of Languages Cork English College Cork Language Centre International Cosmo Educacin Council for EducationalTravel USA Council of International EducationLanguageTravel Council on International Educational Exchange Council on Standards for International EducationalTravel Country Club Castelfusano CPLC Education Center CroatianYouth Hostel Association CTS CTSVIAGGI Srl Cubamar Viajes SA Cultural Care Au Pair Cultural Care Au Pair (Austria) Cultural Care Au Pair (Brazil) Cultural Care Au Pair (SE) Cultural Embrace Cultural Exchange Foundation Cultural Exchange Network Cultural Homestay in Europe Ltd Cultural Homestay International Das Reisenetz e.V. de Hirsch Residence De Mondriaan Onderwijsgroep Deutsches Jugendherbergswerk DI.L.IT International House did deutsch-institut Disney Youth Group Programs Domar Travel Education Dominion English Schools Don Quijote - Enforex Spanish in the SpanishWorld Dorset College Downtowner InnToronto Dr Frank SprachenReisen Dr Steinfels Sprachreisen GmbH Dr.Walter GmbH Dublin School of English DWS Spanish School EP Education Service (Shanghai) Co. Ltd EC Group ECELA Ecole France Langue EDM Education EducaCentre Russian St. Petersburg Tours Educamos Viajando Ltda Education Centre Durbe Educational Cultural Exchanges International Ltd Educational Travel Center Ltd., Part. EduGuide International EduHouse Inc. EduYork Educational Services EF Education (Deutschland) GmbhH EF Education A/S EF Education Sp. z o.o. EF International Language Schools EF International School of English EF International School of English Egyptian Student Travel Services EIL - Intercultural Learning EIL Ltd Ekaterinburg Center Education Abroad ELG Europisch-Lateinamerikanische Gesellschaft Elite Vacanze Srl Elite Vacanze srl (PLUS) ELS Language Centers Embassy CES Emerald Cultural Institute English 2000 School of English English Australia English Language Travel Association of South Africa English UK Envol Espace Equipeople Ltd. Equity PointYouth Hostels ERGO Limited ESL - Ecole Suisse de Langues Estudiantes Embajadores de Mexico Estudio Sampere ET PAT-KATERINA DRAGNEVA ETCi Ltd Ethic tapes EurAupair Intercultural Child Care Programs EURO Hostels Ltd Eurocentres Eurocentres- Foundation for Language and Educational Centres Euroculture Ltd (ICS) Eurojob Ltd Euroma Europair Services European Au Pair Agency,The European School of English Euro-Schulen-Organisation Evmar Agency Exit.is Exito Mundi Experiment e.V. Experiment France Experimento de Convivncia Internacional do Brasil Explorica Express Youth and Student Travel Bureau Ltd FBItaly FDSV Federal Vacation Co. Federation EIL Federation of Estonian Student Unions (Eesti lipilaskondade Liit) Fdration Unie des Auberges de Jeunesse Feet Up Hostels FERIENBOERSE fr alle von 6 bis 26 - Understanding by encountering FIAP Jean Monnet FiestaTourTravel Agency FinnTourist Finntourist/Koulumatkailutotoimisto Oy First Place Inc. Flying Pig Hostels Amsterdam Foreign StudyTravel Service France for young people! Galway Cultural Institute Limited GAP Adventures Inc. Gentur Generator Hostels Ltd GenkiJapanese Culture School GeoVisions Inc. GET Educational Tours Pty Ltd Ghana Youth Exchange Experiment Global Connection Global Gossip Global Partnership Global Resources for EducationTravel, Inc. Global Resources for Education and Travel (GREAT) Global Secutive, LLC Global Student Community Global Village Backpackers Inc Global Village English Centres Global Vision International (GVI) Global Visions Education Ltd GLOBUS-Idiomas, Formacion Y Ocio Glory Educational Services Ltd GLS Sprachenzentrum GoAbroad.com goAUPAIR Operations LLC Good Hope Studies Gouda Insurance (ISIS) Greenway/The Green Lion Greyhound Australia Pty Ltd GTS International Hans Brinker Hotel Hatters Hostel Ltd Henan Boao CultureCommunication Co. Ltd HI Chile High Schools International HispanosTours SA Hme Hostels Valencia Spain Home Language International Hong Kong Student Travel Ltd Horizonte Hormuz Tours Ltd Horner School of English Ltd, The Hostel Celica Hostel of the Sun Napoli Hostelling International - ASL Hostelling International - Canada Hostelling International Argentina Hostelling International Taipei YH Hostelling International-USA Hostelrescard.com Inc House o Orange Au Pairs I.M.A.C. Instituto Mexico Americano de Cultura IBC Student Exchange Ltd ICEF IDC Vietnam Ideal Friendship Nepal Ididbetter Idiomas SA IELS IES Global China (HK) ILS Italian Language School iMandarin Chinese Language Institute Information Advice Service INFORT Instituto para la Formacion Institut Parisien Institute of English Language Studies Instituto de la Juventud INTEJ Interbusiness Intercambios yTurismo Ltds Intercultura de Centro America InterExchange Intermediate srl International Association of Language Centres International Au Pair Italy International Au-PairLang Abroad Explora Group International Center EastWest International Centre EducationBusiness International Council of Tourism Partners International Cultural Exchange Organization, Inc. International House Berlin PROLOG International House Xian International Language Academy of Canada International Language College International Language Schools of Canada International Options, Inc. International Paradise ConnexionsToursTravel International Quest International Student YouthTravel Agency International Student Volunteers, Inc International Students House InternationalTrainee Network, LLC InternationalTravelEducation Co InternationalWork Experience Internet Advantage Interservice InterStudies Ltd Interstudioviaggi SRL Interway S.A. INTO Schleraustausch INTRAToursIncentives Intrax Cultural Exchange IntrepidTravel Pty Ltd InTuition Languages Ltd IP International Project GmbH Irish Education Partners Ltd ISIS Education Travel Group IsraelYouth Hostels Association ISSTA Lines - Israel StudentsTravel Ltd Istanbul Language Centre Italian in Italy i-to-i UK Ltd iTTTi Vancouver Janet White Agency Janina Robeva-JANA E Janus International Hospitality Student Exchange Jazz Hostels Jenny Braden Holidays Ltd JETPAK HOSTELS Jibek Joly Company Limited Job Options Bureau Joint Stock Company SpectrumTravel Joseph Allnatt Centres Ltd Juno Au Pairs Just Au Pairs Inc. JuventudY Cultura Kaichuang International Cultural Exchange Kang Wen CultureEducation Foundation Kaplan Aspect KaravanTravel Trade KEY EducationalTravel Ltd KILROY King George International College Kings Group Kingsbrook Language Services Kiwi and Feejee Experience Korea International Student Exchange Society Korea NationalTourism Organization Kouzon i Ko La Ligue de Lenseignement LAL Group Langex Language Courses Abroad Ltd Language Network LTD Language School Worldwide S.L. Languages Canada Association Langues Sans Frontires (LSF) LibraTourism Education Entertainment Linguatime School of English Linguaviva Educational Group Link School of English LOceane Lonely Planet LSC Language Studies Canada MadventureTravel Limited Magister Mandarin House Martin Peters Sprachentraining MediaTouristik AG MEININGER City HostelsHotels MelonDistrict Merica Group Messe Berlin GmbH MillaTourismo trading as Instituto de Estudio Andinos Millennium Au Pairs Millennium Ltd Ministry of Education,Taiwan Mission Hollandaise MM Oxford Study Services MontrealYMCA International Language School MSWranghel MSLTravel Sdn Bhd Multikultur International Exchange Services Mundo JovenTravel Shop munichaupair Patricia Brunner e.Kfr. MYDAYTRIP.COM NARVEM Cia. Ltda. AuPair to the World National StudentTravel Foundation NationalYouth Commission,Taiwan NewYork Language Center New Zealand Management Academies Ltd. NorthWest Student Exchange trading as CICD Novas Ideias NUS Services Limited NYCHostels.com ODTE Office National de Garantie des Sejours et Stages Linguistiques OIK OliverTwistWorkStudy Omnicom School of Languages OpenWorld Education Ltd OST Ltd sterreichisches Jugendherbergswerk OTEC International OverseasVisitors Club Oxford Language Centre International Education Consultancy Pacific AsiaTravel Association Pacific Intercultural Exchange Pasantias Argentinas PAX Hostel PEC Hotel Staff Ltd Philippine Department ofTourism PierreSprachferien PLI - Pacific Language Institute, Inc. PME Familienservice GmbH Port OCall Eco Lodge PractiGo Praktikawelten Prime ResortsTours Promotions Programa Ingls Abre Puertas Project International Projectos IVI Venezuela C.A. Prowork Adam Kaczorowski Quest Language Studies, Canada Quick AupairNanny Agency Quickhelp Agency Ltd RadicalTravel Group Limited Real Gap Experience Regent Language Training Ltd Reisedienst Deutscher Studentenschaften GmbH Rennert Bilingual rerweerwerweLLP Rosa dels Vents trading as RV Youth Hostels ROSPERSONAL Ltd RUF-Jugendreisen, Trend Touristik GmbH Russian International Academy of TourismRussian Intern. Academy of Tourism SaltyCrax Adventures Sambini Selomon SANDEMANs New Europe Saras NewYork Homestay LLC SASTS Working Adventures S-au pair intermediate Say HuequeTravel Agency Scotia Personnel Ltd Scuola Leonardo da Vinci Scuola Lorenzo De Medici 2 SehdevTravelEducational Services Sjours Internationaux Linguistiques et Culturels SEN Travel SETEJ MEXICO A. C. Shamrock Au Pair Agency Shanghai CIIC International Business Development C SHE Travelling Consultants - Spanish Heritage Sichuan Overseas AffairsExit-Entry Service Centre SindbadTravel International SingaporeTourism Board Sitio de Contacto SLOVENSKO POPOTNI_KO DRU_TVO ERAZEM Small WorldTravels (India) Smaller Earth Smart Space (UK) Soames Paris Nannies Solxico Language and Cultural Centers Southern Cross Cultural Exchange Spanish Abroad, Inc. Spanish Study Holidays Ltd Speedwing Spirit Cultural Exchange Sprachcaffe - Languages Plus Sprachdirekt GmbH Spring International Language Center Sputnik Shareholding Company St Christophers Inns STATravel Group STARTravel Starboard Hotels STB StudentTravel Bureau Australia STB StudentTravel Bureau Brazil STB StudentTravel Bureau New Zealand STEP IN GmbH STICTravels Pvt Ltd STS StudentTravel Schools StudenskaTuristicka Agencija Zagreb Student YouthTravel Association Student YouthTravel Organisation Student Agency Ltd Student American International, Inc. StudentYouthTravel Organisation Senegal Study Group International Study Group International (Australia) Study Group International USA StudyGlobal StudyTravel BV Sundowners Travel Sunny Smiles Au-Pair Agency Suntrek Tours Inc. Super Nanny Au Pair Services SwanTraining Institute SwissYouth Hostel Association Sydney English Language Centre SYTravelTunisia Tamwood International College Ltd TANDEM International e.V. Tecama Viajes Cursos y Camps Thai International Education Consultants Association The Childcare Company - incorporating au pair selection The Department ofTrade and Industry The Language Academy, Inc. TheTraining Partnership Ltd TIJE,YouthStudentTravel Toerisme Vlaanderen Top DeckTours Limited Tourism Australia Tourism Authority of Thailand Tourism Bureau, Min. of TransportComm Tourism NT Tourism Tropical North Queensland Tourism Victoria Tourismus Agentur Schleswig- Holstein Transinex PTE Ltd Travel Active Travel Agency Kolumbs Travel CUTS USA Travel World Co. Ltd Travel, ExchangeEducation TrekAmerica Travel Ltd Truva International Education Service TucanTravel TWINTraining Travel U in the USA LLC UAB Idiomes Barcelona Ueberland Reisegesellschaft GmbH Uhak.com Ukinbound Union Nationale des Associations deTourisme United Holidays UnitedTravel Study Service Ltd University Co-opTourism University of Bath UNSW Global Pty Limited USIT usit COLOURS USIT Now Uzsienio kalbu mokymo centras - UKMC Vancouver English Centre VIAJES COLON Viajes Sanabria SA / Linguatur Vienna GroupT/A Umi Hotels LtdAccess Apartments Village Camps SA VIP Backpackers VisitBritain Wake Up! Web Reservations International Ltd Wereldstage WESTEDU International Education Consultancy Williams College WISE Wish International, Inc. WorkTravel Company Australia WorkAdventure World Education Program World Nomads World Study Brazil World Wide Au PairNanny World Wide Cultural Exchange, Inc. YA Language School YES Au Pair YHA (EnglandWales) Ltd YHA Australia YMCA of Greater New York YOBIX Tours Co. Ltd You2Africa Youth Discovery Programmes Youth Hostels Association of Russia Youth Travel McPom Zigzag Travel 550+ members One global community WYSE Travel Confederation Industry events September 2009 4-6 ALPHE UK London, UK International Education Sector 7-9 Study World London, UK International Education Sector 22-25 World YouthStudent Travel Conference (WYSTC) 2009 Manchester, UK Bringing together every sector of the youth travel industry at the annual conference October 2009 21-23 ITB Asia Singapore The global travel industry meets at ITBs conference in Asia October/November 2009 31-1 ICEF WorkTravel Forum Berlin, Germany Work Abroad Sector November 2009 1-3 ICEF Berlin Workshop Berlin, Germany International Education Sector March 2010 10-14 ITB Berlin Berlin, Germany The worlds biggest travel trade show 17-19 Work Experience Travel Market (WETM)IAPA Annual conference Miami, USA Annual conference for the work abroad, cultural exchange and au pair sectors April 2010 11-13 ALPHE Istanbul, Turkey Language Travel Sector April/May 2010 29-1 International Association of Language Centres (IALC) Workshop Galway, Ireland Language Travel Sector May/June 2010 30-4 NAFSA Association of International Educators Kansas City, USA International Education Sector Meet up with the WYSE Travel Confederation community at the forthcoming trade events...
17. 17. WYSE Travel Confederation Keizersgracht 174 1016DW Amsterdam The Netherlands Tel. +31 (0)20 421 2800 Fax. +31 (0)20 421 2810 info@wysetc.org www.wysetc.org