Why YouTube is Now the Key to SEO
OverviewMy Background
The basics of Search Engine Optimization (SEO)
Why use YouTube
How to use YouTube for SEO
What to put on YouTube
Q&A
Paul LipskyBFA & MFA from School of Visual Arts
Video Post Production
Mixture of Higher Education and Freelance
MindYolk Technical Animation Studios
Started Long Island Visual Professionals
http://www.meetup.com/Long-Island-Visual-Professionals/
MindYolk Technical Animation 2007
SEO Basics Written content (keywords)
Correctly programed code.
Link backs
Coming soon: KBT Knowledge Based Trust
Advertising or Marketing
Two ways to use YouTube
https://www.youtube.com/yt/press/statistics.html
Why Over 1,000,000,000
February 188.6 million
300 hrs. uploaded every minute of every day
Every month 1 hour is watched for every man women and child on earth.
It’s free and owned by Google
It’s a fast moving platform http://youtube-global.blogspot.com
How Create unique video content around your keywords
Titles with keywords
Descriptions with keywords
Call To Action links on your video
Tags
Playlists
Closed Captioning and Sub Titles.
HowSetup your Channel
Sign in
Click “My Channel”
HowSetup your Channel
YouTube’s “Creator Studio”
HowSetup your Channel
Creating movies
YouTube’s “Creator Studio”
HowSetup your Channel
Creating Playlists
YouTube’s “Creator Studio”
HowSetup your Channel
Matched third party content
YouTube’s “Creator Studio”
HowSetup your Channel
Matched third party content
File a dispute!
HowSetup your Channel
After filing a dispute
HowSetup your Channel
Channel
Turn off Monetization
YouTube’s “Creator Studio”
HowSetup your Channel
#1 Channel -> Advanced
#2 turn off Ads
#3 Subscriber counts
#4 Associated website
YouTube’s “Creator Studio”
HowSetup your Channel
Looking at: Channel -> Advanced
Associated Website Annotations
HowCreate your YouTube Channel
Click “My Channel”
View as “Yourself”
YouTube’s “Creator Studio”
HowCreate your YouTube Channel
Click “My Channel”
#1 view as unsubscribed viewer
#2 links
#3 channel art
#4 channel art edit pencil
YouTube’s “Creator Studio”
HowAdd your SM to your YouTube Channel
Links
#1 About
#2 edit pencil
YouTube’s “Creator Studio”
HowAdd your SM to your YouTube Channel
Links
Fill in your details
YouTube’s “Creator Studio”
HowCreate your YouTube Channel Art Work
Channel Art
Use YouTube’s robust help located at the bottom of each page.
What Creating Animated Videos for YouTube and adding Call
to Actions
What Creating Animated Videos for YouTube Channel
What Create your YouTube Channel
Call to Action “Annotations”
#1 Video Manager
What Create links within your video
Call to Action
#1 click “Annotations”
#2 Choose your time in the video
#3 Click “Add annotations”
#4 chose what type.
Summarize
Build your YouTube Channel and create content based on your keywords.
Add Titles, Descriptions, Tags, CC, CAT.
CAT’s link will drive traffic to you site.
Embed YouTube videos on your site to drive traffic your YouTube channel.
Q&A
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