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Strategies to increase the
footfall in Thai Pavilion&
To reposition Vivanta as a
wedding destinationSUBMITTED BY YS! DUBEY "#U$TY ME%T' P VE%(TVI)Y
*+P,P-..
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Methodolog/
Thai Pavilion
"ield
Visits
Ma0orresta1rants
Interview
s
pen Ended21estions
Sta3s and
g1ests
4+ peopleparticipated
nline
'esearch
Social 5ediaand otherwe6sites
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6o1t ThaiPavilion
It is a 7ne dining Thaic1isine resta1rant8started in 9-*9
lso located in M156aiand ,1rgaon
#apacit/ of :- covers
verage chec; per co1pleis 's< 9.--
=ho dine the 5ost> Millennials and ,en?ers
E@peri5enters
"a5ilies and friends Aforoccasions
"ood enth1siasts
=h/ do ccasions a
cele6ration
Tea5 $1nch
,etawa/ wi
To tr/ o1t n
Thai Pavilion
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!ow do the/ dine>
n open ended s1rve/ was cond1cta5ongst 4+ people< 'es1ltsC
More than - people loo; foronline reviews 6efore going to anew resta1rant
E@perience5atters the 5ost
=hen it co5es to tasting thenew c1isine8 there are twofactors that 5atters 5ostC #ost #larit/
"1rther 'esearch on onlitarget gro1p indicatedC
Search for a resta1ran%a5e8 $ocation8 #1isin
ge gro1p of *FG9+ /e !igh on social 5ed
Prefers food H1alit/ Provides highl/ opi
reviews
ge gro1p 9.G4+ /ears Moderatel/ active o
Prefers service
Thai Pavilion
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Stren
gths
1thentic Thai#1isine
,reat Service
Interactive (itchen
E@cellent pairingof food and wine
E@ha1stive 5en1
Thai Motifs
=ea;
ness
!igh Price
"ood preparationperiod is high
$ac; of social5edia presence
$ac; of ;nowledgeof the e@ha1stiveveg o3erings at
resta1rant
&pport1
nitie s
!igh social 5ediai5pact onMillenials and,en?ers8 when itco5es toresta1rantselection
!igh rating ono5ato and
51ltiple positivereviews
*.G9. increasein Thai "oodprod1cts ini5ported foodsection ins1per5ar;ets
T h r e a t s
S=Tnal/sis
Thai Pavilion
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Main #hallenges
$ac; of online presence
!igh cost
!igh food preparation ti5e
$ac; of fa5iliarit/ with Thai
c1isine
$ac; of ;nowledge of e@ha1stiveVegetarian Thai o3erings
$ac; of awareness of health/6ene7ts of Thai food
Sol1tions
*< Increase awareness of Thai
Participation in Events li;=orld #1isine
Singles networ;s for the professionals
"oodies ,ro1p
9< To 5ini5iJe the cost per 5e
Mini 5eals8 s5all plates85eals
DIY dishes to 6e prepareresta1rant
Thai Pavilion
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To Increase the nline Presence
Shortco5ings
%o ,oogleL orInstagra5 pro7le
Inco5plete o5atopage
%o presence on"ace6oo;8 Instagra5and Twitter
Social MediaMonitoring
,oogle lerts Social Mention !oots1ite Ice'oc;et
"an Page Si5pl/
Meas1red gora
P1lse
Socispen Si5Mea
go
Thai Pavilion
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ther Sol1tions
Boo;G/o1rGMeal
#ele6rations of Thai "estivals
Soo;0ai Events
"ood 7esta for vegetarians
Thai Pavilion
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Methodolog/ Interviews
"ield Visits
Interviews
Interview was perfor5e
4- people
pen Ended Interviews
The interviewees incl1of vario1s hotels visitethe g1ests at those hot
ll the 5a0or co5petitors of Vivanta were covered d1ring thevisits
=eddings
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=eddings in B1siness hotels in!/dera6ad
Name Number of
halls
Capacity of the
largest hall
Number of
in
Vivanta + .-- 9
The Park : F--
Marigold :-- *9
Marriott *- *4-- 99
Novotel :--- 9
Radisson Blu . 4--
=eddings
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Ma0or reasons for the di3erence inn156er of weddingsC
*< #apacit/ of the halls
9< Price points
4< Services o3ered
+< pen space availa6ilit/
.< cc1panc/ of the halls
To reGposition Vivanta adestination8 it is i5portthe t/pe of services o3wedding
=eddings
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=edding The5es
'egional The5es
Thai The5e Beach The5e P16 The5e Street "ood The5e
Men1
Pac;ages
Services3ered
s per the anal/sis pe5ore the options ava
disposal of g1ests8 ththe/ are to choose a plocation