Yash Project

8/8/2019 Yash Project

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An industrial projectreport

First year Bachelor of BusinessAdministration

The Project training

on

RIDDHI SIDDHI STEEL(INDIA).

-: Prepared by :-DELIWALA YASH K .

Guided by: Prof. SANJAY DOLAKIYA

Year : 2004-2005

Roll no. : 19

Seat no. :

Submitted to : Saurastra University

College : Vivekand college of managment&

Science

GUIDED BY


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Mr. SANJAY DHOLKIYA

SUBMITTED TO:-

SAURASTRA UNIVERSITY

Company certificateCompany certificate


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College CertificateCollege Certificate

This is to certify that yash k deliwala, a student of F

.Y.B.B.A. of vivekanand College of computer science&mangment

Saurashtra University has been carried out project work embodied in

this project report under my supervision and it is his own contribution.

Date:

Place: Rajkot

................................... ....

Prof sanjay dholakia(Head of Department) (Principal)


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DECLARATION

I, yash deliwala k. a student of F.Y.B.B.A. of . vivekanand

College of Commerce sciensc & managment B.B.A., Rajkot hereby

declare this project report which has been carried out successfully

under the guidance ofProf. sanjay dolakiya and staff members.

The project is based on the industrial visit to the riddhi siddhisteel india situated at metoda G.I.D.C, Rajkot. I am further declaring

that this project report is not previously submitted to any college.

Place : RAJKOT

Date :

(YASH DELIWALA.K .)


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Preface

In todays modern world, Market is becoming more and morecompetitive. In this crucial stage in order to sustain in market and

dominate it, it is very much important that all the resources must be

used economically and their use must be optimized. As such,

Management is making its need felt in each and every part of the world.

It is said that the art of Management is as old as human civilization.

Management is an art of getting things done through otherpeople.

B.B.A. is one such management course through which any

intellectual can acquire management knowledge through its principles

and practical application. As such without practical knowledge every

thing is useless. As such we are to prepare Project Report and take the

knowledge of working of these principles. Through this we come to

know the practical application of management principles which proves

to be very helpful in becoming a successful manager.


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I believe that through this project report, all the above facts

would be satisfied. I believe that my work will be satisfying and will

fulfill the requirement of the university.

B.B.A. is course in which practical aspect is an important as

theoretical aspect. Primary aim of B.B.A. is to develop effective

managers and that require industrial training as practical aspect. The

growth of economy is depends upon skilled managers and B.B.A.

course fulfills this need. The practical studies give an idea to the

student about problem they have to face in the future of their

managerial life

I have taken visit at Riddhi Siddhi (india) All informationwhich is required for this report are collected by me and submitted to

the concern person of the company.

I have gone through and study each necessary information,

which is collected and presented in this report.


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Acknowledgement

Through this acknowledgement I express my sincere gratitude

towards all the persons who have helped my directly or indirectly in the

preparation if this project. Without them my project work is not

possible.

First of all, I would like to acknowledge my sincere thanks to the

director of Riddhi siddhi steel (India) and all employees of company

for sparing their valuable time, personal guidance, valuable ideas, never

ending encouragement and willingness to be helpful whenever needed.

Signature

(

)


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Index

Particular Page No.

1)GENRAL INFORMATION

2)PRODUCTION DEPARMENT


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3)FINANCE DEPARTMENT

4) PERSONNEL DEPARTMENT

5)MARKETING DEPARMENT

6)FUTURE PLAN

7) SUGGESTION

8)BILLIOGRAPHY

9)PHOTO ALBUM


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General

Information


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General Information

Content:

1 .HISTORY

3 BIODATA OF COMPANY

4 Location of the company

5 Size and form of organization

6 LOCATION & SITE PREFERENCE

7 Time keeping system

8 OBJECTIVE

HISTORY

RIDDHI SIDDDHI Pvt. Ltd. Was started in 1995, in METODA

G.I.D.C. Mr. D.R. Patel and Mr. Paresh P. Patel have started RIDDHI

SIDDDHI. They have started RIDDHI SIDDDHI Pvt. Ltd. with

investment of Rs.0.01 crores. In beginning time of RIDDHI SIDHHI

(INDIA) They were producing only Tapered Roller Bearing.

Now a day because of great relation and superior quality

company produce many types of bearings and original equipment of

many vehicles. And today because of excellent performance they


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have lots of satisfied customers in India .

There was tremendous progress of RIDDHI SIDDDHI. Ltd.

during 2004 to 1997. And they expand their business in OTHER

STATE.


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BIO DATA OF COMPANY

Name of company : RIDDHI SIDDHI STEEL (INDIA).

Address : Plot No. G-1410-11-12,

METODA G .I .D.C ,

LODHIKA DIST

Rajkot .

Telephone No. : 91-02827 - 287229,287268

Fax No. : 91-02827-287324

E-mail : RIDDHI [email protected]

Website :

Establishment year : 1995

Promoter : D.R. Patel,

Paresh P. Patel,

. ,

Scale of industry : SMALL scale industry


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Total employees : 17

Area of unit : 11,000 sq. ft.

Off day : MONDAY

Turn over : 0.9 crores

Bankers : H.D.F.C.

Auditor : A.C SHAH


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Location Of The Company

Location of unit is most is most important factor for company.Because company start all activity from location and growth and

development of any company is largely depend upon location.

Location must be selected after long thinking because it is lifelong

decision. Company has to consider following factors at time of

selecting location.

9 Easy availability of raw material

10 Transport facility

11 Cheap power and fuel

12 Cheap and skilled labours

13 Easy and cheap finance

14 State help

RIDDHI SIDDHI has ideal location. It is located in METODA

industrial area. Which is near to the highway and company can get

raw material, transport facility, power and fuel, labours, finance easily.

It is in G.I.D.C. area so that company can also get government help.


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SIZE OF THE FIRM

According to the definition given by Government of India,

the size of the industry can be divided into three main types.

15 Small Scale Organisation

16 Medium Scale Organisation

17 Large Scale Organisation

If companys investment in plant and machinery is morethan 3 crores, it is called large scale organisation.

The investment of RIDDHI SIDDHI. Ltd. in fixed assets is

of Rs. 140,000. Therefore, it is coming under the category of

SMALL scale organisation. It also uses manpower, electronic

machinery and having more than 17 workers.

Size And Form Of Organization

Size of Organization:

There are four size of business organization.

18 Small scale industry

19 Large scale industry

20Giant scale industry


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If starting investment of company is less than 1 crore then it is

consider as small scale industry. If it is 1 crore to 10 crores then it is

consider as middle scale industry. If it is 10 crores to 100 crores then

it is consider as large scale industry. If it is more than 100 crores then

it is consider as giant scale industry.

RIDDHI SIDDHI. was started with starting investment of 0.3

crores so that it is consider as small scale industry.

Form of Organization:

There are three type of organization.

21 Sole proprietorship

22 Partnership

23 company

RIDDHI SIDDHI Pvt. Ltd. is private limited company.

FORM OF ORGANISATION

According to the form of organisation, the organisation

can be divided as follows:

24 Private sector unit

25 Public sector unit26Joint sector unit

4 PATNERSHIP FIRM

5 CO OPERATIVE SOCIETY

In this firm, it is a PARTNERSHIP firm.


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Co-operative

Organisation

T ypes o f Organ isation

Sole

proprietorship

firm

Partnership

firm

Public

Sector

Private

Sector

Co-operative

Organisation

T ypes o f Organ isation

Sole

proprietorship

firm

Partnership

firm

Public

Sector

Private

Sector


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LOCATION ANDSITE PREFERENCE

The site of this unit is located , at METODA G.I.D.C.,

which is only 18 Kms. away from RAJKOT City. It IS

INDUSTRAIL zone with numbers of other units. It is a main

and most important part of industry has chosen very simple

and suitable location. It plays a vital role for location.


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Time Keeping System

Time is most important for everyone. Time never stop for any

one we should use our time properly.

RIDDHI SIDDHI (INDIA) Ltd. believes that every work should be

done in time. It believes that work which is done after definite time

period. RIDDHI SIDDHI Pvt. Ltd. is very strict as far as time is

concern.

In Turbo Bearing Pvt. Ltd. there is card system. Everyone hasto write their entry time and leaved time. General shift of company is

as under.

Morning shift : 8:00 A.M. to 12:00P.M.

Recess : 12:00 P.M. to 2:00 P.M.

After noon shift: 2:00 P.M. to 6:00 P.M.

Night shift : 6:00 P.M. to 6:00 A.M.

Morning shift and after noon shift are compulsory. And night

shift is for over time. This system is quite helpful them to count wages


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of employee.


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Objective

Each and every organization has one common objective andthat is profit. RIDDHI SIDHHI (INDIA) Pvt. Ltd. has also the object of

profit but it is in reasonable proportion. Objectives of RIDDHI SIDDHI

Pvt. Ltd. are as under.

27 To get reasonable profit

28Create more and more customers and satisfy them

29 Try to improve every next production

30Maintain international standard

PRODUC


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TION

DEPARTM

ENT

INDEX


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Sr. No. TOPICS

1 Introduction

2 Organization Chart

3 Raw Material

4 Production Process

5 Product Information

6 List of Machineries

INTRODUCTION

Production is the integral part of the manufacturing unit. Production

is the initial and part most important part of manufacturing a product. If we

want to define in simple words we can say it is a process of converting

Raw materials in to the finished goods.

Production means creation of utilities and it covers all activities fromprocurement, allocation, and utilization of resource such as labour, energy,

materials equipments and many price of the product is decided. So it is

necessary to have proper planning for the production process.

Mainly, RIDDHI SIDDHI does all the production by the help of

machines excluding packing. The machines mainly do starting from initial

stage to its last stage each and every activity. Each and every produce is

produced perfectly by taking a lot of care.

ORGANIZATION STRUCTURE


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Managing Director

Factory Manager

Quality control Manager

Supervision for Assembly

Workers:

31 Managing Director: The head of the company who perform the work

of running properly and efficiently with the help of the other people in

the department.

32 Factory Manager: He is the person who inspects all the work done in

the factory.


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33 Quality control Manager: He is the person who inspects the quality

of the product with the help of the worker in that department.

34Supervision for Assembly: The crank pin is affixed in the connecting

rod so it is one type of assembly so there is another supervision

department who check the fitting of the crank pin in the connecting

rod.

35 Workers: They are the person who works under the orders given by

all the departmental head


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RAW MATERIAL

Raw Material is basic requirement of any factors or an industry. It

acts as a fuel, which is required to run the vehicle of production. Raw

material is an inseparable organ of production unit.

RIDDHI SIDDHI STEEL (INDIA) purchase raw material from the local

market or sometimes in the time of price rise in raw material, they buy from

outside the GUJARAT. THE RAW MATERIAL USED IS THE STEEL ,IRON

ETC

PRODUCTION

PROCESS

1)THE STEEL IS MELTED & POUR INTO THE VESSEL AND THEN

TURN INTO IT .

2)THE IT COOL DOWN AND GAVE THE SHAPE AS PER THE

DEMAND

3) THEN IT IS BEEN PACKED UNDER THE MARK OF COMPANY

Product Information

There are many products that riddhi siddhi steel


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(india)produces.riddhi siddhi steel produces 70 to 80 items and all

are the different varieties of bearing & diyes . They are as

follows.of different type &size.

01.Bike wheel bearing02.car front wheel bearing03.exavator bearing04.pull bearing05 down bearing

06.machinarybearing

LIST OF MACHINERIES

Machine used for production of connecting rod, crank pin and rocker

are as follows:-

36 Lathe Machine : - For turning the product37 Heat treatment plant: - For hardening of product

38 Induction Hardening Machine: - for hardening of skin of product

39 Twist band machine: - for making connecting rod straight if it is

banded.

40 Grinding machine: - For face grinding of product

41 Baker machine : - For checking size of hole of connecting rod on

baker air gauge

42 Checking R.A.Value machine :- RA [ Roughness and Analysis]

value of connecting rod and crankpin is checked

43 Stamping machine :- It is used for stamping hologram of company


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on finished product

44 Hardness tester machine: - For testing hardness of connecting rod

and crank pins.

45 CNC MACHINE FOR ACCURATE TURNING: - CNC machine

is fully automatic machine which is handled by the trained worker.

This machine totally automatic machine so due to this there is

accuracy in turning. This machine is used to manufacture connecting

rod. So that where big bore and small bore are machined on single

setting maintaining uniform center distance on all the pieces, with

high accuracy and finishing.

FINANCE

DEPARTMENT


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INDEX

Sr. No. TOPICS

1 Introduction

2 SOURCE OF FINANCE

3 ORGANISATION STUCTURE

4 FINANCIAL PLANNING

5 CAPITALISATION


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INTRODUCTION

Finance is that administration area or set of

administrative functions in an organization which relate with

the arrangement of cash and credit, so that the organization

may have the means to carry out its objectives as satisfactorily

as possible.

Finance is the life-blood of business. We need

finance for establishing, running and also for, the expansion of

organization. It is also needed for the production of goods and

services as well as their distribution. It is available in the form

of working capital or fixed capital. It can be for short term,

medium term or long term.

Financial management is that specialized function

of general management of finance and its effective utilization

for the achievement common goal of organization. It covers


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functions of acquisition funds as well as its allocation the

main concern of a finance manager is the efficient and wise

allocation of funds for various uses. Thus, it is viewed as an

integral part of over-all management.


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SOURCES OF FINANCE

RIDDHI SIDDHI, has not faced any financial problems

since its inception.

it has introduced innovative processes in the areas of inventory

management, Finance, Marketing and Research and Development.

As a result of which the groups dependency on working capital

assistance from commercial banks is virtually nil.


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ORGANIZATION STRUCTURE

Organization structure finance department, structure of

finance department where the work is classified and divided is

performed by finance department. As we know finance is one of

the most essential element, all the areas are affected by financial

decisions like wages policy, inventory policy, labour policy, etc.

Here, finance manager is Mr. R patel B.O.D. takes all the financial

decisions with the help of finance manger. All the financial affairs

of every department are looked after by finance manager.


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FINANCIAL PLANNING

Financial planning is done to perform financial activities in

order to achieve the basic objectives. A business is started with an

aim to earn maximum profit and that to with less input. Financial

planning is done so that the sufficient quantities of funds are used

wisely.

So far as riddhi siddhi Pvt. Ltd, is concerned, its financial

planning is so sound that it can achieve its long term and short

term objectives and it is also confident of staying ahead.


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CAPITALISATION

The term capitalization or the valuation of capital includes

the capital stock and debt.

- A.S.DEWING

Capital is the most required thing for any business. Sufficient

quantity should be made available, not more or less. In both the

cases, no one else, but the company will be a loser. If we want a

successful business proper capitalization is necessary and a pre-

requisition. Capitalization includes both the ownership and

borrowed capital.

RIDDHI SIDDHI. Ltd, is completely a self-reliant company.

As mentioned earlier, dependency for working capital on

commercial banks is virtually nil.


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CAPITAL STRUCTURE

ACC to Gerstenberg, Capital structure or financial structure

of a company is the make-up or form or composition of

capitalization i.e. type of securities to be issued and the relative

proportion of each type of securities in the total capitalization. It also

includes loans, bonds, share issue reserve, etc.

Capital structure of RIDDHI SIDDHI. Ltd is perfectly

maintained. There is no shortage of capital as there are enough

capital resources whenever required. So, company has no problem

about capital structure.

PERSO

NNEL


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DEPARTMENT

INDEX

SR.NO. NAME OF THE TOPIC. PAGE

NO.1. Introduction.

2. Organizational Structure.

3. NUMBER OF EMPLOYES

4. RECRUTMENT &SELECTION

5. INDUCTION & PLACEMENT

6. TRANING&DEVELOPMENT

7. WAGES & SALALRYOF

ADMINSTRATION

8. PROMOTION &TRANSFER

POLICY


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Introduction

Personnel Management is the planning, organizing,

directing and controlling of the procurement, development,

compensation, integration, maintenance, and separation of human

resources to the end that individual, organizational, and societal

objectives are accomplished. It concentrates on the human

activities element of general management. It is concerned

primarily with manpower resource.

Personnel management is the direction and co-


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ordination of human relations in the business organization, thereby

obtaining maximum production with minimum of physical and

mental effort, stress and strain on the individual workers and group

of workers and without sacrificing the genuine well-being of the

employees.

Personnel Management is the recruitment, selection,

development, utilization of and accommodation to human

resources by organizations. The human resources of organization

consist of all individuals regardless of their role, who are engaged

in any of the organizations activities.

In other words, it covers all levels of personnels,including blue-collared employees (craftsmen, foremen, Operators

and labourers), and white-collared employees (professional,

technical and kindred workers, managers, officials, and

proprietors, clerical workers and sales workers).

The objective of personnel management is to attain

maximum individual development, desirable work atmosphere and

inter-personal relations, and effective moulding of humanresources as contrasted with physical resources. The essence of

personnel management is the understanding of people at work and

on the basis of the knowledge, formulating personnel policies of

the enterprise. The methods, tools and techniques designed to

secure enthusiastic participation of labour constitute the subject

matter of study in personnel administration.

A managers job at any level of hierarchy of an

organization is people and not production. He himself cannotproduce. He gets things done through the people. The function of

management is to manage (1) Managers, (2) Workers and (3) the

work. Management is mostly interested in the optimum utilization

of human capital- managers and workers.


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Accordingly, at RIDDHI SIDDHI Pvt. Ltd. the helm of

management is based on collective responsibilities which are

reinforced by individual hard-work and dedication by the team of

professional personnel.

Staff members at RIDDHI SIDDJHIPvt. Ltd. are given

full responsibility and liberty to express their ideas on any part of

the production. As a result all members related with organizational

management or production procedures and marketing are whole

heartedly involved in the work resulting into a perfect result.

Dedicated responsible co-operative working to achieve

the goal of success is the theme at RIDDHI SIDDHIPvt. Ltd.

Organizational Structure


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The above chart shows that RIDDHI SIDDHI Pvt. Ltd.

follows line organization structure as authority depends from thetop of hierarchy to its bottom level and responsibility runs from

bottom level to the top of hierarchy.

Number of Employees

The numbers of employees engaged in

different sectors of the company are as follows: -

Area Staff/Supervis

ors

Operators Worke

rs

Total

Persons

Production 1 2 4 7


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Quality

Control

2 0 2 4

Engineering 2 0 0

Personnel &

Administration

2 0 0 2

Storage &

Distribution

2 0 2 4

Office Staff 1 - - 1

Recruitment & Selection

Recruitment forms the first stage in the process which

continues with selection and ceases with the placement of thecandidate. Recruiting is the discovering of potential applicants for

actual or anticipated organizational vacancies. In other words, it is

a linking activity bringing together those with jobs and those

seeking jobs.


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Recruitment is a process to discover the sources of

manpower to meet the requirements of the staffing schedule and to

employ effective measures for attracting that manpower in

adequate numbers to facilitate effective selection of an efficient

working force. Accordingly, the purpose of recruitment is tolocate sources of manpower to meet job requirements and job

specifications.

Recruitment has been regarded as the most important

function of personnel administration, because unless the right type

of people are hired, even the best plans, organization charts and

control systems would not do much good.

In RIDDHI SIDDHI Pvt. Ltd. for workers they select

and recruit them through recognition. And mostly the workers are

available to work whenever there is a vacancy.

For administrative and office staff the company selects

and recruits the candidate through training under the other senior

staff members.

Induction & Placement

Induction is a technique by which a new employee is

rehabilitated into the changed surroundings and introduced to the practices, policies and purposes of the organization. In other

words, it is a welcoming process- the idea is to welcome a

newcomer, make him feel at home and generate in him a feeling

that his own job, however small, is meaningful and has

significance as a part of the total organization.


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Once an offer of employment has been extended and

accepted, the final stage in procurement function is concluded,

namely that of placement of the individual on the new job and

orienting him to the organization.

Placement may be defined as the the determination

of the job to which an accepted candidate is to be assigned, and his

assignment to that job. It is a matching of what the supervisor has

reason to think he can do with the job demands and job

requirements and what he offers in the form of the pay roll,

companionship with others, promotional possibilities, etc. A proper

placement of a worker reduces employee turnover, absenteeismand accident rates, and improves morale.

At RIDDHI SIDDHIPvt. Ltd. there is no such formal

induction and placement program carried out by their officials.

Training & Development

Training is a process of learning a sequence of

programmed behaviour. It is application of knowledge. It gives people an awareness of the rules & procedures to guide their

behaviour. It attempts to improve their performance on the current

job or prepare them for an intended job. Basic Purposes of

Training is to Increase Productivity.


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Training can help employees increase their level of

performance on their present assignment. Increased human

performance often directly leads to increased operational

productivity and increased company profit.

Increased performance and productivity, because of

training, are most evident on the part of new employees who are

not yet fully aware of the most efficient and effective ways of

performing their jobs.

Trainings main goal is to induce a suitable change in

the individual concerned. After ascertaining the individuals

potential, training must be provided not only for doing the presentjob but also for acquiring the desirable extra skill or knowledge for

filling higher jobs. Inexperience employees can be taught to

operate any unfamiliar equipment. Persons raised to supervisory

levels can be taught how to plan and control the work of their units

and help their subordinates.

In RIDDHI SIDDHI Pvt. Ltd. gives training to its

employees according to the job required from them. They mostlytrain their employees as per on job training.

Promotion & Transfer Policy

Promotion is generally meant the assignment of a

position of higher responsibility to an individual. Promotion can beused as a recruitment source for higher positions. This would

encourage the existing employees, providing them with motivation

and at the same time opening a source of recruitment at the lower

end of the hierarchy for outsiders.


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A lateral movement of an employee, not involving

promotion of demotion is described as a transfer. A transfer

therefore does not involve a material change in responsibility. As

in case of promotions, transfers are utilized to place employees in

positions where they are likely to be more effective or where theyare likely to get greats job satisfactions.

In RIDDHI SIDDHI Pvt. Ltd. the employees are given

promotion and transfer on the basis of performance and skills.

There are no frequent transfers of the employees.

Transfers are mainly internal. Employees are transferred from one

department to other.

Promotion of the employees is based on their

performance and skills.

Wages & Salary Administration

Wage & Salary Administration refers to the

establishment and implementation of sound policies and practices

of employee compensation. It includes such areas as jobevaluation, surveys of wage and salaries, analysis or relevant

organizational problems, development and maintenance of wage

structure, establishing rules for administering adjustments,

supplementary payments, control of compensation costs and other

related items.


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If the wages to a worker are getting on work done then

it is calculated as below: - A workers earnings can be calculated

on the basis of the following formula: -

WE=NR,

Where WE is the workers earning, N stands for the

number of pieces produced and R for the rate per piece.

Payment made to labour is generally referred to as

wages. Money paid periodically to persons whose output cannot be

easily measured, such as clerical staff as well as supervisory and

managerial staff is referred to generally as salaries. Salaries are

thus paid on a monthly basis and at times the element of incentive

is introduced in the form of commission.

Wages can be paid according to two systems. These

systems are:

46Time or Day Wage System.47The Piece-wage System.

Salaries are always paid at the end of a particular

period. Mostly salaries are paid at the end of one month.

In RIDDHI SIDDHI Pvt. Ltd. the wages and salary

administration is done in the following manner.

48Labourers are given salary. Friday is an off day for labourers& other staff members.

49All the staff members are also paid on monthly basis. Thecompany also gives salary increment every year on the basis

of performance and dedicated participation in the work.


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Marketing

Department

Content:

50Introduction

51 Organization chart

52Advertisement

53Channel of distribution

54International marketing

55Market share & competitors

56Pricing policy

57Sales promotion


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Introduction

Marketing is nothing but to try to people make aware aboutour product. Marketing is social and managerial process by which

individual and groups obtain what they need through marketing.

The American marketing association offers the following

definition. Marketing is the process of planning and executing

the conception, pricing, promotion and distribution of ideas, goods

and services to create exchange that satisfy individual and

organizational goals.

The marketing management represents the functional areas of

business management for the flow of goods and services from producer to consumer. It looks after marketing system of the

enterprise. Marketing management performs all managerial

functions in the field of marketing.

Marketing management is the art and science of choosing target

market and getting, keeping and growing customers through

creating, delivering and communicating superior customer value.


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Organization Chart

Advertisement

Advertisement is tool by which sale can be increased it is in

paid up form. Advertisement is differs from business to business.

But it is inseparable part of the business. Advertisement is one way

communication between the producer and consumer. Now a day

news paper, radio, television, hoarding etc. are media of

advertisement.


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RIDDHI SIDDHI. uses news paper, business magazine, hoarding

as media of advertisement. They are very conscious as far as

marketing is concert. They Spend more than 9O THOUSAND for

advertisement purpose.


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Channel Of Distribution

The company can not sale its goods directly to the customers,they need to create a channel to distribute goods to the customers,

and this channel is known as channel of distribution or market

channel. It is set of interdependent organizations involved in the

process of making product or service available for use or

consumption.

Marketing channel performs the work of moving goods of

moving goods from producer to consumers. It overcomes the time,

place and possession gaps that separate goods and services from

those who needed or want them.

RIDDHI SIDHHI. follows the following distribution channel

to distribute goods to the customers.

Manufacturer

Dealers

Retailers


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Customers

International Marketing

RIDDHI SIDDHI. Ltd. has satisfied customer in India as

well as in International Market. They sales the product in many

countries like.

58U.K.

59U.A.E.

60SPAIN

61 EGYPT

62KOREA

And in many more countries.


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Market Share And Competitors

Market Share:Market share means the proportion of sale of companys

goods, out of whole sale of same goods in a country, state or city.

In total sale of bearing market, sale of RIDDHI SIDHHI

Bearing is more than 0. 7% , means company have 0.7% market

share in bearing market.

Competitors:

In the market there are many companies which are producing

same kind of goods. These companies are known as competitors of

particular company.

In case of RIDDHI SIDHHI Pvt. Ltd. There are many

competitors bearing in the market like

1)TORBO BEARING

2) ABX BEARING

3) ABC BEARING


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Pricing Policy

Price is most important factor in a company;company should sale their goods at that price which includes all

expenses and reasonable profit. RIDDHI SIDDHI Pvt. Ltd.

includes following cost for decide the price of product.

63Raw Material Cost:

RIDDHI SIDDHI Pvt. Ltd. includes cost of raw

material in the price. They use steal as a raw material and cost

of steal are included in price of bearing.

64Process Cost:

In process cost RIDDHI SIDDHI Pvt. Ltd. includeselectricity expenses, machinery exp. Wages exp. Etc.

65Marketing Cost:

Expenses which are done for the marketing or m

selling are to be included in marketing cost. Like, advertisement

expenses, transport expenses and other selling expenses.

66Administration Cost:

Office expenses like telephone bill, stationery expenses


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etc. are to be included in administration cost.

Sales Promotion

Sales promotion means to efforts to increase the sale. It is

necessary today to increase the sale. It is part of marketing. In short

it is extra facilities given to the customers, dealers, and salesman.

RIDDHI SIDDHI.PVT Ltd. gives different schemes to the

customers and they give bearing in various weight, price, and size

to increase the customers and because of their efforts their sales

was increased in last years.

Details of Sale

2002-03 32,06,6202003-04 44,87,520

2004-05 77,68,370


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FUTURE PLANS

The future plan of the company is diversification of the industry

for bearing such as truck bearing, juicerbearing.

And they are going to manufacture a china space model, which

will be the Indias first manufacturing product, which is not firstly

prepared by any one. They are going to manufacture a new model of

bearing whose shape will be square shaped. The product will be

made from the same plant, only machinery should be bought.


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SUGGESTIONS67 Due to globalization competition has increased. In the

cut-throat competition of modern world, in order to become

the market leader of bearing. riddhi siddhi pvt ltd. should

advertise their products.

68 The unit should try to give best service after sales and

improve more and more quality of stove. Also should try

taking minimum price of product to customer. They should try

to appoint more authorized dealer.

69 The unit should increase the number of their salesmen so

that they can get more customer through advertisement of

salesmen.


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CONCLUSION

The excitement of BEARING MANUFACTURING industry

training was a unique experience for me.

These units made me aware of the working and managing

structure production procedures, marketing structure etc. The H.O.

marketing structure of this firm has guided me through out the

training. Every work in this firm very co-operative and helped me a

lot in completing this project work.


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BIBLIOGRAPHY

(1) Marketing Management - Philip Kotler

(2) Finance Management - I. M. Pandey

(3) Personnel Management - C.B. Mamoriya

PHOTO

ALBUM OF

THE

PROJECT

the below photo r taken during site visit


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Yash Project

Documents

Transcript of Yash Project