Wordpress SEO BasicsWordpress SEO Basics
Wordcamp Las Vegas 2009Wordcamp Las Vegas 2009
Wordpress 2.7Wordpress 2.7
Wordpress 2.7 + SEOWordpress 2.7 + SEO
Before InstallBefore Install
FTP access
• Possibly used for robots.txt and .htaccess
• WP 2.7 reduces reliance on FTP
Before InstallBefore Install
FTP access
• Possibly used for robots.txt and .htaccess
• WP 2.7 reduces reliance on FTP
Keyword URL
• For local search can be huge bonus
• May not be an option for you
robots.txt & .htaccessrobots.txt & .htaccess
robots.txt# This rule means it applies to all user-agents
User-agent: *
# Disallow all directories and files within
Disallow: /wp-login.php
Disallow: /wp-register.php
Disallow: /wp-admin/
Disallow: /wp-includes/
robots.txt & .htaccessrobots.txt & .htaccess
.htaccess
<IfModule mod_rewrite.c>
RewriteEngine On
RewriteBase /
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L]
</IfModule>
robots.txt & .htaccessrobots.txt & .htaccess
Canonicalization1. www.example.com/2. www.example.com/index.php3. example.com/index.php4. example.com/
# Redirect if www.example.com (case-insensitive) to example.comRewriteCond %{HTTP_HOST} ^www\.example\.com [NC]RewriteRule (.*) http://example.com/$1 [R=301,L]
# Redirects for example.com (case-insensitive)RewriteCond %{THE_REQUEST} ^[A-Z]{3,9}\ /index\.php\ HTTP/RewriteRule ^index\.php$ http://example.com/ [R=301,L]
robots.txt & .htaccessrobots.txt & .htaccess
.htaccess
<IfModule mod_rewrite.c>RewriteEngine OnRewriteBase /RewriteCond %{REQUEST_FILENAME} !-fRewriteCond %{REQUEST_FILENAME} !-dRewriteRule . /index.php [L]</IfModule>
# Redirect if www.example.com (case-insensitive) to example.comRewriteCond %{HTTP_HOST} ^www\.example\.com [NC]RewriteRule (.*) http://example.com/$1 [R=301,L]
# Redirects for example.com (case-insensitive)RewriteCond %{THE_REQUEST} ^[A-Z]{3,9}\ /index\.php\ HTTP/RewriteRule ^index\.php$ http://example.com/ [R=301,L]
Login & BeginLogin & Begin
Hello World!Hello World!
PluginsPlugins
Activate PluginsActivate Plugins
For Basic SEO• All in One SEO Pack (all-in-one-seo-pack.zip)• Robots Meta (robots-meta.zip)
Activate All Plugins (bulk actions)• Akismet• All in One SEO Pack• Hello Dolly• Robots Meta
Your Profile and Personal OptionsYour Profile and Personal Options
Default AdminDefault Admin
Keyword Admin ProfileKeyword Admin Profile
Keyword Admin ExamplesKeyword Admin Examples
Keyword Admin ExamplesKeyword Admin Examples
Keyword Admin ExamplesKeyword Admin Examples
Keyword Admin ExamplesKeyword Admin Examples
Advanced CommentingAdvanced Commenting
Advanced CommentingAdvanced Commenting
Settings: GeneralSettings: General
Everybody loves…Everybody loves…
Permalink SettingsPermalink Settings
Choose what works best for you!
• Day and name is good
• Month and name is good
• Custom Structure is better! (IMO)
• Check your .htaccess file!
Permalink OptionsPermalink Options
Date Format• year monthnum postname• /%year%/%monthnum%/%postname%/
Date Format• year monthnum day postname• /%year%/%monthnum%/%day%/%postname%/
Date FormatDate Format
Date FormatDate Format
Custom PermalinksCustom Permalinks
Custom PermalinksCustom Permalinks
Custom PermalinksCustom Permalinks
Custom PermalinksCustom Permalinks
WP Sightings in Google News!WP Sightings in Google News!
• crunchgear.com
• csmonitor.com
• lafayette-online.com
• marketingpilgram.com
• searchengineland.com
…and many more.
Indexed in Google News. 5 Digit IDs.*
More Custom PermalinksMore Custom Permalinks
More Custom PermalinksMore Custom Permalinks
More Custom PermalinksMore Custom Permalinks
More Custom PermalinksMore Custom Permalinks
7 Step Summary7 Step Summary
1. Hello World! Deleted
2. Plugins Installed & Activated
3. Update Admin Profile
4. Blog Title & Tagline
5. Permalink Settings
6. Upload robots.txt & .htaccess
7. Post something unique!
SEO PluginsSEO PluginsAll in One SEO Pack• http://wordpress.org/extend/plugins/all-in-one-seo-pack/
SEO Title Tag• http://www.netconcepts.com/seo-title-tag-plugin/
HeadSpace 2• http://urbangiraffe.com/plugins/headspace2/
Google XML Sitemaps• http://wordpress.org/extend/plugins/google-sitemap-generator/
Meta Robots• http://yoast.com/wordpress/meta-robots-wordpress-plugin/
Redirection• http://urbangiraffe.com/plugins/redirection/
Help from TwitterHelp from Twitter
Thanks to @ShariV @TonyAdam @RyanJLewis @GrayWolf @Cshel
@jdevalk and others for help with finding blogs and suggesting plugins.
Thank You!Thank You!
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