@irishwonder SASCon Mini, January 2014

Widely Preached Truths

That Are Not Always True

@irishwonder SASCon Mini, January 2014@irishwonder

Or better make it…

@irishwonder SASCon Mini, January 2014

Widely Preached “Truths”

That Are Not Always True

@irishwonder SASCon Mini, January 2014@irishwonder

Obligatory cliché before we start…

@irishwonder SASCon Mini, January 2014@irishwonder

“Payday Loan” Update

@irishwonder SASCon Mini, January 2014@irishwonder

Until…

@irishwonder SASCon Mini, January 2014@irishwonder

What Happened

@irishwonder SASCon Mini, January 2014@irishwonder

Redirect + Links

@irishwonder SASCon Mini, January 2014@irishwonder

More links

@irishwonder SASCon Mini, January 2014@irishwonder

Maybe Too Many Links

@irishwonder SASCon Mini, January 2014@irishwonder

Google’s solution to spam? Build your profile -> benefits?

Authorship

@irishwonder SASCon Mini, January 2014@irishwonder

Or stick like a sore thumb?

@irishwonder SASCon Mini, January 2014@irishwonder

OK, maybe it’s a cultural thing?

@irishwonder SASCon Mini, January 2014@irishwonder

Of course, user ratings don’t lie, right?

Schema to the rescue!

@irishwonder SASCon Mini, January 2014@irishwonder

Unless a spammer fakes them!

@irishwonder SASCon Mini, January 2014@irishwonder

Remember Panda?

Shouldn’t ranking something like this anywhere be impossible now?

@irishwonder SASCon Mini, January 2014@irishwonder

@irishwonder SASCon Mini, January 2014@irishwonder

Yet, Reference.com has only recently lost some visibility

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Some SERPs might not have enough relevant non-EMD results to rank

EMD Update

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Local queries – EMD make sense

@irishwonder SASCon Mini, January 2014@irishwonder

EMD in competitive verticals

@irishwonder SASCon Mini, January 2014@irishwonder

It could be worse

@irishwonder SASCon Mini, January 2014@irishwonder

Knowledge Base

@irishwonder SASCon Mini, January 2014@irishwonder

Knowledge Base

@irishwonder SASCon Mini, January 2014@irishwonder

Knowledge Base

@irishwonder SASCon Mini, January 2014@irishwonder

Knowledge Base

@irishwonder SASCon Mini, January 2014@irishwonder

Knowledge Base

@irishwonder SASCon Mini, January 2014@irishwonder

But Google says

@irishwonder SASCon Mini, January 2014@irishwonder

And scraping is bad

@irishwonder SASCon Mini, January 2014@irishwonder

So are thin affiliates

@irishwonder SASCon Mini, January 2014@irishwonder

LOL

@irishwonder SASCon Mini, January 2014@irishwonder

WTF does DA stand for?

Bonus: Know Your Metrics

@irishwonder SASCon Mini, January 2014@irishwonder

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