Widely Preached Truths That Are Not Always True - SASCon Mini
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Transcript of Widely Preached Truths That Are Not Always True - SASCon Mini
![Page 1: Widely Preached Truths That Are Not Always True - SASCon Mini](https://reader036.fdocuments.in/reader036/viewer/2022081518/54b4422d4a7959f3358b47a6/html5/thumbnails/1.jpg)
@irishwonder SASCon Mini, January 2014
Widely Preached Truths
That Are Not Always True
![Page 2: Widely Preached Truths That Are Not Always True - SASCon Mini](https://reader036.fdocuments.in/reader036/viewer/2022081518/54b4422d4a7959f3358b47a6/html5/thumbnails/2.jpg)
@irishwonder SASCon Mini, January 2014@irishwonder
Or better make it…
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@irishwonder SASCon Mini, January 2014
Widely Preached “Truths”
That Are Not Always True
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@irishwonder SASCon Mini, January 2014@irishwonder
Obligatory cliché before we start…
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@irishwonder SASCon Mini, January 2014@irishwonder
“Payday Loan” Update
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@irishwonder SASCon Mini, January 2014@irishwonder
Until…
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@irishwonder SASCon Mini, January 2014@irishwonder
What Happened
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@irishwonder SASCon Mini, January 2014@irishwonder
Redirect + Links
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@irishwonder SASCon Mini, January 2014@irishwonder
More links
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@irishwonder SASCon Mini, January 2014@irishwonder
Maybe Too Many Links
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@irishwonder SASCon Mini, January 2014@irishwonder
Google’s solution to spam? Build your profile -> benefits?
Authorship
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@irishwonder SASCon Mini, January 2014@irishwonder
Or stick like a sore thumb?
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@irishwonder SASCon Mini, January 2014@irishwonder
OK, maybe it’s a cultural thing?
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@irishwonder SASCon Mini, January 2014@irishwonder
Of course, user ratings don’t lie, right?
Schema to the rescue!
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@irishwonder SASCon Mini, January 2014@irishwonder
Unless a spammer fakes them!
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@irishwonder SASCon Mini, January 2014@irishwonder
Remember Panda?
Shouldn’t ranking something like this anywhere be impossible now?
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@irishwonder SASCon Mini, January 2014@irishwonder
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@irishwonder SASCon Mini, January 2014@irishwonder
Yet, Reference.com has only recently lost some visibility
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@irishwonder SASCon Mini, January 2014@irishwonder
Some SERPs might not have enough relevant non-EMD results to rank
EMD Update
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@irishwonder SASCon Mini, January 2014@irishwonder
Local queries – EMD make sense
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@irishwonder SASCon Mini, January 2014@irishwonder
EMD in competitive verticals
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@irishwonder SASCon Mini, January 2014@irishwonder
It could be worse
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@irishwonder SASCon Mini, January 2014@irishwonder
Knowledge Base
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@irishwonder SASCon Mini, January 2014@irishwonder
Knowledge Base
![Page 25: Widely Preached Truths That Are Not Always True - SASCon Mini](https://reader036.fdocuments.in/reader036/viewer/2022081518/54b4422d4a7959f3358b47a6/html5/thumbnails/25.jpg)
@irishwonder SASCon Mini, January 2014@irishwonder
Knowledge Base
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@irishwonder SASCon Mini, January 2014@irishwonder
Knowledge Base
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@irishwonder SASCon Mini, January 2014@irishwonder
Knowledge Base
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@irishwonder SASCon Mini, January 2014@irishwonder
But Google says
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@irishwonder SASCon Mini, January 2014@irishwonder
And scraping is bad
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@irishwonder SASCon Mini, January 2014@irishwonder
So are thin affiliates
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@irishwonder SASCon Mini, January 2014@irishwonder
LOL
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@irishwonder SASCon Mini, January 2014@irishwonder
WTF does DA stand for?
Bonus: Know Your Metrics
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@irishwonder SASCon Mini, January 2014@irishwonder
Questions? Feel free to get in touch!
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