Why Mobile Ticketing should be interesting to transit agencies
David LeiningerExecutive Vice President, CFO
Dallas Area Rapid TransitDallas, Texas
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Why Mobile Ticketing should be interesting to transit agencies
• It is a better value proposition for the customer– More convenient to purchase
because customer can do at his/her leisure and not at last minute on platform or on-board bus stop (TVM in your hand)
– Opportunity to obtain combination tickets that are credentials for transit, parking and event admission
– Useful functionality within the App itself by addition of trip planning, travel announcements, introduce events and offers
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Why Mobile Ticketing should be interesting to transit agencies
• The market likes it, wants it
• DART has confirmed there is broad customer and commercial support for payment and ticket delivery via mobile device
-individual riders-corporate and universities-event coordinators-retail merchants
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The DART View about Mobile Payment and Ticketing
• Mobile payment and ticketing should not be considered an interim step to Open Payments, rather, it is the other way around
• Barcodes and NFC are simply different ways to present valid credential when making payment or providing proof of payment, both can work
• But mobile only will address 40-50% of the customer base so it is only part of the total payment solution
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