PROPAGANDA TECHNIQUES
Why do we use propaganda? To persuade people to think or behave a
certain way. To appeal to emotions and opinions of
people
Bandwagon
To do something because other people are doing it.
Example: Because the Raven’s won the
Superbowl, everyone thinks Joe Flacco is the greatest quarterback.
Example of Social Media Bandwagon
Fear Technique
If you don’t conform to an issue or agree with a statement, something bad will happen to you.
Example:
If you drink diet soda, you will get cancer.
Fear propaganda
Glittering Generalities
Using emotionally appealing words associated with values or beliefs.
Uses words that appeal to consumer like “Fresh”, “American Pride”, and “New”
Example:
“Pure, fresh, mountain spring water. Bottled especially for you in Utah from only our purest mountain springs.”
Glittering Generality
Name Calling
Calling out other people, brands, or products in a negative manner
Example: Calling members of the other political
party names like “incompetent” or “dumb”.
Name Calling Technique
Plain Folk Technique
Appealing to the common man, woman, or family.
Plain Folk Technique
Reward Technique
If you use a certain product or act a certain way, good things will happen to you
Example: If you take diet pills, you will look like the
models on TV.
Reward Technique
Testimonial Technique
Using a famous person to endorse a product
Example: Jennifer Hudson endorses Weight
Watchers
Testimonial Technique
Transfer Technique
Using words or symbols to portray someone in a positive o negative manner
Transfer Technique
Red Herring Technique
Presenting data or issues that, while compelling, are irrelevant to the argument at hand, and then claiming that it validates the argument.
Red Herring Example
I shouldn’t be punished for staying out past my curfew tonight because I did the dishes earlier today.
•these two arguments have NOTHING to do with one another.
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