2015 MEDIA KIT
RONDARLINGBASEBALL, MEDIA
AND STRIKING OUT DIABETES
NO GMOS | OBJECTS OF MOM’S DESIRE | FERRARI CALIFORNIA T
The WELLNESS ISSUEBEAUTY, FITNESS &DIET BEYOND THE SCALE
EPICMEN’S STYLEFOR WORK & PLAY
COMING UP F L O W E R SArt at NASSAU MUSEUM
DOCTORS OFDISTINCTIONOUR ANNUAL LISTOF LI’S TOP DOCS
RONDARLINGBASEBALL, MEDIA
AND STRIKING OUT DIABETES
N O GMOS | OBJECTS OF MOM’S DESIRE | FERRARI CALIFORNIA T
The WELLNESS ISSUEBEAUTY, FITNESS &DIET BEYOND THE SCALE
EPICMEN’S STYLEFOR WORK & PLAY
COMING UP F L O W E R SArt at NASSAU MUSEUM
DOCTORS OFDISTINCTIONOUR ANNUAL LISTOF LI’S TOP DOCS
long island pulse magazine
NOVEM
BER 2013: THE FO
OD
ISSUE
lipulse.com
LI POULTRY FARMS / RUNNING ULTRAS / TABLE CENTERPIECES / DINING IN QUEENS
RESTAURATEURS FOR LOVE AND LIFE
CLARE ROSELOCAL CRAFT
18NORTHERN CALIFORNIA
EAT, DRINK, HUG A TREE
THINGS TO EAT THIS YEAR
the FoodIssue
FUN IN THE SUN
PULSE’S SUMMER ALMANAC
WHERE TO GO, WHAT TO DO
HAMPTONS HOT SPOTS THE BEST OF
THE EAST END
WORLD BBQ
SPRUCE UP THEOL’ STANDBY
WITH ECLECTIC EATS
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ulse
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WHY CHOOSE LONG ISLAND PULSE?
We are Long Island’s biggest magazine. Our readers are the ultimate consumers.
No other media can offer the marketing exposure we can. Our readers have
the highest household incomes and home values. We provide total market saturation
across Nassau and Suffolk Counties. Our distribution is audited by the Alliance for Audited
Media, which means our circulation is guaranteed. Award-winning publishing since 2005.
CIRCULATION: 100,000 copies monthly, 125,000 copies July/Aug (AAM audited).
DISPLAY VENUES: Art galleries, boutiques, corporate centers, cultural outlets, doctors offices, luxury hotels, private/public airports, restaurants, subscription and events. *AAM audited pink sheet upon request.
Nassau County Distribution 44%Suffolk County Distribution 53%Events & Non-LI Distribution 3%
METHOD OF CIRCULATION:
Paid & Analyzed Single Copy 55.5%
Paid & Market Coverage Subscription 33.5%
Simon & Premier Malls 8%
Events 3%
DISTRIBUTION BREAKDOWN:
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ulse
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Long Island Pulse targets the region’s most desirable destination villages.
*30% of all distribution is by individual subscription.
SOUTHERN NASSAU
GOLDCOAST
21%
23%
21%HAMPTONS
NORTH FORK/ BROOKHAVEN
11%
SMITHTOWN/
HUNTINGTON
14%
BABYLON/ISLIP7%
EVENTS 3%
READER DEMOGRAPHICS*
GENDER
Female 59 Male 41
MARITAL STATUS
Married 52Single 48
AGE
18-34 1335-49 3950-64 3865+ 10
HOUSEHOLD INCOME
$250,000+ 64 $151,000-$250,000 26 Up to $150,000 10
EDUCATION
BA/BS 30MA/MS/MBA 37PhD 15N/A or Other 18
PROFESSION
C-Level and Exec/Mgmt 20Advertising, Arts & Creative 23Legal, Medical, Professional 21Entrepreneur, other 36
REAL ESTATE VALUE OF PRIMARY RESIDENCE
$1 million+ 64$701,000-$1 million 22Up to $700,000 14
SPENDING HABITS
Arts, cultural & leisure events 74%Boats (own at least one) 28%Dines Out (dinners per month) 7+Health, exercise & sports activities 82%Homes owned per household 2+Home renovations & theaters $15k+ last year 68%Specialty jewelry & watch purchase last year 28%Shopping (weekly retail trips) 2+Traveled domestically (weeks last year) 5Traveled internationally (weeks last year) 4*Percents based on a sampling of reader response surveys.
Our readers are the region’s influentials: 35-55 years old, affluent professionals, trendsetters and VIPs.
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ulse
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1/3 PAGETALL
2.25” X 9.5”
1/3 PAGEWIDE
4.62” X 4.68”1/6 PAGE
TALL 2.25” X 4.68”
2/3 PAGE 4.62” X 9.5”
LEFT PAGE ONLY
FULL PAGENON-BLEED
7” X 9.5”
1/4 PAGE3.4” X 4.68”
1/2 PAGE 7” X 4.68”
1/6 PAGE WIDE
4.62” X 2.37”
1X 3X 6X 10X
FULL PAGE $8,350 $7,350 $7,000 $6,700
*TWO-THIRDS 5,600 4,900 4,700 4,450
HALF PAGE 4,200 3,700 3,500 3,350
THIRD PAGE 2,800 2,450 2,350 2,250
QUARTER PAGE 2,100 1,850 1,750 1,700
SIXTH PAGE 1,400 1,250 1,200 1,150
Premium Positions: Back Cover +25%,Inside Covers +15%, Table of Contents +15%, Guaranteed Placement +10%.
*Two-Thirds pages can be left-hand insertion only.
DISPLAY AD DIMENSIONS PUBLICATION TRIM SIZE: 8” X 10.5”Spread: with bleed – 16.25”w x 10.75”h *bleed is an additional 1/8” all around
non-bleed – 15”w x 9.5”h 3/4” dead center gutter
Full Page: w/bleed – 8.25”w x 10.75”h *bleed is an additional 1/8” all around
non-bleed – 7”w x 9.5”h
Two-Thirds Page: 4.62”w x 9.5”h
Half Page: 7”w x 4.68 ”h
Third Page Tall: 2.25”w x 9.5”h
Third Page Wide: 4.62”w x 4.68”h
Quarter Page: 3.4”w x 4.68”h
Sixth Page Tall: 2.25”w x 4.68”h
Sixth Page Wide: 4.62”w x 2.37”h
Gatefold and insert information available upon request.
PRINT ADVERTISING RATES
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x.1
9 •
sal
es@
lipul
se.c
om
drinkology
By Sal Vaglica
There is just no way around it, fall is heavy.
Clothing gets heavier because of the weather
and people get heavier (at least a little bit)
because of Thanksgiving and all the glory
that is pie. The season fills with the aroma
of wood and the spiciness of apple and
pumpkin pies. Bourbon’s woodsy flavor
makes it the ideal drink for fall. It stands in
perfectly in a Kentucky Mule where it pairs
with the spiciness of a good ginger beer.
Ingredients
2oz traditional wheat bourbon
1/2oz fresh lime juice
Up to 6oz of ginger beer
>> For more nightlife, enter our Red Zone on page 138
Kentucky
Mule
Fill a Collins glass with ice
and add the bourbon and lime
juice. Top off with cold gold
ginger beer and stir.
TASTES
36 lipulse.com
Fashion
october 2010 21
Vicente Villarin
chevron criss cross
pleated gown,
Alexis Bittar earring,
Laurence Decade
cross platform
pump.
18 lipulse.com
DESIREDESIREObjects of
Fancy yourself a classic guy? Then the Traditionnelle Chronograph from the well-regarded Patrimony collection is the only timepiece you’ll want to invest $42,900 in. It boasts rose gold hour markers, hands, pushers and crown, which really shine when they catch the light. It also has a sleekly polished 18K white gold case and a rich brown alligator strap. Energy: Manual. Number of Jewels: 21. Frequency: 2.5 Hz. Power-reserve (hours): 48 approx.
TIME OUT
PRODUCTION SCHEDULEIssues released at the top of each month.
RELEASE MONTH & CONTENT THEMES
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ulse
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Long Island Pulse Magazine delivers fresh, award-winning coverage of the area’s lifestyles, arts, fashion and entertainment 10 times a year in print, with regular supplements online through our broad digital network. This compelling, stylistic content is enhanced by issue themes and special sections.
FEBRUARY: THE LUXURY ISSUELook Ahead at the Best to Come This YearSpecial Sections: Exquisite Jewelry & The Best Cars Ever
MARCH: THE MONEY ISSUEHow to Get it, Grow it, Spend itSpecial Section: Legal Eagles
APRIL: LI SPRING PREVIEWPreviews: Spring Fashion, Real Estate Special Sections: Home Makeovers, Pets & Vets
MAY: HEALTH & WELLNESSBeauty, Health & FitnessSpecial Section: Doctors of Distinction
JUNE: THE SUMMER ALMANACWhere to Go & What to DoFrom the Gold Coast to the HamptonsSpecial Sections: Boating, Entertainment, Shopping
JUL/AUG DOUBLE ISSUE: ART, MUSIC & CULTURESpecial Section: High Weekends in the Hamptons & East EndExpanded Circulation to 125,000
SEPTEMBER: THE FALL STYLE ISSUEEssential Trends in Fashion and AccessoriesSpecial Sections: Weekend Getaways, The Best in Spirits
OCTOBER: HOME DESIGNEntertaining & Decorating Before the HolidaysSpecial Section: Best in Home Design & Interiors
NOVEMBER: FOOD, WINE & SPIRITSThe Best in Restaurants and NightlifeSpecial Section: Restaurant & Chef Profiles
DEC/JAN DOUBLE ISSUE: THE HOLIDAY ISSUEShopping, Skiing & Celebrating WinterSpecial Section: Holiday Gifts & New Year’s Eve
DEADLINES (PRECEDING MONTH)
Insertion due by the 8th
Artwork/Materials due by the 10th
long island pulse magazine
APRIL 2013: SPR
ING
TIME O
N LI
lipulse.com
FOCUS ON HOME: COLOR STORIES | GRAPHIC DESIGN | INDOORS OUT
SPRING FLINGMANHATTANSTYLE
BROOKLYN HONESTSECRET CITYUNDERGROUNDSALOONS
MIKE TYSONPOETRY IN VISION
MIDTOWN MODERNSLEEK FASHION
Beth Stern, RESCUE GALS, PETS & VETS
SPRING FA S H I O N PREVI EWSHOP LIKE A PRO, HOT COMMODITIES, STUFF MEN WANT
E XT R A O R D I N A RY
ESTATESOUTDOOR KITCHENS AND LIVING WALLS
JIM BROWN | DAVID CROSBY | BEN VEREEN
long island pulse magazine
APRIL 2013: SPR
ING
TIME O
N LI
lipulse.com
FOCUS ON HOME: COLOR STORIES | GRAPHIC DESIGN | INDOORS OUT
SPRING FLINGMANHATTANSTYLE
BROOKLYN HONESTSECRET CITYUNDERGROUNDSALOONS
MIKE TYSONPOETRY IN VISION
MIDTOWN MODERNSLEEK FASHION
Beth Stern, RESCUE GALS, PETS & VETS
SPRING FA S H I O N PREVI EWSHOP LIKE A PRO, HOT COMMODITIES, STUFF MEN WANT
E XT R A O R D I N A RY
ESTATESOUTDOOR KITCHENS AND LIVING WALLS
JIM BROWN | DAVID CROSBY | BEN VEREEN
RAY DAVIES, ROGER EARL AND KLYPH BLACKPOETRY IN VISIONART, FILM & FASHION
END A NIGHT ON END A NIGHT ON END A NIGHT ON TO START AND
THE BESTTHE BESTINTERNATIONAL
AND WINE
INTERNATIONAL
AND WINEAND WINE DINING, SPIRITS
AND WINEAND WINE(RIGHT HERE)
NIGHTHAWKSL I ’ S D I N I N GICONOCLASTS
NIGHTHAWKSNIGHTHAWKSL I ’ S D I N I N GL I ’ S D I N I N GICONOCLASTSICONOCLASTS
TO START ANDTO START ANDQUICK BITESQUICK BITESNYC EATS
END A NIGHT ON END A NIGHT ON THE TOWN
RAY DAVIES, ROGER EARL AND KLYPH BLACKPOETRY IN VISIONART, FILM & FASHION
END A NIGHT ON END A NIGHT ON END A NIGHT ON TO START AND
THE BESTTHE BESTINTERNATIONAL
AND WINE
INTERNATIONAL
AND WINEAND WINE DINING, SPIRITS
AND WINEAND WINE(RIGHT HERE)
NIGHTHAWKSL I ’ S D I N I N GICONOCLASTS
NIGHTHAWKSNIGHTHAWKSL I ’ S D I N I N GL I ’ S D I N I N GICONOCLASTSICONOCLASTS
TO START ANDTO START ANDQUICK BITESQUICK BITESNYC EATS
END A NIGHT ON END A NIGHT ON THE TOWN
WEB
Ads are available Run of Site or section specific. Prestige placement and custom sizes upon request. The latest analytics and availability upon request. All rates net per month.
ROSLeaderboard (728 x 90) $1,250Large Vertical (270 x 450) $950 Large Vertical (270 x 450) $850*excludes homepage
Half-Banner Footer (234 x 60) $350
HOMEPAGESlider (650 x 290) $600Small Cube (250 x 250) $500Tile Ad (250 x 110) $350
SECTION SPECIFIC:Small Cube (250 x 250) $400
SOCIAL NETWORKING
Our social network is the largest, most active and most desirable on Long Island. Best of all, it keeps growing! Communicate to our following by promoting unique offers and announcing VIP events.
FACEBOOK AND TWITTERSponsored Mention $200Contest (up to 5 mentions/month) $1,000+
Scan here forour web and
social networking stats
WEB & SOCIAL MEDIA
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ulse
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lipulse.com is a chance to reach desirable Long Islanders as well as like-minded users based beyond the geographic footprint of the printed magazine.
THE BIG EVENTS
Our uniquely branded, milestone events offer a range of participation:
Legal Eagles Awards Dinner MarchBig Night LI Fashion Show AprilDoctors Awards Dinner MayHamptons Summer Mixer JulyBattle of the Burger AugustPicnic & Polo SeptemberIsland Tasting November
SPONSORSHIPS
Mingle with VIPs and benefit from live, print, web, eblast and social network promotions: Host Venue $10,000Exclusive Title $5,000Luxury Partner $2,000Liquor Sponsor $2,000Participant $500
2D BARCODES:
Instantly provide offers and gather information from our readers via cell phone. Digital reporting and barcode implementation provided.
EBLASTS/NEWSLETTERS:
Our opt-in members are the über-consumer, VIPs of the region! Stats increase daily.
EblastExclusive $2,000
Newsletter Leaderboard (728 x 90) $1,000Large Vertical (270 x 450) $800Small Cube (250 x 250) $300
EVENTS & NEW MEDIA
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ulse
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Our readers are the most social, culturally active influentials on Long Island. Our expanded platform reaches them at our compelling events and on their smartphones.
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HELMUT LANG New at Saks
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HELMUT LANG New at Saks
141364_LI_PULSE_HELMUTLANG_M.indd 1 1/29/14 11:44 AM
631-283-34441598 County Road 39 • Southampton, NY
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HELMUT LANG New at Saks
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HELMUT LANG New at Saks
141364_LI_PULSE_HELMUTLANG_M.indd 1 1/29/14 11:44 AM
631-283-34441598 County Road 39 • Southampton, NY
“The staff at Long Island Pulse Magazine are a pleasure to deal with. Not only do they pay careful attention when handling our ads, but they also find opportunities to feature us in the magazine and at events. As the results dictate, Long Island Pulse Magazine remains in our advertising budget. We’re thrilled to be a part of their network.” -Dave Bofill, Owner of Dave Bofill Marine
ADVERTISERS“We are excited to have LI Pulse as a partner. We’ve had a strong attendance at our events that have been listed in the magazine, and I personally appreciate the opportunity to meet more of the LI business community through LI Pulse events. Our brands love to be featured in their beautiful fashion stories, too.” -Diane Wallace, Marketing Director at Saks Fifth Avenue
“Marotta Facial Plastic Surgery has successfully advertised in LI Pulse over the past few years. Its high-quality appearance and content, as well as its broad base of Long Island readers, makes it the perfect placement for our practice ads.” -Sharon Marotta, Marotta Facial Plastic Surgery
“I love Pulse magazine! It attracts style conscious, fashionable customers who are looking for the brands that we carry. The staff at Pulse are an absolute pleasure to work with as well. I am looking forward to many more successful years partnering with Long Island’s premier lifestyle publication!” -David Zuckerman, Gelber & Mundy
long
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azin
et:
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4315
x19
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ales
@lip
ulse
.com
t: 631.289.4315 x19 • w: lipulse.com • [email protected]
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