WHY CHOOSE LONG ISLAND PULSE? t: 631.289.4315 x19 • sales...

18
2015 MEDIA KIT

Transcript of WHY CHOOSE LONG ISLAND PULSE? t: 631.289.4315 x19 • sales...

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2015 MEDIA KIT

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RONDARLINGBASEBALL, MEDIA

AND STRIKING OUT DIABETES

NO GMOS | OBJECTS OF MOM’S DESIRE | FERRARI CALIFORNIA T

The WELLNESS ISSUEBEAUTY, FITNESS &DIET BEYOND THE SCALE

EPICMEN’S STYLEFOR WORK & PLAY

COMING UP F L O W E R SArt at NASSAU MUSEUM

DOCTORS OFDISTINCTIONOUR ANNUAL LISTOF LI’S TOP DOCS

RONDARLINGBASEBALL, MEDIA

AND STRIKING OUT DIABETES

N O GMOS | OBJECTS OF MOM’S DESIRE | FERRARI CALIFORNIA T

The WELLNESS ISSUEBEAUTY, FITNESS &DIET BEYOND THE SCALE

EPICMEN’S STYLEFOR WORK & PLAY

COMING UP F L O W E R SArt at NASSAU MUSEUM

DOCTORS OFDISTINCTIONOUR ANNUAL LISTOF LI’S TOP DOCS

long island pulse magazine

NOVEM

BER 2013: THE FO

OD

ISSUE

lipulse.com

LI POULTRY FARMS / RUNNING ULTRAS / TABLE CENTERPIECES / DINING IN QUEENS

RESTAURATEURS FOR LOVE AND LIFE

CLARE ROSELOCAL CRAFT

18NORTHERN CALIFORNIA

EAT, DRINK, HUG A TREE

THINGS TO EAT THIS YEAR

the FoodIssue

FUN IN THE SUN

PULSE’S SUMMER ALMANAC

WHERE TO GO, WHAT TO DO

HAMPTONS HOT SPOTS THE BEST OF

THE EAST END

WORLD BBQ

SPRUCE UP THEOL’ STANDBY

WITH ECLECTIC EATS

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WHY CHOOSE LONG ISLAND PULSE?

We are Long Island’s biggest magazine. Our readers are the ultimate consumers.

No other media can offer the marketing exposure we can. Our readers have

the highest household incomes and home values. We provide total market saturation

across Nassau and Suffolk Counties. Our distribution is audited by the Alliance for Audited

Media, which means our circulation is guaranteed. Award-winning publishing since 2005.

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CIRCULATION: 100,000 copies monthly, 125,000 copies July/Aug (AAM audited).

DISPLAY VENUES: Art galleries, boutiques, corporate centers, cultural outlets, doctors offices, luxury hotels, private/public airports, restaurants, subscription and events. *AAM audited pink sheet upon request.

Nassau County Distribution 44%Suffolk County Distribution 53%Events & Non-LI Distribution 3%

METHOD OF CIRCULATION:

Paid & Analyzed Single Copy 55.5%

Paid & Market Coverage Subscription 33.5%

Simon & Premier Malls 8%

Events 3%

DISTRIBUTION BREAKDOWN:

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Long Island Pulse targets the region’s most desirable destination villages.

*30% of all distribution is by individual subscription.

SOUTHERN NASSAU

GOLDCOAST

21%

23%

21%HAMPTONS

NORTH FORK/ BROOKHAVEN

11%

SMITHTOWN/

HUNTINGTON

14%

BABYLON/ISLIP7%

EVENTS 3%

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READER DEMOGRAPHICS*

GENDER

Female 59 Male 41

MARITAL STATUS

Married 52Single 48

AGE

18-34 1335-49 3950-64 3865+ 10

HOUSEHOLD INCOME

$250,000+ 64 $151,000-$250,000 26 Up to $150,000 10

EDUCATION

BA/BS 30MA/MS/MBA 37PhD 15N/A or Other 18

PROFESSION

C-Level and Exec/Mgmt 20Advertising, Arts & Creative 23Legal, Medical, Professional 21Entrepreneur, other 36

REAL ESTATE VALUE OF PRIMARY RESIDENCE

$1 million+ 64$701,000-$1 million 22Up to $700,000 14

SPENDING HABITS

Arts, cultural & leisure events 74%Boats (own at least one) 28%Dines Out (dinners per month) 7+Health, exercise & sports activities 82%Homes owned per household 2+Home renovations & theaters $15k+ last year 68%Specialty jewelry & watch purchase last year 28%Shopping (weekly retail trips) 2+Traveled domestically (weeks last year) 5Traveled internationally (weeks last year) 4*Percents based on a sampling of reader response surveys.

Our readers are the region’s influentials: 35-55 years old, affluent professionals, trendsetters and VIPs.

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1/3 PAGETALL

2.25” X 9.5”

1/3 PAGEWIDE

4.62” X 4.68”1/6 PAGE

TALL 2.25” X 4.68”

2/3 PAGE 4.62” X 9.5”

LEFT PAGE ONLY

FULL PAGENON-BLEED

7” X 9.5”

1/4 PAGE3.4” X 4.68”

1/2 PAGE 7” X 4.68”

1/6 PAGE WIDE

4.62” X 2.37”

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1X 3X 6X 10X

FULL PAGE $8,350 $7,350 $7,000 $6,700

*TWO-THIRDS 5,600 4,900 4,700 4,450

HALF PAGE 4,200 3,700 3,500 3,350

THIRD PAGE 2,800 2,450 2,350 2,250

QUARTER PAGE 2,100 1,850 1,750 1,700

SIXTH PAGE 1,400 1,250 1,200 1,150

Premium Positions: Back Cover +25%,Inside Covers +15%, Table of Contents +15%, Guaranteed Placement +10%.

*Two-Thirds pages can be left-hand insertion only.

DISPLAY AD DIMENSIONS PUBLICATION TRIM SIZE: 8” X 10.5”Spread: with bleed – 16.25”w x 10.75”h *bleed is an additional 1/8” all around

non-bleed – 15”w x 9.5”h 3/4” dead center gutter

Full Page: w/bleed – 8.25”w x 10.75”h *bleed is an additional 1/8” all around

non-bleed – 7”w x 9.5”h

Two-Thirds Page: 4.62”w x 9.5”h

Half Page: 7”w x 4.68 ”h

Third Page Tall: 2.25”w x 9.5”h

Third Page Wide: 4.62”w x 4.68”h

Quarter Page: 3.4”w x 4.68”h

Sixth Page Tall: 2.25”w x 4.68”h

Sixth Page Wide: 4.62”w x 2.37”h

Gatefold and insert information available upon request.

PRINT ADVERTISING RATES

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drinkology

By Sal Vaglica

There is just no way around it, fall is heavy.

Clothing gets heavier because of the weather

and people get heavier (at least a little bit)

because of Thanksgiving and all the glory

that is pie. The season fills with the aroma

of wood and the spiciness of apple and

pumpkin pies. Bourbon’s woodsy flavor

makes it the ideal drink for fall. It stands in

perfectly in a Kentucky Mule where it pairs

with the spiciness of a good ginger beer.

Ingredients

2oz traditional wheat bourbon

1/2oz fresh lime juice

Up to 6oz of ginger beer

>> For more nightlife, enter our Red Zone on page 138

Kentucky

Mule

Fill a Collins glass with ice

and add the bourbon and lime

juice. Top off with cold gold

ginger beer and stir.

TASTES

36 lipulse.com

Fashion

october 2010 21

Vicente Villarin

chevron criss cross

pleated gown,

Alexis Bittar earring,

Laurence Decade

cross platform

pump.

18 lipulse.com

DESIREDESIREObjects of

Fancy yourself a classic guy? Then the Traditionnelle Chronograph from the well-regarded Patrimony collection is the only timepiece you’ll want to invest $42,900 in. It boasts rose gold hour markers, hands, pushers and crown, which really shine when they catch the light. It also has a sleekly polished 18K white gold case and a rich brown alligator strap. Energy: Manual. Number of Jewels: 21. Frequency: 2.5 Hz. Power-reserve (hours): 48 approx.

TIME OUT

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PRODUCTION SCHEDULEIssues released at the top of each month.

RELEASE MONTH & CONTENT THEMES

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Long Island Pulse Magazine delivers fresh, award-winning coverage of the area’s lifestyles, arts, fashion and entertainment 10 times a year in print, with regular supplements online through our broad digital network. This compelling, stylistic content is enhanced by issue themes and special sections.

FEBRUARY: THE LUXURY ISSUELook Ahead at the Best to Come This YearSpecial Sections: Exquisite Jewelry & The Best Cars Ever

MARCH: THE MONEY ISSUEHow to Get it, Grow it, Spend itSpecial Section: Legal Eagles

APRIL: LI SPRING PREVIEWPreviews: Spring Fashion, Real Estate Special Sections: Home Makeovers, Pets & Vets

MAY: HEALTH & WELLNESSBeauty, Health & FitnessSpecial Section: Doctors of Distinction

JUNE: THE SUMMER ALMANACWhere to Go & What to DoFrom the Gold Coast to the HamptonsSpecial Sections: Boating, Entertainment, Shopping

JUL/AUG DOUBLE ISSUE: ART, MUSIC & CULTURESpecial Section: High Weekends in the Hamptons & East EndExpanded Circulation to 125,000

SEPTEMBER: THE FALL STYLE ISSUEEssential Trends in Fashion and AccessoriesSpecial Sections: Weekend Getaways, The Best in Spirits

OCTOBER: HOME DESIGNEntertaining & Decorating Before the HolidaysSpecial Section: Best in Home Design & Interiors

NOVEMBER: FOOD, WINE & SPIRITSThe Best in Restaurants and NightlifeSpecial Section: Restaurant & Chef Profiles

DEC/JAN DOUBLE ISSUE: THE HOLIDAY ISSUEShopping, Skiing & Celebrating WinterSpecial Section: Holiday Gifts & New Year’s Eve

DEADLINES (PRECEDING MONTH)

Insertion due by the 8th

Artwork/Materials due by the 10th

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long island pulse magazine

APRIL 2013: SPR

ING

TIME O

N LI

lipulse.com

FOCUS ON HOME: COLOR STORIES | GRAPHIC DESIGN | INDOORS OUT

SPRING FLINGMANHATTANSTYLE

BROOKLYN HONESTSECRET CITYUNDERGROUNDSALOONS

MIKE TYSONPOETRY IN VISION

MIDTOWN MODERNSLEEK FASHION

Beth Stern, RESCUE GALS, PETS & VETS

SPRING FA S H I O N PREVI EWSHOP LIKE A PRO, HOT COMMODITIES, STUFF MEN WANT

E XT R A O R D I N A RY

ESTATESOUTDOOR KITCHENS AND LIVING WALLS

JIM BROWN | DAVID CROSBY | BEN VEREEN

long island pulse magazine

APRIL 2013: SPR

ING

TIME O

N LI

lipulse.com

FOCUS ON HOME: COLOR STORIES | GRAPHIC DESIGN | INDOORS OUT

SPRING FLINGMANHATTANSTYLE

BROOKLYN HONESTSECRET CITYUNDERGROUNDSALOONS

MIKE TYSONPOETRY IN VISION

MIDTOWN MODERNSLEEK FASHION

Beth Stern, RESCUE GALS, PETS & VETS

SPRING FA S H I O N PREVI EWSHOP LIKE A PRO, HOT COMMODITIES, STUFF MEN WANT

E XT R A O R D I N A RY

ESTATESOUTDOOR KITCHENS AND LIVING WALLS

JIM BROWN | DAVID CROSBY | BEN VEREEN

RAY DAVIES, ROGER EARL AND KLYPH BLACKPOETRY IN VISIONART, FILM & FASHION

END A NIGHT ON END A NIGHT ON END A NIGHT ON TO START AND

THE BESTTHE BESTINTERNATIONAL

AND WINE

INTERNATIONAL

AND WINEAND WINE DINING, SPIRITS

AND WINEAND WINE(RIGHT HERE)

NIGHTHAWKSL I ’ S D I N I N GICONOCLASTS

NIGHTHAWKSNIGHTHAWKSL I ’ S D I N I N GL I ’ S D I N I N GICONOCLASTSICONOCLASTS

TO START ANDTO START ANDQUICK BITESQUICK BITESNYC EATS

END A NIGHT ON END A NIGHT ON THE TOWN

RAY DAVIES, ROGER EARL AND KLYPH BLACKPOETRY IN VISIONART, FILM & FASHION

END A NIGHT ON END A NIGHT ON END A NIGHT ON TO START AND

THE BESTTHE BESTINTERNATIONAL

AND WINE

INTERNATIONAL

AND WINEAND WINE DINING, SPIRITS

AND WINEAND WINE(RIGHT HERE)

NIGHTHAWKSL I ’ S D I N I N GICONOCLASTS

NIGHTHAWKSNIGHTHAWKSL I ’ S D I N I N GL I ’ S D I N I N GICONOCLASTSICONOCLASTS

TO START ANDTO START ANDQUICK BITESQUICK BITESNYC EATS

END A NIGHT ON END A NIGHT ON THE TOWN

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WEB

Ads are available Run of Site or section specific. Prestige placement and custom sizes upon request. The latest analytics and availability upon request. All rates net per month.

ROSLeaderboard (728 x 90) $1,250Large Vertical (270 x 450) $950 Large Vertical (270 x 450) $850*excludes homepage

Half-Banner Footer (234 x 60) $350

HOMEPAGESlider (650 x 290) $600Small Cube (250 x 250) $500Tile Ad (250 x 110) $350

SECTION SPECIFIC:Small Cube (250 x 250) $400

SOCIAL NETWORKING

Our social network is the largest, most active and most desirable on Long Island. Best of all, it keeps growing! Communicate to our following by promoting unique offers and announcing VIP events.

FACEBOOK AND TWITTERSponsored Mention $200Contest (up to 5 mentions/month) $1,000+

Scan here forour web and

social networking stats

WEB & SOCIAL MEDIA

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lipulse.com is a chance to reach desirable Long Islanders as well as like-minded users based beyond the geographic footprint of the printed magazine.

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THE BIG EVENTS

Our uniquely branded, milestone events offer a range of participation:

Legal Eagles Awards Dinner MarchBig Night LI Fashion Show AprilDoctors Awards Dinner MayHamptons Summer Mixer JulyBattle of the Burger AugustPicnic & Polo SeptemberIsland Tasting November

SPONSORSHIPS

Mingle with VIPs and benefit from live, print, web, eblast and social network promotions: Host Venue $10,000Exclusive Title $5,000Luxury Partner $2,000Liquor Sponsor $2,000Participant $500

2D BARCODES:

Instantly provide offers and gather information from our readers via cell phone. Digital reporting and barcode implementation provided.

EBLASTS/NEWSLETTERS:

Our opt-in members are the über-consumer, VIPs of the region! Stats increase daily.

EblastExclusive $2,000

Newsletter Leaderboard (728 x 90) $1,000Large Vertical (270 x 450) $800Small Cube (250 x 250) $300

EVENTS & NEW MEDIA

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Our readers are the most social, culturally active influentials on Long Island. Our expanded platform reaches them at our compelling events and on their smartphones.

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maestro collection

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HELMUT LANG New at Saks

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HELMUT LANG New at Saks

141364_LI_PULSE_HELMUTLANG_M.indd 1 1/29/14 11:44 AM

631-283-34441598 County Road 39 • Southampton, NY

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141364_LI_PULSE_HELMUTLANG_M.indd 1 1/29/14 11:44 AM

631-283-34441598 County Road 39 • Southampton, NY

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“The staff at Long Island Pulse Magazine are a pleasure to deal with. Not only do they pay careful attention when handling our ads, but they also find opportunities to feature us in the magazine and at events. As the results dictate, Long Island Pulse Magazine remains in our advertising budget. We’re thrilled to be a part of their network.” -Dave Bofill, Owner of Dave Bofill Marine

ADVERTISERS“We are excited to have LI Pulse as a partner. We’ve had a strong attendance at our events that have been listed in the magazine, and I personally appreciate the opportunity to meet more of the LI business community through LI Pulse events. Our brands love to be featured in their beautiful fashion stories, too.” -Diane Wallace, Marketing Director at Saks Fifth Avenue

“Marotta Facial Plastic Surgery has successfully advertised in LI Pulse over the past few years. Its high-quality appearance and content, as well as its broad base of Long Island readers, makes it the perfect placement for our practice ads.” -Sharon Marotta, Marotta Facial Plastic Surgery

“I love Pulse magazine! It attracts style conscious, fashionable customers who are looking for the brands that we carry. The staff at Pulse are an absolute pleasure to work with as well. I am looking forward to many more successful years partnering with Long Island’s premier lifestyle publication!” -David Zuckerman, Gelber & Mundy

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