who wants to goes to space?
but he is
NOT A CONQUEROR
The fake feeling The real feeling
usual TOURIST• commom• individual; selfish
• ephemeral experience
• The fake feeling
• pioneer• reveal to the people
• share the experience
• The real feeling
CONQUEROR
X
not an usual tourist
He´s a diver, has a Timberland, owns an off road SUV(in the city)...
He tries to be a conqueror:
russell davies:
My first comment is entirely subjective, so you can ignore it if you like. But these charts seem very busy, they’re hard to look at.
russell davies:
My first comment is entirely subjective, so you can ignore it if you like. But these charts seem very busy, they’re hard to look at.
proposition
company that takes tourists to space
give access to the inaccessible make DREAMS come TRUE
REVEAL THE MAGIC TRICK
CONQUEROR DESERVEcompany that makes a CONQUEROR DESERVE it
MONEY IS WORTHLESS
the REAL FEELING
MUST BE DESERVED
PRIDE - RESPECT - MEMORABLE
russell davies:
Going beyond money is good, interesting. Not sure you needed the preceeding
stuff about the audience, you
could have gone straight to this. And
imagine how interesting a
chart that started off as
‘Money is Worthless’ would have
been. A Russian billionaire would pay
attention at
this point.
russell davies:
Going beyond money is good, interesting. Not sure you needed the preceeding
stuff about the audience, you
could have gone straight to this. And
imagine how interesting a
chart that started off as
‘Money is Worthless’ would have
been. A Russian billionaire would pay
attention at
this point.
CHALLENGE themit´s not about buying a space travel, but having a chance
to compete for itafter buying a ticket to participate, they will have TO WIN a series of tests, and prove to be one, among only few, able to travel to space.
how to create the real feeling?
first, you MUST win
then, WE LET you pass
inspiration: sphinx
“Deserve the history”(slogan)
we present...
SFYNXspace conquest agency
(company´s name)
You have to
PROVE
BATTLES TO WIN•resistence
•intelligence
•perseverance
•feeling•bravery
russell davies:
Again, good thought but could have
been shorter - “You can’t buy a place in space - you have to
win it.”
russell davies:
Again, good thought but could have
been shorter - “You can’t buy a place in space - you have to
win it.”
communication
Press kits (publicity)
• hotsiteƛ broadcast stagesƛ exclusive film campaign for internet
All time, all around the world - WEB • viral
• blogs• riddles
Main - outdoor media
Have to search on the stars
• inflatable space buses: spreaded throughout the main cities of the world
DREAM
russell davies:
Would you really need all this?
People around the world are competing for
a place in space, why do
you need posters?
russell davies:
Would you really need all this?
People around the world are competing for
a place in space, why do
you need posters?
always in touch
• takes pictures• calls family and friends
on a Trip, everybody
and everybody needs to
SHOW THEIR CONQUEST
connected with the
“real world”
“real world”(family, career,desires, bills...)
Always need to feel
Reality show concept• broadcast the battles by net• broadcast the trip by TV in an every day show• get sponsors / partners
So, we will give them...
SFYNXTHANX,