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YOUNOW AUDIENCE
56.3%Girls
43.7%Guys
in association withWhere Millennials are...
YouNow
COMMUNITIES OF YOUNOWERS FORMED WORLDWIDE
YOUNOW CONTENT
MIDDLE EAST16% of active users
54% of active usersUS, CANADA & UK
EUROPE16% of active users
LATIN AMERICA12% of active users
MILLENNIALS & GEN-Z DOMINATE PLATFORM
74% of YouNow users are
13-24Years Old
So now you know!
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STRONG ENGAGEMENTSTRONG ENGAGEMENT
100MM +User sessions
per month
150KBroadcasts
per day
50KHours of contentcreated per dayAVERAGE DAILY
USER TIME ON PLATFORM
51 MINS
70% 70% GIFTS LIKESSHARESCOMMENTS
AVERAGE DAILY TIME SPENT ON
PLATFORM
MOST POPULAR #HASHTAGS
PRIME TIME USAGE TRENDSAverage hourly activity during weekdays and weekends (EST)
Top 10 Topics
WHAT USERS ARE TALKING ABOUT
GRAND THEFT AUTO
MUSIC
JUSTIN BIEBERROLLING STONE
GAMEOF THRONESGYM
APPTEXTING
EMOJI
BROADCASTGUYS
IPHONEBREYER’SCHARLOTTE RUSSEANDROID
STA
RBU
CK
S
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CelebritiesSocial MediaCasual HangoutNews & PoliticsMusic
WEEKDAYS
BASED ON AVERAGE DAILY VIEWERSHIP
#girls#girls #guys #guys
#humor#humor #singing#singing
#alternative#alternative #lgbt#lgbt #dance#dance
BruhItsZach505K Fans
Maddie Welborn141K Fans
Dan Howell1M Fans
IamHannahStone110K Fans
GayGod157K Fans
JohnnieGuilbert134K Fans
RudanC345K Fans
BRANDS GENERALPOP CULTURE
SATURDAY SUNDAY
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GamingTV & MoviesRights and ActivismFoodFashion & Beauty
NET
FLIX
PICTU
RESINSTAGRAM
WA
LKIN
G D
EAD
GU
ITA
R
MONEYSELFIE
6PM
6AM
9PM
12A
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3AM
6AM
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3PM
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9PM
12A
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SOCI
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IAFO
OD
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OF AUDIENCE PARTICIPATES
MEDIA CHANNELS USING YOUNOW
EXAMPLES OF BRANDS THAT HAVE USED YOUNOW
Original Content Product Placement Location Based
REGULARLY PROGRAMMED BROADCASTING
DIGITAL CONTENT MIXDIGITAL CONTENT MIXENGAGEMENT & CALL-TO-ACTION
BRAND AWARENESS & POSITIONING
LIVE PROGRAMMING LIVE EVENTS
PROMOTIONS PRODUCT PLACEMENT
INTERACTIVE CROWDSOURCE
ALBUM DEBUTS TICKET SALES
HOW YOUNOW IS BEING USED
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