Where The Millennials Are - The Roker Labs/Dextro YouNow Study (Infographic)
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YOUNOW AUDIENCE 56.3% Girls 43.7% Guys in association with Where Millennials are... YouNow COMMUNITIES OF YOUNOWERS FORMED WORLDWIDE YOUNOW CONTENT MIDDLE EAST 16% of active users 54% of active users US, CANADA & UK EUROPE 16% of active users LATIN AMERICA 12% of active users MILLENNIALS & GEN-Z DOMINATE PLATFORM 74% of YouNow users are 13-24 Years Old [email protected] So now you know! @ STRONG ENGAGEMENT STRONG ENGAGEMENT 100MM + User sessions per month 150K Broadcasts per day 50K Hours of content created per day AVERAGE DAILY USER TIME ON PLATFORM 51 MINS 70% 70% GIFTS LIKES SHARES COMMENTS MOST POPULAR #HASHTAGS PRIME TIME USAGE TRENDS Average hourly activity during weekdays and weekends (EST) Top 10 Topics WHAT USERS ARE TALKING ABOUT GRAND THEFT AUTO MUSIC JUSTIN BIEBER ROLLING STONE GAME OF THRONES GYM APP TEXTING EMOJI BROADCAST IPHONE BREYER’S CHARLOTTE RUSSE ANDROID STARBUCKS 1 2 3 4 5 Celebrities Social Media Casual Hangout News & Politics Music WEEKDAYS BASED ON AVERAGE DAILY VIEWERSHIP #girls #girls #guys #guys #humor #humor #singing #singing #alternative #alternative #lgbt #lgbt #dance #dance BruhItsZach 505K Fans Maddie Welborn 141K Fans Dan Howell 1M Fans IamHannahStone 110K Fans GayGod 157K Fans Johnnie Guilbert 134K Fans RudanC 345K Fans BRANDS GENERAL POP CULTURE SATURDAY SUNDAY 6 7 8 9 10 Gaming TV & Movies Rights and Activism Food Fashion & Beauty NETFLIX PICTURES INSTAGRAM WALKING DEAD GUITAR MONEY SELFIE 6PM 6AM 9PM 12AM 3AM 6AM 9AM 12PM 3PM 6PM 6AM 9PM 12AM 3AM 6AM 9AM 12PM 3PM 6PM 9PM 12AM 3AM 6AM 9AM 12PM 3PM SOCIAL MEDIA FOOD Ex. Ex. Ex. Ex. Ex. Ex. Ex. OF AUDIENCE PARTICIPATES MEDIA CHANNELS USING YOUNOW EXAMPLES OF BRANDS THAT HAVE USED YOUNOW Original Content Product Placement Location Based REGULARLY PROGRAMMED BROADCASTING DIGITAL CONTENT MIX DIGITAL CONTENT MIX ENGAGEMENT & CALL-TO-ACTION BRAND AWARENESS & POSITIONING LIVE PROGRAMMING LIVE EVENTS PROMOTIONS PRODUCT PLACEMENT INTERACTIVE CROWDSOURCE ALBUM DEBUTS TICKET SALES HOW YOUNOW IS BEING USED
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Transcript of Where The Millennials Are - The Roker Labs/Dextro YouNow Study (Infographic)
YOUNOW AUDIENCE
56.3%Girls
43.7%Guys
in association withWhere Millennials are...
YouNow
COMMUNITIES OF YOUNOWERS FORMED WORLDWIDE
YOUNOW CONTENT
MIDDLE EAST16% of active users
54% of active usersUS, CANADA & UK
EUROPE16% of active users
LATIN AMERICA12% of active users
MILLENNIALS & GEN-Z DOMINATE PLATFORM
74% of YouNow users are
13-24Years Old
So now you know!
@
STRONG ENGAGEMENTSTRONG ENGAGEMENT
100MM +User sessions
per month
150KBroadcasts
per day
50KHours of contentcreated per dayAVERAGE DAILY
USER TIME ON PLATFORM
51 MINS
70% 70% GIFTS LIKESSHARESCOMMENTS
AVERAGE DAILY TIME SPENT ON
PLATFORM
MOST POPULAR #HASHTAGS
PRIME TIME USAGE TRENDSAverage hourly activity during weekdays and weekends (EST)
Top 10 Topics
WHAT USERS ARE TALKING ABOUT
GRAND THEFT AUTO
MUSIC
JUSTIN BIEBERROLLING STONE
GAMEOF THRONESGYM
APPTEXTING
EMOJI
BROADCASTGUYS
IPHONEBREYER’SCHARLOTTE RUSSEANDROID
STA
RBU
CK
S
12345
CelebritiesSocial MediaCasual HangoutNews & PoliticsMusic
WEEKDAYS
BASED ON AVERAGE DAILY VIEWERSHIP
#girls#girls #guys #guys
#humor#humor #singing#singing
#alternative#alternative #lgbt#lgbt #dance#dance
BruhItsZach505K Fans
Maddie Welborn141K Fans
Dan Howell1M Fans
IamHannahStone110K Fans
GayGod157K Fans
JohnnieGuilbert134K Fans
RudanC345K Fans
BRANDS GENERALPOP CULTURE
SATURDAY SUNDAY
678910
GamingTV & MoviesRights and ActivismFoodFashion & Beauty
NET
FLIX
PICTU
RESINSTAGRAM
WA
LKIN
G D
EAD
GU
ITA
R
MONEYSELFIE
6PM
6AM
9PM
12A
M
3AM
6AM
9AM
12PM
3PM
6PM
6AM
9PM
12A
M
3AM
6AM
9AM
12PM
3PM
6PM
9PM
12A
M
3AM
6AM
9AM
12PM
3PM
SOCI
AL
MED
IAFO
OD
Ex.
Ex.Ex. Ex.
Ex.
Ex.Ex.
OF AUDIENCE PARTICIPATES
MEDIA CHANNELS USING YOUNOW
EXAMPLES OF BRANDS THAT HAVE USED YOUNOW
Original Content Product Placement Location Based
REGULARLY PROGRAMMED BROADCASTING
DIGITAL CONTENT MIXDIGITAL CONTENT MIXENGAGEMENT & CALL-TO-ACTION
BRAND AWARENESS & POSITIONING
LIVE PROGRAMMING LIVE EVENTS
PROMOTIONS PRODUCT PLACEMENT
INTERACTIVE CROWDSOURCE
ALBUM DEBUTS TICKET SALES
HOW YOUNOW IS BEING USED
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