What made

Facebook “Like”

WhatsApp? Image via Wikimedia

How Facebook perceives

WhatsApp on a

business level?

WhatsApp in the previous

years have emerged as a

threat and also an

opportunity for Facebook

7 big reasons which made

Facebook fall in love with

WhatsApp this Valentine’s

season!!!

#1 – Phenomenal Growth

Image Source: NextBigWhat

WhatsApp’s ever increasing user base

#2 – Stronghold in mobile market

Image Source: vr-zone

WhatsApp’s phenomenal revenue figures on mobile platforms

#3 – Facebook’s absence in “Dark Social”

Image Source: qz.com

Ever growing information transfer through private platforms

where Facebook’ share was very less.

#4 – Facebook was getting “old”

Image Source: qz.com

WhatsApp was clearly becoming more and more popular

amongst younger audience

#5 – WhatsApp was getting hotter

Image Source: clubic.com

As compared to its competitors, daily message volume

was accelerating much faster than predicted.

#6 – Technical Prowess

If a product is technically sound along with being

popular, what else a potential investor needs

#7 – Facebook Messenger was losing its grip

Facebook Messenger was only popular in US,

and was losing its grip in rest of the world.

Image Source

Hence, Facebook pressed the

“Like” button on

WhatsApp

@bigtimefoodie

I think Facebook is kind of becoming

a media behemoth like Google and

Disney, first it acquired Instagram

and now WhatsApp, basically trying

to achieve everything through any

application if other fails to do so…

WHAT DO YOU THINK..??

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