facebook acquired whatsapp
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What madeFacebook “Like”WhatsApp?
How Facebook perceivesWhatsApp on abusiness level?
WhatsApp in the previousyears have emerged as a
threat and also anopportunity for Facebook
Reasons which madeFacebook to acquire WhatsApp!
#1 – Phenomenal Growth
WhatsApp’s ever increasing user base
#2 – Stronghold in mobile market
WhatsApp’s phenomenal revenue figures on mobile platforms
#3 – Facebook’s absence in “Dark Social”
Ever growing information transfer through private platformswhere Facebook’ share was very less.
#4 – Facebook was getting “old”
WhatsApp was clearly becoming more and more popularamongst younger audience
#5 – WhatsApp was getting hotter
As compared to its competitors, daily message volumewas accelerating much faster than predicted.
#6 – Technical Prowess
If a product is technically sound along with beingpopular, what else a potential investor needs
#7 – Facebook Messenger was losing its grip
Facebook Messenger was only popular in US,and was losing its grip in rest of the world.
Hence, Facebook pressed the“Like” button on