Multi-ChannelD i g i t a l M a r k e t i n g

Defined!

HELLO!

Mike WaymanViachannel@Viachannel_Mkt

More than 3,000 Campaigns Executed for dozens of Top Brands!

Defining Multi-Channel Marketing

1. What is it2. After the Click!3. One Everywhere!

What is Multi-Channel Marketing1

• Digital• Print• Mobile

• TV

• In 1920, there was 1 radio station. In 2011, there were 14,700.

• In 1946, America had 12 broadcasting TV stations. In 2011,

there were over 1,700.

• In 1998 (over 15 years ago!), the average consumer saw or

heard 1 million marketing messages – almost 3,000 per day.

• In 2014, there are 1,500 stories competing to show up in your

personal Facebook News Feed at any given moment.

THE PROLIFERATION OF MEDIA.

PRE-INTERNET.

• Buyer: Relatively

uninformed.

• Buyer Journey: Linear.

• Marketing Playbook:

Interrupt (cold calls and

advertising).

THINK ABOUT IT.

TODAY.

• Buyer: Well-informed.

• Buyer Journey: Fluid and

random. Starts with Google.

• Marketing Playbook:

Thought leadership through

content creation.

Brands Can Get Lost

Omni-Channel marketing is multi-

channel by nature because it

approaches people where they are,

in the channel where they want to

interact with you.

OMNI VS. MULTI-CHANNEL

We Come After the Click!2

• You Spend Big For Consumer Attention

Believe it or not, 95% of brands do not respond to commentsmade by Facebook users on Facebook.

• Give Consumers a Nudge

“42% of Twitter users follow brands or companies”

Social Media is CriticalFor example, Twitter has more than 850,000,000 Users.

Consumers who tweet links often, also drive higher Click-Through Rates.

Consumers who click links to contest and promotions drive incredible traffic-but only up to a point as you can see in the next slide.

The Advertising Landscape Has Changed Dramatically

This is a simplified timeline of the appearance of advertising in major communication channels.

One Everywhere!2

Technology of One Everywhere AllowsLeveraging Up!

One Campaign Every Channel One Platform

Our Services

We help Your Customers:

• View your company’s information

• Get a reward • Participate in a promotion• Help them save money• Try a sample

• Buy or reserve a product• Help get Geo-located• Participate in a survey• Give you feedback• Or a combination of any of

the above..

WE HELP NUDGE YOUR CUSTOMERS

Coupons

Promotions

Social Media

SMS

Feedback

Our Platform Provides

• Post click landing pages with forms to drive signup–interaction

• Campaigns across all channels and devices

• Instant wins• Coupons (print and digital)• Direct prize giveaways

• Raffles / Drawings• Scratch card promotions• Surveys and Feedack forms• Request a call back • Signup / Opt-out forms• SMS / Email pushes• Geo location based offers• Click to buy 

What Marketer’s Prioritize

THANK YOU!

Mike WaymanViachannel(m) +34 606 377 827(fijo) +34 91 351 0211(USA) 1 561 283 2269Avda de Calvo-Sotelo Bustelo,10  3º H.28224  Pozuelo de Alarcón  MadridEspañawww.viachannel.com

Source: Viachannel 2014