What is multi channel marketing
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Multi- Channel Digital Marketing Define d!
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Recently prepared this for a client to help him further define what he means by Multi-Channel digital marketing or omni-channel marketing. The unique thing about their platform is that you can design, build and deliver a tactical marketing campaign across multiple channels, both online and offline and tie them all together and provide deep insight into consumer behavior. For example, in one recent combination campaign, they put 14,000,000 contest entries on the back of orange drink bottles which led consumers to a facebook page to enter a contest. Net result was over 165,000 customer names.
Transcript of What is multi channel marketing
Multi-ChannelD i g i t a l M a r k e t i n g
Defined!
HELLO!
Mike WaymanViachannel@Viachannel_Mkt
More than 3,000 Campaigns Executed for dozens of Top Brands!
Defining Multi-Channel Marketing
1. What is it2. After the Click!3. One Everywhere!
What is Multi-Channel Marketing1
• Digital• Print• Mobile
• TV
• In 1920, there was 1 radio station. In 2011, there were 14,700.
• In 1946, America had 12 broadcasting TV stations. In 2011,
there were over 1,700.
• In 1998 (over 15 years ago!), the average consumer saw or
heard 1 million marketing messages – almost 3,000 per day.
• In 2014, there are 1,500 stories competing to show up in your
personal Facebook News Feed at any given moment.
THE PROLIFERATION OF MEDIA.
PRE-INTERNET.
• Buyer: Relatively
uninformed.
• Buyer Journey: Linear.
• Marketing Playbook:
Interrupt (cold calls and
advertising).
THINK ABOUT IT.
TODAY.
• Buyer: Well-informed.
• Buyer Journey: Fluid and
random. Starts with Google.
• Marketing Playbook:
Thought leadership through
content creation.
Brands Can Get Lost
Omni-Channel marketing is multi-
channel by nature because it
approaches people where they are,
in the channel where they want to
interact with you.
OMNI VS. MULTI-CHANNEL
We Come After the Click!2
• You Spend Big For Consumer Attention
Believe it or not, 95% of brands do not respond to commentsmade by Facebook users on Facebook.
• Give Consumers a Nudge
“42% of Twitter users follow brands or companies”
Social Media is CriticalFor example, Twitter has more than 850,000,000 Users.
Consumers who tweet links often, also drive higher Click-Through Rates.
Consumers who click links to contest and promotions drive incredible traffic-but only up to a point as you can see in the next slide.
The Advertising Landscape Has Changed Dramatically
This is a simplified timeline of the appearance of advertising in major communication channels.
One Everywhere!2
Technology of One Everywhere AllowsLeveraging Up!
One Campaign Every Channel One Platform
Our Services
We help Your Customers:
• View your company’s information
• Get a reward • Participate in a promotion• Help them save money• Try a sample
• Buy or reserve a product• Help get Geo-located• Participate in a survey• Give you feedback• Or a combination of any of
the above..
WE HELP NUDGE YOUR CUSTOMERS
Coupons
Promotions
Social Media
SMS
Feedback
Our Platform Provides
• Post click landing pages with forms to drive signup–interaction
• Campaigns across all channels and devices
• Instant wins• Coupons (print and digital)• Direct prize giveaways
• Raffles / Drawings• Scratch card promotions• Surveys and Feedack forms• Request a call back • Signup / Opt-out forms• SMS / Email pushes• Geo location based offers• Click to buy
What Marketer’s Prioritize
THANK YOU!
Mike WaymanViachannel(m) +34 606 377 827(fijo) +34 91 351 0211(USA) 1 561 283 2269Avda de Calvo-Sotelo Bustelo,10 3º H.28224 Pozuelo de Alarcón MadridEspañawww.viachannel.com
Source: Viachannel 2014
