GLOBALSALES

GLOBAL SALESFORECASTHuge & Rising

$165billion

$180billion

$62billion

NOR

TH AMERICA

2015 2016 2017 2018 2019 2020

+35%of NPL

INCL

UDED CLEAN LABEL CLA

IM

S

WHAT ARE CONSUMER EXPECTATIONS?

PERCEPTION OF THE LABELING

Consumers are looking for:

No High Fructose Corn SyrupNo Artificial sweetnersNo PreservativesNo Artificial colorsNo Artificial flavorsShort additive listNo GMOsNo Antibiotics

of consumers believe

ingredients are an important

consideration in the food products

they buy

98%

of consumers

ingredients

75%

+8.0%OF SALES

NO ADDITIVES OR ARTIFICIAL INGREDIENTS

+10%OF SALES

ORGANICCLAIMS

+7.8%OF SALES

ALL-NATURALCLAIMS

Simplified formulasTransparencyVisible whole ingredientsShort ingredient listPronounceable &recognizable ingredients(kitchen cupboard ingredients)

Natural flavorsNatural colorsGMO-freeOrganicTraceability Designated origin

Sources:• Label insight survey (2017)• Hartman Group, Health + Wellness report (2017)• Nielsen, It’s clear: Transparency is winning in the US retail market (2017)• Euromonitor (2017)

of consumers said they rely on the

product label as a source for helpful

and accurate information about healthand wellness

42%• Ingredient

lists• Claims• Nutrition

facts panel

“When shopping for foods and beverages, I look at the product

label to see if the food or beverage is minimally processed.”

BLUEBERRY AVOCADO

GREEN TEA

CINNAMONGINGER

QUINOA

POMEGRANATE

PREBIOTIC

ACAIGREEN COFFEE

MORINGA

DECLARE:

of consumers seek out

superfoods

85%

of Millennials

72%of Gen X

63%of Boomers

59%

of consumers review

ingredient list to ensure it

meets their dietary needs

75%of consumers

challenging to

understanda package label

67%of consumers

consider themselves to be “not informed at all” after reading a product’s label

48%

OrganicLow sugarNatural High proteinWhole grainsNon-GMOFree-fromartificial colorsFree-fromartificial flavors

of consumers say that

descriptions that appear on

packaging what

food products they purchase

91%Low fatHigh fiberLow calorieLocalLow carbsSustainable VeganKosherHalal

WHAT DOES CLEAN LABEL MEAN?