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WHAT DOES CLEAN LABEL MEAN? · 2018-08-27 · a product’s label 48% Organic Low sugar Natural...
Transcript of WHAT DOES CLEAN LABEL MEAN? · 2018-08-27 · a product’s label 48% Organic Low sugar Natural...
GLOBALSALES
GLOBAL SALESFORECASTHuge & Rising
$165billion
$180billion
$62billion
NOR
TH AMERICA
2015 2016 2017 2018 2019 2020
+35%of NPL
INCL
UDED CLEAN LABEL CLA
IM
S
WHAT ARE CONSUMER EXPECTATIONS?
PERCEPTION OF THE LABELING
Consumers are looking for:
No High Fructose Corn SyrupNo Artificial sweetnersNo PreservativesNo Artificial colorsNo Artificial flavorsShort additive listNo GMOsNo Antibiotics
of consumers believe
ingredients are an important
consideration in the food products
they buy
98%
of consumers
ingredients
75%
+8.0%OF SALES
NO ADDITIVES OR ARTIFICIAL INGREDIENTS
+10%OF SALES
ORGANICCLAIMS
+7.8%OF SALES
ALL-NATURALCLAIMS
Simplified formulasTransparencyVisible whole ingredientsShort ingredient listPronounceable &recognizable ingredients(kitchen cupboard ingredients)
Natural flavorsNatural colorsGMO-freeOrganicTraceability Designated origin
Sources:• Label insight survey (2017)• Hartman Group, Health + Wellness report (2017)• Nielsen, It’s clear: Transparency is winning in the US retail market (2017)• Euromonitor (2017)
of consumers said they rely on the
product label as a source for helpful
and accurate information about healthand wellness
42%• Ingredient
lists• Claims• Nutrition
facts panel
“When shopping for foods and beverages, I look at the product
label to see if the food or beverage is minimally processed.”
BLUEBERRY AVOCADO
GREEN TEA
CINNAMONGINGER
QUINOA
POMEGRANATE
PREBIOTIC
ACAIGREEN COFFEE
MORINGA
DECLARE:
of consumers seek out
superfoods
85%
of Millennials
72%of Gen X
63%of Boomers
59%
of consumers review
ingredient list to ensure it
meets their dietary needs
75%of consumers
challenging to
understanda package label
67%of consumers
consider themselves to be “not informed at all” after reading a product’s label
48%
OrganicLow sugarNatural High proteinWhole grainsNon-GMOFree-fromartificial colorsFree-fromartificial flavors
of consumers say that
descriptions that appear on
packaging what
food products they purchase
91%Low fatHigh fiberLow calorieLocalLow carbsSustainable VeganKosherHalal
WHAT DOES CLEAN LABEL MEAN?