OFFERINGS AND BRANDPutting forward a
VALUE PROPOSITION
McDonald’s image:HamburgersCleanlinessConvenience
Courteous serviceGolden arches
VALUE AND SATISFACTION
Value= QSP Quality
Service
Price
Consumer’s judgement of product
Satisfaction:
Marketing EnvironmentTask Environment
Company, Suppliers, Distributors, Dealers, and Target customers.
Broad Environment
Demographic, Economic, Social-cultural, Natural, Technological, and Political-legal.
Credits:
• Based on Chapter 1 of 'Marketing Management' by Kotler Keller
• Images from: blogspot.com www.go2markets.com www.elegantthemes.com www.dreamstime.com visual.ly cliparts.co www.dreamstime.com
Created by Gaurav Rampuria, IIT Guwahati, during an internship by Prof. Sameer Mathur, IIM Lucknow.
www.IIMInternship.com
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