Sponsorship Opportunities on WGBH…WGBH TV and Radio offer unparalleled visibility before the highly desirable group of consumersand decision-makers that you want to reach! We have some spectacular sponsorship opportuni-ties available immediately during some of our most popular television and radio programming.

Why WGBH Now? Because consumers value good corporate citizenship. According to a recent study,consumers nationwide have a renewed respect and appreciation for good corporate citizenshipsince September 11th, 2001 — demanding that companies take a more active role in supportingthe needs of their communities. As a result, consumers’ purchasing and investment habits —and their loyalty to companies — have changed significantly. Of the people surveyed:

• 90% felt that companies should tell customers that they support a cause (up 21% from pre-9/11/01 levels)

• 88% felt that companies should support causes even in an economic downturn

• 80% felt that companies have a responsibility to support causes (up 22%)

• 80% would switch brands to one that supports a cause, all else being equal (up 21%)

• 77% felt that a company’s commitment to causes was a key factor when deciding what to buy and where to shop (up 48%)

• The majority would be willing to alter their purchasing habits based on a company’s community involvement

What does this mean to your company? In a business environment where consumers(and investors) want to deal with companies that they can believe in, partnering with WGBH —to provide high-quality educational programming and services — is an effective way to earn thetrust, respect and business of both your existing and potential customers. At the same time,your company will gain extensive visibility before WGBH’s affluent and influential television orradio audience!

S O U R C E : C O N E / R O P E R C O R P O R AT E C I T I Z E N S H I P S T U DY, 2 0 0 1

Company Name and Location: MercuryComputer Systems, Inc., Chelmsford, MA

On-air Credit: “Embedded computing systemsfrom Mercury help turn data into knowledge.From defense electronics to medical diagnosticimaging, to semiconductor wafer inspectionand wireless communications, MercuryComputer Systems provides inside knowledgefor demanding applications.”

Company Focus: Mercury Computer Systemsprovides embedded, high-performance digital signal and image processing computersystems that transform sensor data to visualinformation in real time.

WGBH Affiliation: Mercury ComputerSystems, Inc. has been a supporter of WGBHfor more than ten years. They have suppliedchallenge grants and employee volunteers for our pledge drives and also are the proudlocal sponsor of NewsHour with Jim Lehrer.

Sponsor Quote: “WGBH is making a differencein people’s lives by offering educational programs for children and adults, and we’reproud to be a supporter of this quality pro-gramming. As a steady growth company witha solid financial history, Mercury continuallyseeks informed and creative people, manywho comprise a large segment of WGBH’saudience. Many of our associates and customers support the mission of publicbroadcasting, so supporting WGBH is theright thing to do.”

David Price

Manager, Public Relations

Business Partner Profile

Nova As it marks its 30th year of discovery in January2003, Nova remains the world’s most-watched science series— profiling mankind’s ongoing quest to understand our worldthrough scientific investigation and technology. And rightnow, there is just one spot left — alongside current sponsorsEMC and Wyeth Biopharma — to become a corporate funderof this highly rated weekly series, which airs Tuesday nights at8pm on WGBH 2.

Contact Us!For details about the benefits of TV and radiosponsorship on WGBH, and the opportunitiesavailable, contact Kathy Taylor at 617.300.3714or kathy_taylor@wgbh.org.

Tuned In...W H AT W G B H S P O N S O R S H I P C A N D O F O R Y O U R C O M PA N Y October 2002

NPR® and PRI News WGBH 89.7 brings news of the neighborhood, nation andworld to New England five days a week. As an NPR and PRI news station, we provide thecredible, in-depth news and analysis that our curious listeners seek, especially during drivetime — when they want it most! Here’s your chance to reach hundreds of thousands of devoted listeners as a sponsor of WGBH Radio’s popular news programming, including NPR’sAll Things Considered and PRI’s The World.

Nova • Volcano’s Deadly Warning

Mic

heal

P. D

ouka

s