WGBH newsletter
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Sponsorship Opportunities on WGBH… WGBH TV and Radio offer unparalleled visibility before the highly desirable group of consumers and decision-makers that you want to reach! We have some spectacular sponsorship opportuni- ties available immediately during some of our most popular television and radio programming. Why WGBH Now? Because consumers value good corporate citizenship. According to a recent study, consumers nationwide have a renewed respect and appreciation for good corporate citizenship since September 11th, 2001 — demanding that companies take a more active role in supporting the needs of their communities. As a result, consumers’ purchasing and investment habits — and their loyalty to companies — have changed significantly. Of the people surveyed: • 90% felt that companies should tell customers that they support a cause (up 21% from pre-9/11/01 levels) • 88% felt that companies should support causes even in an economic downturn • 80% felt that companies have a responsibility to support causes (up 22%) • 80% would switch brands to one that supports a cause, all else being equal (up 21%) • 77% felt that a company’s commitment to causes was a key factor when deciding what to buy and where to shop (up 48%) • The majority would be willing to alter their purchasing habits based on a company’s community involvement What does this mean to your company? In a business environment where consumers (and investors) want to deal with companies that they can believe in, partnering with WGBH — to provide high-quality educational programming and services — is an effective way to earn the trust, respect and business of both your existing and potential customers. At the same time, your company will gain extensive visibility before WGBH’s affluent and influential television or radio audience! SOURCE:CONE/ROPER CORPORATE CITIZENSHIP STUDY, 2001 Company Name and Location: Mercury Computer Systems, Inc., Chelmsford, MA On-air Credit: “Embedded computing systems from Mercury help turn data into knowledge. From defense electronics to medical diagnostic imaging, to semiconductor wafer inspection and wireless communications, Mercury Computer Systems provides inside knowledge for demanding applications.” Company Focus: Mercury Computer Systems provides embedded, high-performance digital signal and image processing computer systems that transform sensor data to visual information in real time. WGBH Affiliation: Mercury Computer Systems, Inc. has been a supporter of WGBH for more than ten years. They have supplied challenge grants and employee volunteers for our pledge drives and also are the proud local sponsor of NewsHour with Jim Lehrer. Sponsor Quote: “WGBH is making a difference in people’s lives by offering educational programs for children and adults, and we’re proud to be a supporter of this quality pro- gramming. As a steady growth company with a solid financial history, Mercury continually seeks informed and creative people, many who comprise a large segment of WGBH’s audience. Many of our associates and customers support the mission of public broadcasting, so supporting WGBH is the right thing to do.” David Price Manager, Public Relations Business Partner Profile Nova As it marks its 30th year of discovery in January 2003, Nova remains the world’s most-watched science series — profiling mankind’s ongoing quest to understand our world through scientific investigation and technology. And right now, there is just one spot left — alongside current sponsors EMC and Wyeth Biopharma — to become a corporate funder of this highly rated weekly series, which airs Tuesday nights at 8pm on WGBH 2. Contact Us! For details about the benefits of TV and radio sponsorship on WGBH, and the opportunities available, contact Kathy Taylor at 617.300.3714 or [email protected]. Tuned In... WHAT WGBH SPONSORSHIP CAN DO FOR YOUR COMPANY October 2002 NPR ® and PRI News WGBH 89.7 brings news of the neighborhood, nation and world to New England five days a week. As an NPR and PRI news station, we provide the credible, in-depth news and analysis that our curious listeners seek, especially during drive time — when they want it most! Here’s your chance to reach hundreds of thousands of devoted listeners as a sponsor of WGBH Radio’s popular news programming, including NPR’s All Things Considered and PRI’s The World. Nova • Volcano’s Deadly Warning Micheal P. Doukas
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CLIENT DEPT: WGBH Local Corporate Sponsorship ITEM: Newsletter AUDIENCE: Potential corporate sponsors for WGBH local TV and radio, B2B
Transcript of WGBH newsletter
Sponsorship Opportunities on WGBH…WGBH TV and Radio offer unparalleled visibility before the highly desirable group of consumersand decision-makers that you want to reach! We have some spectacular sponsorship opportuni-ties available immediately during some of our most popular television and radio programming.
Why WGBH Now? Because consumers value good corporate citizenship. According to a recent study,consumers nationwide have a renewed respect and appreciation for good corporate citizenshipsince September 11th, 2001 — demanding that companies take a more active role in supportingthe needs of their communities. As a result, consumers’ purchasing and investment habits —and their loyalty to companies — have changed significantly. Of the people surveyed:
• 90% felt that companies should tell customers that they support a cause (up 21% from pre-9/11/01 levels)
• 88% felt that companies should support causes even in an economic downturn
• 80% felt that companies have a responsibility to support causes (up 22%)
• 80% would switch brands to one that supports a cause, all else being equal (up 21%)
• 77% felt that a company’s commitment to causes was a key factor when deciding what to buy and where to shop (up 48%)
• The majority would be willing to alter their purchasing habits based on a company’s community involvement
What does this mean to your company? In a business environment where consumers(and investors) want to deal with companies that they can believe in, partnering with WGBH —to provide high-quality educational programming and services — is an effective way to earn thetrust, respect and business of both your existing and potential customers. At the same time,your company will gain extensive visibility before WGBH’s affluent and influential television orradio audience!
S O U R C E : C O N E / R O P E R C O R P O R AT E C I T I Z E N S H I P S T U DY, 2 0 0 1
Company Name and Location: MercuryComputer Systems, Inc., Chelmsford, MA
On-air Credit: “Embedded computing systemsfrom Mercury help turn data into knowledge.From defense electronics to medical diagnosticimaging, to semiconductor wafer inspectionand wireless communications, MercuryComputer Systems provides inside knowledgefor demanding applications.”
Company Focus: Mercury Computer Systemsprovides embedded, high-performance digital signal and image processing computersystems that transform sensor data to visualinformation in real time.
WGBH Affiliation: Mercury ComputerSystems, Inc. has been a supporter of WGBHfor more than ten years. They have suppliedchallenge grants and employee volunteers for our pledge drives and also are the proudlocal sponsor of NewsHour with Jim Lehrer.
Sponsor Quote: “WGBH is making a differencein people’s lives by offering educational programs for children and adults, and we’reproud to be a supporter of this quality pro-gramming. As a steady growth company witha solid financial history, Mercury continuallyseeks informed and creative people, manywho comprise a large segment of WGBH’saudience. Many of our associates and customers support the mission of publicbroadcasting, so supporting WGBH is theright thing to do.”
David Price
Manager, Public Relations
Business Partner Profile
Nova As it marks its 30th year of discovery in January2003, Nova remains the world’s most-watched science series— profiling mankind’s ongoing quest to understand our worldthrough scientific investigation and technology. And rightnow, there is just one spot left — alongside current sponsorsEMC and Wyeth Biopharma — to become a corporate funderof this highly rated weekly series, which airs Tuesday nights at8pm on WGBH 2.
Contact Us!For details about the benefits of TV and radiosponsorship on WGBH, and the opportunitiesavailable, contact Kathy Taylor at 617.300.3714or [email protected].
Tuned In...W H AT W G B H S P O N S O R S H I P C A N D O F O R Y O U R C O M PA N Y October 2002
NPR® and PRI News WGBH 89.7 brings news of the neighborhood, nation andworld to New England five days a week. As an NPR and PRI news station, we provide thecredible, in-depth news and analysis that our curious listeners seek, especially during drivetime — when they want it most! Here’s your chance to reach hundreds of thousands of devoted listeners as a sponsor of WGBH Radio’s popular news programming, including NPR’sAll Things Considered and PRI’s The World.
Nova • Volcano’s Deadly Warning
Mic
heal
P. D
ouka
s
