modern clothing, gifts, & toys.
Wee Chic is growing up! A fresh new take on fashion for Tween Girls
2012 Little Characters Alyssa, Sophia, & Victoria
A child between middle childhood and adolescence, usuallybetween 8 and 12 years old.
Tween:
Morgen, wearing
Appaman
Angela, wearing Mayoral & LA Made
Wee Chic’s new tween collection for Fall 12’ will feature many of the season’s hottest trends from well known designer ’s as well as new found exclusive lines. Look for colored denim, capes, faux fur, moto jackets, and sweater knit dresses.
2012 Little Characters Angela, wearing LA Made and Sydney wearing Desigual and Toobydoo
Esm
eRo
xyC
hase
r M
ayo
ral
Des
igua
l Sp
lend
id
Ella
Mo
ss
Da
nish
ST
LA M
ad
eJo
es Je
ans
A
pp
am
an
Too
byd
oo
H
ap
py
Sock
sM
ini T
rea
sure
sAv
iato
r Na
tion
Ant
hem
of A
nts
Little Cha
racter, Vero
nica
Little Cha
racter, A
lyssa in S.T
A revamped logo and store interior updates will greet the July/August arrival of the collection in style. The warm, personal service and time saving extras like free gift wrap and easy shipping are just a given.
Stuff Wee <3...
Beyond clothes, Wee Chic will add accessories and gifts for the tween market
with an eye to quality and style not
present in the mall stores that cater to this client.
Little Character, Veronica
Littl
e C
hara
cter
, Aly
ssa
in S
T
Littl
e C
hara
cter
, Ang
ela
in L
.A. M
ad
e a
nd M
ad
pa
x
“We have heard very clearly from our clients that the current offerings for her tween daughter don’t meet her aesthetic or value standards. Our goal is to create an assortment of clothing, accessories and gifts that appeal to mom’s definition of age appropriate while wowing her almost-teen on style factor.”
Littl
e C
hara
cter
, Aut
umn
in A
pp
am
an
Tweens spend $43 billion annually, which translates to about $2,047
per tween (Source: Research and Markets)
Littl
e C
hara
cter
, Syd
ney
in D
esig
ual
Littl
e C
hara
cter
s, G
race
& S
op
hia
in T
ea a
nd D
esig
ual
Littl
e C
hara
cter
, Gra
ce in
Ro
xy
All looks available at Wee Chic in Green Spring Station late Summer 2012.
Credits:Photography~Laura Black, Laura Black Photography Reisterstown, Maryland
Styling~Bridget Quinn Stickline, Wee Chic Boutique Art direction~Laura Black/Bridget Quinn Stickline
Hair Styling~Brian Oliver, T.H.E AgencyLocation~The Ritz Carlton Residences, Baltimore Inner Harbor
Public Relations~Stephani Renbaum
The Little Characters Search is a yearly campaign hosted by Wee Chic. The children featured in this book were selected from over
1000 submitted Maryland kids to be the 2012 faces of the boutique. Special thanks to all 32
selected kids and their families. For more information about Wee Chic or The
Little Characters Search contact Stephani Renbaum [email protected]
Did you enjoy our preview? Expect our
full Fall 2012 press book soon.
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