© 2012 Webtrends, All Rights Reserved.
Leveraging Analytics to Optimize your Microsoft SharePoint
Intranet
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Today’s Speakers
Jeff Seacrist» Webtrends
» VP - Partner Solutions
» Twitter: @jeffseacrist
Edward Tasch » Emerson Process Management
» Web Developer
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Welcome to “Leveraging Analytics to Optimize your Microsoft SharePoint Intranet”
» Audio for this webinar is being provided through your computer speakers. Please adjust your volume if you can’t hear anything.
» Q&A at the end – you can submit questions at anytime throughout the presentation
» Webinar will be available for on-demand viewing after the presentation
» Presentation will be emailed to attendees
Presenter Twitter Handles: @jeffseacrist
Webinar Twitter Hashtag: #WTsharepoint
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Agenda
» The Evolution of the Intranet
» Intranet Best Practices
» Measurement to Drive Success
» Analytics In Action at Emerson
» The Emerging Social Enterprise
» A Microsoft-Preferred Solution
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Yesterday’s Intranet
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We are Stuck with Bad Practices
Document Ping Pong
Communication Bottlenecks
Information Hoarding
Occupational Spamming
Source: Oscar Berg, Acando Consulting
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Intranet Maturity Evolution
Source: Razorfish
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Build It and They Will Come?
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Getting Back to Basics – Best Practices
Engage
Standards
Simplify
Measure
Promote
Source: Toby Ward, Prescient Digital Media
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Intranet Measurement Areas
Measure and improve adoption» Usage by employee, by department, by geography, by organization
hierarchy
» Usage by team site, project site, my site
» Content usage
» Navigation and usability improvements
Control infrastructure sprawl» Least used sites, documents, geos – used to clean up environment and
control sprawl
Improve governance of key corporate initiatives» Corporate training material, corporate policies and compliance programs
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Business Results - Siemens
» 18K employees
» 450 trained SharePoint leaders
» Measure intranet and employee email newsletters
» Measurement Strategy:• Downloads, Uploads, Edits
• PDFs, Powerpoints, Video
• Measure engagement, top downloads, visits and location
• Experiment with content types & placement
• Added more video, contests & interactive forums
162% Increase in Unique Visitors
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Analytics in Action @ Emerson
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Emerson Process Management
Emerson Process Management» Business unit of Emerson Electric
» Process industry supplier of hardware and software (primarily B2B)
» Heavily matrix organization widely dispersed geographically
» Few dedicated web resources
» Fragmented marketing and sales collateral
Sales Content Portal Initiative» Locate all marketing and sales collateral in one place
» Categorize marketing and sales collateral by different views
» Provide collaborative environments for sales force
» Provide strategic account management
» Deliver appropriate content to users based on user profiles
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Emerson’s Business Needs
Intranet sites» MOSS 2007
» SharePoint 2010 (focus of this presentation)
Business need for web analytics» Examine intranet visitor activity
» Assist evaluating effectiveness of marketing and sales initiatives
» Improve website's positioning of content
Implementation of Webtrends and SharePoint 2010» The Webtrend’s integration is deployed as a custom solution
» The Webtrends configuration is stored per web application and is configurable through central admin
» Webtrends software (hosted by Emerson) and Smart Source Data Collection server implemented.
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Initial Webtrends data for SP2010
Pages viewed and visited» By Pages – User
» By User – Pages
Files downloaded» By Files – User
» By User – Files
Path analysis of entry pages
SP2010 searches
Referring sites and Pages
Authenticated Users
Browsers and Platforms» By User – Browser version
Site Activity
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Initial Webtrends data for SP2010
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Initial Webtrends data for SP2010
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Initial Webtrends data for SP2010
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Initial Webtrends data for SP2010
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Initial Webtrends data for SP2010
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Initial Webtrends data for SP2010
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Next Steps for Webtrends SP2010 reporting
» Active use of Webtrends data to improve marketing and sales
» Additional profiles to focus analysis of user activity
» Additional custom reports
• Browser version by users
• Mobile visitor information
• Geography information (by user)
• File “interaction” information (by user)
• Specific site activity (by user)
» Process of determining what “social” metrics are of interest
• Blog postings
• MySite activity?
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The Emerging Social Enterprise
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Building on the Promise of the Intranet
» Leverage the wisdom of the crowd» Break down the walls between people, groups and
departments» Utilize internal social graph intelligence to enhance the
relevancy of the intranet experience» Efficiently capture ideas and harness the innate innovation
found in your workforce
Source: CMS Watch
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The Rise of the Social Intranet
Source: Alex Dowbor
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Benefits of a Social Intranet
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Measuring the Social Enterprise
• Blogs• Wikis• Documents• Team Sites
Contribution
• Views• Downloads• Content• Compliance
Consumption
• Shares• Likes• Ratings• CommentsSocial Actions
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Webtrends for SharePoint 2010
A Microsoft Preferred Solution:
»Analytics, Segmentation, Testing & Optimization
»Quick time to value
»Compatible with any SharePoint initiative
»Extensibility beyond SharePoint
»Developed by Webtrends in cooperation with Microsoft for optimum interoperability
"Webtrends has built an integrated analytics and optimization solution for our growing SharePoint community to help our customers get the most from SharePoint 2010,“
"Many SharePoint customers worldwide are Webtrends customers. We expect that this alliance will help drive business results for SharePoint 2010 customers across the globe.”
Jared SpataroWW Director of SharePoint
Product Marketing, Microsoft#WTsharepoint
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Intranet Measurement in Webtrends
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Intranet Measurement in Webtrends
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Webtrends for SharePoint Activation
#WTsharepoint
webmobilesocial
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SharePoint Intranet Reporting Out-of-Box
Standard Insights» Pages
» Visits & Sessions
» Content
» Onsite search
SharePoint-specific Insights» Web Parts
» Breadcrumbs
» User Reporting
» Onsite Search
» Document Actions
» Announcements & Promos
Extensible to Social Actions
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Let us help you!
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Let us help you!
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Thank you for your time!
» For more information please contact [email protected] or [email protected]
» Learn more about Webtrends for SharePoint visit: http://webtrends.com/products/integrations/sharepoint/
» Find out about our SharePoint Deployment Planning Services email [email protected] or visit http://webtrends.com/products/integrations/sharepoint/webtrends-for-sharepoint-workshops/
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