Download - Webinar presentation: Learn How to Create Inspirational Travel Content

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Page 1: Webinar presentation: Learn How to Create Inspirational Travel Content

Webinar: Learn How to Create Inspirational Travel Content

Page 2: Webinar presentation: Learn How to Create Inspirational Travel Content

Content overload…

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But what content drives engagement…?

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The Rise of Visual Social Media

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Mobile-originated content is dominating the social media space. Travel brands must consider what value short videos, photography and micro-blogging can add to their proposition

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#travelcontent

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‘Social media and mobile are not two entities to be worked on separately. They are part of a multichannel consumer environment and must always be considered in terms of their impact across all channels’

Source: EyeforTravel’s Social Media & Mobile in Travel Distribution Report 2013

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As technology advances, data is becoming highly useful to provide context to content marketing …

#travelcontent

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Page 12: Webinar presentation: Learn How to Create Inspirational Travel Content