Webinar presentation: Learn How to Create Inspirational Travel Content
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Webinar: Learn How to Create Inspirational Travel Content
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Content is undoubtedly still king. But where should content be generated from? Should it be branded, co-branded or user-generated? As mobile and social media grow in popularity, content is being accessed by consumers across more platforms and more channels than ever before. But what content really drives conversions? Mobile is playing an increasing role in influencing the content accessed at particular points in their travel decision process. For example, Social media and mobile are fueling the rise in sharing of visual media. This presentation was used to introduce a 45 minute webinar with various speakers
Transcript of Webinar presentation: Learn How to Create Inspirational Travel Content
Webinar: Learn How to Create Inspirational Travel Content
Content overload…
But what content drives engagement…?
The Rise of Visual Social Media
Mobile-originated content is dominating the social media space. Travel brands must consider what value short videos, photography and micro-blogging can add to their proposition
#travelcontent
‘Social media and mobile are not two entities to be worked on separately. They are part of a multichannel consumer environment and must always be considered in terms of their impact across all channels’
Source: EyeforTravel’s Social Media & Mobile in Travel Distribution Report 2013
As technology advances, data is becoming highly useful to provide context to content marketing …
#travelcontent
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