How To Be An Author
And Grow Your Business
Bhavna Dalal
About Me◻ICF Certified PCC, M.B.A. I.I.M. Calcutta, ◻B.E.(Electronics)◻ Leadership Development Specialist, Executive Coach, Facilitator, Engineer,
Author, Forbes Columnist, Speaker◻Founder and CEO of Talent Power Partners.◻Worked in technology start-ups and Fortune 500 companies within the
education, retail, banking, consulting, NGO and technology industries.◻Lived in South Africa ( 1 year ), United States ( 15 years ) and India ◻Chair on the Board of Directors of Bodhi Education Society (NGO)
My Book◻Examines the dynamics of decision-making in teams. ◻Endorsements by Marshall Goldsmith, Former CEO’s of
Target, Bank of Baroda, 3M. Dean of Fordham Univ. etc.◻Presents insights along with practical, structured,
research backed processes and models using examples and case studies of companies like Amazon, Tesla, eBay◻Includes a collection of insights from the Leadership
Development workshops facilitated on team alignment and team decision-making.
https://www.amazon.in/dp/B01MXF5QEM
Rs. 199
This Webinar
Is For You If:
IV. You want to help others with your ideas
VI. You want to get speaking projects
VIII. You always wanted to be an
author
II. You want to grow your business
VII. You want to learn new tools
III. You want to build your brand
V. You want to become an expert in the field
I. You have something you just have to say
Do You Aspire To Be An Author? Why ?
POLL
Agenda◻Why Write a Book? ◻Business Impact of Being an Author◻What to Consider Before Becoming
an Author◻Nonfiction Books ◻The Idea◻Planning Your Writing
❖ The Writing Process❖ Publishing - Self vs. Traditional❖ Marketing
Why Write A Book ?
According to Jack Covert, CEO of 800-CEO-READ and co-author of The 100 Best Business Books of All Time, there are about 11,000 business books published every year in the US.
Image credit: http://cliparts.co
What do you think you will gain from writing a book?
POLL
Survey - The Business Impact of Writing A Book
In 2006, RAIN Group, a marketing consultancy for professional service providers, released the results of a survey of 200 business-book authors.
They called it The Business Impact of Writing a Book.
Benefits of Writing a Book
1. Lay out your key intellectual property2. Give clear idea to clients and staff of
your core ideas, products and principles
1. Generate more leads2. Close more deals3. Increase legitimacy4. Improve employee morale
Business Credibility
1. Be considered an expert 2. Show commitment to your craft 3. Get speaking engagements4. Charge higher fees
Brand Clarity
Personal Credibility
Things To Consider Before You Start Writing
1. Already an expert 2. On the verge of becoming one
1. Must have single-minded focus 2. Need to be organized 3. Discipline to stick to plan
Focus and Discipline
1. Need lots of free time, flair for writing 2. Must have urge to spread a message 3. Learn many disciplines simultaneously
Best Time to Write
Time and Effort
Characteristics of Nonfiction Books
Factual
Impart Knowledge
How to
Inspirational/Insights/Thought Leadership
Story Based on Facts
What is your favorite non-fiction book?
POLL
Typical Elements of Nonfiction Writing
Cite research
Use examples or case studies
Add your insights
Send a message
Share your experience
Writing Is...
Coming up with ideas
Drafting those ideas into
pieces
Editing those pieces for
publication
What You Need
An Idea
Marketing Channels
Publishing Channels
A Word Processor
Your Idea
What resonates with you?
If this book does not get written, what will the world miss out on?
The Idea - Look, Listen, Learn◻What problem are you trying to solve?◻Who is your reader?◻What’s selling? Authors? Topics?
Blogs? Ask around.◻What are successful authors doing
well?◻What segment of the market is being
neglected? How can you fill this gap?◻Why is your idea different?
What is your idea?
POLL
Creativity
□ Allow ideas to flow through you
□ Capture thoughts that come to you, make notes.
□ Write for yourself and for others
□ Shift from thinking and doing to feeling and being
Planning Your Writing “How many words do you need to make a book?”
“As many as you need and not one more.”-Anonymous
□ 300 words: blog post
□ 1,000 words: magazine article
□ 10,000 words: short eBook or print book
□ 40,000–50,000 words: good-sized nonfiction book
□ 60,000–70,000 words: longer nonfiction book
□ 80,000 words–100,000 words: typical novel length
Planning Your Writing
Build your support group.
Choose a unique place to write.
Have a set time to work on your
book everyday.
Give yourself weekly deadlines.
Build Your Support Group
◻Mentors◻Coaches◻Book Coaches
◻Ghost Writers◻Writing Groups◻Agents
The Writing ProcessCollect Insights
Have an Outline
Start Small
Get Early Feedback
Stir informal discussions and debates on your topic at parties, gatherings etc.
Write up a table of contents to guide you. Then break up each chapter into a few sections. Think of your book in terms of beginning, middle, and end. Anything more complicated will get you lost.
300 words per day is plenty.
Nothing stings worse than writing a book and then having to rewrite it, because you didn’t let anyone look at it. Have a few trusted advisers to help you discern what’s worth writing.
The Writing ProcessEditing
Ship
Be Committed
Above All, Be Kind To Yourself
Leave the spell check, punctuation and grammar for later.
No matter what, finish the book. Send it to the publisher, release it on Amazon, do whatever you need to do to get it in front of people.
However, stay open to all possibilities.
The Writing ProcessBreaking the slow writing myth:◻The first step to writing anything is to get the words out. Whether it’s a
book or a blog post, your job is to get it done, now.
◻The faster you get the words out, the sooner you can start editing. And as we all know, all good writing is rewriting.
◻The faster you write, the more you write. And the more you write, the better you write.
In the end, writing is about quantity. Quality follows the quantity.
The Commandments of The Writing Process
I. Thou shalt write daily.
II.Thou shalt edit later.
III.Thou shalt commit to deadlines.
PUBLISHING
Traditional
publishing
Self-publish
Small publish
er
Large publish
erEbookPrint
book
Self-Publishing
1. Available to all
2. Eco-friendly option
3. Lower cost than regular print books
1. Formatting is more complicated than an ebook
2. Costlier option
3. Smaller, niche markets4. Greater control over final product
1. Formatting is simple2. Inexpensive publishing option3. Fast publication process4. Global access
eBooks
Print books
Print on demand
Self-Publishing SitesWebsite Royalty
Amazon Kindle Direct Publishing Upto 70%
PayHip 95%
BookTango 100%
Blurb 100%
FastPencil 80%
Scribd Depends on distribution partner
NookPress 40-65%
Traditional PublishingConsider both small publishers and big publishers
Advantages of Traditional Publishing Disadvantages of Traditional PublishingLesser autonomy
Profit sharing
Get away from project management
No money investment from you
Broader distribution for your book
Help with formatting, cover, index
Traditional Publishing
◻Why is your book a marketable product?◻Business plan for your book◻For nonfiction books, write your proposal
before finishing the manuscript◻Most proposals are around 10-25 pages
Having a complete manuscript does not let you off the hook for writing a proposal.
Components of a Proposal
Marketing Channels◻Websites◻Blogs◻ Email lists and opt-in incentives
(e.g. newsletters or some small product)
◻Corporate contacts◻ Speaking opportunities◻Digital marketing
Image credit: http://www.outsidesource.com/blog/making-sense-of-multi-channel-marketing
In ConclusionWhy write a book?
Gain personal credibility, business credibility, and brand clarity.
Plan your work and find your voice.
Set deadlines for yourself, and stick to them!
Don’t forget about publishing and marketing channels.
You’re not alone! Build a support network to help you through.
Questions?Bhavna Dalal [email protected]+91 9008352211www.bhavnadalal.comwww.talentpowerpartners.com
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