Webinar: Grow your Exports and International Business
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Transcript of Webinar: Grow your Exports and International Business
Grow your Exports and International Business
Doing Business in EuropeAsk the Expert: Global Upside
IBT Partners Webinar Series – April 20, 2016
Ragu Bhargava CEO, Global Upside
Susanna HardyDirector – Europe
John Worthington Managing Director
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Welcome
IBT PartnersWho we are: A team of experienced, web-savvy business developers,
with offices in the USA, the UK, Germany and France
What we do: International Business and Tradewe build and manage websites for
exporters
Go Global with Website Localization
We run a series of webinars for exporters so check out and register for the next one! www.ibtpartners.com/us/resources/webinars
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Welcome
Global UpsideWho we are: Problem solvers and partners in your growth.
What we do: We provide world-class Accounting, HR, Payroll, Tax, and Compliance services in 90+ countries.
Incorporation Banking HR Accounting Stock Options/RSUs
Tax (VAT/GST/HST, Income)
Payroll
Company Law Compliance Consolidation
Sign up for Accounting, Tax, HR, Payroll and Compliance updates in 90+ countries atwww.globalupside.com
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Doing Business in Europe
Section 1: The online world The online world Localized websites U.S. – EU economic relations
Section 2: Expand your presence in Europe Key Considerations Setup & Day-to-day Operations Hiring & Employment Law Value Added Tax (VAT) Expect the Unexpected
Section 3 : Takeaways and Q&A Exporter success and unicorns Q&A
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The Online World - Globalization
Global trade in goods and services has not recovered since 2008
End of globalization......
Or something new ?
* Source: McKinsey Global Institute (MGI) report,Digital globalization: The new era of global flows, 2015
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The Online World - Interconnections
Cross-border bandwidth X 45 since 2005 2015-2020 projected X 9 *
Digital flows....now exert a larger impact on GDP growth than
the trade in goods
Source: McKinsey Global Institute (MGI) report,Digital globalization: The new era of global flows, 2015
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Localized Websites
Accessibility Trust Knowledge
Localized website = built for target markets=>
localized website architecturerelevant design and contentoptimized for local searches
Localized digital marketing = building brand=>
via localized websites relevant social media
localized lead generation & online tools
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Localized Websites – Myth Busters
Google in the USA ǂ Google in the UK
Germany = google.de is in Germangoogle.com and google.co.uk = significantly different
Search engine optimisation is country specificSEO in your home market is NOT optimized for your export markets
Social media is for business
86% of B2B firms in Europe and North America use social media
Not all Googles are created equal
Trade volume/day$2.7 billion
The U.S.-EU Economic Relationship: Key Facts
3.8 million EU foreign affiliate jobs in the U.S.
4.2 million U.S. foreign affiliate jobs in the EU
51.1% of total 2014 U.S. FDI outflows were directed to the EU
59.4% of total 2014 FDI in the U.S. came from the EU
Source: Hamilton, D. & Quinlan, J. Center for Transatlantic Relations. Transatlantic Economy 2016 / Trans-Atlantic Business Council
Generates 15.5 million workers in “onshored” jobs on both sides of the Atlantic
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European Expansion
Key Considerations
Location
Entity Setup
Activities
Hiring and Employment Law
Management: Central vs. Regional vs. Local
Headquarter Support
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Location, Set Up, Activity
Where to?
Representative Office
Branch vs. Subsidiary
Permanent Establishment (PE) Risks
Eastern Europe
Setting up a Regional Center(Ireland, Netherlands or Switzerland)
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Company Law Compliance
Resident Director
Registered Office
Substance Over Form (Tax Structure)
Data Protection Registration
Data Privacy
Statutory Audit
Annual Reports
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Poll #2
What is your biggest HR challenge?1. Employment law2. Statutory/Supplemental benefits3. Attracting the right talent4. Multi-country Payroll5. Don’t know
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HR & Employment
Employment Law, Contracts, Local Terms of Employment
Infrastructure (leases, etc.),
Banking, Expense Reports
Local Employees or Expats, Immigration, Global Mobility
Cultural Sensitivity, Employee Expectations,
Work Culture
Salary Benchmarking, Compensation & Benefits,
Stock Options, Payroll
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Employment Law
At Will Employment – DOES NOT EXIST
Works Council & Collective Bargaining Agreements (CBAs)
Working Time Regulations
Hiring & Exiting
Statutory Benefits
Supplemental Benefits
Staffing
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Accounting Considerations
Key Filings and Deadlines
Payroll
Management/Statutory Accounts
Year-end Local GAAP (IASB) Accounts
Corporate and Payroll Taxes
Stock Transaction (ESPP, RSUs, Stock Options)
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Poll #3
How familiar are you with VAT?1. Extremely familiar2. Moderately familiar3. Somewhat familiar4. Slightly familiar5. Not at all familiar
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Value Added Tax (VAT)
Understanding VAT, implications for US companies
VAT obligations for you and your Client
Netherlands: Your Logistics Hub
Storage/Operations of Goods – Permanent Establishment Issues
VAT Compliance and Reporting
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Expect the Unexpected
Acquisitions
VAT Compliance Penalty
Do Your Homework
Management: Central vs. Regional vs. Local
EU Commonalities and Differences
Localization
Headquarter Support
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Poll #4
What other regions are you considering or already doing business in?Check all that apply.
1. China and/or India2. Rest of APAC3. Latin America4. South America5. Eastern Block (Romania, Ukraine, Czech Republic)6. Other
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Exporter Success
Digital world => Great news for Mid-Caps
The big disruption…….
or the big opportunity?
Mid-Cap exporters:
The winners will be the well-connected and the digitally literate
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Exporter Unicorns
Use of online to go international
Source: World Economic Forum Jan 2016
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Go Global: Global Upside and IBT Partners
Global [email protected] Tel: +1 (408) 219 8203
IBT [email protected]: +44 7841 911 532