Presented byOmar Ead
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Meet your presenter• Entrepreneur with over 7 of
eCommerce experience in MENA and the US.
• Partnership holder between Cafepress and Marvel Entertainment and Staples
• Co-founded TrypleD with access to over 80 million subscribers
• Mentor for Startups at Flat6Labs• Franchisee at F20 (Restaurant
chain)• Founder at Digital Blocks
Omar Ead
Career Preparation &
Digital Marketing Opportunities
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“Success is where preparation and opportunity meet.”
Quote by: Bobby Unser
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Is getting a college degree
enough preparation?
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What Graduates & New Working Professionals Say
42% of respondents agreed that their country’s educational system needs to be more innovative
Only 38% of respondents in the MENA believe that their education has prepared them for the workplace
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• 90% of the entire UAE population is online. The internet has more penetration than any other form of media.
Why Digital Marketing Matters?
• Arabic is the fastest growing language online (globally)
• MENA accounts for a total of 10% of total global online ad spend
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Demand for Digital Marketing Skills20 most in demand global skills: Online
Marketing ranks 5th, according to Linkedin
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Where Do I start?
YOU Step 1
Step 3
Step 5Step 4
Step 2
Step 6
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6 steps…
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First Step
Build a Network Find a Mentor
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• Building a network takes years- start now! • Building a network requires you put others
first
How:• Leverage events via university • Leverage industry events in your city (meetup, etc.)
First Step: Network, Network, Network
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• Finding a mentor requires authenticity • Finding a mentor requires hands-on
dedication
How:• Start a project and ask leaders/specialists for
help• Get an internship and develop relationships
First Step: Finding a Mentor
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Second Step Garner experience while you’re still in university or before you start applying!
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Second Step: Why? Experience is the most valuable thing on your resume
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Second Step: Why? Makes your chances of entry a lot more likely
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Second Step: Why? Provides you with actual case studies you can use during the interview process
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Second Step: How? Freelancing: on sites like elance.com, odesk.com, and freelancer.com
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Second Step: How? Internship: Apply for internships thru your university apply via Linkedin
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Your resume matters, a little…
• helps highlight your biggest accomplishments
• acts as a conversational ice breaker during interviews. (make sure you highlight what you're comfortable talking about)
• if done correctly, resumes get you an initial call from HR- a chance to make an impression.
Third Step: Resume
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List courses you’ve taken or certifications you’ve attained that are central to digital marketing (we will talk more about this later as well)
Third Step: Resume
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List volunteer experiences. Focus on the following:
• Management experience in volunteer roles
• Team contributions • Organization contributions • Focus on numbers!
(Numbers never lie)
Third Step: Resume
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Make sure your resume is easy to read and can be easily processed and stored by various platforms.
• Word document file • No fancy templates• Bullet points, lists and
sentences
Third Step: Resume
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Make sure your resume is easy to read and can be easily processed and stored by various platforms.
• Word document file • No fancy templates• Bullet points, lists and
sentences
Third Step: Resume
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Work on your Linkedin profile (duh!)
• helps highlight your biggest accomplishments
• acts as a conversational ice breaker during interviews. (make sure you highlight what you're comfortable talking about)
• if done correctly, resumes get you an initial call from HR- a chance to make an impression.
Fourth Step: Linkedin Profile
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Post a profile picture that exuberates your individual personality. Make sure the picture is lively and professional.
Fourth Step: Linkedin Profile
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Fourth Step: Linkedin Profile
Post all relevant work and volunteer experience
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Fourth Step: Linkedin Profile
Post all relevant work and volunteer experience
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Fourth Step: Linkedin Profile
Provide details of accomplishments for each position
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Fourth Step: Linkedin Profile
Your title should summarize who you are (Not what your current position is)
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Fifth Step: Read
Read as much as you can about every topic available to you. This will make you well rounded. Being well rounded makes you more creative. And creativity is at the heart of digital marketing.
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Fifth Step: Read
Reading also gives you the unique ability to connect dots between ideas.
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Sixth Step: Digital Marketing
Learn Digital Marketing in a formal environment (to learn the formalities and processes of Digital Marketing).
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Sixth Step: Digital Marketing
A formal education in digital marketing will provide you with:
1. Working definitions of digital marketing concepts 2. Practical perspectives based on the experience of veterans 3. Credentials HR and recruiters see as proof of your dedication to continued learning
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Digital Blocks Formal Education Program
Our Core courses OMCA Fundamentals of Digital Marketing OMCP Advanced Digital Marketing Social Media Marketing (Basic and Advanced) Search Engine Optimization (Basic and Advanced)
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Building Blocks Pyramid©
Applications
DEFINITIONCONCEPTS
METHODS
TOOLS
What is it?
How is it d
one?
Why it matters?
Applications
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Live in class instruction with leading industry
leaders
Streaming supplemental video
lessons & Downloadable
workbooks and course material
Recommended exercises online and offline
Online quizzes
Web-based tests (Proctored by authorities in the US)
Industry recognized certification by OMCP
Key Features of Courses
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• 86% of graduates are likely to recommend this course to another student.• 90% of graduates felt they left the course with practical value they could
apply to their business or profession
• Classes gender: 57% male, 43% female • Class background: 51%- Working Professionals, 23%-
Students/Graduates, 26%- Business owners
About our Students
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What do students & organizations think?
Gulf News Team“Wonderful courses; very informative.”
Syed Saqib"Honestly, I came into this course not knowing what to expect. What I learn't in the previous 4 weeks would've taken me months to learn elsewhere."
Fatima Raes“The training was very good and insighful. Great course, every marketing and digital course professional must attend this course.”
Amirhossein Roshanzamir“I learned many things about FB, Twitter, Linkedin and Google services which can be directly and indirectly used in business development. “
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Our Contact Details
+971 55 363 4215
www.digitalblocks.me
Level 14, Boulevard Plaza, Tower 1, Sheikh Mohammed Bin Rashid Boulevard, Downtown Dubai, UAE
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Thank You
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