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First up… Welcome!

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It’s a short presentation!

Damion Brown

datarunsdeep.com.au

what’s new in analytics

1

Google Analytics superProxy

What does it do?

• Pulls data from Google Analytics

– Core reporting API

– Realtime reporting API

–Multi-channel funnels API

Why might you need this?

• Giving access to top-line stats to lots

of people

• Pulling multiple profiles and

properties into one dashboard

Why might you need this?

• Friendlier than the regular API – uses

less calls

• Customisation is awesome

2

Data-Driven Attribution Modelling

What’s awesome about this?• Google Anlaytics Premium only

• Uses statistical modelling to predict

likelihood that a channel will help

drive conversion

What’s awesome about this?• GA Premium = $150,000 per year

• This might make it worth it

• The feature might come to regular

GA eventually…

3

GA-compatible URL shortener

http://utm.io

What’s funky about this?

• One custom URL across all sources

• Much less fiddling around

4

Cool new funnel visualisation

http://funnelplus.com

http://funnelplus.com

http://funnelplus.com

http://funnelplus.com

What’s funky about this?

• Currently free

• Saves a lot of time in getting data

together

• Funnelplus.com

that’s it

#wawmelb

datarunsdeep.com.au

#wawmelb