Web Analytics Wednesdays Melbourne - What's New In Analytics - August 2013
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Transcript of Web Analytics Wednesdays Melbourne - What's New In Analytics - August 2013
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#wawmelb
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First up… Welcome!
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twitter sign in
#wawmelb
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It’s a short presentation!
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Damion Brown
datarunsdeep.com.au
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what’s new in analytics
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1
Google Analytics superProxy
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What does it do?
• Pulls data from Google Analytics
– Core reporting API
– Realtime reporting API
–Multi-channel funnels API
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Why might you need this?
• Giving access to top-line stats to lots
of people
• Pulling multiple profiles and
properties into one dashboard
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Why might you need this?
• Friendlier than the regular API – uses
less calls
• Customisation is awesome
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2
Data-Driven Attribution Modelling
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What’s awesome about this?• Google Anlaytics Premium only
• Uses statistical modelling to predict
likelihood that a channel will help
drive conversion
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What’s awesome about this?• GA Premium = $150,000 per year
• This might make it worth it
• The feature might come to regular
GA eventually…
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3
GA-compatible URL shortener
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http://utm.io
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What’s funky about this?
• One custom URL across all sources
• Much less fiddling around
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4
Cool new funnel visualisation
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http://funnelplus.com
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http://funnelplus.com
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http://funnelplus.com
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http://funnelplus.com
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What’s funky about this?
• Currently free
• Saves a lot of time in getting data
together
• Funnelplus.com
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that’s it
#wawmelb
datarunsdeep.com.au
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#wawmelb