September 9, 2011

Web 2.0 Media Strategiesto Reach Vertical Markets

Jeffery CawleyVP Industry LeadershipNorthwest Analytics

Customer 2.0

• Computer/Web Savvy• Overextended• Time Limited

“New” Media vs. “Old” Media?

We just want to effectively Communicate to targeted public

Hype

Social Media Strategy

Web based Media

• LinkedIn• YouTube• GoToWebinar• Twitter• Wikipedia• Blogs• Email

Wikipedia

Some Old Media Had to Die

Six Steps to a Successful Webinar

● Define● Plan● Promote● Execute● Follow-up● Repurpose

Why a Webinar?

Why a Webinar?

● Target audience● Message ● Results● Metrics

Define/Plan

● Target audience

Define/Plan

● Target audience

Define/Plan

● Target audience● Message

Define/Plan

● Mechanics● Creative● Delivery● Who is responsible● Deadlines

Define/Plan

Define/Plan

Define/Plan

● Identify most effective methods● Email,● Social media● Advertising

Promote

Promote

Promote

Promote

Promote

Monitor/Analyze

Monitor/Analyze

Execute

● Manage● Expert speaker● Facility ● Staff

● Goal - successful presentation and recording.

Follow-up

● Structured contact for● Registrants● Attendees● Email

● Telemarketing● Follow-up surveys● Offers

Follow-up

Follow-up

Repurpose

Screencasts Web content Collateral Continuous stream of social media content

Blogs Tweets Special interest group postings.

Media

Repurpose

Repurpose

Repurpose

Repurpose

Repurpose

But, Wait There’s More!

Attendees• 502 unique• 131 – 2 or more sessions

Results

Manufacturing Intelligence for Intelligent Manufacturing.™

www.nwasoft.com

Questions?