Web 2.0 Strategies to Reach Vertical Markets by Jeff Cawley, Northwest Analytical
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Transcript of Web 2.0 Strategies to Reach Vertical Markets by Jeff Cawley, Northwest Analytical
September 9, 2011
Web 2.0 Media Strategiesto Reach Vertical Markets
Jeffery CawleyVP Industry LeadershipNorthwest Analytics
Customer 2.0
• Computer/Web Savvy• Overextended• Time Limited
“New” Media vs. “Old” Media?
We just want to effectively Communicate to targeted public
Hype
Social Media Strategy
Web based Media
• LinkedIn• YouTube• GoToWebinar• Twitter• Wikipedia• Blogs• Email
Wikipedia
Some Old Media Had to Die
Six Steps to a Successful Webinar
● Define● Plan● Promote● Execute● Follow-up● Repurpose
Why a Webinar?
Why a Webinar?
● Target audience● Message ● Results● Metrics
Define/Plan
● Target audience
Define/Plan
● Target audience
Define/Plan
● Target audience● Message
Define/Plan
● Mechanics● Creative● Delivery● Who is responsible● Deadlines
Define/Plan
Define/Plan
Define/Plan
● Identify most effective methods● Email,● Social media● Advertising
Promote
Promote
Promote
Promote
Promote
Monitor/Analyze
Monitor/Analyze
Execute
● Manage● Expert speaker● Facility ● Staff
● Goal - successful presentation and recording.
Follow-up
● Structured contact for● Registrants● Attendees● Email
● Telemarketing● Follow-up surveys● Offers
Follow-up
Follow-up
Repurpose
Screencasts Web content Collateral Continuous stream of social media content
Blogs Tweets Special interest group postings.
Media
Repurpose
Repurpose
Repurpose
Repurpose
Repurpose
But, Wait There’s More!
Attendees• 502 unique• 131 – 2 or more sessions
Results
Manufacturing Intelligence for Intelligent Manufacturing.™
www.nwasoft.com
Questions?