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Viewpoint Corporate Identity Style GuideGeneral guidelines for using the Viewpoint Corporation Logo
498 7TH AVENUESUITE 1810
NEW YORK, NY 10018
tel 212 201.0800fax 212 201.0801
www.viewpoint.com
Table of Contents
This document was created to guide Viewpoint’s employees, clients and partners as well as the press in properly using the company’s corporate logo and identity system.
Only Viewpoint employees can determine how and when the
company’s logo can be used. Moreover, only designated
Viewpoint Creative Services personnel can modify these while
creating presentations, packaging, advertisements and other
marketing and corporate collateral. Any modifications made
without the explicit permission of Viewpoint Corporation
Creative Services is prohibited.
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Logo Configurations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Color Specifications. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Clear Space and Size Requirements . . . . . . . . . . . . . . . . . . . . 5
Text and Typography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Incorrect Usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Additional Logos & Variations. . . . . . . . . . . . . . . . . . . . . . . . 8
Available Logo Files . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9-10
Electronic versions of the Viewpoint corporate identity logos can be found at: http://www.viewpoint.com/xxxx
Logo Configurations
The Viewpoint Corporation logo is the official identifying mark for the company. It is the single most visible and recognizable element of its overall brand image. Correct and consistent usage will preserve this identity from a branding and legal standpoint.
The eye symbol and logotype together form the Viewpoint
logo which may appear in one of two approved configurations,
vertical or horizontal, depending on its specific application.
The logo is stringently proportioned. Under no circumstances
can the size, relationship and positions of the two elements
be changed.
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eye symbol
Vertical version
Horizontal version
logotype
Color Specifications
The Viewpoint corporate logo has been designed as a one
color logo with tints. The top portion of the eye symbol
appears in 70% PMS 320. The bottom two elements of the
eye symbol and the logotype appear in 100% PMS 320. (See
diagram at left.) This is the preferred application against white
or very light backgrounds. (less than 10% color)
If the use of color is not permited, or if the logo must appear
on a very dark or colored background, the black and reverse
versions of the logo should be used.
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pms 320 - 100%
pms 320 - 100%
Please note that colors reproduced in this document may not match the Pantone Matching System®. PANTONE is a registered trademark of Pantone, Inc.
pms 320 - 70%Color version
Black version - Use on lighter colored backgrounds.
Reverse version - Use on darker colored backgrounds.
CMYK: C100 M0 Y31 K7 RGB: R0 G153 B153 Web #009999
PANTONE 320
Clear Space and Size Requirements
It is essential for to maintian the proper margin (clear space)
allowances around the Viewpoint logo in order to enhance its
visual effectiveness. The “x” height of the lowercase letters in
the logotype was chosen as the standard unit of measure for
calculating clear space and other size and positioning
requirements. The logo should be seperated on all sides from
all other copy, photos, or illustrations by a clear margin area
of at least one “x” height measurement as shown at left. This
guideline is a minimum - often greater space will be desirable.
The logo should never fall below a certain size in order
maintain optical clarity. Do not reduce the logo smaller than
5/8” (.625) when using the vertical verision and 1'' when using
the horizontal version.
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1x
x
1x
1x 1x
1"5/8"
Text and Typography
To create a consistent and professional look and feel for all
visual communications, the following typefaces are
recommended:
ITC Interstate - This is the corporate Display type family. The
logotype in the Viewpoint logo is set in this face. It is also
used for the url, taglines and various headlines.
Rotis Semi Sans - This is the corporate Stationery type family.
Use this font for letterhead, envelopes, business cards, labels,
and other corporate communications.
Trade Gothic - This is the corporate Marketing type family.
This font is used for all headline and text copy in promotional
and collateral materials.
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ITC InterstateInterstate Light: abcdefghijklmnopqrstuvwxyz 0123456789!@#&”“,.Interstate Regular: abcdefghijklmnopqrstuvwxyz 0123456789!@#&”“,.Interstate Bold: abcdefghijklmnopqrstuvwxyz 0123456789!@#&”“,.
Rotis Semi SansRotis Semi Sans: abcdefghijklmnopqrstuvwxyz 0123456789!@#&”“,.Rotis Semi Sans Bold: abcdefghijklmnopqrstuvwxyz 0123456789!@#&”“,.
Trade GothicTrade Gothic Light: abcdefghijklmnopqrstuvwxyz 0123456789!@#&”“,.Trade Gothic Regular: abcdefghijklmnopqrstuvwxyz 0123456789!@#&”“,.Trade Gothic Bold: abcdefghijklmnopqrstuvwxyz 0123456789!@#&”“,. Trade Gothic Bold 2: abcdefghijklmnopqrstuvwxyz 0123456789!@#&”“,.
Incorrect Usage
Maintaining the integrity of the Viewpoint corporate identity
through consistent and proper use is essential in building
brand awareness. The illustrations to the left are logo
treatments to be avoided.
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Never reconfigure or alter thesize and position relationshipsof the logo’s elements.
Never substitute the logo’s typeface.
Never use the color versionof the logo on a colored background. Always use either the black or reverse version.
Never embellish the logo withdrop shadows, glows, or lightingeffects.
Never apply any computer generated special effects to the logo.
Never use the logo in any color other than the specified Viewpointcorporate colors.
Viewpoint
Additional Logos & Variations
The Viewpoint logo and its supporting branding logos are
available in many different versions to suite a variety of
specific applications:
Viewpoint logo's with url and tagline: Use for marketing
colateral, promotional materials and other corporate
communications in print and on web.
Powered By logos: For web use only. Used to reference and
brand work created by Viewpoint.
Viewpoint Partner: Use for Viewpoint Partner program
printed materials only; brochures, labels, packaging, etc.
Viewpoint ZoomView: Use to brand Viewpioint ZoomView
technology in print and on web.
Download Buttons: For web use only. Used by clients to
reference and brand work created by Viewpoint and to
establish a link for downloading the Viewpoint Media Player.
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Logos are available in black and reverse versions also. Electronic versions can be found at: http://www.viewpoint.com/xxxx
Viewpoint logos w/url
Viewpoint Partner logo
Powered By logos
Viewpoint ZoomView Logo
Viewpoint Download Buttons
Available Logo Files
Corporate logos
color
vplogo_h_320.eps — horizontal version: spot color Pantone for print vplogo_h_4c.eps — horizontal version: 4-color CMYK for print vplogo_h_clr.jpg — horizontal version: web-safe RGB values for screen vplogo_v_320.eps — vertical version: spot color Pantone for print vplogo_v_4c.eps — vertical version: 4-color CMYK for print vplogo_v_clr.jpg — vertical version: web-safe RGB values for screen black (for use on medium or colored backgrounds)
vplogo_h_blk.eps — horizontal version: black for print vplogo_h_blk.jpg — horizontal version: black for screen vplogo_v_blk.eps — vertical version: black for print vplogo_v_blk.jpg — vertical version: black for screen
reverse (for use on dark or black backgrounds)
vplogo_h_rev.eps — horizontal version: white for print or screen use vplogo_v_rev.eps — vertical version: white for print or screen use
Logos with url & tagline
color
vplogourl_h_320.eps — horizontal w/url: spot color Pantone for print vplogourl_h_4c.eps — horizontal w/url: 4-color CMYK for print vplogourl_h_clr.jpg — horizontal w/url: web-safe RGB values for screen vplogourl_tag_320.eps — horizontal w/url & tagline: spot color Pantone for print vplogourl_tag_4c.eps — horizontal w/url & tagline: 4-color CMYK for print vplogourl_tag_clr.jpg — horizontal w/url & tagline: web-safe RGB values for screen vplogourl_v_320.eps — vertical w/url: spot color Pantone for print vplogourl_v_4c.eps — vertical w/url: 4-color CMYK for print vplogourl_v_clr.jpg — vertical w/url: web-safe RGB values for screen
black (for use on medium or colored backgrounds)
vplogourl_h_blk.eps — horizontal w/url: black for print vplogourl_h_blk.jpg — horizontal w/url: black for print vplogourl_tag_blk.eps — horizontal w/url & tagline: black for print vplogourl_tag_blk.jpg — horizontal w/url & tagline: black for screen vplogourl_v_blk.eps — vertical w/url: black for print vplogourl_v_blk.jpg — vertical w/url: black for screen
reverse (for use on dark or black backgrounds)
vplogourl_h_rev.eps — horizontal w/url: white for print or screen use vplogourl_tag_rev.eps — horizontal w/url & tagline: white for print or screen use vplogourl_v_rev.eps — vertical w/url: white for print or screen use
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Available Logo Files continued
Powered by logos
color
vppwrd_h_clr.jpg — horizontal version: web-safe RGB values for screen vppwrd_v_clr.jpg — vertical version: web-safe RGB values for screen black (for use on medium or colored backgrounds)
vppwrd_h_blk.jpg — horizontal version: black for screen use vppwrd_v_blk.jpg — vertical version: black for screen use
reverse (for use on dark or black backgrounds)
vppwrd_h_rev.eps — horizontal version: white for screen use vppwrd_v_rev.eps — vertical version: white for screen use
Partner logos - print use only
Viewpoint Partner
vp_partner_4c.eps — 4-color CMYK vp_partner_pms.eps — spot color Pantonevp_partner_blk.eps — black for light backgrounds vp_partner_rev.eps — white for dark backgrounds
Product branding
ZoomView
zoomview_4c_.eps — 4-color CMYK for print zoomview_pms_.eps — spot color Pantone for print zoomview_clr_web.jpg — web-safe RGB values for screen zoomview_blk_.eps — black for print zoomview_blk_web.jpg — black for screen use zoomview_rev_.eps — white for print or screen use
Download buttons - web use only
Experience Viewpoint
vpexp_blk_130x45.gif vpexp_blk_90x30.gif vpexp_wht_130x45.gif vpexp_wht_90x30.gif
Viewpoint Partner
vpptnr_blk_130x45.gif vpptnr_blk_90x30.gif vpptnr_wht_130x45.gif vpptnr_wht_90x30.gif
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