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Viewpoint Corporate Identity Style GuideGeneral guidelines for using the Viewpoint Corporation Logo

498 7TH AVENUESUITE 1810

NEW YORK, NY 10018

tel 212 201.0800fax 212 201.0801

www.viewpoint.com

Table of Contents

This document was created to guide Viewpoint’s employees, clients and partners as well as the press in properly using the company’s corporate logo and identity system.

Only Viewpoint employees can determine how and when the

company’s logo can be used. Moreover, only designated

Viewpoint Creative Services personnel can modify these while

creating presentations, packaging, advertisements and other

marketing and corporate collateral. Any modifications made

without the explicit permission of Viewpoint Corporation

Creative Services is prohibited.

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Logo Configurations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Color Specifications. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Clear Space and Size Requirements . . . . . . . . . . . . . . . . . . . . 5

Text and Typography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Incorrect Usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Additional Logos & Variations. . . . . . . . . . . . . . . . . . . . . . . . 8

Available Logo Files . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9-10

Electronic versions of the Viewpoint corporate identity logos can be found at: http://www.viewpoint.com/xxxx

Logo Configurations

The Viewpoint Corporation logo is the official identifying mark for the company. It is the single most visible and recognizable element of its overall brand image. Correct and consistent usage will preserve this identity from a branding and legal standpoint.

The eye symbol and logotype together form the Viewpoint

logo which may appear in one of two approved configurations,

vertical or horizontal, depending on its specific application.

The logo is stringently proportioned. Under no circumstances

can the size, relationship and positions of the two elements

be changed.

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eye symbol

Vertical version

Horizontal version

logotype

Color Specifications

The Viewpoint corporate logo has been designed as a one

color logo with tints. The top portion of the eye symbol

appears in 70% PMS 320. The bottom two elements of the

eye symbol and the logotype appear in 100% PMS 320. (See

diagram at left.) This is the preferred application against white

or very light backgrounds. (less than 10% color)

If the use of color is not permited, or if the logo must appear

on a very dark or colored background, the black and reverse

versions of the logo should be used.

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pms 320 - 100%

pms 320 - 100%

Please note that colors reproduced in this document may not match the Pantone Matching System®. PANTONE is a registered trademark of Pantone, Inc.

pms 320 - 70%Color version

Black version - Use on lighter colored backgrounds.

Reverse version - Use on darker colored backgrounds.

CMYK: C100 M0 Y31 K7 RGB: R0 G153 B153 Web #009999

PANTONE 320

Clear Space and Size Requirements

It is essential for to maintian the proper margin (clear space)

allowances around the Viewpoint logo in order to enhance its

visual effectiveness. The “x” height of the lowercase letters in

the logotype was chosen as the standard unit of measure for

calculating clear space and other size and positioning

requirements. The logo should be seperated on all sides from

all other copy, photos, or illustrations by a clear margin area

of at least one “x” height measurement as shown at left. This

guideline is a minimum - often greater space will be desirable.

The logo should never fall below a certain size in order

maintain optical clarity. Do not reduce the logo smaller than

5/8” (.625) when using the vertical verision and 1'' when using

the horizontal version.

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1x

x

1x

1x 1x

1"5/8"

Text and Typography

To create a consistent and professional look and feel for all

visual communications, the following typefaces are

recommended:

ITC Interstate - This is the corporate Display type family. The

logotype in the Viewpoint logo is set in this face. It is also

used for the url, taglines and various headlines.

Rotis Semi Sans - This is the corporate Stationery type family.

Use this font for letterhead, envelopes, business cards, labels,

and other corporate communications.

Trade Gothic - This is the corporate Marketing type family.

This font is used for all headline and text copy in promotional

and collateral materials.

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ITC InterstateInterstate Light: abcdefghijklmnopqrstuvwxyz 0123456789!@#&”“,.Interstate Regular: abcdefghijklmnopqrstuvwxyz 0123456789!@#&”“,.Interstate Bold: abcdefghijklmnopqrstuvwxyz 0123456789!@#&”“,.

Rotis Semi SansRotis Semi Sans: abcdefghijklmnopqrstuvwxyz 0123456789!@#&”“,.Rotis Semi Sans Bold: abcdefghijklmnopqrstuvwxyz 0123456789!@#&”“,.

Trade GothicTrade Gothic Light: abcdefghijklmnopqrstuvwxyz 0123456789!@#&”“,.Trade Gothic Regular: abcdefghijklmnopqrstuvwxyz 0123456789!@#&”“,.Trade Gothic Bold: abcdefghijklmnopqrstuvwxyz 0123456789!@#&”“,. Trade Gothic Bold 2: abcdefghijklmnopqrstuvwxyz 0123456789!@#&”“,.

Incorrect Usage

Maintaining the integrity of the Viewpoint corporate identity

through consistent and proper use is essential in building

brand awareness. The illustrations to the left are logo

treatments to be avoided.

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Never reconfigure or alter thesize and position relationshipsof the logo’s elements.

Never substitute the logo’s typeface.

Never use the color versionof the logo on a colored background. Always use either the black or reverse version.

Never embellish the logo withdrop shadows, glows, or lightingeffects.

Never apply any computer generated special effects to the logo.

Never use the logo in any color other than the specified Viewpointcorporate colors.

Viewpoint

Additional Logos & Variations

The Viewpoint logo and its supporting branding logos are

available in many different versions to suite a variety of

specific applications:

Viewpoint logo's with url and tagline: Use for marketing

colateral, promotional materials and other corporate

communications in print and on web.

Powered By logos: For web use only. Used to reference and

brand work created by Viewpoint.

Viewpoint Partner: Use for Viewpoint Partner program

printed materials only; brochures, labels, packaging, etc.

Viewpoint ZoomView: Use to brand Viewpioint ZoomView

technology in print and on web.

Download Buttons: For web use only. Used by clients to

reference and brand work created by Viewpoint and to

establish a link for downloading the Viewpoint Media Player.

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Logos are available in black and reverse versions also. Electronic versions can be found at: http://www.viewpoint.com/xxxx

Viewpoint logos w/url

Viewpoint Partner logo

Powered By logos

Viewpoint ZoomView Logo

Viewpoint Download Buttons

Available Logo Files

Corporate logos

color

vplogo_h_320.eps — horizontal version: spot color Pantone for print vplogo_h_4c.eps — horizontal version: 4-color CMYK for print vplogo_h_clr.jpg — horizontal version: web-safe RGB values for screen vplogo_v_320.eps — vertical version: spot color Pantone for print vplogo_v_4c.eps — vertical version: 4-color CMYK for print vplogo_v_clr.jpg — vertical version: web-safe RGB values for screen black (for use on medium or colored backgrounds)

vplogo_h_blk.eps — horizontal version: black for print vplogo_h_blk.jpg — horizontal version: black for screen vplogo_v_blk.eps — vertical version: black for print vplogo_v_blk.jpg — vertical version: black for screen

reverse (for use on dark or black backgrounds)

vplogo_h_rev.eps — horizontal version: white for print or screen use vplogo_v_rev.eps — vertical version: white for print or screen use

Logos with url & tagline

color

vplogourl_h_320.eps — horizontal w/url: spot color Pantone for print vplogourl_h_4c.eps — horizontal w/url: 4-color CMYK for print vplogourl_h_clr.jpg — horizontal w/url: web-safe RGB values for screen vplogourl_tag_320.eps — horizontal w/url & tagline: spot color Pantone for print vplogourl_tag_4c.eps — horizontal w/url & tagline: 4-color CMYK for print vplogourl_tag_clr.jpg — horizontal w/url & tagline: web-safe RGB values for screen vplogourl_v_320.eps — vertical w/url: spot color Pantone for print vplogourl_v_4c.eps — vertical w/url: 4-color CMYK for print vplogourl_v_clr.jpg — vertical w/url: web-safe RGB values for screen

black (for use on medium or colored backgrounds)

vplogourl_h_blk.eps — horizontal w/url: black for print vplogourl_h_blk.jpg — horizontal w/url: black for print vplogourl_tag_blk.eps — horizontal w/url & tagline: black for print vplogourl_tag_blk.jpg — horizontal w/url & tagline: black for screen vplogourl_v_blk.eps — vertical w/url: black for print vplogourl_v_blk.jpg — vertical w/url: black for screen

reverse (for use on dark or black backgrounds)

vplogourl_h_rev.eps — horizontal w/url: white for print or screen use vplogourl_tag_rev.eps — horizontal w/url & tagline: white for print or screen use vplogourl_v_rev.eps — vertical w/url: white for print or screen use

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Available Logo Files continued

Powered by logos

color

vppwrd_h_clr.jpg — horizontal version: web-safe RGB values for screen vppwrd_v_clr.jpg — vertical version: web-safe RGB values for screen black (for use on medium or colored backgrounds)

vppwrd_h_blk.jpg — horizontal version: black for screen use vppwrd_v_blk.jpg — vertical version: black for screen use

reverse (for use on dark or black backgrounds)

vppwrd_h_rev.eps — horizontal version: white for screen use vppwrd_v_rev.eps — vertical version: white for screen use

Partner logos - print use only

Viewpoint Partner

vp_partner_4c.eps — 4-color CMYK vp_partner_pms.eps — spot color Pantonevp_partner_blk.eps — black for light backgrounds vp_partner_rev.eps — white for dark backgrounds

Product branding

ZoomView

zoomview_4c_.eps — 4-color CMYK for print zoomview_pms_.eps — spot color Pantone for print zoomview_clr_web.jpg — web-safe RGB values for screen zoomview_blk_.eps — black for print zoomview_blk_web.jpg — black for screen use zoomview_rev_.eps — white for print or screen use

Download buttons - web use only

Experience Viewpoint

vpexp_blk_130x45.gif vpexp_blk_90x30.gif vpexp_wht_130x45.gif vpexp_wht_90x30.gif

Viewpoint Partner

vpptnr_blk_130x45.gif vpptnr_blk_90x30.gif vpptnr_wht_130x45.gif vpptnr_wht_90x30.gif

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