© 2013 Viper Consulting, LLC
Welcome To This Special Presentation
Brought to you by
Your Email and Phone
Your Presenter: Your Name HereYour Name Here
© 2013 Viper Consulting, LLC
To start off, I have a question for you…
If I showed you the exact method GUARANTEED to INCREASE TRAFFIC and help boost your overall revenue by up to 10% this year...
© 2013 Viper Consulting, LLC
Would you spend just five minutes per day to grow your business?
© 2013 Viper Consulting, LLC
At VeriSearch we’ve combined the Most Effective Long Term Marketing Strategy for Local Business
with a Proven System to Guarantee Quick Results.
© 2013 Viper Consulting, LLC
BASED SOLELY ON COLD HARD FACTSBASED SOLELY ON COLD HARD FACTS
& & PROVEN RESEARCHPROVEN RESEARCH
© 2013 Viper Consulting, LLC
Local Search FactsLocal Search Facts
Did you know that 94% of new customers use search engines to find local businesses…
...and that 70% of households use the internet as their go-to source when purchasing local products & services?
© 2013 Viper Consulting, LLC
It’s Obvious That you Need to Be at the Top of the Search Engines when people look for you.
Problem is, Getting to the Top isn’t Easy these Days, and it’s Not Cheap Either.
Getting To The Top Doesn’t Equal More Calls and
Customers
Getting To The Top Doesn’t Equal More Calls and
Customers
© 2013 Viper Consulting, LLC
But here’s the real problem, and what most marketing companies are not telling you:
Being at the top is still not enough to guarantee leads and sales for your business.
The Problem with SEOThe Problem with SEO
© 2013 Viper Consulting, LLC
Even if You’re at the Top of Search Engines You’re Still Competing With the
Other 10
Even if You’re at the Top of Search Engines You’re Still Competing With the
Other 10
‣… there’s nothing that makes you stand out…… and no reason for a customer to choose you over your competitorSee, you have to think like a customer
© 2013 Viper Consulting, LLC
Do People have Time to Do People have Time to Visit Visit EveryEvery Search Result? Search Result?
Of course not, right? Many won’t ever visit a company’s website before making the decision to call.
© 2013 Viper Consulting, LLC
So What Do They Do Instead?So What Do They Do Instead?
‣ They simply scan the reviews on each listing. They Want to See What Other people Are Saying
‣ They’re looking for what’s known as a Social Signal Social signals are your current customers talking about your business and sharing their experience openly online
© 2013 Viper Consulting, LLC
Who Would Who Would YOUYOU Choose? Choose?
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70% of customers trust a business with a minimum of 6 to 10 reviews.
Approximately 72% of consumers surveyed said that they trust online reviews as much as personal recommendations even those by anonymous posters!
Why Reviews Are Important!Why Reviews Are Important!
Reference Sources: ComScore, Nielson, Gartner, Google, and Other Reported Studies
© 2013 Viper Consulting, LLC
Over half surveyed say that positive online reviews make them more likely to choose a local business. Do you have a minimum of 6-10 positive reviews to help a potential customer choose you?
The Power of Positive The Power of Positive ReviewsReviews
© 2013 Viper Consulting, LLC
That’s just the minimum! This requirement isn’t going away anytime soon. And that’s just based on web search. You need to be Front & Center for your potential customers exactly when they need you. And today more than ever you also need to be mobile-search optimized.
The Power of Positive The Power of Positive ReviewsReviews
© 2013 Viper Consulting, LLC
Smart Phone Users Are Looking For You!Smart Phone Users Are Looking For You!
1/3 of all searches for a local business are now made on a mobile device.
95% of Smartphone users have searched for local information.
Reference Sources: ComScore, Nielson, Gartner, Google, and Other Reported Studies
© 2013 Viper Consulting, LLC
Do the MathDo the Math
1 billion
1.5 billion
2.3 billion
3.45 billion!
20092009
20102010
20112011
20122012
Annual Local Searches
This year that adds up to over 1 Billion Annual Local Searches being made on mobile devices... and that number is increasing each year.
Reference Sources: ComScore, Nielson, Gartner, Google, and Other Reported Studies
© 2013 Viper Consulting, LLC
Mobile Search Result CriteriaMobile Search Result Criteria
‣Relevancy of the Search Proximity of Your Business to the Searcher’s LocationThe Ratings & Reviews of Your Business
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61% of Mobile Searchers Call A Business
After a Search...After a Search...
59% Visit the Actual Location
90% of these people take action within 24 hours!
Reference Sources: ComScore, Nielson, Gartner, Google, and Other Reported Studies
© 2013 Viper Consulting, LLC
Where Reviews Come FromWhere Reviews Come From
They’re added by Your Customers!
Reviews of Your Business are Posted on Search Sites like Google, Local Business Directories and other Review Websites...
These sites take your average review rating and display it with your listing like a grading system to potential customers.
© 2013 Viper Consulting, LLC
Where Reviews Come FromWhere Reviews Come From
Ratings give searchers an instant snapshot of your business reputation based on real customer experiences.When they see a company with positive reviews, it’s an instant trust & credibility booster making your phone ring.This is great news for companies with positive reviews by their listings…
...and bad news for those who don’t.
© 2013 Viper Consulting, LLC
More Reviews = More More Reviews = More MoneyMoney★ A 1/2 star or even just a .2% differential in the
overall ratings could mean life or death...★ Because bad reviews cost you real money.
★ A recent Harvard Business School study found that a one star rating decrease can reduce revenues by nearly 10%, so it literally pays you to stay on top of all the reviews that are posted about your business.
“ “ = $$$
© 2013 Viper Consulting, LLC
Your Goal!Your Goal!
Your goal is to get the best reviews you can.
© 2013 Viper Consulting, LLC
Your Goal!Your Goal!
...and then get as many reviews as you can
© 2013 Viper Consulting, LLC
Why are Reviews Relevant?Why are Reviews Relevant?
Why do the Search Engines care about how many reviews you have?
Simple. They want to deliver the best results for users.... So who do you think they’re going to favor… … a company with no reviews?… or a company with dozens of glowing ones?
© 2013 Viper Consulting, LLC
Why are Reviews Relevant?Why are Reviews Relevant?
Who do you think the customer is going to choose?They’re going to choose the first listing they see that has the most positive reviews, right?
© 2013 Viper Consulting, LLC
Reference Sources: ComScore, Nielson, Gartner, Google, and Other Reported Studies
Don’t Take My Word For it...Don’t Take My Word For it...
70% of customers trust a business with a minimum of 6-10 reviews
72% of customers trust online reviews as much as personal recommendations
© 2013 Viper Consulting, LLC
The Power of ReviewsThe Power of Reviews
When you have these reviews, it’s like having an army of virtual sales reps, working 24/7, recommending and promoting your business…… without asking for a penny in return.
© 2013 Viper Consulting, LLC
‣ We differentiate from all other service providers based on our unique services that focus mainly on generating powerful reviews for business owners just like you. … and as a result, boosting their search engine rankings and making them the “obvious choice” for potential customers.So the question is, how do we do it?
At VeriSearch We Help Local Business OwnersAt VeriSearch We Help Local Business OwnersIncrease Online Leads & SalesIncrease Online Leads & Sales
© 2013 Viper Consulting, LLC
‣ We already know that the more reviews a local business has, the greater the chance they have to rank and grab a customers attention, right?And we know that more reviews equals more trust and more sales for a local business too, yes?So your key goal is to get more reviews.
At VeriSearch We Help Local Business OwnersAt VeriSearch We Help Local Business OwnersIncrease Online Leads & SalesIncrease Online Leads & Sales
© 2013 Viper Consulting, LLC
‣ But getting more reviews from customers wasn’t always easy.Let’s face it: most of us don’t have time to chase down customers, asking for reviews…… and at the same time, customers aren’t exactly lining up to leave reviews either, right?
At VeriSearch We Help Local Business OwnersAt VeriSearch We Help Local Business OwnersIncrease Online Leads & SalesIncrease Online Leads & Sales
© 2013 Viper Consulting, LLC
STEP ONE: STEP ONE: Get Verified
✓ Before you get reviews, you must have a verified local
presence online in the top 3 search engines and industry/local
directories.
✓ We help you verify that your local listings are completed and
correct on these directories from one easy to use dashboard
that shows your visibility in your local market.
✓ We’ll reveal any inconsistent details that may delay or prevent
Search Engines from considering your listings.
© 2013 Viper Consulting, LLC
STEP ONE: STEP ONE: Get Verified
© 2013 Viper Consulting, LLC
STEP ONE: STEP ONE: Get Verified
© 2013 Viper Consulting, LLC
STEP TWO: STEP TWO: Monitor Your Brand
© 2013 Viper Consulting, LLC
It’s All About Digital Curb AppealIt’s All About Digital Curb Appeal
You want your business to look like the best house on the block.
© 2013 Viper Consulting, LLC
STEP THREE: STEP THREE: Ignite those Reviews
✓ Now you’re set up and able to display reviews on the proper sites... now we need to get legitimate, fresh reviews coming in. Remember I said how hard it is to get reviews from customers who are busy and probably forget about you as soon as they get home?The secret is... you need to snag those reviews at the point of sale. They don’t forget and they’re in a better frame of mind.
© 2013 Viper Consulting, LLC
The quality and credibility of your reviews matter as much as the number of them.
So our Proprietary Easy to Implement system helps you generate positive reviews for your business leveraging your current satisfied customers and see results fast!
© 2013 Viper Consulting, LLC
How It’s DoneHow It’s Done
When someone makes a purchase from you, you hand them a card which prompts them to leave a
review.
© 2013 Viper Consulting, LLC
Social Ignitor Cards AreSocial Ignitor Cards AreReview GeneratorsReview Generators
Different Shapesand Sizes for
Every Industry
© 2013 Viper Consulting, LLC
How It’s DoneHow It’s Done
With one simple system, you’re now generating more positive reviews, which leads to more sales, increase your exposure online, and achieve better rankings.And there’s another benefit to all of this: with so many positive reviews you’ll drown out negative reviews and protect your reputation.
Increasing the number of positive ratings & reviews directly relates to your business growth & revenue.
© 2013 Viper Consulting, LLC
What About Those Negative Reviews?What About Those Negative Reviews?
#OMG#OMG
For every bad experience a customer has, they will tell TEN other people about it!
But, for every good experience, they only tell one other person...We are making it easier to spread the positive reviews while minimizing adverse affects and helping mitigate the negative ones!
© 2013 Viper Consulting, LLC
How to Turn a Negative Into a Positive!How to Turn a Negative Into a Positive!
‣ 100% 5-star reviews can sometimes appear fake!
‣ Everyone has a crazy customer...they usually ruin their own credibility
‣ 7 out of 10 customers will return to a business if complaints are resolved quickly
‣ Can you see the power in online reviewsand social signals have on Your Business?
© 2013 Viper Consulting, LLC
The Power Of VeriSearchThe Power Of VeriSearchWhen you combine all 3 components of VeriSearch your customer and potential customers can rest assured knowing that before they call or walk in the door that you...
✓ Provide Exemplary Service To Your Customers
✓ Are Actively Working to Generate Feedback Online
✓ They’re Ensured Quality On An Ongoing Basis
© 2013 Viper Consulting, LLC
VeriSearch is On Watch forYour Business 24/7/365
© 2013 Viper Consulting, LLC
When You Take Control of Your ReputationYou Control Your Online Image The Success of
Your Business isAnchored to Your ReputationRemember:Your Search Reviews are Your Revenue!
© 2013 Viper Consulting, LLC
Now is the Time to Combine the Most Effective Long Term Marketing Strategy
a Local Business can Have with Our Proven System to Guarantee Quick
Results
© 2013 Viper Consulting, LLC
I’m Sure You’d Agree Based on The Facts We’ve Just Discussed That Increasing the Number of
Positive Ratings and Reviews Directly Relates To Your Business Growth and Annual Revenue.
© 2013 Viper Consulting, LLC
http://VeriSearchLocal.com
FREE BUSINESS EVALUATIONFREE BUSINESS EVALUATION
http://VeriSearchLocal.com
FREE BUSINESS EVALUATIONFREE BUSINESS EVALUATION
© 2013 Viper Consulting, LLC
We currently offer three different packages, to suit your budget & needs. VeriSearch helps small business owners build, track, measure, & manage their online presence.
Create, edit or update your business information on the most relevant and most popular online directory sites that rank highest in the search engines.
© 2013 Viper Consulting, LLC
We’ll also include our weekly analytics and reporting so you know exactly where your business stands each week with your personalized online presence & reputation report delivered directly to your inbox. Each report includes detailed breakdown of new sites your business has been added to or verified on, new ratings, reviews & more!
© 2013 Viper Consulting, LLC
Here’s What You GetHere’s What You GetFrom Each PackageFrom Each Package
© 2013 Viper Consulting, LLC
Starter PackageStarter PackageBudget Limited BusinessBudget Limited Business
➡ First Set of Social Ignitor Cards & Instructions
➡ Active Intelligence Monitoring
➡ Weekly Reputation and Presence Reports
➡ Verified Local Business Decal for your Entrance
With our starter package, we’ve kept the budget limited businesses in mind.
➡ Regular Newsletter to Keep you Up to Date
➡ Verified Local Business Certificate
➡ Local Visibility Updates
© 2013 Viper Consulting, LLC
Professional PackageProfessional PackageSerious Business OwnersSerious Business Owners
Includes Complete Starter Package System PLUS:
➡ Online Business Center Access
➡ Local Area Competitor Analysis and Reporting
➡ Online Mention, Image and Content Notifications
Maximize Your Growth and Revenue Potential
➡ Alert Filtering For Customized Notifications
➡ Instant Rating and Review Email Notifications
© 2013 Viper Consulting, LLC
Premium PackagePremium PackageSocial Media IntegrationSocial Media Integration
Includes Complete Professional Package System PLUS:
➡ Connect To Facebook, Twitter, FourSquare Accounts
➡ Schedule Future Posts to FB, Twitter and LinkedIn
➡ Share New Ratings & Review with Your Followers
Build Your Business Referrals Virally Using Social Media
➡ Plus Online Citation Listings and Updates
© 2013 Viper Consulting, LLC
Ensure Your Business isEnsure Your Business isListed Everywhere It Should BeListed Everywhere It Should Be
Front And Front And CenterCenter
© 2013 Viper Consulting, LLC
For as little as $199*
Everything your business needs to start boosting annual revenue & grow while monitoring your online
presence.
Get Started Today Get Started Today
*One time setup fee applies for initial setup monthly package pricing and features vary
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