How Do Visitors Come to Your Site?
2
HP
Goal
Display AdsSearch Ads
Social Networks
Search
Traffic
Retargeting Ads
MA Email Sequence
Offer!
ToFu
MiFu
BoFu
User Status in Funnel
User Demographics
15 - 35
35 - 5555 - 75
75 & older
Male
Blah
Female MaleFemale
This puts a lot of stress on the Home Page to
keep everybody happy.
Landing Page
Noun:
a web page that a user is directed to after clicking on an external
hyperlink, often a page designed especially for marketing purposes.
4
名詞:
ユーザが外部のハイパーリンクをクリックした後に導かれるウェブページで
あり、多くの場合マーケティングのために特別に設計されたページである。
How Do Visitors Come to Your Site?
5
HP
Goal
Display AdsSearch Ads
Social Networks
Search
Traffic
Retargeting Ads
MA Email Sequence
Offer!
ToFu
MiFu
BoFu
User Demographics
15 - 35
35 - 5555 - 75
75 & older
Male
Blah
Female MaleFemale
LP LP LP LP
LP
LP
LPLP
LP
LP
LP
LP
LP
Effective use of LPs reduces bounce rates,
and improves conversions.
User Status in Funnel
PPC Ads – Matching Ads to Landing Pages
6A good Quality Score will get you higher ranked ads at a discount
Keyword Search
Ad
Landing Page
Babysitter Service
ベビーシッターサービス
H1 Tag
H2 Tags
Title & Meta-Description & Text
Babysitter Service in Japan
Browse through 100’s of babysitters online…
xxxxxxxx…
H1 Tag
H2 Tags
Title & Meta-Description & Text
あなたご自身で選べるベビーシッターサービス
価格、スキル、人柄。ご家族にぴったりなベビーシッターを自分で選びたい。
xxxxxxxx…
Key Point #1: for best Quality Score, keywords
need to match Ads
Key Point #2: for best Quality Score, keywords need
to match Landing Pages.
Using LPs for Meet User’s Needs
7
Challenge: People Search for your Service using
many types of Keywords
日本語ベビーシッターベビーシッターサービスベビーシッター<場所>
上質なベビーシッターベビーシッター時給バイリンガルベビーシッター。。。
English
babysitter
babysitter service
babysitter near me
quality babysitter
babysitter prices
bilingual babysitter
。。。
LP
LP
LP
LP
LP
LP
But with individual landing pages, you can meet the
user’s exact needs.
LP
LP
LP
LP
LP
LP
But isn’t that a lot of work? Do I need to hire a developer?
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しかし、それってかなりの業務になりませんか?開発者を雇
う必要がありますか?
Scared Marketer
恐がりのマーケティング担当者
Answer: No: A good quality Landing
Page strategy and tools can make it
really easy.
Landing Page Solutions
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Hosted LP Services Marketing Automation
Tools
WordPress Visual Tools
Lead Pages Hubspot XX
Unbounce Marketo XX
Kickoff Labs Eloqua XX
Instapage Mautic XX
WP What to Look For:
1. Visual Builder (WSWIG, D&D)
2. Select LPs from a library
3. Lead Capture
4. Marketing Oriented
Conclusion
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With a Good Land Page Strategy you can:
Target User’s Needs:
Where user is coming from
User’s Demographic
User’s State of Mind
Run Tests (A/B Tests)
New Offers, Discounts, Seasonal Sales
Launch new LPs in hours, not days or weeks.
With No code
For WordPress, there are some good builders for Landing Pages.
LP
LP
LP
LP
LP
LPLP
LP
LP
LP
LP
LP
JC Digital Consulting
Jingumae 6-16-12, Shibuya-ku
JAPAN
080-3408-5333
011-81-80-3408-5333
C O N T A C T D E T A I L S
HOW TO CONTACT US
19
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