Content Marketing on

WordPress

Megan Harriswww.mharriseditor.com

Who Am I?

Long-time

WordPress User

Hats I’ve Worn:

• Copywriter

• SEO/Social Media Coordinator

What’s Content Marketing?

Attract and retain customers

through content that is...

Relevant

Valuable

Informative

Professional

What Content Marketing is NOT

It’s not...

A Facebook page

A shot-in-the-dark, “viral”

campaign

Hard sell promotion

What’s Content Marketing

...for the Web?

Infographics

Case Studies

Interactive Content

Determining Your Content Strategy

WhoWhat WhenWhere

WhyHow

Who...do you want to reach?

Hammer down your audience

What’s your ideal customer like?

What...do you want to tell them?

Plan your message

Plan your platforms

Plan your release

When...should this message be finalized?

Be kind to your creatives –

plan ahead!(If you can)

Where...are users going to best respond?

Create a content strategy

The “Who” comes into play here

Why...is this message important?

How...does this campaign fit into my

content plans?

Relevant

Valuable

Informative

Professional

So...where does WordPress come in?

Drive your leads to your website, hosted

on...WordPress

Give your creatives a space to work,

using...WordPress

Track your successes using plugins in, you guessed

it....WordPress!

Getting Started

Do you

know

who can

access

what?

If not,

manage

your users

first!

Permission Levels for Your Team

Suggested top-level access users:

Project Managers – Developers – Graphics

Team

Super Admin

Administrator

Editor

Permission Levels (Continue)

Junior Members – Interns – Entry Level

Author

Contributor

Subscriber

Posts vs. Pages

Pages – Long-Term Content

Strategy

Posts – Smaller Building Blocks

for Your Strategy

Media

Videos/Audio (.mp4, .mov, .wmv, etc.)

Images (.jpg, .png, .gif, etc.)

Documents (.doc, .pdf, .ppt, etc.)

What Are Some Essential Plugins for

Content Marketing?

WordPress SEO by Team Yoast

WordPress Editorial Calendar

Google Analytics Dashboard for WP

Fast Secure Contact Form

Yoast SEO

WordPress Editorial Calendar

Google Analytics Dashboard for WP

Fast Secure Contact Form

How else can I leverage WordPress for content

marketing?

Get to Know the WYSIWYG (What You See is

What You Get)

Great for any user level!

Quick Draft

Jot down ideas quickly from the

Dashboard!

Q&A

Favorite content marketing tools:

GatherContent – definitely great for content teams and

working with freelance writers!

How do you keep up to date on SEO?

Moz.com

Search Engine Journal

Search Engine Land

What other plugins do you like?

Slideshow is used on my website to showcase books I’ve

edited – it’s great for sharing quick information in an interactive

way.

Questions?

Megan Harris

www.mharriseditor.com

Twitter: @MHarrisEditor

Facebook: https://www.facebook.com/mharriseditor

LinkedIn: https://www.linkedin.com/in/mharriseditor

Thank you!