PinterestAnd
Brand Advocacy
How to Identify a Brand Advocate,
Launch a Campaign &
Use the Right Hashtags
to Get Leads@gcogroup
Identifying Your Brand Advocates on Instagram
• What is Pinterest?
• Using Hashtags for Your Advocacy Program
• What and Who are Brand Advocates?
• Examples of a Brand Advocacy Campaign
• Resources
• Tying Everything Together
• Your Next Steps
• Who am I?
I am 5 sisters
Horses, Antique Cars, Dogs and Motorcycles
My parents live in Maine
I used to be 195 lbs
I have an Internet Radio Show called #OpenHouse
My Story
Pinterest is a visual bookmarking tool that helps you discover and save creative ideas.
Snap a photo, upload to a board, write a description (with the use of #hashtags), and post.
Ex: Picture-taking exercise with hashtag, #IAMLOYALFIU
What is Pinterest?
Mothers are 61% more likely to visit Pinterest as compared to the average American
Shopify Customers referred by Pinterest place an average order of $80, compared to $40 for customers navigating from Facebook
Pinterest generates more revenue than Twitter (400%) and Facebook (27%) combined
> 50 million users are on Pinterest, and roughly, 70% of them are female
Approximately 47% of U.S. online shoppers have made a purchase based on a recommendation from Pinterest
Pin Facts
4.2 Million Mom Bloggers are on the web
Moms mention brands an average of 73 times per week
60% of Mom bloggers blog about brands they love or hate
Mom bloggers have a huge list of subscribers to their blogs, Pinterest, Twitter, Facebook, and Google+ feeds
A well-established Mom blogger has a monthly audience of 20,000
66% of Moms believe word of mouth is credible and 81% of U.S. women online trust Pinterest as a source for information and advice
Mom Facts
A type of unique label used on social networks, and micro-blogging services to find messages with specific themes or related content.
#InternationalSushiDay #MomTexts
#Starbucks #CarnivalCruise
#ShareaCoke #MVPSummit
#HomeTryOnKit #LoveWins
What are Hashtags?
A not-so-unique label used on social networks, tend to result in lots of loose content and many themes that aren’t necessarily related.
#HowIRoll
#IAmLoyal
#NightLife
#YOLO
What are Hashtags?
The 3 Rules for Creating Hashtags:
1. Short 2. Unique 3. Relevant
Think of a Hashtag as: Your Username on Twitter, Your Website URL or Your Social Security #
Ex: IAMLOYALFIU Resources
Hashtags Rules
A Brand Advocate is a person, or customer who talks favorably about a brand or product, and then passes on positive word-of-mouth (WOM) messages about the brand to other people.
Everybody wants them. They give you referrals. They advertise for you for free. They stand up for you when you’re under fire.
What is a Brand Advocate?
Brand Advocates are referred to as:
Ambassadors
Cheerleaders
Evangelists
Moms
Loyal Customers
What is a Brand Advocate?
Brand Advocates are …
Social Influencers, Bloggers and Moms
Loyal Customers or Highly-Satisfied Customers
Employees
Who are Brand Advocates?
Launching the Campaign
Coca-Cola | #ShareaCoke
Sapporo | #InternationalSushiDay | #HowIRoll
Starbucks | #NoTimeNoLine
Lilly Pulitzer | #BuyMeLilly
Brand Advocate Campaign
Resources
Pin Source – Website pins
PinGroupie – Join group boards and invite people to yours
HashtagGenerator.com – Campaign Specific
Hashtagify.me – Campaign Metrics
Resources
PinterestAnd
Brand Advocacy
How to Identify a Brand Advocate,
Launch a Campaign &
Use the Right Hashtags
to Get Leads@gcogroup
Remember when … ?
#IAMLOYALFIU did 3 things:
1. You became a Brand Advocate
2. You generated a Leads List for me
3. Launched a campaign – offline event for online promotion
Connecting the Dots
Sign-up for a #Webinar
1 Hour Step-by-Step on Setting Up a Brand Advocacy Program for Your Business
$197
Sign-up for the #WebinarCombo
1 Hour Step-by-Step + 1 Hour Consultation
$397
Sign-up for the All Access #VIPDay
All Day Pass with Sharon – 5 Spots Left
$1577 $797
Your Next Steps
To Sign Up:
gadboisconsulting.com/iamloyalfiu
Choose Your Hashtag:#Webinar – 197
#WebinarCombo – 397
#VIPDay – 797
Your Next Steps
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