Welcome, Loyal Brand Advocates!

Using Pinterestto Create Brand Advocates

(G Co Group, LLC)

#IAMLOYALFIU PINTEREST EXERCISE

PinterestAnd

Brand Advocacy

How to Identify a Brand Advocate,

Launch a Campaign &

Use the Right Hashtags

to Get Leads@gcogroup

Identifying Your Brand Advocates on Instagram

• What is Pinterest?

• Using Hashtags for Your Advocacy Program

• What and Who are Brand Advocates?

• Examples of a Brand Advocacy Campaign

• Resources

• Tying Everything Together

• Your Next Steps

• Who am I?

I am 5 sisters

Horses, Antique Cars, Dogs and Motorcycles

My parents live in Maine

I used to be 195 lbs

I have an Internet Radio Show called #OpenHouse

My Story

PinterestAnd

Brand Advocacy

Getting Started with Pinterest

@gcogroup

Pinterest is a visual bookmarking tool that helps you discover and save creative ideas.

Snap a photo, upload to a board, write a description (with the use of #hashtags), and post.

Ex: Picture-taking exercise with hashtag, #IAMLOYALFIU

What is Pinterest?

Pinterest Steps

Mothers are 61% more likely to visit Pinterest as compared to the average American

Shopify Customers referred by Pinterest place an average order of $80, compared to $40 for customers navigating from Facebook

Pinterest generates more revenue than Twitter (400%) and Facebook (27%) combined

> 50 million users are on Pinterest, and roughly, 70% of them are female

Approximately 47% of U.S. online shoppers have made a purchase based on a recommendation from Pinterest

Pin Facts

4.2 Million Mom Bloggers are on the web

Moms mention brands an average of 73 times per week

60% of Mom bloggers blog about brands they love or hate

Mom bloggers have a huge list of subscribers to their blogs, Pinterest, Twitter, Facebook, and Google+ feeds

A well-established Mom blogger has a monthly audience of 20,000

66% of Moms believe word of mouth is credible and 81% of U.S. women online trust Pinterest as a source for information and advice

Mom Facts

PinterestAnd

Brand Advocacy

Use the Right Hashtags

to Get Leads

@gcogroup

A type of unique label used on social networks, and micro-blogging services to find messages with specific themes or related content.

#InternationalSushiDay #MomTexts

#Starbucks #CarnivalCruise

#ShareaCoke #MVPSummit

#HomeTryOnKit #LoveWins

What are Hashtags?

A not-so-unique label used on social networks, tend to result in lots of loose content and many themes that aren’t necessarily related.

#HowIRoll

#IAmLoyal

#NightLife

#YOLO

What are Hashtags?

The 3 Rules for Creating Hashtags:

1. Short 2. Unique 3. Relevant

Think of a Hashtag as: Your Username on Twitter, Your Website URL or Your Social Security #

Ex: IAMLOYALFIU Resources

Hashtags Rules

PinterestAnd

Brand Advocacy

How to Identify a Brand Advocate

@gcogroup

A Brand Advocate is a person, or customer who talks favorably about a brand or product, and then passes on positive word-of-mouth (WOM) messages about the brand to other people.

Everybody wants them. They give you referrals. They advertise for you for free. They stand up for you when you’re under fire.

What is a Brand Advocate?

Brand Advocates are referred to as:

Ambassadors

Cheerleaders

Evangelists

Moms

Loyal Customers

What is a Brand Advocate?

Brand Advocates are …

Social Influencers, Bloggers and Moms

Loyal Customers or Highly-Satisfied Customers

Employees

Who are Brand Advocates?

PinterestAnd

Brand Advocacy

Using a Brand Advocate to

Launch a Campaign

@gcogroup

Launching the Campaign

Coca-Cola | #ShareaCoke

Sapporo | #InternationalSushiDay | #HowIRoll

Starbucks | #NoTimeNoLine

Lilly Pulitzer | #BuyMeLilly

Brand Advocate Campaign

Resources

Pin Source – Website pins

PinGroupie – Join group boards and invite people to yours

HashtagGenerator.com – Campaign Specific

Hashtagify.me – Campaign Metrics

Resources

PinterestAnd

Brand Advocacy

How to Identify a Brand Advocate,

Launch a Campaign &

Use the Right Hashtags

to Get Leads@gcogroup

Remember when … ?

#IAMLOYALFIU did 3 things:

1. You became a Brand Advocate

2. You generated a Leads List for me

3. Launched a campaign – offline event for online promotion

Connecting the Dots

Sign-up for a #Webinar

1 Hour Step-by-Step on Setting Up a Brand Advocacy Program for Your Business

$197

Sign-up for the #WebinarCombo

1 Hour Step-by-Step + 1 Hour Consultation

$397

Sign-up for the All Access #VIPDay

All Day Pass with Sharon – 5 Spots Left

$1577 $797

Your Next Steps

To Sign Up:

gadboisconsulting.com/iamloyalfiu

Choose Your Hashtag:#Webinar – 197

#WebinarCombo – 397

#VIPDay – 797

Your Next Steps

Like This Presentation?Find Me on Pinterest

@gcogroup

[ Thank you ]

(G Co Group, LLC)

End of Seminar!

Using Pinterestto Create Brand Advocates

(G Co Group, LLC)