Languages
Pages
Legal
Using LinkedIn for Your Job Search
Bergen Community College Job Fair September 10, 2013 • Becky Livingston
About Me
Becky Livingston ü Owner Penheel MarkeEng ü 20+ years of markeEng and
technology experience ü 11 years in the financial
services industry ü Social Media & Digital
markeEng professional ü Public speaker and trainer ü Frequent guest blogger ü Dog and shoe lover
“There are more than 200 conversaEons happening each minute across LinkedIn Groups and more than 8,000 Groups created each week.” ~ LinkedIn
Source: Powerformula.net
The Checklist
q CraW an informaEve Profile Headline q Display an appropriate photo q Show off your work experience q Develop a professional summary statement q Fill in your “SpecialEes” secEon with keywords
q Update your status weekly
The Checklist, cont.
q Show your connectedness with LinkedIn Group “badges”
q Collect diverse recommendaEons q Claim your unique LinkedIn URL q Share your work
www.linkedin.com/in/yourname
Examples
LocaEon & Industry
Custom URL
Contact Info
Influencer
Examples, cont. Email Tip: Kay @ energyannex dot com
Source: LinkedIn
Did you know that people who post or engage in group discussions get an average of 4 Emes as many profile views?
What’s your personal brand?
• Understand your personal brand. • IdenEfy your skills, talents, and interests. • Know your brand promise. • Develop an elevator pitch. • Be consistent & recognizable. • Know your value. • Recognize your niche. Read this
hdp://bit.ly/KnowURBrand
Recruiters & LinkedIn
1. Perform straight-‐forward keyword searching 2. Join skills-‐based groups & follow discussions 3. Follow thought-‐leaders & influencers 4. Knowing when someone is ready 5. Avoid guessing
What It Looks Like
• Keyword search • Narrow list to about 50-‐100 people • Review short version of profile for 2-‐3 seconds • Review in-‐depth profile for 30 – 60 seconds • Either call or email final prospects
Get on their Radar
• Read several job descripEons to determine keywords that should be on your profile.
• Join groups relevant to the skill set you have or industry you want to find a job in.
• Be current in your field. Follow others who benefit from your insight.
• Check-‐out recruiters’ profiles. They know when you’re doing it.
Did you know?
• Free Job Search Webinars – next one 9/11 @ 12 pm, then on 10/9
• About LinkedIn Jobs/Advanced Job Search • How to use Boolean logic • Tips and tricks on LI site • Job Seeker Premium account
Webinar = hdp://learn.linkedin.com/jobseeker/
Advanced Job Search
• Region • Title • Company • LocaEon • FuncEon
hdp://www.linkedin.com/directory/jobs/
Advanced Job Search, cont.
Boolean Searches Boolean searches -‐ You can use advanced search operators and Boolean logic to conduct your searches. Here are some of the ways you can construct your searches: • Quoted searches -‐ For an exact phrase, enclose the phrase in quotaEon
marks (e.g. "product manager"). • NOT searches -‐ To exclude a parEcular term, type that term with an
uppercase NOT immediately before it (e.g. programmer NOT manager). • OR searches -‐ To see results that include 1 or more terms in a list, separate
the terms with an uppercase OR (e.g. sales OR markeEng). • AND searches -‐ To get results that must include 2 or more terms in a list,
you can use the upper-‐case word AND as a separator (e.g. manager AND director). Note: You don't need to use AND. If you search 2 or more terms, you'll automaEcally see results that include all of them.
• ParentheRcal searches -‐ To do a complex search, you can combine terms using parentheses. For example, to find people who have "VP" in their profiles, or have both director AND division in their profiles, type: VP OR (director AND division).
Save Jobs
To save a job to the Saved Jobs secEon, do one of the following: • Click Save job when it appears as you move your cursor over a job in the Jobs search results. • Click the star icon that appears when you move your cursor over a jobs in the Jobs you may be interested in results on the Jobs page. • Click the Save job link in the top right of a job posEng under the Apply budon. • Jobs you apply for through LinkedIn Jobs appear automaEcally in your Saved Jobs secEon.
Shhh…it’s a secret!
• If you have a premium account, turn off the Job Seeker badge under “Sevngs”
• ParEcipaEng in job seeker groups? Choose not to show the group on your profile or prevent updates from being sent when you join the group.
Going Beyond the Basics
• Use the Advanced Search feature • Once connected, call – yes, with a telephone. Contact the mutual connecEon and ask if they can schedule a meeEng with the person you’d like to meet.
• Take the opening and make the meeEng a success.
• Download your LinkedIn connecEons list for emailing**
** Read about CAN-‐SPAM regulaEons before doing this.
Network. Network. Network.
• Complete your profile • Join groups and contribute appropriately • Add producEve comments • Research industry conferences and events • Network in real life • Add you LinkedIn profile link to your email signature, on resumes, on business cards, on other social channels, etc.
Top Related