Using LinkedIn for Your Job Search
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Using LinkedIn for Your Job Search Bergen Community College Job Fair September 10, 2013 • Becky Livingston
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For job seekers, LinkedIn can be one social media tool that may help them find and land a new job. This deck provides a checklist, tips on using LinkedIn's Job Seeker tools, and how recruiters use LinkedIn to view profiles. Statistics and examples are shared, along with tips on completing your LinkedIn profile with keywords recruiters use in finding potential candidates. Boolean searchers are also discussed, which can be a powerful way to use LinkedIn search to land your new job.
Transcript of Using LinkedIn for Your Job Search
Using LinkedIn for Your Job Search
Bergen Community College Job Fair September 10, 2013 • Becky Livingston
About Me
Becky Livingston ü Owner Penheel MarkeEng ü 20+ years of markeEng and
technology experience ü 11 years in the financial
services industry ü Social Media & Digital
markeEng professional ü Public speaker and trainer ü Frequent guest blogger ü Dog and shoe lover
“There are more than 200 conversaEons happening each minute across LinkedIn Groups and more than 8,000 Groups created each week.” ~ LinkedIn
Source: Powerformula.net
The Checklist
q CraW an informaEve Profile Headline q Display an appropriate photo q Show off your work experience q Develop a professional summary statement q Fill in your “SpecialEes” secEon with keywords
q Update your status weekly
The Checklist, cont.
q Show your connectedness with LinkedIn Group “badges”
q Collect diverse recommendaEons q Claim your unique LinkedIn URL q Share your work
www.linkedin.com/in/yourname
Examples
LocaEon & Industry
Custom URL
Contact Info
Influencer
Examples, cont. Email Tip: Kay @ energyannex dot com
Source: LinkedIn
Did you know that people who post or engage in group discussions get an average of 4 Emes as many profile views?
What’s your personal brand?
• Understand your personal brand. • IdenEfy your skills, talents, and interests. • Know your brand promise. • Develop an elevator pitch. • Be consistent & recognizable. • Know your value. • Recognize your niche. Read this
hdp://bit.ly/KnowURBrand
Recruiters & LinkedIn
1. Perform straight-‐forward keyword searching 2. Join skills-‐based groups & follow discussions 3. Follow thought-‐leaders & influencers 4. Knowing when someone is ready 5. Avoid guessing
What It Looks Like
• Keyword search • Narrow list to about 50-‐100 people • Review short version of profile for 2-‐3 seconds • Review in-‐depth profile for 30 – 60 seconds • Either call or email final prospects
Get on their Radar
• Read several job descripEons to determine keywords that should be on your profile.
• Join groups relevant to the skill set you have or industry you want to find a job in.
• Be current in your field. Follow others who benefit from your insight.
• Check-‐out recruiters’ profiles. They know when you’re doing it.
Did you know?
• Free Job Search Webinars – next one 9/11 @ 12 pm, then on 10/9
• About LinkedIn Jobs/Advanced Job Search • How to use Boolean logic • Tips and tricks on LI site • Job Seeker Premium account
Webinar = hdp://learn.linkedin.com/jobseeker/
Advanced Job Search
• Region • Title • Company • LocaEon • FuncEon
hdp://www.linkedin.com/directory/jobs/
Advanced Job Search, cont.
Boolean Searches Boolean searches -‐ You can use advanced search operators and Boolean logic to conduct your searches. Here are some of the ways you can construct your searches: • Quoted searches -‐ For an exact phrase, enclose the phrase in quotaEon
marks (e.g. "product manager"). • NOT searches -‐ To exclude a parEcular term, type that term with an
uppercase NOT immediately before it (e.g. programmer NOT manager). • OR searches -‐ To see results that include 1 or more terms in a list, separate
the terms with an uppercase OR (e.g. sales OR markeEng). • AND searches -‐ To get results that must include 2 or more terms in a list,
you can use the upper-‐case word AND as a separator (e.g. manager AND director). Note: You don't need to use AND. If you search 2 or more terms, you'll automaEcally see results that include all of them.
• ParentheRcal searches -‐ To do a complex search, you can combine terms using parentheses. For example, to find people who have "VP" in their profiles, or have both director AND division in their profiles, type: VP OR (director AND division).
Save Jobs
To save a job to the Saved Jobs secEon, do one of the following: • Click Save job when it appears as you move your cursor over a job in the Jobs search results. • Click the star icon that appears when you move your cursor over a jobs in the Jobs you may be interested in results on the Jobs page. • Click the Save job link in the top right of a job posEng under the Apply budon. • Jobs you apply for through LinkedIn Jobs appear automaEcally in your Saved Jobs secEon.
Shhh…it’s a secret!
• If you have a premium account, turn off the Job Seeker badge under “Sevngs”
• ParEcipaEng in job seeker groups? Choose not to show the group on your profile or prevent updates from being sent when you join the group.
Going Beyond the Basics
• Use the Advanced Search feature • Once connected, call – yes, with a telephone. Contact the mutual connecEon and ask if they can schedule a meeEng with the person you’d like to meet.
• Take the opening and make the meeEng a success.
• Download your LinkedIn connecEons list for emailing**
** Read about CAN-‐SPAM regulaEons before doing this.
Network. Network. Network.
• Complete your profile • Join groups and contribute appropriately • Add producEve comments • Research industry conferences and events • Network in real life • Add you LinkedIn profile link to your email signature, on resumes, on business cards, on other social channels, etc.
