USBLN National ConferenceTuesday, October 2, 2012
Ron Pettit Royal Caribbean Cruises Ltd
SURFING ABOARD FREEDOM OF THE SEASSURFING ABOARD FREEDOM OF THE SEAS
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Disability MarketWe all know the statistics…
57 million Americans with disabilities 1
$220 billion disposable income 1
But, do we know…How many people with disabilities travel?
21 million adults with disabilities 2
$13.6 billion annually 2
How many people with disabilities take a cruise?12% of people with disabilities 2
10% of people without disabilities 3
1 U.S. Census2 Open Doors Organization and U.S. Travel Association3 Cruise Lines International Association 3
Accessible StateroomsWider doorsAutomatic doors (some ships)
Roll-in showersFold down shower seatsHand-held shower heads
Grab barsLowered sink and vanityRaised toilet seatsLowered closet rods and safes
LIBERTY OF THE SEASLIBERTY OF THE SEAS
OASIS OF THE SEASOASIS OF THE SEAS
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Accessible Features
POOL LIFTSPOOL LIFTS LOWERED TABLESLOWERED TABLES
WAYFINDINGWAYFINDING
BRAILLE/TACTILEBRAILLE/TACTILE
LOWERED COUNTERSLOWERED COUNTERS
RAMPED AREASRAMPED AREAS
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Dedicated group to this market segmentRespond to guest and travel agent inquiriesDifferent channels: calls, e-mails, faxes
Access Department
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Consumer Website
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Consumer Website
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Brochure
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WebinarTarget audience:
Travel AgentsOverview of
accessible products and services
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Social MediaTarget audience:
GuestsTravel Agents
Blog entryFacebookTwitteransweritroyally.com/
blog
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Cruise Lines International Association
Industry AssociationPromote CruisingCruise Ship Features
and Amenities Findercruising.org
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Society for Accessible Travel & HospitalitySponsorshipPresentationsShip Tourssath.org
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SHIP TOUR ON NAVIGATOR OF THE SEASSHIP TOUR ON NAVIGATOR OF THE SEAS
Open Doors OrganizationTap into expertsUse people with disabilitiesopendoorsnfp.org
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The Ocean FundShake-A-Leg Miamitheoceanfund.co
mshakealegmiami.
org
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Get Out There Commercial
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Godmother Jean Driscoll
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Deaf Freedom Cruise
CUSTOM ROOM KITCUSTOM ROOM KITINTERPRETERSINTERPRETERSGUEST RELATIONS DESKGUEST RELATIONS DESK
AT THE GANGWAYAT THE GANGWAY
MUSTER DRILLMUSTER DRILL
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FAREWELL SHOW AT DEAF FREEDOM CRUISEFAREWELL SHOW AT DEAF FREEDOM CRUISE
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