Annie pettit main stage - 2011
-
Upload
ray-poynter -
Category
Marketing
-
view
51 -
download
1
Transcript of Annie pettit main stage - 2011
Main Stage, November 3, 2011
The US GOP: And Something For the Rest of Us Annie Pettit – Conversition Strategies and Research Now
A Presenta*on from the Fes*val of NewMR Main Stage – November 3, 2011
Annie Pettit, Conversition and Research Now, Canada Festival of NewMR 2011 - Session 1 Schedule: 0:00am to 2:00am (GMT)
The US GOP: And Something For the Rest of Us
Annie Pettit, PhD Chief Research Officer, Conversition Strategies
Vice President, Research Standards, Research Now
Annie Pettit, Conversition and Research Now, Canada Festival of NewMR 2011 - Session 1 Schedule: 0:00am to 2:00am (GMT)
Obama
Perry Cain
Romney
Annie Pettit, Conversition and Research Now, Canada Festival of NewMR 2011 - Session 1 Schedule: 0:00am to 2:00am (GMT)
Track Social Media Volume
0
50000
100000
150000
200000
Weekly Cha3er Volumes
Cain Romney Obama Perry
Annie Pettit, Conversition and Research Now, Canada Festival of NewMR 2011 - Session 1 Schedule: 0:00am to 2:00am (GMT)
Track Social Media Opinions
2.8
2.9
3
3.1
3.2
3.3
3.4
Average Weekly Sen;ment
Cain Romney Obama Perry
Most posi<ve
Least posi<ve
Annie Pettit, Conversition and Research Now, Canada Festival of NewMR 2011 - Session 1 Schedule: 0:00am to 2:00am (GMT)
Identify the Topics Topic Obama Cain Romney Perry
Military and War 1 2 2 2 Jus<ce 1 2 2 1 Elec;ons 2 1 1 1 Economy 2 2 2 2 Health Care 2 3 2 2 Protests 2 2 3 2 Product Launch 2 2 3 3 Aggregate Charity 2 3 2 2 Deficit 3 2 2 3 Unions 3 5 5 3 Privacy -‐ Aggregate 3 3 3 3 Public Transit 3 3 2 4 Peace 3 5 4 4 Immigra<on 3 3 2 2 Fundraising 3 3 3 3 Big Business 4 3 3 3 Censorship 4 4 4 4 Gun Control 4 4 4 3 Hiring 4 4 4 5 Wastefulness 4 4 3 4 Small Business 4 1 5 Gay Rights 4 3 3 4 Dona<ons 4 4 4 4 Foreign Policy 5 4 4 4 Corporate Vision 5 5 5 5
What’s hot? What’s not? For who?
Annie Pettit, Conversition and Research Now, Canada Festival of NewMR 2011 - Session 1 Schedule: 0:00am to 2:00am (GMT)
Measure the Topics
2.5
2.75
3
3.25
3.5 01-‐Aug
08-‐Aug
15-‐Aug
22-‐Aug
29-‐Aug
05-‐Sep
12-‐Sep
19-‐Sep
26-‐Sep
03-‐Oct
10-‐Oct
17-‐Oct
24-‐Oct
Economy
Perry Cain Romney Obama
Most posi<ve
Least posi<ve
Annie Pettit, Conversition and Research Now, Canada Festival of NewMR 2011 - Session 1 Schedule: 0:00am to 2:00am (GMT)
Walt Handelsman-‐Tribune Media Services hXp://www.usnews.com/usnews/php/galleries/image.php/189/124/124.jpg
Annie Pettit, Conversition and Research Now, Canada Festival of NewMR 2011 - Session 1 Schedule: 0:00am to 2:00am (GMT)
The GOP for the rest of us 1. 4 word clouds and 4 candidates 2. Guess which word cloud belongs to which candidate 3. Tally up the number correct on each page 4. Tally up your total score at the end 5. Highest score is the winner This is self-‐report so your researcher code of honesty will come into play
Annie Pettit, Conversition and Research Now, Canada Festival of NewMR 2011 - Session 1 Schedule: 0:00am to 2:00am (GMT)
Buzzword Bingo
Annie Pettit, Conversition and Research Now, Canada Festival of NewMR 2011 - Session 1 Schedule: 0:00am to 2:00am (GMT)
Buzzword Bingo
Obama
Cain Romney
Perry
Annie Pettit, Conversition and Research Now, Canada Festival of NewMR 2011 - Session 1 Schedule: 0:00am to 2:00am (GMT)
Say Something Nice…
Obama
Cain
Romney
Perry
Annie Pettit, Conversition and Research Now, Canada Festival of NewMR 2011 - Session 1 Schedule: 0:00am to 2:00am (GMT)
Say Something Nice…
Obama
Cain
Romney
Perry
Annie Pettit, Conversition and Research Now, Canada Festival of NewMR 2011 - Session 1 Schedule: 0:00am to 2:00am (GMT)
Does Race Matter?
Annie Pettit, Conversition and Research Now, Canada Festival of NewMR 2011 - Session 1 Schedule: 0:00am to 2:00am (GMT)
Does Race Matter?
Obama
Cain Romney
Perry
Annie Pettit, Conversition and Research Now, Canada Festival of NewMR 2011 - Session 1 Schedule: 0:00am to 2:00am (GMT)
Does Religion Matter?
Annie Pettit, Conversition and Research Now, Canada Festival of NewMR 2011 - Session 1 Schedule: 0:00am to 2:00am (GMT)
Does Religion Matter?
Obama
Cain
Romney
Perry
Annie Pettit, Conversition and Research Now, Canada Festival of NewMR 2011 - Session 1 Schedule: 0:00am to 2:00am (GMT)
Anyone Hungry?
Cain
Romney Obama
Perry
Annie Pettit, Conversition and Research Now, Canada Festival of NewMR 2011 - Session 1 Schedule: 0:00am to 2:00am (GMT)
Anyone Hungry?
Cain
Romney Obama
Perry
Annie Pettit, Conversition and Research Now, Canada Festival of NewMR 2011 - Session 1 Schedule: 0:00am to 2:00am (GMT)
Imaginary Friends
Annie Pettit, Conversition and Research Now, Canada Festival of NewMR 2011 - Session 1 Schedule: 0:00am to 2:00am (GMT)
Imaginary Friends
Obama
Cain
Romney
Perry
Annie Pettit, Conversition and Research Now, Canada Festival of NewMR 2011 - Session 1 Schedule: 0:00am to 2:00am (GMT)
Thank you
Annie Pettit, Conversition and Research Now, Canada Festival of NewMR 2011 - Session 1 Schedule: 0:00am to 2:00am (GMT)
Q & A
Annie Pe]t Conversi<on and Research Now
Greg Coops Asian Strategies
Annie Pettit, Conversition and Research Now, Canada Festival of NewMR 2011 - Session 1 Schedule: 0:00am to 2:00am (GMT)
Thank you
Annie Pettit, Conversition and Research Now, Canada Festival of NewMR 2011 - Session 1 Schedule: 0:00am to 2:00am (GMT)
Annie Pettit
Read Annie’s blog @ hXp://lovestats.wordpress.com/ Follow Annie’s tweets at @ hXp://twiXer.com/lovestats Connect with Annie on LinkedIn @ hXp://ca.linkedin.com/in/anniepe]t Find out about Annie’s book at @ hXp://lovestats.wordpress.com/book/
Main Stage, November 3, 2011
The US GOP: And Something For the Rest of Us Annie Pettit – Conversition Strategies and Research Now
A Presenta*on from the Fes*val of NewMR Main Stage – November 3, 2011